Experience UX

What Experience UX does

Experience UX is a UK-based boutique user experience research and design consultancy operating under the legal entity Experience Solutions Limited and headquartered in Bournemouth. Founded in 2007, the firm provides a defined portfolio of UX services spanning user research, usability testing, UX design, UX strategy, UX training, and design research, typically delivered through project-based engagements for enterprise and public-sector clients.

Its named client base spans more than a dozen organisations across insurance (Vitality, Liverpool Victoria), publishing and media (Financial Times), luxury retail (Burberry), industrials (Siemens), home improvement (Wickes), price comparison (Compare the Market), motoring services (ALD Automotive), maritime charity (RNLI), higher and adult education (Open University, Universities UK, Education & Training Foundation), mapping (Ordnance Survey), and membership/re-engagement bodies (Re-engage, WAU). This breadth is consistent with a referral-led, project-based consultancy model rather than a vertically specialised or platform-based offering.

The business is founder/owner-led, with Ali Carmichael as Managing Director and Damian Rees as Founder and UX Director, supported by a small multidisciplinary team of heads of UX, UX consultants, and a project manager. The company has no external funding, no acquisitions, and no disclosed platform technology; its primary go-to-market channels are its website, blog, the 'Insider' newsletter, LinkedIn, published case studies, and downloadable guides such as its Usability Testing Guide, indicating a content-led inbound approach to demand generation.

Name

Experience UX

Legal name

Experience Solutions Limited

Website

https://experienceux.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Experience UX is a Bournemouth-based boutique UX research and design consultancy founded in 2007, serving UK enterprise, public-sector, and charity clients with user research, usability testing, UX design, and UX strategy services on a project basis.

Ownership category

akta.pro rank

Product category

UX Research & Design Services

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Journey Strategy (MPAAAFAI), UX, Design Thinking & Customer Research for PMs (EDABAHAK)

Keywords

• User experience research
• Usability testing services
• UX design consultancy
• User research consulting
• Human-centred design

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. UX Research and Consulting Services: Project-based consulting engagements delivering user research, usability testing, and UX design services. The company works with organizations to understand user needs, identify usability issues, and improve digital products and services through evidence-based recommendations and workshops.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Experience UX is a UK-based UX research and design consultancy delivering user research, usability testing, and UX design services to organizations with digital products. They employ human-centred design methodologies including moderated and unmoderated usability testing, user interviews, card sorting, tree testing, diary studies, and ethnographic research to help clients understand user behaviour and improve digital experiences.

Product overview

Experience UX offers a portfolio of UX research and consulting services rather than a unified software product. Their core service offerings consist of User Research (to understand customer needs and behaviours through methodologies including profiling, interviews, diary studies, and ethnographic research), Usability Testing (evaluating digital product ease of use with real users through moderated and unmoderated testing across multiple platforms), and UX Design (information architecture, card sorting, tree testing, and user journey mapping to structure navigation and content). They also offer a downloadable 'Usability Testing Expert Guide' and a monthly email newsletter called 'Insider by Experience UX'. The services are delivered by a team of researchers and consultants who work with clients including Vitality, Financial Times, Burberry, Siemens, Compare the Market, RNLI, and Open University.

Differentiator

Problem solved

Functional benefit

Products and services

• User Research
• Usability Testing
• UX Design

Quantifiable outcome

• Significant improvement in newsletter engagement for Universities UK
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nomensa: Bristol-based UX and accessibility consultancy offering user research, usability testing, and inclusive design. Comparable to Experience UX in both service portfolio and explicit accessibility specialization.
• Bunnyfoot: UK UX research and design consultancy providing usability testing, user research, and accessibility services. Direct competitor with overlapping enterprise client base and similar boutique scale.
• Clearleft: Brighton-based UX research and design consultancy offering user research, service design, and content strategy. Highly comparable to Experience UX as a UK-based boutique delivering research-led engagements for mid-market and enterprise clients.
• cxpartners: Bristol-headquartered UX research and design agency serving large enterprises on customer experience and digital strategy. Closely comparable in service portfolio (user research, usability testing, design) and UK-mid-market/enterprise positioning.

Emerging players

• UserTesting: On-demand human insight platform enabling unmoderated usability testing and user research at scale. Comparable in end-deliverable (user research and usability testing) but delivered via self-serve platform rather than consulting services.
• Maze: SaaS platform for rapid usability testing and product research, used by in-house product teams. Indirectly competitive as it enables organizations to run testing internally rather than outsourcing to consultancies like Experience UX.

Broad incumbents

• Fjord (Accenture Interactive): Global design and innovation consultancy (part of Accenture Song) delivering service design, UX research, and digital transformation. Comparable at the service-line level but operates at significantly larger scale and broader scope.
• IDEO: Global design consultancy offering human-centred design, user research, and innovation services. Comparable in human-centred methodology but operates at vastly greater scale and with broader innovation remit.
• Nielsen Norman Group: Global leader in UX research, training, and consultancy offering usability testing, user research, and evidence-based UX guidance. Directly comparable to Experience UX in service mix (user research and usability testing) but operates at significantly greater scale and global reach.

Regional players

• Applied (DSCN/Service Design consultancy): Edinburgh-based UX and service design consultancy offering research, usability, and design for UK public sector and enterprise. Comparable in UK boutique positioning and human-centred design methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/experience_ux
• Xtwitter.com/ExperienceUX

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience UX