Bike Barn
Bike Barn (operating as 99 Bikes in NZ) is a New Zealand specialty bicycle retailer operating physical stores across Auckland and Christchurch alongside a Shopify e-commerce platform. It sells bikes, e-bikes, scooters, parts, accessories, and rider gear, supported by on-site workshops and the Club 99 loyalty program.
- Company typePrivate
- Founded2007
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bike Barn does
Bike Barn (referenced in the source data as 99 Bikes, suggesting the same operating entity under the Pedal Group umbrella) is a New Zealand-based specialty bicycle retailer headquartered in Auckland. The firm operates a hybrid direct-to-consumer model combining multi-store physical retail across Auckland (Takapuna, Glen Innes, Mount Roskill, Northwood) and Christchurch with a Shopify-powered e-commerce storefront at 99bikes.co.nz. The product range spans mountain, road, gravel, kids, commuter, and BMX bikes; a growing electric bike category (e-MTB, e-hybrid, e-cargo, e-folding, fat-tyre); electric and kick scooters; a comprehensive parts, accessories, and rider-gear catalog; and on-site workshop services for repair and servicing.
The business generates revenue across five primary streams: bicycle sales, accessories and parts sales, workshop services and repairs, scooter sales, and Club 99 membership (the loyalty/subscription program). Pricing is unit-based with bikes ranging from approximately $399 entry-level to $5,000+ premium, supported by a 5% Best Price Guarantee and free shipping over $149. The Club 99 subscription adds a recurring-revenue layer alongside the predominantly transactional retail model. The firm is B-Corp certified, partners with over 30 cycling brands including Merida, Norco, Marin, Garmin, Wahoo, Shimano, and SRAM, and operates under the multi-market Pedal Group which also runs the brand in Australia and the UK.
The customer base is entirely individual consumer across seven use-case segments — mountain bikers, road and gravel cyclists, kids and families, commuters and casual riders, electric bike buyers, BMX riders, and scooter users — with a nascent corporate and group sales channel for fleet buyers. Customer engagement is driven by email marketing ($20 off first order over $200), social media (Facebook, Instagram, YouTube), content marketing via buying guides, seasonal promotions (e.g., Mid Year Sale), and the Club 99 loyalty program. A Perfect Ride Guarantee allows 30-day exchanges and on-site mechanics service any brand.
Bike Barn firmographics
Firmographics- Name
- Bike Barn
- Legal name
- 99 Bikes
- Website
- https://bikebarn.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bike Barn (operating as 99 Bikes in NZ) is a New Zealand specialty bicycle retailer operating physical stores across Auckland and Christchurch alongside a Shopify e-commerce platform. It sells bikes, e-bikes, scooters, parts, accessories, and rider gear, supported by on-site workshops and the Club 99 loyalty program.
- Ownership category
- akta.pro rank
Bike Barn industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Bike Barn is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Bike Barn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bicycle Sales: Primary revenue from selling a wide range of bicycles including mountain bikes, road bikes, kids bikes, commuter bikes, BMX bikes, and electric bikes across various price points from entry-level to premium.
- Accessories and Parts Sales: Revenue from bicycle accessories including helmets, car racks, lights, locks, bags, tyres, tubes, indoor trainers, bike computers, nutrition products, and clothing/apparel.
- Workshop Services and Repairs: Professional bicycle repair and servicing offered at all physical store locations with on-site mechanics. Customers can book services through HubTiger booking system.
- Club 99 Membership: Loyalty program generating recurring revenue through membership subscriptions with exclusive benefits including member-only pricing and discounts.
- Scooter Sales: Sales of electric scooters, kids scooters, and adult kick scooters with various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bicycles start at approximately $399 |
| Unit Pricing | Pay-as-you-go | Mid-range bicycles from $500-$2,000 |
| Unit Pricing | Pay-as-you-go | Premium bicycles $2,000-$5,000+ |
| Unit Pricing | Pay-as-you-go | Accessories and components pricing |
| Subscription | Monthly | Club 99 Membership with exclusive benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bike Barn product offering
Product offeringCore offering
Bike Barn is a New Zealand specialty bicycle retailer selling bikes, electric bikes, scooters, parts, accessories, and rider gear through physical stores across Auckland and Christchurch paired with a national e-commerce site. Every store operates an on-site bicycle workshop offering repairs and servicing on any bike or brand, complemented by a Club 99 loyalty membership and a click-and-collect fulfilment option.
Product overview
99 Bikes is a New Zealand bicycle retailer operating as a multi-category e-commerce platform and physical store network. The core offering consists of bicycle sales (mountain, road, kids, commuter, BMX) and electric bikes, complemented by a comprehensive accessories category (indoor trainers, car racks, lights, locks, bags) and rider gear (helmets, clothing, shoes, nutrition). The company also offers a parts category for component replacements and upgrades. Services include on-site bicycle repair workshops, a loyalty program (Club 99), and click-and-collect from Auckland and Christchurch stores. The product portfolio spans from entry-level bikes starting around $399 to high-end models exceeding $5,000, serving casual riders through competitive cyclists.
Differentiator
Problem solved
Functional benefit
Brands
- Club 99: Loyalty membership program offering exclusive club benefits and discounts
Products and services
- Bikes Multi-category bicycle sales covering mountain, road, gravel, kids, commuter, recreational, and BMX configurations for riders of all ages and skill levels, priced from $399 entry-level to over $5,000 premium.
- Electric Bikes Electric-assist bicycles across multiple configurations including e-MTB, e-hybrid, e-folding, e-fat tyre, e-cruiser, e-cargo, and e-road/gravel, priced from $1,899 to $5,999+, targeted at commuters, recreational riders, and cargo users.
- Scooters Range of electric scooters, kids scooters by age group, adult kick scooters, and trick scooters for toddlers through adults.
- Bike Accessories Bicycle accessories covering indoor trainers, car racks, bike computers, lights, locks, bags, pumps, maintenance tools, baby seats, and child trailer accessories.
- Rider Gear Cycling apparel and protective equipment including helmets, gloves, jackets, jerseys, shorts, shoes, eyewear, armour, and nutrition products.
- Parts and Components Bicycle replacement parts and components for repairs, upgrades, and maintenance across all bike categories.
- Bike Repairs and Servicing Professional bicycle repair and servicing workshop available at every physical store, servicing any bike and any brand with on-site mechanics.
- Club 99 Membership Subscription-based customer loyalty program offering exclusive member-only pricing, special offers, and member benefits on bike and accessory purchases.
- Click and Collect Free click-and-collect service allowing online orders to be picked up at physical stores with real-time inventory visibility.
Quantifiable outcome
- 30-day Perfect Ride Guarantee on all bikes - customers can exchange if not completely satisfied
- +3 more outcomes
Companies that use Bike Barn
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Bike Barn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bike Barn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pedal GroupcoreParent company connecting 99 Bikes operations across multiple markets. Pedal Group operates 99 Bikes in New Zealand (99bikes.co.nz), Australia (99bikes.com.au), and United Kingdom (99bikes.co.uk). The group originated from the first 99 Bikes store opened in Milton, New Zealand in 2007.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bike Barn competitors and assessment
Company assessmentBroad incumbents
- Trek Bicycle Corporation: Global premium bike brand operating branded retail stores alongside independent dealers. Comparable in offering premium road, mountain, and e-bikes with full workshop services, but at far greater scale and with proprietary brand strength.
- Halfords: UK retailer of bikes, auto parts, and home products with strong workshop service arm. Comparable multi-store retailer with bike sales plus service and accessories, though operating at much larger scale across broader categories.
- Giant Bicycles: World's largest bicycle manufacturer with branded retail stores in multiple markets. Comparable omnichannel premium bike retailer model with workshop services, particularly relevant for the e-bike and high-end road segments.
- Rebel Sport: Large NZ multi-category sporting goods retailer offering bikes alongside apparel, fitness, and team sports. Comparable as a physical-and-online sporting goods retailer that competes for the same discretionary wallet, though bikes are not the primary category.
Direct peers
- Evans Cycles: UK specialty bike retailer (owned by Frasers Group) with multi-store presence, workshop services, and broad bike/accessories assortment. Highly comparable omnichannel specialty bike retailer model.
- Avanti Sport (NZ): NZ-based bicycle brand and retailer operating physical stores and ecommerce. Comparable as a vertically integrated NZ bike specialist with workshop services and broad product mix from entry to premium.
- Bike Barn NZ: New Zealand bicycle and accessories retailer with multi-store presence and workshop services. Directly comparable as a domestic specialty bike retailer serving the same NZ consumer segments (mountain, road, kids, e-bike).
- 99 Bikes Australia: Australian sister brand under the Pedal Group operating the same 99 Bikes retail concept. Same product assortment, pricing strategy, Club 99 loyalty, and store-with-workshop model, providing a directly comparable cross-market reference point.
- Torpedo7: NZ outdoor and adventure retailer with a significant bicycle category across mountain, road, and kids bikes. Overlaps in product range, omnichannel (stores + online) model, and target customer of recreational cyclists and families.
Others
- Kathmandu (Rip Curl, Oboz parent - KMD Brands): NZ outdoor and adventure lifestyle retailer (part of KMD Brands) competing for the same discretionary, active-lifestyle consumer. Useful comparable for NZ omnichannel outdoor retail economics, though bikes are not a primary category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bike Barn social profiles
Digital presenceBike Barn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bike Barn leadership team
Management profileNumber of profiles
Bike Barn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bike Barn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bike Barn
What does Bike Barn do?
Bike Barn is a New Zealand specialty bicycle retailer selling bikes, electric bikes, scooters, parts, accessories, and rider gear through physical stores across Auckland and Christchurch paired with a national e-commerce site. Every store operates an on-site bicycle workshop offering repairs and servicing on any bike or brand, complemented by a Club 99 loyalty membership and a click-and-collect fulfilment option.
Is Bike Barn a public or private company?
Bike Barn is a private company. It is classified as unknown and is currently operating.
When was Bike Barn founded?
Bike Barn was founded in 2007. It employs 101 to 250 people.
Where is Bike Barn based?
Bike Barn is headquartered in Auckland, New Zealand, in the Oceania region.
How does Bike Barn make money?
Five revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories and Parts Sales, workshop Services and Repairs, club 99 Membership and scooter Sales.
Who are Bike Barn's main competitors?
Broad incumbents on record are Trek Bicycle Corporation, Halfords, Giant Bicycles and Rebel Sport. Direct peers are Evans Cycles, Avanti Sport (NZ), Bike Barn NZ, 99 Bikes Australia and Torpedo7. Kathmandu (Rip Curl, Oboz parent - KMD Brands) is listed as an others.
Does Bike Barn have an API?
No public API is recorded for Bike Barn.
What industry is Bike Barn in?
Bike Barn's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 8114.