Azura Memory Care
Azura Memory Care (Azura Living LLC) is a Wisconsin-based, family-owned operator of five memory care and assisted living communities serving seniors with Alzheimer's and dementia across the Milwaukee and Madison markets, generating recurring monthly residential care fees and supplemented by hospice, respite, and adult day services.
- Company typePrivate
- Founded2010
- HeadquartersMilwaukee, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Azura Memory Care does
Azura Memory Care, operating as Azura Living LLC, is a Wisconsin-based, family-owned provider of residential memory care and assisted living services for seniors with Alzheimer's disease, dementia, and other memory-related conditions. The company operates five purpose-built, household-style communities across the Milwaukee metro area (Brookfield, Oak Creek, Mukwonago), the North Shore (Fox Point), and Madison (Verona), differentiating itself from institutional competitors through a home-like design with shared kitchens, family-style meals, and personalized engagement programming. All team members complete 120 hours of dementia-specific training, positioning the company as a clinically specialized operator rather than a generalist senior living landlord.
The service portfolio spans the full resident lifecycle: Memory Care and Assisted Living as core offerings, supplemented by Respite Stays for short-term caregiver relief, an Adult Day Program for early memory loss, and end-of-life Hospice Care delivered through the Azura Hospice subsidiary. The company also runs Mosaic Dreams, a family education and resource program designed to support prospective residents and their adult-child decision-makers through the care transition journey. Distribution is direct-to-consumer, with families engaging via website contact forms, a dedicated phone line (1-800-842-9872), in-person community tours, healthcare provider referrals, and recurring community education events.
Commercially, Azura generates revenue through recurring monthly residential care fees structured by level of care, room type, and specific service packages, with additional charges for specialized programs and hospice services. The company is privately held with no disclosed institutional ownership or parent entity, reporting 1,940+ families served cumulatively and self-identifying as the #1 memory care provider in Wisconsin. It operates in a U.S. memory care market sized at USD 8.15 billion in 2025 and projected to reach USD 13.79 billion by 2035 at a 5.4% CAGR, suggesting favorable demographic tailwinds.
Azura Memory Care firmographics
Firmographics- Name
- Azura Memory Care
- Legal name
- Azura Living LLC
- Website
- https://azuramemory.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Azura Memory Care (Azura Living LLC) is a Wisconsin-based, family-owned operator of five memory care and assisted living communities serving seniors with Alzheimer's and dementia across the Milwaukee and Madison markets, generating recurring monthly residential care fees and supplemented by hospice, respite, and adult day services.
- Ownership category
- akta.pro rank
Azura Memory Care industry classification
Industry- Product category
- Senior Living and Memory Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Standalone Memory Care Communities (Purpose-Built) (HLADACAA)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)
Keywords
Where Azura Memory Care is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Azura Memory Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Memory Care and Assisted Living Services: Monthly residential care fees for memory care and assisted living services. Pricing is based on level of care required, room type, and specific services needed. Additional fees may apply for specialized programs and hospice care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Memory Care |
Distribution channels4 records
Marketing channels5 records
Azura Memory Care product offering
Product offeringCore offering
Azura Memory Care operates residential memory care and assisted living communities for seniors with Alzheimer's disease, dementia, and other memory-related conditions across five Wisconsin locations. Services are delivered through purposefully designed home-like households rather than institutional settings, with 120 hours of dementia-specific training required for all team members and 24/7 personalized care. The portfolio includes dedicated Memory Care, Assisted Living, Respite Stays, an Adult Day Program for early memory loss, and Hospice Care delivered through the Azura Hospice subsidiary.
Product overview
Azura Memory Care operates as a Wisconsin-based, family-owned senior living provider offering a portfolio of interconnected care services. The core offerings include Memory Care homes (specialized dementia care) and Assisted Living, supplemented by Respite Stays for temporary care, an Adult Day Program for early memory loss, and Hospice Care for end-of-life support. The company also provides educational resources through its Mosaic Dreams program. Services are delivered across five Wisconsin communities in Brookfield, Fox Point/North Shore, Mukwonago, Oak Creek, and Verona.
Differentiator
Problem solved
Functional benefit
Brands
- Mosaic Dreams: Resource and support program for families and individuals navigating memory care decisions
Products and services
- Memory Care Residential memory care delivered in purposefully designed home-like households for individuals living with Alzheimer's, dementia, and other memory-related conditions. Includes 24/7 personalized care, specialized dementia programming, and access to staff trained with 120 hours of dementia-specific education. Delivered at Azura's Wisconsin communities in Brookfield, Fox Point/North Shore, Mukwonago, Oak Creek, and Verona.
- Assisted Living Residential assisted living care providing personalized engagement programming, individualized assistance with daily activities, amenities, and a supportive environment that promotes senior independence. Available at Azura's Brookfield, Mukwonago, and Verona communities.
- Respite Stays Short-term temporary residential stays designed to provide relief for family caregivers while ensuring continued quality care for seniors with memory loss or assisted living needs.
- Adult Day Program / Early Memory Loss Class Daytime structured programming designed for adults experiencing early-stage memory loss, providing activities, social engagement, and support during daytime hours.
- Hospice Care (Azura Hospice) Compassionate end-of-life hospice care focused on comfort, quality of life, and emotional well-being for individuals and their families, including pain management, symptom control, and emotional and spiritual guidance. Delivered through the Azura Hospice subsidiary.
Quantifiable outcome
- 1,940+ families served
- +1 more outcomes
Companies that use Azura Memory Care
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Azura Memory Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Azura Memory Care partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Azura Memory Care competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: National senior living operator offering assisted living and memory care across 200+ communities. Comparable service mix (memory care + assisted living) and recurring monthly fee model, but operates at significantly larger scale than Azura.
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities including dedicated memory care units across nearly all states. Overlaps directly with Azura's memory care and assisted living services, though at much greater scale and broader portfolio.
- Five Star Senior Living: Senior living management and operations company with assisted living and memory care communities across the U.S. Comparable service mix and recurring-fee revenue model, though operated as a managed-services platform.
- Sunrise Senior Living: Established national senior living provider with assisted living and memory care services across the U.S. and internationally. Comparable continuum-of-care model and resident population to Azura.
Direct peers
- Heritage Senior Living: Wisconsin-based senior living provider with assisted living and memory care communities across the Milwaukee and Madison metro areas. Directly comparable in geography, service offering, and target demographic.
- Capri Communities: Wisconsin-based senior living operator offering assisted living, memory care, and independent living across multiple communities in the state. Closest geographic and service-line competitor to Azura within Wisconsin.
- Wellhaven Senior Living: Wisconsin-headquartered operator of assisted living and memory care communities. Comparable regional footprint, scale, and focus on dementia care programming.
- Anthem Memory Care: Pure-play memory care specialist operating purpose-built communities focused exclusively on Alzheimer's and dementia residents. Most direct comparable in terms of specialization and operating model to Azura's core memory care offering.
- Oak Park Place: Wisconsin-based senior living operator with multiple assisted living and memory care communities in the Milwaukee metro and Madison areas. Direct competitor in Azura's home market with similar size and service profile.
- Silverado Senior Living: Specialist memory care provider with communities concentrated in select U.S. states. Closely comparable in dementia-care specialization, household-style design philosophy, and higher-acuity resident focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Azura Memory Care social profiles
Digital presenceAzura Memory Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azura Memory Care leadership team
Management profileNumber of profiles
Azura Memory Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Azura Memory Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azura Memory Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azura Memory Care
What does Azura Memory Care do?
Azura Memory Care operates residential memory care and assisted living communities for seniors with Alzheimer's disease, dementia, and other memory-related conditions across five Wisconsin locations. Services are delivered through purposefully designed home-like households rather than institutional settings, with 120 hours of dementia-specific training required for all team members and 24/7 personalized care. The portfolio includes dedicated Memory Care, Assisted Living, Respite Stays, an Adult Day Program for early memory loss, and Hospice Care delivered through the Azura Hospice subsidiary.
Is Azura Memory Care a public or private company?
Azura Memory Care is a private company. It is classified as family owned and is currently operating.
When was Azura Memory Care founded?
Azura Memory Care was founded in 2010. It employs 251 to 500 people.
Where is Azura Memory Care based?
Azura Memory Care is headquartered in Milwaukee, United States, in the North America region.
How does Azura Memory Care make money?
One revenue line is on record: memory Care and Assisted Living Services.
Who are Azura Memory Care's main competitors?
Broad incumbents on record are Atria Senior Living, Brookdale Senior Living, Five Star Senior Living and Sunrise Senior Living. Direct peers are Heritage Senior Living, Capri Communities, Wellhaven Senior Living, Anthem Memory Care, Oak Park Place and Silverado Senior Living.
Does Azura Memory Care have an API?
No public API is recorded for Azura Memory Care.
What industry is Azura Memory Care in?
Azura Memory Care's product category is Senior Living and Memory Care Services. Its primary akta.pro industry code is HLADACAA, Standalone Memory Care Communities (Purpose-Built), with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 62331 and its SIC code is 8050.