Medicare Insurance Advisors
- Company typePrivate
- Founded2012
- HeadquartersTennessee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Medicare Insurance Advisors firmographics
Firmographics- Name
- Medicare Insurance Advisors
- Legal name
- The Baldwin Group Health Insurance, LLC
- Website
- https://medicareinsurance-advisors.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Medicare Insurance Advisors industry classification
Industry- Product category
- Medicare Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Medicare Insurance Advisors is headquartered
LocationHeadquarters
- HQ city
- Tennessee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Medicare Insurance Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Insurance Commissions: The company acts as an insurance brokerage earning commissions from insurance providers when customers enroll in Medicare plans. Health insurance services are handled by The Baldwin Group Health Insurance, LLC (NPN 17880298) and The Baldwin Group Health Insurance II, LLC (NPN 17320005).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Plan options vary by individual eligibility and provider |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Medicare Insurance Advisors product offering
Product offeringCore offering
Medicare Insurance Advisors is an independent Medicare-focused insurance brokerage that advises and enrolls individual consumers into Medicare Advantage (Part C), Medicare Supplement (Medigap), Medicare Part D prescription drug plans, and Original Medicare (Parts A and B). The firm operates under The Baldwin Group Health Insurance, LLC (NPN 17880298) and The Baldwin Group Health Insurance II, LLC (NPN 17320005) and serves Medicare-eligible individuals primarily from its Tennessee base.
Product overview
Medicare Insurance Advisors offers a suite of Medicare insurance products under The Baldwin Group brand. The core offerings include Medicare Part A (hospital insurance), Part B (medical insurance), Part C (Medicare Advantage), and Part D (prescription drug coverage). The company provides personalized guidance and enrollment support services, helping individuals compare plans from top providers and select coverage that fits their healthcare needs and budget.
Differentiator
Problem solved
Functional benefit
Brands
- Medicare Insurance Solutions: Medicare advisory service providing licensed experts to guide customers through Medicare plan options from top providers.
Products and services
- Medicare Advantage (Part C) Advisory and Enrollment
Companies that use Medicare Insurance Advisors
Customer profileSegments3 records
Ideal customer profiles1 record
Medicare Insurance Advisors technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medicare Insurance Advisors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Medicare.govminorExternal resource reference for customers to compare all available Medicare options. The company explicitly states it is 'not affiliated with or endorsed by Medicare or any government agency.'
- 1-800-MEDICAREminorGovernment helpline referenced as alternative resource for customers to explore all Medicare options beyond what the company offers in their area.
Recent moves5 records
Expansion highlights5 records
Medicare Insurance Advisors competitors and assessment
Company assessmentDirect peers
- GoHealth: Public Medicare-focused insurance brokerage using a tech-enabled, agent-assisted model. Targets the same 65+ Medicare-eligible demographic with similar commission-based revenue and calls into the same carrier base.
- QuoteWizard (by LendingTree): Insurance comparison platform that has expanded into health and Medicare lead generation. Competes for the same Medicare-seeking consumer via online quote forms and partner agents.
- HealthMarkets: Insurance agency distributing Medicare, individual health, and supplemental products through licensed agents. Overlaps directly with Medicare Insurance Advisors' agent-led Medicare brokerage model.
- eHealth: A leading online health insurance marketplace with a large Medicare-focused segment. Competes directly with Medicare Insurance Advisors by enabling online comparison and enrollment of Medicare Advantage, Medigap, and Part D plans.
- SelectQuote: Public direct-to-consumer insurance distributor with a major Medicare division. Competes in the same Medicare Advantage and Medigap enrollment space via phone- and web-led agent distribution.
- SmartFinancial: Online insurance comparison marketplace offering Medicare and senior insurance products through partnered agents. Overlaps in customer acquisition funnels and agent-mediated Medicare enrollment.
Broad incumbents
- Humana: Largest Medicare Advantage carrier in the US. Although a carrier rather than broker, Humana's strong direct-to-consumer enrollment could compete with Medicare Insurance Advisors for the same Medicare Advantage customers.
- Mutual of Omaha: Large Medigap and senior insurance carrier. Operates as a carrier rather than broker but is a key product partner for Medicare Insurance Advisors and a baseline competitive alternative for Medigap-seeking consumers.
- Anthem Blue Cross Blue Shield: Major Medicare Advantage carrier in multiple states offering direct enrollment. Competes for the same Medicare-eligible customers and offers Medicare Supplement plans that are part of the comparison set this brokerage presents.
- UnitedHealthcare (AARP Medicare): Major Medicare Advantage and Medigap carrier with direct enrollment. As a carrier with substantial brand pull, it competes indirectly for the same end customers and influences broker commission economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Medicare Insurance Advisors social profiles
Digital presenceMedicare Insurance Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicare Insurance Advisors leadership team
Management profileNumber of profiles
Medicare Insurance Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicare Insurance Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicare Insurance Advisors
What does Medicare Insurance Advisors do?
Medicare Insurance Advisors is an independent Medicare-focused insurance brokerage that advises and enrolls individual consumers into Medicare Advantage (Part C), Medicare Supplement (Medigap), Medicare Part D prescription drug plans, and Original Medicare (Parts A and B). The firm operates under The Baldwin Group Health Insurance, LLC (NPN 17880298) and The Baldwin Group Health Insurance II, LLC (NPN 17320005) and serves Medicare-eligible individuals primarily from its Tennessee base.
When was Medicare Insurance Advisors founded?
Medicare Insurance Advisors was founded in 2012. It employs 11 to 50 people.
Where is Medicare Insurance Advisors based?
Medicare Insurance Advisors is headquartered in Tennessee, United States, in the North America region.
How does Medicare Insurance Advisors make money?
One revenue line is on record: insurance Commissions.
Who are Medicare Insurance Advisors's main competitors?
Direct peers on record are GoHealth, QuoteWizard (by LendingTree), HealthMarkets, eHealth, SelectQuote and SmartFinancial. Broad incumbents are Humana, Mutual of Omaha, Anthem Blue Cross Blue Shield and UnitedHealthcare (AARP Medicare).
Does Medicare Insurance Advisors have an API?
No public API is recorded for Medicare Insurance Advisors.
What industry is Medicare Insurance Advisors in?
Medicare Insurance Advisors's product category is Medicare Insurance Brokerage. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 52421 and its SIC code is 6411.