What Greenliff AG does

Greenliff AG is a Swiss full-service digital product and service design agency headquartered in Rümlang (Zurich area), founded in 2004 as 'Software Echo' by three co-founders and rebranded to Greenliff in 2019. The company delivers work across three practice pillars: Innovation Consulting (market analysis, technology evaluation, business-model reimagination), Experience Design (human-centered UX design using frameworks such as Double Diamond), and Software Engineering (web, mobile apps, IoT, cloud ecosystems using agile methods and modern tooling such as Xamarin for cross-platform mobile, plus NFC-HCE/RFID and BLE for connected devices). Its monetization is professional services fee-based engagement on a project/contract basis across enterprise and technology-company clients; pricing is not publicly disclosed and is tailored per engagement. Customer segments include enterprise organizations in banking, insurance, healthcare, retail, and security technology, alongside technology-company clients such as Cryptonow (cryptocurrency exchange), Legic Identsystems (cloud-based mobile access), Sonova/Phonak (firmware/hardware testing), Apotheke Schaffhauserplatz (Swissprep PrEP online pharmacy, the first Swiss online shop of its kind), V-Quiz (accredited insurance continuing-education app), and MuDA (membership management for the Museum of Digital Art). Go-to-market is sales-led direct engagement, primarily within Switzerland, via website contact forms with senior leaders Markus Pilz (CEO/Founder) and Stefan Hagenbuch (Head of Customer Solutions, ex-Microsoft) driving business development. The firm is founder-owned (Markus Pilz, Jörg, Anders), privately held, with no external investment, no parent entity, and an 11-50 employee headcount spread across named functions including Engineering (led by Head of Engineering Felix Schmorell), Digital Product Design (Dominique Hufschmid), Testing (Gianmarco Pani), Customer Solutions, Software Engineering, HR (Barbara Kägi), Marketing (Nicole Blum, Nicole Schlegel), and Office Management (Corina Bilhan). Accolades include German Design Award 2020 and 2023, Digital Economy Award Bronze 2019, Best of Swiss Web 2019, Great Place to Work 2019, and Swiss Made Software label membership.

Name

Greenliff AG

Legal name

Greenliff AG

Website

https://greenliff.swiss

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenliff AG is a Swiss full-service digital product and service design agency in Zurich offering Innovation Consulting, Experience Design, and Software Engineering to enterprise and technology clients across banking, healthcare, insurance, crypto, security, and culture sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Innovation Consulting: Strategic consulting services helping organizations analyze markets, evaluate new technologies, and reimagine business models around customers to find new paths to success.
2. Professional Services - Experience Design: UX design services approaching user experience from a human-first perspective to create digital products and experiences aligned with underlying technology.
3. Professional Services - Software Engineering: Software development and delivery services spanning all fields, committed to code quality, agile methods, and modern tools for rapid time-to-market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Greenliff AG is a Swiss full-service digital product and service design agency offering a three-pillar service portfolio: Innovation Consulting (business strategy and market analysis), Experience Design (human-centered UX design), and Software Engineering (development and delivery of digital products). The company creates web pages, mobile apps, online services, connected devices (IoT), and entire digital ecosystems for clients across finance, healthcare, insurance, and technology sectors.

Product overview

Greenliff AG is a Swiss full-service digital product and service design agency offering a three-pillar service portfolio: Innovation Consulting (business strategy and market analysis), Experience Design (human-centered UX design), and Software Engineering (development and delivery of digital products). The company creates web pages, mobile apps, online services, connected devices (IoT), and entire digital ecosystems. Their project portfolio includes client-specific digital products such as Cryptonow (cryptocurrency exchange), Swissprep (online pharmacy e-commerce), V-Quiz (insurance compliance learning app), and Legic Cloud Platform (mobile access credential management). They have developed proprietary design systems and brand identities, with the company's own 2019 in-house rebrand winning the German Design Award 2020. The company operates from Zurich and serves clients across various industries including finance, healthcare, insurance, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Consulting Strategic consulting service helping clients analyze markets, evaluate new technologies, and reimagine business models around customers to find new growth opportunities. For enterprise and mid-market organizations seeking digital transformation guidance.
• Experience Design User experience design service approaching UX from a human-first perspective to create digital products and experiences that are as strong as the technology behind them. For organizations needing human-centered UX design.
• Software Engineering Software development and delivery service using agile methods and modern tools, supporting clients with web, mobile apps, IoT solutions, and entire digital ecosystems. Committed to code quality and rapid time-to-market.
• Digital Product Design Full-service digital product design creating web pages, mobile apps, online services, connected devices, or entire ecosystems that drive business value and delight customers. For organizations seeking end-to-end digital product development.

Quantifiable outcome

• Go-live in 2 months for PrEP online pharmacy project
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Swiss Made SoftwareminorOthersGreenliff is a member of the Swiss Made Software label, which promotes the Swiss software industry both domestically and abroad. The label represents Swiss values of quality, reliability, and precision in software development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Namics (Merkle): Swiss-origin (St. Gallen/Zurich) digital agency, now part of Merkle/Dentsu, offering digital experience design and software engineering. Directly competes for Swiss enterprise mandates; a former employer of Greenliff's marketing lead.
• Unic: Zurich-based digital agency providing strategy, UX/design, and software engineering to Swiss enterprises. Comparable in service mix, Swiss market focus, and B2B enterprise GTM.
• Netlight: Nordic-European IT and digital consulting firm with offices including Switzerland. Comparable in culture-driven, senior-consultant-heavy delivery model for enterprise digital product engineering.
• Liip: Swiss digital agency offering UX design, software engineering, and digital consulting out of Zurich/Bern. Closely comparable to Greenliff in size, geography, full-service model, and target enterprise/regulated clients.
• Amazee Labs: Swiss open-source-focused digital agency delivering UX design and web engineering. Comparable full-service profile and Swiss enterprise client base; also named as a previous employer of a Greenliff marketing manager.

Broad incumbents

• Deloitte Digital: Big Four advisory arm offering strategy, design, and engineering services. Competes for digital transformation mandates at large Swiss enterprises alongside Greenliff.
• Accenture Interactive / Song: Global professional services giant with a large design and digital product engineering practice. Competes for the same end-to-end digital transformation engagements that Greenliff targets among Swiss enterprises.
• Frog Design (Capgemini Engineering): Global design and innovation consultancy with a strong human-centered design practice. Comparable on experience design and innovation consulting pillars, but operates at much larger scale and broader geography.
• IDEO: Global design and innovation firm pioneering human-centered design methodology—the same philosophy Greenliff emphasizes. Comparable on design thinking and innovation consulting, but at broader global scale.
• Thoughtworks: Global technology consultancy providing strategy, design, and software engineering with agile practices. Comparable on full-service stack and engineering quality narrative; competes for similar mid-market and enterprise digital transformation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/greenliffag
• Facebookfacebook.com/greenliff
• LinkedInlinkedin.com/company/greenliff-ag
• Instagraminstagram.com/greenliff

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenliff AG