Castle Senior Living
- Company typePrivate
- Founded1992
- HeadquartersNew Berlin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Castle Senior Living firmographics
Firmographics- Name
- Castle Senior Living
- Legal name
- Castle Senior Living, Inc.
- Website
- https://castlewi.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Castle Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Active Adult (55+) Independent Living Communities (HLADAAAD)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Castle Senior Living is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Castle Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Residential Senior Living Services: Monthly rental fees for independent living, assisted living, and memory care accommodations including housing, meals, activities, and care services.
- Hospice Care Services: Hospice care services for seniors in southeastern Wisconsin, providing end-of-life care and support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Castle Senior Living product offering
Product offeringCore offering
Castle Senior Living is a family-owned operator of residential senior living communities in Wisconsin. It sells and delivers Independent Living, Assisted Living, Memory Care, and Hospice services through two physical campuses (Grand Hills Castle in New Berlin and Birchrock Castle in Mukwonago) and the wholly-owned Castle Hospice service line covering southeastern Wisconsin.
Product overview
Castle Senior Living operates as a senior living community provider offering a continuum of care through two physical locations in Wisconsin. The portfolio consists of Independent Living (maintenance-free apartments for active seniors), Assisted Living (personalized care for daily activities), Memory Care (specialized secure environments with the 'A Smile to Remember' program), and Hospice (end-of-life comfort care). Grand Hills in New Berlin and Birchrock in Mukwonago serve as the physical campuses, with Birchrock offering one and two-bedroom apartments and townhomes on over 17 acres of natural beauty. The organization has been serving seniors for over 30 years as a family-owned operation.
Differentiator
Problem solved
Functional benefit
Brands
- A Smile to Remember: A memory care program developed by a Dementia Care Practitioner and medical professionals, focusing on relationships and intentional interactions for individuals living with dementia
Products and services
- Independent Living
- Assisted Living
- Memory Care
- Hospice Care
- Grand Hills Castle Community
- Birchrock Castle Community
Companies that use Castle Senior Living
Customer profileSegments4 records
Ideal customer profiles2 records
Castle Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Castle Senior Living partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Castle Senior Living competitors and assessment
Company assessmentEmerging players
- BrightStar Care: Home health, assisted living, and memory care franchise network with a Wisconsin presence. Partially comparable as it touches senior care delivery but focuses more on home and community-based services than residential facilities.
- Azura Memory Care: Wisconsin-based memory care specialist operating assisted living and memory care communities with a clinically-focused model. Comparable to Castle's 'A Smile to Remember' differentiation in the memory care segment specifically.
Direct peers
- St. Camillus: Wauwatosa, Wisconsin-based senior care campus offering independent living, assisted living, memory care, and skilled nursing. Comparable as a southeastern Wisconsin continuum-of-care provider serving the same metro Milwaukee referral base.
- Compass Senior Living: Mid-size assisted living and memory care operator with a similar small-footprint, community-based model. Comparable in operating philosophy and service mix to Castle's assisted living and memory care offerings.
- Heritage Senior Living: Wisconsin-based operator of assisted living and memory care communities with a similar size footprint and private-pay service mix. Closely comparable as a sub-scale regional operator competing in overlapping Wisconsin submarkets.
- Capri Communities: Wisconsin-headquartered senior living operator with multiple independent living, assisted living, and memory care communities across the state. Directly comparable to Castle as a Midwest-focused, family-influenced operator serving the same regional market and care continuum.
Regional players
- Presbyterian Homes & Services: Large nonprofit senior living operator serving Minnesota, Wisconsin, Iowa, and surrounding states with independent living, assisted living, memory care, and skilled nursing. Comparable continuum-of-care model but materially larger scale and footprint.
Broad incumbents
- Atria Senior Living: Large national senior living operator focused on independent living, assisted living, and memory care across 200+ communities. Comparable care lines but operates at dramatically greater scale and geographic reach than Castle.
- Five Star Senior Living: Multi-state operator of independent living, assisted living, and memory care communities. Comparable in service portfolio but operates at national scale with significantly broader geographic and capital resources.
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities offering independent living, assisted living, memory care, and continuing care. Comparable service mix but vastly larger scale and national footprint, representing the upper-end competitive benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Castle Senior Living social profiles
Digital presenceCastle Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Castle Senior Living leadership team
Management profileNumber of profiles
Profiles3 records
Castle Senior Living subsidiaries and ownership
Company hierarchySubsidiaries1 record
Castle Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Castle Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Castle Senior Living
What does Castle Senior Living do?
Castle Senior Living is a family-owned operator of residential senior living communities in Wisconsin. It sells and delivers Independent Living, Assisted Living, Memory Care, and Hospice services through two physical campuses (Grand Hills Castle in New Berlin and Birchrock Castle in Mukwonago) and the wholly-owned Castle Hospice service line covering southeastern Wisconsin.
Is Castle Senior Living a public or private company?
Castle Senior Living is a private company. It is classified as family owned and is currently operating.
When was Castle Senior Living founded?
Castle Senior Living was founded in 1992. It employs 51 to 100 people.
Where is Castle Senior Living based?
Castle Senior Living is headquartered in New Berlin, United States, in the North America region.
How does Castle Senior Living make money?
Two revenue lines are on record. Residential Senior Living Services are the primary driver. The others are hospice Care Services.
Who are Castle Senior Living's main competitors?
Emerging players on record are BrightStar Care and Azura Memory Care. Direct peers are St. Camillus, Compass Senior Living, Heritage Senior Living and Capri Communities. Presbyterian Homes & Services is listed as a regional player. Broad incumbents are Atria Senior Living, Five Star Senior Living and Brookdale Senior Living.
Does Castle Senior Living have an API?
No public API is recorded for Castle Senior Living.
What industry is Castle Senior Living in?
Castle Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAD, Active Adult (55+) Independent Living Communities, with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 623312 and its SIC code is 8050.