MQO Research

What MQO Research does

MQO Research is a privately held Canadian market insights firm founded in 1987 and headquartered in Charlottetown, Prince Edward Island. Its functional focus is the collection of primary research data for clients who need structured public or stakeholder input, delivered via telephone interviewing, online surveys, mail-back surveys, and public consultation services. The company's stated customer-segmentation approach is vertical, implying it organizes its client base by industry or sector rather than by company size, and the inclusion of public consultation alongside commercial survey work suggests meaningful exposure to government, civic, and community-engagement engagements alongside private-sector market research buyers.

Operationally, MQO Research is a services business rather than a software product company: its output is research data, not a platform, and the available data shows no disclosed proprietary technology stack, integrations, or product portfolio beyond the listed modalities. Headcount is reported in the 11-50 range, consistent with a small specialist research firm. No pricing model, revenue, funding, M&A, partnership, or leadership information is available in the source inputs; the company website returned only a verification screen. Customer logos, geographic reach beyond Canada, and details of any recent strategic activity are not documented.

Revenue mechanics are typical of a custom research services firm: project-based fees for survey design, fielding, and reporting, likely complemented by retainer or contract work from public-sector consultation engagements. The lack of disclosed technology infrastructure or AI tooling in the input indicates the firm relies primarily on human-mediated survey operations and established research-methodology expertise rather than automated or platform-based delivery, which is a relevant consideration for any investment or acquirer's diligence on defensibility, margin structure, and modernization roadmap.

Name

MQO Research

Website

https://mqoresearch.com

Company type

Private

Founded year

1987

Headcount range

11–50 employees

Short description

MQO Research is a privately held Canadian market insights firm, founded in 1987 and based in Charlottetown, that delivers telephone interviewing, online and mail-back surveys, and public consultation services to vertical-segment clients including government and civic-engagement buyers.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research services
• Telephone interviewing
• Online surveys
• Public consultation
• Survey data collection

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

MQO Research is a Market Insights company that provides telephone interviewing, online surveys, and mail-back surveys, along with public consultation services. It supports organizations that need primary data collection and stakeholder consultation for research, policy, and decision-making purposes.

Product overview

MQO Research is a technology company. No substantive product information, offerings, or portfolio details are available from the current source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Telephone Interviewing Telephone-based survey interviewing offered by MQO Research as part of its market insights service portfolio.
• Online Surveys Online survey data collection offered by MQO Research as part of its market insights service portfolio.
• Mail-Back Surveys Mail-back survey data collection offered by MQO Research as part of its market insights service portfolio.
• Public Consultation Services Public consultation services offered by MQO Research as part of its market insights service portfolio, supporting stakeholder and public engagement initiatives.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Ipsos: Ipsos is a global market research and public opinion firm with a major Canadian presence. Overlaps with MQO on telephone, online, and public consultation work but competes from a vastly larger scale and global footprint.
• NielsenIQ: NielsenIQ provides consumer research and retail measurement globally. Adjacent comparable to MQO on the consumer insights side, but its scale and analytics-platform focus differentiate it from a boutique CATI/consultation shop.
• Kantar: Kantar is a global research and analytics firm with significant operations in Canada across consumer and public-sector research. Comparable to MQO on the survey/insights product category but operating at much broader scale.
• Nielsen: Nielsen is a global measurement and data analytics firm with consumer survey and media research offerings. Indirectly comparable to MQO where buyer requirements intersect, though Nielsen operates at much larger scale across different buyer segments.

Direct peers

• Abacus Data: Abacus Data is a Canadian public opinion and market research firm offering online and telephone survey work plus public consultation. Closely overlaps MQO on multi-mode survey methodology and Canadian government/media clients.
• Maru/Blue: Maru/Blue is a Canadian research and analytics firm running online panels, telephone surveys, and stakeholder consultation work. Highly comparable to MQO in methodology mix and Canadian public/private sector clientele.
• Pollara: Pollara is a Canadian full-service market research firm offering telephone, online, and mail survey capabilities. Directly comparable to MQO on multi-mode data collection and Canadian mid-market research buyers.
• Leger: Leger is Canada's largest domestic market research firm, offering phone, online, and qualitative research plus public opinion polling. Directly comparable to MQO in service mix (CATI, online panels, public consultation) and Canadian client base.
• Environics Research: Environics Research is a Toronto-based firm specializing in public opinion, social research, and stakeholder consultation. Comparable to MQO's public consultation service line and Canadian public-sector client focus.
• Angus Reid Group: Angus Reid Group operates one of Canada's largest online research panels (Angus Reid Forum) plus custom survey work. Comparable to MQO on survey-based methodology and Canadian consumer/research buyer base.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/mqoresearch
• LinkedInlinkedin.com/company/mqo-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MQO Research