Stevenage Football Club Foundation

What Stevenage Football Club Foundation does

Stevenage Football Club Foundation Ltd is a registered charity (Charity No. 1140006) and the official independent charity of Stevenage Football Club, headquartered at The Lamex Stadium in Stevenage, Hertfordshire, United Kingdom. Established as a registered charity in 2011, the Foundation delivers more than 30 community projects and 185+ weekly sessions across Hertfordshire, serving participants aged 2 to 96+. Programmes span sports coaching (football, multi-sport, walking football, strength and balance), primary and secondary education support (Premier League Primary Stars, Aspire, mentoring, education support packages), health and wellbeing services (Boro Bygones dementia support, Extra Time Hub, On Your Side mental health, Community Kitchen), education and employability (Foundation Degrees, apprenticeships), youth engagement (Premier League Kicks, Youth Board, Youth Hub), and fan engagement at Stevenage FC matches.

The Foundation operates a hybrid revenue model combining individual donations (via JustGiving and Patreon), Friends of the Foundation corporate memberships, Charity of the Year partnerships, session fees for after-school clubs and holiday camps (priced at £38.50–£71.50 per programme), and tuition from higher education courses delivered from the stadium. Core funding is sourced from the Premier League Charitable Fund, the National Lottery Community Fund, the EFL Trust, and the Professional Footballers' Association, with delivery partners including Hertfordshire FA, three local councils, and a local hospital charity. The organisation is governed by a Board of Trustees led by CEO Joe Goude and is part of the national network of 92 Community Club Organisations connected to the EFL Trust.

Name

Stevenage Football Club Foundation

Legal name

Stevenage Football Club Foundation Ltd

Website

https://stevenagefcfoundation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Stevenage Football Club Foundation is the official independent charity of Stevenage FC, delivering 185+ weekly sports, education, health, and youth programmes across Hertfordshire for participants aged 2 to 96+.

Ownership category

akta.pro rank

Product category

Community Sports and Education Charity Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community sports coaching
• Youth education programmes
• Health and wellbeing services
• School partnership programmes
• Charity fundraising events

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Fundraising: Individual donations via JustGiving platform, Patreon monthly subscriptions, Friends of the Foundation annual business memberships, and general fundraising events including runs, quizzes, and skydiving challenges.
2. Session Fees: Fees charged for after-school clubs, holiday camps, and sports sessions. Programs include football clubs, multi-sport sessions, and athletics coaching delivered at local schools and venues.
3. Charity of the Year Partnerships: Corporate partnerships where businesses adopt the Foundation as their official Charity of the Year, engaging staff in fundraising activities.
4. Foundation Degree Programme: Higher education courses delivered from The Lamex Stadium, including Sports Coaching, Football Development, and Sports Business programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stevenage FC Foundation is the official independent charity of Stevenage Football Club, delivering community sports coaching, school and secondary education programmes, health and wellbeing services for older adults, education and employability courses (including Foundation Degrees), youth engagement initiatives, and matchday fan experiences. Programmes are delivered through 185+ weekly sessions at schools, the Lamex Stadium and community venues across Hertfordshire, targeting participants aged 2 to 96+. Revenue is generated through session fees, donations, Patreon and Friends of the Foundation memberships, corporate Charity of the Year partnerships, and grants.

Product overview

Stevenage FC Foundation operates as a multi-program community charity offering sports coaching, education, health and wellbeing, fan engagement, and youth development services. The organization functions as a platform of interconnected community programs rather than a single product, delivering over 30 different projects annually through a network of programs including Coaching, Schools, Secondary Education, SFC Fan Engagement, Health and Wellbeing, Education and Employability, and Community Engagement. The foundation serves all ages from 2 years old through to 96 years old, providing a lifelong engagement pathway for community members.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Programmes Sports coaching sessions delivered throughout the week, including football and multi-sport activities for all ages from Active Tots to Walking Football, offered to families across Hertfordshire.
• Schools Programmes Curricular and extra-curricular support for primary and secondary schools including Premier League Primary Stars, Education Support Packages, Extra Curricular Clubs and Joy of Moving, sold to schools for in-setting delivery.
• Secondary Education Programmes Education services for secondary school students including Aspire, Mentoring and Secondary Provision, supporting engagement, behaviour and academic progression.
• SFC Fan Engagement Matchday and stadium experiences including Kids Zone, Mascots, Match Day Packages and Stadium Tours at The Lamex Stadium, sold to Stevenage FC supporters and families.
• Health and Wellbeing Programmes Health services across Hertfordshire improving wellbeing for people of all ages, abilities and backgrounds, including dementia support (Boro Bygones, Extra Time Hub), nutrition (Community Kitchen), mental health (On Your Side), running (SFC Running Club), fall prevention (Strength and Balance) and Walking Football.
• Education and Employability Learning and career development programmes from post-16 through to degree level at The Lamex Stadium, including Apprenticeships and Foundation Degree courses in Sports Coaching, Football Development and Sports Business.
• Community Engagement Programmes connecting communities and supporting people to realise their potential, including Premier League Kicks, the Youth Board leadership initiative and the Youth Hub.

Quantifiable outcome

• £10.69 million social value delivered in 2023/24
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Stevenage Football ClubcoreStrategic or Co-development PartnerOfficial independent charity of Stevenage Football Club. Primary partnership providing brand association, stadium access, and alignment with the club's community mission.
• EFL in the CommunitycoreStrategic or Co-development PartnerNational network of club community organisations connected through EFL Trust. Provides programme frameworks, funding access, and best practice sharing.
• PFA (Professional Footballers' Association)majorStrategic or Co-development PartnerProfessional footballer's union partnership supporting community initiatives and player involvement in Foundation activities.
• Herts Sports PartnershipmajorStrategic or Co-development PartnerLocal sports partnership supporting delivery across Hertfordshire. Provides local network connections and sports development support.
• Hertfordshire FAmajorStrategic or Co-development PartnerCounty football association providing coaching qualifications, pitch access at Letchworth, and football development support.
• Stevenage Borough CouncilmajorStrategic or Co-development PartnerLocal authority partnership supporting community initiatives and providing access to local facilities and resources.
• Welwyn Hatfield District CouncilmajorStrategic or Co-development PartnerNeighbouring district council partnership extending community reach into additional local authority area.
• North Hertfordshire District CouncilmajorStrategic or Co-development PartnerDistrict council partnership supporting community health and wellbeing programmes.
• East & North Hertfordshire Hospitals' CharityminorStrategic or Co-development PartnerHealthcare charity partnership supporting health and wellbeing initiatives including the REACT programme for over 55s.
• Fundraising RegulatorminorOthersRegulatory oversight body ensuring ethical fundraising practices. Listed in their directory.
• Hertfordshire Chamber of CommerceminorChannel Partner/ Reseller/ DistributorBusiness membership organisation supporting corporate engagement and Friends of the Foundation business partnerships.
• Run for CharityminorChannel Partner/ Reseller/ DistributorCharity running event partner enabling supporters to raise funds through races worldwide and online events.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• West Ham United Foundation: Official charitable arm of a Premier League club delivering Premier League Primary Stars, Kicks and health programmes — directly comparable programme set, larger regional reach in east London/Essex.
• Tottenham Hotspur Foundation: Established Premier League club foundation running education, health and inclusion programmes across north London — comparable mission but with significantly greater resources and national profile.
• Arsenal in the Community: Official charitable arm of a top-tier Premier League club delivering large-scale education, sport and health programmes — same model but materially larger budget, staff and geographic reach.
• Chelsea Foundation: Major Premier League club foundation with extensive coaching, education and equality programmes — same football-charity archetype operating at considerably larger scale.

Others

• Youth Sport Trust: National charity focused on PE, school sport and children's wellbeing through schools — adjacent sector with overlapping programmes (Primary Stars-style school delivery) but operating as a sector enabler rather than a club-linked CCO.

Direct peers

• Watford FC Community Trust: Official charity of a neighbouring Hertfordshire EFL club delivering education, health and participation programmes through the EFL Trust network — directly comparable scale, geography and operating model.
• Barnet FC Foundation: Community foundation of a London-area EFL club running schools, health and participation programmes — comparable scale of operation and beneficiary focus within the same CCO network.
• MK Dons Sport and Education Trust: Official charitable arm of an EFL club delivering education, sport and health programmes in a defined locality — direct peer in the EFL Trust CCO network with comparable programme mix.
• Luton Town FC Community Trust: Official charity of a nearby EFL club running Premier League Kicks, Primary Stars and education programmes for local youth — same CCO model, similar Hertfordshire/Bedfordshire community footprint.

Emerging players

• Street League: UK charity using sport to help disadvantaged young people into education and employment — directly comparable mission on the youth-employability side of the Foundation's offer, though without a club-affiliation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/borofoundation
• YouTubeyoutube.com/channel/UCsLqlcpfATfwI4ahkYvKwwA
• Facebookfacebook.com/stevenagefcfoundation
• Instagraminstagram.com/stevenagefcfoundation
• LinkedInlinkedin.com/company/stevenage-football-club-foundation-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stevenage Football Club Foundation