Green Button Alliance

What Green Button Alliance does

Green Button Alliance (GBA) is a U.S.-domiciled 501(c)(3) nonprofit standards organization founded in 2015 and headquartered in Jamison, Pennsylvania (legally incorporated in North Carolina). It fosters the development, compliance, and adoption of the Green Button standard, an industry-wide protocol based on the NAESB REQ.21 Energy Services Provider Interface (ESPI) specification that enables secure, customer-authorized access to and sharing of electricity, natural gas, and water usage data. GBA serves utilities (IOUs, CCAs, municipal, cooperative), third-party solution and app providers, building energy managers, and residential customers, with adoption footprints in the U.S., Canada, Korea, and Europe.

GBA's product and service portfolio is anchored on two core standards: Green Button Connect My Data (CMD), which enables customers to authorize third-party providers to retrieve their utility data via OAuth 2.0, and Green Button Download My Data (DMD), which enables customers to download their own usage data. These are complemented by the Green Button Directory℠ (a public discovery layer for certified utilities, third-party solutions, and platform providers), a Green Button API with public documentation, the GB DMD Validator conformance tool, a Testing and Certification Program, paid technical education, and an AI-based chatbot launched in July 2025 to field user questions about standards and services. GBA also maintains the open OpenADE Task Force for ongoing ESPI standard evolution.

GBA's revenue model is non-profit membership-driven: annual membership dues from companies, organizations, and government entities across multiple tiers form the base, supplemented by certification testing and compliance services, paid technical education, and paid advisory services offered to members and non-members. The organization distributes through direct membership engagement, self-serve downloads from its website, industry conferences (NARUC, RE+, DTECH, Smart Energy Summit, IUCX), and a member-public directory. Key sponsor members include Consolidated Edison, Enbridge Gas, and UtilityAPI, with Itron and Edison Electric Institute also active participants. No venture or private equity funding has been disclosed.

Name

Green Button Alliance

Legal name

Green Button Alliance, Inc.

Website

https://greenbuttonalliance.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Button Alliance is a 501(c)(3) nonprofit that develops and certifies the Green Button ESPI-based standard for secure, customer-authorized sharing of electricity, gas, and water usage data, serving utilities, solution providers, and regulators across the U.S., Canada, Korea, and Europe.

Ownership category

akta.pro rank

Product category

Energy Data Standards and Certification

NAICS

Professional Organizations (81392), Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

Keywords

• Energy data standards
• Utility data access
• Energy interoperability
• Standard certification programs
• Energy data sharing

Headquarters

HQ city

Morgan Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: GBA generates revenue through membership fees from companies, organizations, and government entities at various membership levels and tiers.
2. Certification Services: Revenue from certification testing and compliance programs for Green Button platforms.
3. Technical Education: Paid technical education and training services for industry professionals.
4. Advisory Services: Paid advisory services offered to members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Green Button Alliance is a non-profit standards organization that develops, maintains, and promotes the Green Button standard (Connect My Data and Download My Data) for secure, customer-authorized access to electricity, natural gas, and water usage data. The organization offers membership programs, certification testing for platform conformance, technical education, paid advisory services, developer documentation, and the public Green Button Directory of certified utilities and solution providers.

Product overview

The Green Button Alliance (GBA) is a nonprofit standards organization that develops and promotes the Green Button standard for easy, secure access and sharing of energy and water usage data. The organization offers a suite of interconnected products and services centered on two core standards: Green Button Connect My Data (CMD), which enables secure third-party data sharing, and Green Button Download My Data (DMD), which allows customers to download their own data. These core offerings are supported by the Green Button Directory for discovering certified providers, the Green Button API for developer implementation, the GB DMD Validator for conformance testing, and a Testing and Certification Program. Developer resources provide technical specifications, while the AI-powered Green Button Chatbot offers customer support. Together, these products enable utilities to provide innovative platforms and services while empowering customers to securely access and share their energy or water usage data.

Differentiator

Problem solved

Functional benefit

Brands

• Green Button: Industry standard for easy, secure access and sharing of energy and water usage data
• Green Button Directory℠
• OpenADE™
• Green Button Connect My Data (CMD)
• Green Button Download My Data (DMD)

Products and services

• Green Button Connect My Data (CMD) The primary Green Button standard enabling utilities to provide customers with secure, standardized, customer-authorized sharing of their energy and water usage data with trusted third-party service providers.
• Green Button Download My Data (DMD) Green Button standard enabling utility customers to download their own energy and water usage data for personal use, bill management, and conservation purposes.
• Green Button Directory Public directory listing utilities (IOUs, CCAs, Munis, Co-ops), third-party service and app solutions, and Green Button Platform Providers that support the Green Button standard.
• Green Button API Developer-accessible API based on the NAESB REQ.21 ESPI specification with OAuth 2.0 authentication, enabling implementation of Green Button CMD and DMD standards.
• GB DMD Validator Online validation tool that checks Green Button Download My Data files for conformance to the Green Button standard specifications.
• Green Button AI Chatbot AI-powered chatbot that answers user questions about Green Button standards, data access initiatives, and member services, powered by retrieval over the organization's knowledge base.
• Green Button Testing and Certification Program Certification program that validates Green Button implementations for conformance to Green Button Certified CMD and Green Button Certified DMD standards.
• Developer Resources Technical documentation and guides for implementing Green Button standards, including Atom Elements, Atom & ESPI, Cost and Currency, Daylight-Savings Time, UUIDs, Power-of-Ten Multiplier, and Usage Point specifications.

Quantifiable outcome

• 50% of US internet households actively working to reduce consumption
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Innovate UtilityCX (IUCX)coreGTM or Marketing Partner · 8 April 2026GBA serves as an official Media Partner for IUCX in 2026, supporting industry education, knowledge sharing, and thought leadership. GBA will collaborate on content, educational support, and event promotion to showcase standardized customer energy data as foundational for utility modernization.
• Smart Energy Consumer Collaborative (SECC)minorGTM or Marketing PartnerSECC is an Affiliate Member of GBA, and GBA is an Affiliate Member of SECC. The organizations collaborate on industry research and education related to smart energy and consumer engagement.
• BOMA CanadaminorGTM or Marketing PartnerBOMA Canada is an affiliate member organization of the Green Button Alliance. BOMA Canada facilitates national initiatives and exchange of ideas supporting commercial real estate energy management.
• Edison Electric Institute (EEI)minorGTM or Marketing PartnerEdison Electric Institute is an Affiliate Member of the Green Button Alliance. EEI represents all U.S. investor-owned electric companies serving about 220 million Americans.
• North American Energy Standards Board (NAESB)coreTechnology or IntegrationGBA works with NAESB on the REQ.21 Energy Services Provider Interface (ESPI) standard that underlies the Green Button specification. GBA maintains the OpenADE Task Force that develops enhancements to ESPI and related standards.
• Enbridge Gas Inc.coreChannel Partner/ Reseller/ DistributorEnbridge Gas is a member and Board participant of GBA. The utility has implemented Green Button Connect My Data (Share My Data) and onboarded over 25 third-party providers. Thousands of customer-authorized downloads occur monthly.
• ItroncoreChannel Partner/ Reseller/ DistributorItron is a GBA member company and presenting partner of DTECH 2027. Itron enables utilities and cities to deliver critical infrastructure solutions for electricity, gas, and water in more than 100 countries.
• NAESBcoreStrategic or Co-development PartnerGBA collaborates with NAESB on ESPI Task Force meetings and standard development. NAESB is the forum for development and promotion of standards for wholesale and retail natural gas and electricity markets.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LonMark International: A nonprofit membership organization promoting the LonWorks/LON protocol and interoperability standards for building automation and energy management. Comparable in operating a certification program and supporting an ecosystem of vendors serving utilities, buildings, and energy management use cases.
• MESA Standards Alliance: A nonprofit alliance advancing open standards for distributed energy resources (DER) interoperability. Highly comparable to GBA in mission (open energy data/standards), structure (membership nonprofit), and customer base (utilities and DER solution providers).
• North American Energy Standards Board (NAESB): The standards body that develops and maintains the REQ.21 ESPI specification underlying the Green Button standard. A core GBA partner, NAESB is directly comparable as a membership-driven energy standards organization serving utilities and energy market participants.
• Open Charge Alliance (OCA): A nonprofit industry alliance that maintains and promotes the OCPP (Open Charge Point Protocol) for EV charging interoperability. Comparable as a utility/energy-adjacent standards body with a similar member-driven governance model and certification testing program.
• OpenADR Alliance: A nonprofit industry alliance that develops, promotes, and certifies the OpenADR (Open Automated Demand Response) standard. Directly comparable to GBA as a membership-driven utility standards body with certification programs, technical committees, and a similar utility-vendor ecosystem.
• Wi-SUN Alliance: A global industry alliance promoting the Wi-SUN mesh networking standard for smart utility networks (electricity, gas, water). Comparable as a nonprofit alliance developing certification programs for utility infrastructure interoperability with utilities and large vendors (Itron is a promoter member).

Emerging players

• UtilityAPI: An enterprise software company that automates utility customer energy data access for solar, energy storage, and energy management companies. Comparable as an adjacent commercial participant in the utility data-access ecosystem that competes for the same third-party developers and could either partner with or substitute for Green Button-based flows.

Broad incumbents

• ASHRAE: A global professional society that develops building standards (e.g., 90.1, 188) directly tied to building energy reporting requirements that drive Green Button adoption. Comparable as a membership-based standards organization with deep overlap in the building-energy and decarbonization ecosystem.
• Smart Electric Power Alliance (SEPA): An educational nonprofit focused on utility transformation, grid modernization, and clean energy integration. Comparable in serving utilities and solution providers, with overlapping topics (grid modernization, customer data, DERs), but with a broader research/education scope rather than a specific data standard.

Regional players

• Consortium for Energy Efficiency (CEE): A nonprofit membership organization of efficiency program administrators driving energy efficiency standards and program design across North America. Comparable in serving utilities and energy program operators as a membership nonprofit, with overlapping topics in residential and commercial energy data and benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/GreenButtonAlliance
• YouTubeyoutube.com/@GreenButtonAlliance
• Xx.com/the_gba
• Facebookfacebook.com/energytoolbase
• LinkedInlinkedin.com/company/green-button-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Button Alliance