Salama Assurances Algerie

What Salama Assurances Algerie does

Salama Assurances Algerie is a private Algerian insurance company founded in 2000, operating as the only Takaful (Sharia-compliant) insurer in the Algerian market. The company is a subsidiary of SALAMA-IAIC (International Arab Insurance Company), listed on the Dubai stock exchange. It operates as a Société Par Actions (SPA) with capital of 2 billion Algerian dinars, reporting total assets of 6 billion DA and financial investments of 3.5 billion DA. Its core business is damage (non-life) insurance and reinsurance, organized into two customer segments: Particuliers (individuals, 75% of portfolio) and Entreprises (businesses and public organizations, 25%).

The product portfolio spans three Multirisque lines for individuals (Automobile, Habitation, Professionnelle) and a comprehensive enterprise suite covering Property Insurance, Civil Liability (including D&O and decennial liability), Transport insurance, and Construction & Assembly risks. Supplementary offerings include automobile assistance via a MAPFRE Assistance partnership and legal protection insurance. The distribution model is hybrid: an extensive physical network of 260+ points of sale and 266 agencies across major Algerian cities (Algiers, Batna, Oran, Annaba, Sétif, Tlemcen) combined with a digital quote-request portal offering Express, Personalized, and Agency quote tiers with 48-hour response commitments.

The revenue model is premium-based (subscription/recurring) with quote-driven pricing tailored to individual risk profiles and annual billing cycles. Reinsurance is supported through CCR (Caisse Centrale de Réassurance) and international brokers. Go-to-market combines sales-led agency distribution with direct-to-consumer digital quote tools and a dedicated Corporate Risks structure for enterprise clients. The company employs 501-1,000 staff and serves exclusively the Algerian market under the regulatory framework of the Algerian Ministry of Finance.

Name

Salama Assurances Algerie

Legal name

SALAMA ASSURANCES ALGERIE

Website

https://salama-assurances.dz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Salama Assurances Algerie is the sole Takaful (Sharia-compliant) damage insurer in Algeria, serving individuals (75% of portfolio) and businesses (25%) with auto, home, property, liability, and transport insurance through 260+ sales points and a digital quote portal. It is a subsidiary of Dubai-listed SALAMA-IAIC.

Ownership category

akta.pro rank

Headquarters

HQ city

El Mouradia

HQ country

Algeria

HQ region

Africa

Offices8 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property and Casualty Insurance Premiums: Core insurance premium revenue from damage insurance operations including automobile, residential, professional multi-risk, business property, liability, construction, and transport insurance lines. Portfolio composition: 75% individual/personal lines, 25% business and public organization lines.
2. Reinsurance Operations: Established relationships with national reinsurer CCR, international reinsurance companies, and European brokerage partners for coverage negotiation and risk sharing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Salama Assurances Algerie is a Takaful (Islamic Sharia-compliant) insurance company providing damage insurance and reinsurance services across Algeria. It offers individual multi-risk policies (auto, home, professional) and a comprehensive enterprise suite covering property, civil liability, transport, and construction risks, distributed through a network of 260+ points of sale and 266 agencies.

Product overview

Salama Assurances Algerie operates as a Takaful (Sharia-compliant) insurance company and is the only Takaful insurer in the Algerian market, part of the SALAMA-IAIC group listed on the Dubai Stock Exchange. The product portfolio is organized around two customer segments: Particuliers (individuals) and Entreprises (corporate clients). For individuals, the core offerings are three multi-risk insurance products—Multirisque Automobile (vehicle), Multirisque Habitation (home), and Multirisque Professionnelle (professional premises)—offered through a network of 260 sales points. For enterprises, the company provides a comprehensive suite under its Corporate Risks structure covering Property Insurance (fire, diverse risks, natural catastrophes, business interruption, machinery breakdown, electrical installations, multi-risk building), Civil Liability insurance (professional RC, product liability, decennial, construction, carrier, D&O), Transport insurance (land, maritime, air), and Construction & Assembly insurance (contractor all-risks, erection all-risks, equipment all-risks). The company also offers supplementary assistance and legal protection products through its partnership with MAPFRE ASSISTANCE. The portfolio is weighted 75% individual insurance and 25% business/organizational insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Multirisque Automobile

Quantifiable outcome

• Claims response time within 48 hours for online quote requests

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MAPFRE ASSISTANCEcoreStrategic or Co-development PartnerStrategic partnership with MAPFRE ASSISTANCE for automobile assistance product offerings. This partnership enables Salama to offer innovative automobile assistance insurance products to its customers in Algeria.
• CCR (Caisse Centrale de Réassurance)coreTechnology or IntegrationNational reinsurance partner providing coverage and risk-sharing arrangements. Established relationships with CCR, international reinsurance companies, and European brokers for comprehensive coverage negotiation.
• European Insurance BrokersminorChannel Partner/ Reseller/ DistributorRelationships with certain major European brokers for international coverage arrangements and reinsurance market access.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Société Algérienne des Assurances (SAA): Largest state-owned Algerian insurer offering a broad range of life and non-life products. Comparable as a primary Algerian P&C competitor with national distribution and overlapping product lines to Salama.
• Trust Algeria (SGCI): Algerian P&C insurance company providing individual and corporate coverage. Comparable as a domestic non-life competitor with overlapping products and customer segments within the same regulatory regime as Salama.
• Mutuelle Centrale d'Assurance d'Algérie (MCAC): Algerian mutual insurance company providing property, motor, and liability coverage. Comparable as a domestic non-life insurer with similar product breadth and customer segments.
• Compagnie Algérienne des Assurances et de Transport (CAAT): Major state-owned Algerian P&C and transport insurance company. Directly comparable in product mix (motor, property, transport, liability) and in competing for the same individual and enterprise customers in the Algerian market.
• Alliance Assurances Algérie (2A): Private Algerian P&C insurer offering automobile, home, and business insurance. Directly comparable in target customers (Algerian individuals and SMEs) and in the same domestic regulatory and distribution environment.

Broad incumbents

• AXA Assurance Algérie: Algerian subsidiary of global insurer AXA offering individual and commercial P&C products. Comparable as a multinational competitor in the same market with deeper capital, broader product portfolio, and stronger global brand than Salama.

Regional players

• GIG Algeria (Gulf Insurance Group): Algerian subsidiary of Kuwait-based Gulf Insurance Group, providing P&C insurance in the same market. Comparable as a regional (Gulf-rooted) P&C competitor with similar product mix and Algerian customer base.
• Wafa Assurance (Morocco): Leading Moroccan P&C insurer with both conventional and Takaful offerings. Comparable as a North African P&C competitor operating in a similar regulatory environment with a comparable product breadth across individual and enterprise lines.
• Takaful International (Bahrain): Bahraini Takaful operator offering Sharia-compliant family and general Takaful products. Comparable as a regional Takaful peer with the same business model and Sharia-compliant framework, though operating in a different GCC market.

Others

• SALAMA-IAIC (International Arab Insurance Company): Dubai-listed Takaful insurance group and direct parent of Salama Assurances Algerie. Highly comparable in Takaful product framework and target customer profile, though it functions as the regional holding entity rather than a direct competitor in Algeria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalamaAssurancesAlg
• LinkedInlinkedin.com/company/salama-assurances-algerie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salama Assurances Algerie