DLG Publisher

What DLG Publisher does

DLG-Verlag GmbH, operating as DLG Publisher, is a Frankfurt-based German B2B publishing house founded in 1952 as a subsidiary of DLG e.V. (Deutsche Landwirtschafts-Gesellschaft), a non-profit agricultural society with approximately 23,000 members. The company produces nine specialized trade magazines covering the German agricultural and food value chain — including DLG-Mitteilungen, DLG-Lebensmittel, Maschinenring Magazin, Kartoffelbau, Getreidemagazin/Raps, Mais, Milchpraxis, Zuckerrübe, and ZAA — alongside three online portals (agrarticker.de, wein.de, milchpraxis.com) and exhibition media for major trade fairs such as Agritechnica, EuroTier, and Anuga FoodTec.

The company operates with a small team of 1–10 employees and runs its digital properties on a commercial CMS (evoPage 5.40, hosted by eWerk GmbH) with Google Analytics 4 for traffic measurement and Saferpay and PayPal for payment processing. The technology stack is conventional third-party infrastructure rather than proprietary platforms.

Revenue is generated through a mix of magazine subscriptions and single-issue sales, online advertising, e-commerce, seminar events, and a corporate publishing services line that includes custom content, web development, printing, and graphic design. The customer base spans enterprise clients (notably industry associations such as the Bundesverband der Maschinenringe e.V. and the parent DLG e.V.), B2B agricultural and food professionals via subscription and advertising, and a long-tail of SMB and consumer buyers reached through e-commerce and the wine-oriented wein.de portal. The business model is a hybrid of recurring subscription revenue, transactional ad and event income, and project-based services.

Name

DLG Publisher

Legal name

DLG-Verlag GmbH

Website

https://dlg-verlag.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

DLG-Verlag GmbH is a Frankfurt-based German B2B trade publisher, founded in 1952 as a subsidiary of DLG e.V., producing nine specialized agricultural and food-industry magazines, three online portals, and exhibition media for agribusiness professionals and industry associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from specialized agricultural and food industry publications. Subscriptions auto-renew annually unless cancelled 6 weeks before year-end.
2. Single Issue Sales: One-time magazine sales through the online shop with shipping fees
3. Online Advertising: Targeted advertising sales on digital platforms including agrarticker.de and website properties targeting active, investment-oriented farmers
4. E-Commerce Products: Sale of books, exhibition catalogs, and merchandise
5. Seminar Events: Agricultural economy seminars and professional development events

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DLG Publisher (DLG-Verlag GmbH) is a B2B publishing house specializing in business-to-business communications for the German agricultural and food industry. It publishes a portfolio of specialized trade journals (including DLG-Lebensmittel, Maschinenring Magazin, Getreidemagazin, Kartoffelbau, Mais, Milchpraxis, Zuckerrübe, and DLG-Mitteilungen), online portals (agrarticker.de, milchpraxis.com, wein.de), and official exhibitor media for DLG flagship trade fairs. The company also offers corporate publishing, web design, printing, graphic design, and advertising marketing services.

Product overview

DLG-Verlag is a B2B publishing group specializing in agricultural and food industry communications. The portfolio consists of 9 specialized trade magazines (DLG-Lebensmittel, Maschinenring Magazin, ZAA, Getreidemagazin/Raps, Kartoffelbau, Mais, Milchpraxis, Zuckerrübe, DLG-Mitteilungen) covering farming, food production, and rural topics; 3 online portals (agrarticker.de news portal, wein.de wine marketplace, milchpraxis.com dairy information); exhibition media for DLG flagship trade fairs (Agritechnica, EuroTier); and 5 service offerings (Corporate Publishing, website development, printing, graphic design, and advertising). The publications are distributed via subscription and serve professional farmers, agricultural businesses, and food industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• DLG-Lebensmittel Leading trade journal for food technology, sensorics, quality, and food manufacturing, published 6x per year; partner journal of Anuga FoodTec trade fair, targeting food technology professionals, manufacturers, quality controllers, and sensory analysts.
• Maschinenring Magazin Official member organ of Bundesverband der Maschinenringe e.V., published 5x yearly, covering management, people, and machinery in agriculture for agricultural machinery ring members.
• Zeitschrift für Agrargeschichte und Agrarsoziologie (ZAA) Academic journal covering agricultural history and rural sociology for researchers and academics in the agricultural and rural studies field.
• Getreidemagazin / Raps Trade journal for grain and rapeseed producers covering production technology, breeding, machinery, marketing, and economics for crop producers.
• Kartoffelbau Trade journal for potato cultivation covering production technology, breeding, marketing, and economics for potato growers.
• Mais Trade journal for corn/mais topics covering production technology, breeding, marketing, and agricultural policy for corn producers.
• Milchpraxis Trade journal covering animal health, herd management, milk quality, milking technology, feeding, housing, and breeding for dairy farmers.
• Zuckerrübe Trade journal for sugar beet producers covering production technology, marketing, and agricultural policy for sugar beet farmers.
• DLG-Mitteilungen Monthly agricultural magazine covering farm management, production, markets, and developments in agriculture for DLG e.V. members and agricultural professionals.
• agrarticker.de Modern agricultural news portal for professional farmers featuring real-time charting of market prices and commodity data; included free with subscriptions to Getreidemagazin, Kartoffelbau, Mais, Zuckerrübe, Raps, and Milchpraxis journals.
• wein.de B2C wine marketplace where winemakers sell their wines directly to private consumers.
• milchpraxis.com Free information site for dairy producers covering cattle diseases, veterinary knowledge, prophylaxis, and treatment.
• DLG-Ausstellermedien Official exhibitor directories and catalogs (print and online) for DLG flagship trade fairs including Agritechnica, EuroTier, DLG-Feldtage, PotatoEurope, and Agra-Messe, targeted at exhibitors and visitors of these agricultural events.
• Corporate Publishing Professional publishing services for corporate communications clients in agricultural and food industry organizations.
• Internetauftritte Konzeption und Umsetzung Design and implementation of website presences for corporate clients in agricultural and food sectors.
• Druckservice Printing services for various materials for corporate clients.
• Grafik Graphic design services for agricultural and food sector clients.
• Werbevermarktung Print und Online Advertising marketing services for print and online media channels targeting agricultural and food industry audiences.

Quantifiable outcome

• agrarticker.de available at no extra charge to subscribers of Getreidemagazin, Kartoffelbau, Mais, Zuckerrübe, Raps, and Milchpraxis journals
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Max-Eyth VerlagsgesellschaftminorOthersDLG-Verlag holds ownership shares in Max-Eyth Verlagsgesellschaft, a related publishing entity in the agricultural media space.
• eWerk GmbHcoreTechnology or IntegrationeWerk GmbH based in Bremen provides web hosting services for DLG-Verlag's website. Server location is geographically in Germany.
• Google Ireland Ltd.coreTechnology or IntegrationGoogle Analytics 4 is used for web analytics including visitor origin tracking, page dwell time, search engine usage, and advertising campaign analysis.
• SIX Payment Services (Saferpay)coreTechnology or IntegrationSaferpay credit card and payment processing via SIX Payment Services, Compliance, Hardturmstrasse 201, 8021 Zürich, Switzerland. Handles credit card (Visa/Mastercard) transactions securely.
• PayPalcoreTechnology or IntegrationPayPal accepted as payment method in DLG-Verlag online shops, processed through PayPal's payment infrastructure.
• DLG e.V.coreStrategic or Co-development PartnerParent organization and primary strategic partner; DLG-Verlag was founded as subsidiary of DLG e.V. in 1952. Publishes official journals and exhibition catalogs for DLG trade shows.
• Bundesverband der Maschinenringe e.V.coreStrategic or Co-development PartnerOfficial member organization for Maschinenring Magazin; DLG-Verlag publishes this official organ 5x yearly as a full agricultural professional magazine.
• Anuga FoodTeccoreStrategic or Co-development PartnerDLG-Lebensmittel is the partner journal of Anuga FoodTec trade fair, the leading food technology event.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Agrarheute: Leading German digital agricultural news and information platform, with deep coverage of crop production, livestock, and machinery. Competes directly with DLG-Verlag's digital properties including agrarticker.de for farmer readership and advertising budgets.
• Deutscher Landwirtschaftsverlag (DLV): DLV is one of Germany's leading agricultural publishers, producing trade magazines, digital platforms, and events for farmers and the agribusiness sector — directly comparable to DLG-Verlag's portfolio of specialized agricultural B2B publications and digital portals.
• top agrar: top agrar is a flagship German agricultural media brand covering farm management, crop production, and livestock — directly competing with DLG-Mitteilungen and other DLG trade titles for the same farmer reader and advertiser base.
• Lebensmittel Zeitung (LZ): LZ is Germany's leading trade newspaper for the food retail and consumer goods industry, covering food technology, quality, and manufacturing — directly competing with DLG-Lebensmittel for the same food industry professional readers and B2B advertisers.
• Landwirtschaftsverlag Münster: Münster-based agricultural publisher producing regional farming magazines and digital services across Germany. Overlaps with DLG-Verlag's trade magazine portfolio and targets the same German farmer and agribusiness audience.
• TASPO: TASPO is a leading German trade publication covering horticulture, nursery production, and green industry — adjacent to DLG-Verlag's agricultural vertical portfolio and competing for similar B2B advertising budgets from agribusiness suppliers.

Broad incumbents

• Deutscher Fachverlag (dfv): Frankfurt-based B2B trade publishing group covering food, agriculture, retail, and multiple other verticals. dfv's food and agriculture titles compete with DLG-Lebensmittel and related publications, but dfv operates as a broad multi-vertical incumbent rather than an ag specialist.
• Haymarket Media: Global B2B trade media group with significant agricultural and food industry titles. Operates as a broad incumbent in trade publishing rather than a Germany-only ag specialist, but competes for cross-border advertising spend and showcases international B2B publishing operating models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dlg-verlag-frankfurt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLG Publisher