The For Baby's Sake Trust

What The For Baby's Sake Trust does

The For Baby's Sake Trust is a UK-registered charity (no. 1126459) and company limited by guarantee (no. 6713945), headquartered in Stevenage, Hertfordshire, that delivers a trauma-informed therapeutic programme to break intergenerational cycles of domestic abuse. The flagship For Baby's Sake programme works with expectant co-parents separately from pregnancy until the child reaches two years old, combining Video Interaction Guidance (VIG), Emotional Safety Planning, and strengths-based therapeutic interventions to address root causes of domestic abuse and strengthen parent-infant attachment. The Trust operates three interconnected pillars: the For Baby's Sake programme, a Policy & Practice advocacy function, and My Future Me, a pilot programme for care-experienced young people developing healthy relationships. A suite of supporting resources — including the Domestic Abuse Resource Pack, Trauma Insight Tools, Safer Beginnings films, and mindfulness/relaxation audio — extends the Trust's reach beyond direct service delivery.

The Trust generates revenue through a hybrid funding model combining commissioning fees from local authorities (e.g., Blackpool Council, Hertfordshire OPCC, Home Office Perpetrator Pilot), unrestricted institutional grants (Harrington Foundation £200,000 annually for three years, UBS Optimus Foundation, Dulverton Trust), and individual charitable donations processed via the CAF platform with Gift Aid. It operates regional teams across five UK geographies — Blackpool, London, South East England, East of England, and North East England — with the Blackpool team employed directly by Blackpool Council and embedded within Early Help Family Hubs. In May 2026 the Trust expanded internationally with a pilot in Ballarat, Australia through a partnership with Ballarat Child and Family Services (Cafs), funded by $400,000 from the Victorian Government.

The Trust holds Silver Trauma Informed accreditation under the Working with Trauma Quality Mark delivered by One Small Thing, is registered with the Fundraising Regulator, and is GDPR compliant. Its evidence base is anchored in a King's College London evaluation demonstrating that over 50% of parents safely separate during the programme and that children's social care involvement drops materially for participating families. The organisation is governed by a Board of Trustees and led by CEO Lauren Seager-Smith, with COO Judith Rees and Therapeutic Lead Brenda Evans overseeing clinical and operational quality.

Name

The For Baby's Sake Trust

Legal name

The For Baby's Sake Trust

Website

https://forbabyssake.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

The For Baby's Sake Trust is a UK-registered charity delivering a trauma-informed therapeutic programme to expectant co-parents affected by domestic abuse, working from pregnancy until the child reaches two years old to break intergenerational cycles of abuse and strengthen parent-infant attachment.

Ownership category

akta.pro rank

Product category

Family Support Services / Domestic Abuse Intervention

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

akta.pro secondary industries

Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Infant & Toddler Health, Safety & Safeguarding Programs (EDACAGAL)

Keywords

• Domestic abuse intervention
• Trauma-informed therapy
• Perinatal family support
• Parent-infant attachment
• Early-help commissioning

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Charitable Donations: Individual donations through CAF (Charitable Aid Foundation) platform, including one-time and regular donations. Gift Aid scheme enables reclaiming tax on qualifying donations.
2. Institutional Grants: Annual unrestricted funding from foundations such as the Harrington Foundation (£200,000 annually for 3 years) and UBS Optimus Foundation partnership, providing operational flexibility and sustainability.
3. Commissioning Fees: Local authorities and multi-agency partners commission the For Baby's Sake programme, paying for delivery of the therapeutic service to families in their areas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The For Baby's Sake Trust delivers a trauma-informed, therapeutic programme that works with expectant co-parents from pregnancy until the baby is two years old to break cycles of domestic abuse and strengthen parent-infant attachment. Each parent is assigned a dedicated Therapeutic Practitioner who uses Video Interaction Guidance (VIG), Emotional Safety Planning, and strengths-based interventions to address the root causes of abuse. The Trust also pilots the My Future Me programme for care-experienced young people and conducts Policy & Practice advocacy to influence wider systems change.

Product overview

The For Baby's Sake Trust operates as a charitable organization offering three interconnected programme areas: the For Baby's Sake therapeutic programme (a trauma-informed intervention working with expectant parents from pregnancy until the baby's second birthday to break cycles of domestic abuse), Policy & Practice (advocacy and systemic change work), and My Future Me (a pilot programme for care-experienced young people). The Trust also provides a comprehensive suite of tools and resources including the Domestic Abuse Resource Pack, Emotional Safety Plans, Trauma Insight Tools, Safer Beginnings films, and mindfulness/relaxation resources.

Differentiator

Problem solved

Functional benefit

Brands

• For Baby's Sake: A trauma-informed therapeutic programme that works with expectant co-parents to break cycles of domestic abuse and give babies the best start in life. Delivered from pregnancy until the baby is two years old.
• My Future Me
• Babies in Mind

Products and services

• For Baby's Sake Programme A trauma-informed, therapeutic programme that works with both co-parents separately from pregnancy until the baby is two years old to break cycles of domestic abuse and strengthen parent-infant attachment. Commissioned by local authorities and delivered by dedicated Therapeutic Practitioners in funded UK regions.
• Policy & Practice Policy and practice work that amplifies the Trust's impact by sharing innovative learning with partners and influencing practices, policies and systems relating to domestic abuse and the first 1001 days.
• My Future Me A trauma-informed therapeutic approach in pilot phase that supports care-experienced young people to develop healthy relationships for life.

Quantifiable outcome

• 88% of babies supported had received children's social care support; only 29% still had involvement after programme
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ballarat Child and Family Services (Cafs)coreStrategic or Co-development Partner · 6 May 2026Australian pilot delivery of For Baby's Sake programme in Ballarat as part of Respect Ballarat, a community approach to preventing gendered violence. Funded by $400,000 from Victorian Government Minister for Prevention of Family Violence.
• Stevenage Football Club FoundationminorGTM or Marketing Partner · 18 March 2025Collaboration to tackle domestic abuse in Hertfordshire with emphasis on early intervention and trauma-informed approaches. Partnership linked to High Sheriff's 'Sport for Good' initiative.
• Blackpool CouncilcoreStrategic or Co-development PartnerThe Blackpool For Baby's Sake team is employed by Blackpool Council and uses public task as legal basis for data processing. Programme is delivered through Early Help Family Hubs.
• High Sheriff of HertfordshireminorGTM or Marketing PartnerAnnie Brewster JP engaged with the Trust to support domestic abuse initiatives and explore transformative power of sport in fostering safer communities.
• Giving is GreatminorGTM or Marketing PartnerSelected charity recommendation initiative run by EQ Foundation to help donors find effective charities.
• Office of Police and Crime Commissioner (OPCC) HertfordshirecoreStrategic or Co-development PartnerPartnership in Home Office Perpetrator Pilot Project. Trust mobilised swiftly, delivered to tight timescales, and contributed strategically to Project Board and evaluation exercise.
• Best BeginningsminorStrategic or Co-development PartnerCollaboration on Safer Beginnings resources and Baby Buddy app integration, providing information on care and relationships before, during and after birth.
• Harvard Centre on the Developing ChildminorOthersResources from Harvard Centre on the Developing Child integrated into For Baby's Sake tools and resources on brain development, toxic stress, and serve-and-return interactions.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Refuge: Largest UK specialist domestic abuse charity providing refuge accommodation and outreach services. Operates in the same domestic-abuse space as For Baby's Sake but with broader victim-services portfolio and emergency response orientation rather than therapeutic perinatal intervention.
• Women's Aid Federation of England: National federation coordinating domestic abuse services across England. Operates in the same UK domestic abuse sector as For Baby's Sake but with policy/federation role rather than direct therapeutic delivery.
• Barnardo's: One of the UK's largest children's charities, running local-authority-commissioned services for vulnerable children and families across all regions. Comparable incumbent with broader portfolio and deeper geographic reach than For Baby's Sake.
• NSPCC: Major UK children's charity with services spanning child protection, helplines, and direct therapeutic programmes. Comparable broad incumbent in child welfare/domestic abuse with established brand and infrastructure For Baby's Sake lacks at scale.

Direct peers

• Family Action: UK charity delivering early-intervention, whole-family support services commissioned by local authorities, including domestic abuse recovery. Operates comparable LA-commissioned family therapy programmes serving similar vulnerable cohorts.
• Home-Start UK: UK charity that trains volunteers to deliver home-visiting support to families with young children, including in stressful circumstances. Directly comparable to For Baby's Sake's home-based, parent-mediated early-intervention delivery model for vulnerable families.
• Best Beginnings: UK charity producing the Baby Buddy app and Safer Beginnings resources, an existing partner of For Baby's Sake. Both organisations develop evidence-based digital and resource content for parents during pregnancy and early years.
• SafeLives: UK charity focused on domestic abuse intervention and best-practice dissemination, including work with perpetrators and families. Comparable to For Baby's Sake's trauma-informed approach to breaking cycles of domestic abuse in family settings.
• Family Nurse Partnership (FNP) / Family Health Visiting: NHS-commissioned programme offering intensive home-visiting support for first-time parents from pregnancy to age 2. Closely aligned with For Baby's Sake's pregnancy-to-age-2, parent-coaching, home-visiting model targeting vulnerable families.

Emerging players

• Act for Early Years (formerly NCB early years) / Parent-Infant Foundation: UK charity focused on parent-infant relationship support in the first 1001 days and perinatal mental health. Shares For Baby's Sake's evidence-based, parent-infant attachment focus but at sector-advocacy and commissioning-enabler level rather than direct therapeutic delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/forbabyssake
• YouTubeyoutube.com/channel/UCHRhrmsMRFCBGLALrbq_eGg?pbjreload=102
• Facebookfacebook.com/forbabyssaketrust
• LinkedInlinkedin.com/company/the-for-babys-sake-trust
• Instagraminstagram.com/forbabyssake/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The For Baby's Sake Trust