OK Design

What OK Design does

OK Design (OKデザイン事業部), a division of 株式会社ええやん (Eeyan Inc.) founded in 2014 and headquartered in Osaka, Japan, is a proposal-driven creative agency specializing in original-design corporate website production and digital marketing for Japanese SMEs, with a particular concentration in the manufacturing sector. Its core offering is custom WordPress-based website builds delivered with in-house strategy, copywriting, photography, and video production capabilities, anchored by the proprietary 'ええやんメソッド' (Eeyan Method) — a methodology that begins by verbalizing each client's 'らしさ' (distinctiveness) and cascades it consistently into design, copy, photography, and all touchpoints. The company has served 300+ clients (main site) / 350+ clients (manufacturing-dedicated site) across more than 400 projects, with 10+ years of manufacturing-sector specialization.

The business model combines project-based fees for website production (typically ¥500K-¥3M JPY per project, with explicit tiered packages of ¥1.05M for 8 pages and ¥1.38M for 13 pages) with recurring subscription revenue from SEO services (~¥110K/mo for manufacturing clients), web advertising management, and optional maintenance plans (~¥7,500/mo). A 2026-launched manufacturing-specialized sub-brand at ok-design.co.jp/manufacture/ extends the offering into dedicated manufacturing website production, BtoB marketing, manufacturing SEO, and managed web advertising. The go-to-market is consultative and hybrid: face-to-face in-person sales in the Kansai/Osaka region ('おうかがいしてなんぼ') supplemented by online consultations nationwide, supported by SEO-driven content marketing, YouTube (the 'WEB制作お悩み相談ラジオ' series), downloadable white papers, and a published portfolio of case studies and customer testimonials. The company is privately held and founder-owned, with no disclosed external funding, parent entity, or M&A activity.

Name

OK Design

Legal name

株式会社ええやん

Website

https://ok-design.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

OK Design is an Osaka-based proposal-driven creative agency building original-design WordPress corporate websites and digital marketing services for Japanese SMEs, with deep specialization in the manufacturing sector across 300+ clients and 400+ projects since 2014.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Corporate website design
• SEO and web marketing
• Manufacturing B2B marketing
• Branding and creative strategy
• WordPress web development

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website design and production: Project-based fees for corporate website design, development, and branding projects. Fees range from approximately 500,000 to 3,000,000 JPY depending on scope, page count, and content creation requirements.
2. Marketing strategy and SEO services: Ongoing SEO, web advertising management, and marketing consulting services typically billed monthly.
3. Monthly maintenance and hosting: Server/domain fees (approximately 1,500 JPY/month required) plus optional 'まるごと安心プラン' maintenance plan (approximately 7,500 JPY/month), which includes updates, backups, and support.
4. Branding and promotional materials: Logo design, business cards, brochures, pamphlets, and other branded collateral production, typically as part of a full branding engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

OK Design is a proposal-driven creative agency that designs and builds original-design corporate websites, recruitment sites, and landing pages using WordPress CMS, supplemented by SEO, branding, and web marketing services. All projects are produced end-to-end in-house, including strategy, copywriting, photography, and video, and delivered with post-launch ongoing support. A dedicated manufacturing sub-brand provides sector-specialized website production, BtoB marketing, manufacturing SEO, and managed web advertising for Japanese manufacturers.

Product overview

OK Design (OKデザイン), a division of 株式会社ええやん (Eeyan Inc.), is a proposal-driven creative company based in Osaka, Japan, offering web design and digital marketing services. The core offering centers on custom corporate and manufacturing website production using WordPress CMS, supplemented by recruitment sites, landing pages, SEO, branding, and web marketing support. A dedicated manufacturing sub-brand (ok-design.co.jp/manufacture/) provides sector-specific website production, BtoB marketing, manufacturing SEO, and web advertising management for industrial clients. All services emphasize original design, strategic content creation (copywriting, photography, video), and ongoing post-delivery support — reflecting a '企てる・つくる・広げる' (Plan · Create · Expand) integrated approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Website Production (コーポレートサイト制作) Original-design corporate website production service for businesses, including strategic content planning, copywriting, photography, video production, and WordPress-based CMS implementation that enables in-house updates. Standard projects are billed at approximately ¥1,050,000 (8-page) or ¥1,380,000 (13-page), with full external production typically ranging from ¥500,000–¥3,000,000.

Quantifiable outcome

• ElEMENT Kogyo: Sales increased approximately 120% (1.5x) after combined website redesign and DM campaign
• +4 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jimdo Japan: DIY website builder with a strong Japanese SMB presence, including Jimdo Customers and an ecosystem of partner agencies. Competes for the same SME customers OK Design serves, especially at lower price points.
• Dentsu Digital: Large Japanese digital agency within the Dentsu Group, offering web production, marketing, and transformation services to enterprise and SME clients. Represents the scaled, full-portfolio competitor that OK Design faces in proposals for mid-market accounts.
• Wix.com Japan: Global DIY website builder with a dedicated Japanese presence, serving the same SME customer base as OK Design but via self-service templates rather than bespoke design. Represents the platform-based competitive threat.

Emerging players

• ferret One: Japanese marketing automation and website platform purpose-built for SMEs, combining CMS, lead forms, and MA functionality. Competes with OK Design in the SME website + marketing segment through a SaaS delivery model.
• STUDIO: Japan-born no-code website design platform that enables SMEs and designers to build sites without custom development. Competes at the lower end of OK Design's market by reducing demand for bespoke web design services.

Direct peers

• SAMURAI Inc. Japanese web design and digital marketing firm focused on small and mid-sized businesses, offering website production, SEO, and web advertising. Directly comparable target customer profile (Japanese SMEs) and service mix.
• LIG Inc. Tokyo-based digital creative agency offering website production, SEO, branding, and content marketing for Japanese SMEs and enterprises. Highly comparable business model, in-house creative + tech capabilities, and consultative sales approach to OK Design.
• CRYPTO Inc. Japanese web production company providing corporate website design, CMS implementation, and digital marketing services. Similar full-service web agency model serving Japanese SMEs across multiple verticals.
• BRANU Inc. Japan-based platform company focused on the construction and manufacturing SME market, offering digital transformation, web, and marketing services. Directly comparable vertical focus on Japanese manufacturers and similar customer profile.
• Basic Inc. Tokyo-headquartered web production and digital marketing agency with full-service offerings spanning corporate sites, branding, and SEO. Comparable in serving Japanese SMEs with a strategy-through-execution model similar to OK Design's 'Eeyan Method' approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK Design