Active Media
- Company typePrivate
- Founded2010
- HeadquartersLahore, Pakistan
- Headcount51–100
- GTM typeB2B
- OfferingServices
Active Media firmographics
Firmographics- Name
- Active Media
- Legal name
- Active Media
- Website
- https://activemedia.com.pk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Active Media industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where Active Media is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices3 records
Markets served
Active Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Experiential Marketing Services: Full-service agency providing brand activations, events, creative & content, and talent management services. Revenue generated through project-based professional services fees for designing and executing experiential marketing campaigns for corporate clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Active Media product offering
Product offeringCore offering
Active Media is an integrated experiential marketing and data-driven agency that designs and executes brand activations, events, creative and content solutions, and talent management services for enterprise clients. It delivers immersive brand experiences ranging from corporate events and product launches to mega concerts and large-scale promotional activations, leveraging proprietary national platforms such as Jazz Drive-In Cinema and Soulfest.
Product overview
Active Media is an integrated-experiential marketing and data-driven agency offering four core services: Brand Activations, Events, Creative & Content, and Talent Management. These services work together to deliver comprehensive experiential marketing solutions. The company also operates award-winning national platforms including Jazz Drive-In Cinema (Guinness World Record holder), Soulfest, and Jazz, which serve as flagship experiential marketing vehicles for client brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Activations Experiential marketing service that engages, excites, and elevates brands through immersive brand activation experiences including pop-up shops and experiential events for enterprise clients.
- Events Event planning and execution services covering corporate events, product launches, and mega concerts, creating unique and immersive brand experiences for corporate clients.
- Creative & Content Content creation services including blog posts, social media content, and visuals designed to help brands connect with their target audience.
- Talent Management Manages talent acquisition, development, and relations for concerts and TV commercials, including auditions, portfolio reviews, ongoing training, and performance evaluations to connect brands with talent matches.
Companies that use Active Media
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles1 record
Active Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Active Media competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: IPG-owned brand experience agency specializing in live events, brand activations and content experiences for Fortune 500 clients; directly comparable to Active Media's brand activation + events services.
- Momentum Worldwide: Omnicom's experiential marketing agency delivering brand activations, sponsorships, and content experiences for global brands across CPG, tech and automotive categories.
- Sparks: Experiential marketing and brand experience agency producing trade shows, pop-ups, mobile tours and events — closely comparable in service mix and client verticals (auto, CPG, tech).
- George P. Johnson Experience Marketing: One of the world's largest experiential marketing agencies producing brand experiences, events and activations for global enterprise clients across tech, auto and consumer brands.
- MKTG (Dentsu): Dentsu's activation and experiential lifestyle-marketing network, providing brand activations, events and content for enterprise clients — overlapping directly with Active Media's four-service integrated offering.
- Geometry Global (VML): Global activation/experiential marketing agency within WPP/VML operating brand activations, events and shopper experiences for the same multinational CPG/telecom/auto brands (e.g., Coca-Cola, Nestlé, Toyota) that Active Media serves in Pakistan.
Others
- J. Walter Thompson Pakistan (VMLY&R): Established Pakistani creative/advertising agency offering integrated brand activation support across the same enterprise client base; adjacent rather than direct competitor.
Regional players
- Adcom Leo Burnett: Major Pakistani advertising and activation agency affiliated with Leo Burnett/Publicis, providing events and brand activations in the same enterprise client universe that Active Media serves.
- BTL (Pakistan): Pakistan-headquartered activation and below-the-line marketing agency offering brand activations, events and field marketing — the most direct domestic competitor to Active Media within Pakistan.
Broad incumbents
- Ogilvy Pakistan: WPP-owned full-service advertising network in Pakistan that also executes experiential campaigns and events for the same multinational clients — broader incumbent competing for the same activation budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Active Media social profiles
Digital presenceActive Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Media leadership team
Management profileNumber of profiles
Active Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Media
What does Active Media do?
Active Media is an integrated experiential marketing and data-driven agency that designs and executes brand activations, events, creative and content solutions, and talent management services for enterprise clients. It delivers immersive brand experiences ranging from corporate events and product launches to mega concerts and large-scale promotional activations, leveraging proprietary national platforms such as Jazz Drive-In Cinema and Soulfest.
Is Active Media a public or private company?
Active Media is a private company. It is classified as unknown and is currently operating.
When was Active Media founded?
Active Media was founded in 2010. It employs 51 to 100 people.
Where is Active Media based?
Active Media is headquartered in Lahore, Pakistan, in the Asia region.
How does Active Media make money?
One revenue line is on record: experiential Marketing Services.
Who are Active Media's main competitors?
Direct peers on record are Jack Morton Worldwide, Momentum Worldwide, Sparks, George P. Johnson Experience Marketing, MKTG (Dentsu) and Geometry Global (VML). J. Walter Thompson Pakistan (VMLY&R) is listed as an others. Regional players are Adcom Leo Burnett and BTL (Pakistan). Ogilvy Pakistan is listed as a broad incumbent.
Does Active Media have an API?
No public API is recorded for Active Media.
What industry is Active Media in?
Active Media's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.