ABYstyle
ABYstyle, operated by French parent Abysse Corp, is a European licensed pop culture merchandise company producing officially licensed figures, tableware, apparel, and home décor across 250+ anime, cinema, TV, and video game franchises for fans via direct e-commerce, wholesale, and franchise retail.
- Company typePrivate
- Founded2007
- HeadquartersGrand-couronne, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ABYstyle does
ABYstyle, operated by French parent company Abysse Corp and headquartered in Grand-Couronne, France, is a European merchandise company specializing in officially licensed pop culture products. The company aggregates licensing rights across more than 250 manga, cinema, TV series, and video game franchises — including properties such as Naruto, One Piece, Dragon Ball, Jujutsu Kaisen, Harry Potter, Game of Thrones, and Assassin's Creed — and translates those rights into a physical product catalog of over 2,300 SKUs spanning tableware, figures and collectibles, textiles, mural/wall décor, home accessories, luggage, cosplay, toys and games, and accessories. Founded in 2007, ABYstyle operates through three wholly-owned sub-brands: ABYstyle Studio for premium figurines and replicas, ABYstyle Full Stuff for physical retail, and Abysse Publishing for manga, webtoons, and books.
The company runs a multi-channel distribution model. Direct-to-consumer e-commerce is served through abystyle.com (English and French storefronts) and abystyle.us for North America. Wholesale distribution to third-party retailers is handled through a dedicated B2B trade portal at trade.abyssecorp.com. Physical retail is delivered through three ABYstyle Full Stuff franchise stores located in Rouen and Brive-La-Gaillarde (France) and Milan (Italy), with franchise rights available for additional mainland French territory. Marketing is primarily organic, executed across Instagram, Twitter/X, Facebook, YouTube, and TikTok under the @abystyle_official handle, supplemented by email newsletters and the #ABYstyle community hashtag; customer reviews are aggregated on Trustpilot, where the brand holds a 3.6/5 rating across 45 reviews.
ABYstyle's business model is structurally merchandise-driven and transaction-based: revenue is generated via one-time hardware sales to consumers and wholesale transactions to resellers, with no subscription, SaaS, or recurring component. Products are individually priced between €2.99 and €49.99, with free shipping above €34.99 and supported payment methods including Visa, Mastercard, PayPal, Apple Pay, Google Pay, and Klarna installments. The firm introduces 1,000+ new products annually and self-describes as the leading European brand for officially licensed pop culture merchandise. The company is privately held under Abysse Corp, has no disclosed external funding or venture backing, reports no public revenue figures, and lists 1–10 employees in registry data — a headcount figure that sits in tension with the operational scale suggested by its catalog breadth and four-channel footprint and indicates that most production and licensing operations are likely outsourced or sit elsewhere within the parent group.
ABYstyle firmographics
Firmographics- Name
- ABYstyle
- Legal name
- Abysse Corp
- Website
- https://abystyle.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ABYstyle, operated by French parent Abysse Corp, is a European licensed pop culture merchandise company producing officially licensed figures, tableware, apparel, and home décor across 250+ anime, cinema, TV, and video game franchises for fans via direct e-commerce, wholesale, and franchise retail.
- Ownership category
- akta.pro rank
ABYstyle industry classification
Industry- Product category
- Licensed Pop Culture Merchandise
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
- akta.pro secondary industries
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ), Miniatures & Figurines (Display/Collectible) (CRALAKAB), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where ABYstyle is headquartered
LocationHeadquarters
- HQ city
- Grand-couronne
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
ABYstyle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales (B2C): One-time merchandise sales through e-commerce website and physical retail stores. Products include mugs, figures, posters, textiles, accessories, tableware, and home décor featuring licensed pop culture characters.
- B2B Wholesale: Wholesale distribution to retailers through dedicated trade platform (trade.abyssecorp.com). Professional channel for retailers wishing to distribute ABYstyle products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
ABYstyle product offering
Product offeringCore offering
ABYstyle designs, sources, and sells officially licensed pop culture merchandise featuring characters from manga, anime, cinema, TV series, and video game franchises. The product range includes mugs, tableware, figurines, blind-box figures, apparel/textiles, posters and wall décor, home accessories, stationery, bags and luggage, accessories, cosplay items, and toys and games, distributed through its own e-commerce sites, franchise retail stores, and a B2B wholesale trade platform. The company operates sub-brands ABYstyle Studio for premium figures and Abysse Publishing for books and manga, under the parent legal entity Abysse Corp.
Product overview
ABYstyle is Europe's leading licensed pop culture merchandise company offering officially licensed products across manga, cinema, TV series, and video game franchises. The portfolio is organized around core merchandise categories: Tableware (mugs, glasses, bowls - 707 products), Figures and Collector items including the ABYstyle Studio sub-brand for premium figurines and replicas, Mural/Wall Décor (posters, frames, art prints), Textile (apparel and wearables), Home Décor & Office Stationery, Luggage & Bags, Accessories, Cosplay, Toys and Games, and Books/Publishing through Abysse Publishing. Products feature over 100 licensed franchises including major anime properties (Naruto, One Piece, Dragon Ball, Jujutsu Kaisen), cinema/TV franchises (Harry Potter, Game of Thrones, Friends), and video game franchises (Pokemon, Assassin's Creed, The Legend of Zelda). The company operates physical retail through ABYstyle Full Stuff franchise stores in France and Italy.
Differentiator
Problem solved
Functional benefit
Brands
- ABYstyle Studio: Premium figures and collector replica products line featuring high-quality officially licensed figurines and merchandise replicas
- ABYstyle Full Stuff
- Abysse Publishing
Products and services
- ABYstyle (core brand) Official licensed pop culture merchandise including mugs, tableware, figures, textiles, accessories, posters, and home décor featuring manga, anime, video game, and film franchises. Sold to consumers through the abystyle.com e-commerce site and to retailers through a B2B wholesale trade platform.
- ABYstyle Studio
Companies that use ABYstyle
Customer profileSegments1 record
Ideal customer profiles2 records
ABYstyle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ABYstyle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Abysse CorpcoreParent company of ABYstyle brand. Manages wholesale trade operations through trade.abyssecorp.com. Holds company headquarters in Grand-Couronne, France. Handles B2B professional inquiries and franchise operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ABYstyle competitors and assessment
Company assessmentDirect peers
- J!NX: J!NX produces licensed apparel, accessories, and collectibles focused on video game IP. Comparable to ABYstyle's gaming-licensed merchandise, textile, and accessory categories.
- Iron Studios: Iron Studios produces high-end polystone and licensed collectible statues from film, TV, comics, and gaming franchises. Comparable to ABYstyle Studio's premium collectibles positioning.
- Funko: Funko is the global leader in pop culture collectibles, producing licensed figures, vinyl collectibles, and merchandise across entertainment franchises. Directly comparable to ABYstyle's core licensed figures and collectibles business, though materially larger and publicly traded.
- Kotobukiya: Kotobukiya manufactures licensed anime, manga, and gaming figurines, model kits, and collectibles. Competitive overlap with ABYstyle's figures and collector category, particularly on Japanese IP.
- Good Smile Company: Good Smile Company is a leading Japanese manufacturer of premium anime and gaming figurines (Nendoroid, Figma). Directly comparable to ABYstyle Studio's premium figure and replica business, particularly for anime/manga IP.
- Bioworld: Bioworld produces licensed apparel, accessories, and home goods for entertainment franchises. Comparable to ABYstyle's textile, accessory, and home décor categories across shared pop culture IP.
- Banpresto: Banpresto (Bandai Namco subsidiary) produces prize-figure and collectible products from major anime franchises. Directly overlaps with ABYstyle's blind-box figures and collector figurines category.
- Sideshow Collectibles: Sideshow is a US-based producer and distributor of premium licensed collectibles, statues, and figures from film, TV, and gaming. Comparable to ABYstyle Studio's premium figure and replica business.
- Pyramid International: Pyramid International is a UK-based manufacturer of officially licensed merchandise including mugs, bags, badges, and apparel across film, TV, gaming, and anime IP. Closely comparable to ABYstyle in product breadth, licensing model, and European market focus.
Broad incumbents
- Bandai Namco: Bandai Namco is a global toy and entertainment conglomerate with a massive anime, gaming, and collectibles portfolio. A broader incumbent that competes with ABYstyle across figures, toys, and licensed merchandise, though at materially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ABYstyle social profiles
Digital presenceABYstyle financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABYstyle leadership team
Management profileNumber of profiles
ABYstyle subsidiaries and ownership
Company hierarchySubsidiaries3 records
ABYstyle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABYstyle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABYstyle
What does ABYstyle do?
ABYstyle designs, sources, and sells officially licensed pop culture merchandise featuring characters from manga, anime, cinema, TV series, and video game franchises. The product range includes mugs, tableware, figurines, blind-box figures, apparel/textiles, posters and wall décor, home accessories, stationery, bags and luggage, accessories, cosplay items, and toys and games, distributed through its own e-commerce sites, franchise retail stores, and a B2B wholesale trade platform. The company operates sub-brands ABYstyle Studio for premium figures and Abysse Publishing for books and manga, under the parent legal entity Abysse Corp.
Is ABYstyle a public or private company?
ABYstyle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ABYstyle founded?
ABYstyle was founded in 2007. It employs 1 to 10 people.
Where is ABYstyle based?
ABYstyle is headquartered in Grand-couronne, France, in the Europe region.
How does ABYstyle make money?
Two revenue lines are on record. Product Sales (B2C) is the primary driver. The others are B2B Wholesale.
Who are ABYstyle's main competitors?
Direct peers on record are J!NX, Iron Studios, Funko, Kotobukiya, Good Smile Company, Bioworld, Banpresto, Sideshow Collectibles and Pyramid International. Bandai Namco is listed as a broad incumbent.
Does ABYstyle have an API?
No public API is recorded for ABYstyle.
What industry is ABYstyle in?
ABYstyle's product category is Licensed Pop Culture Merchandise. Its primary akta.pro industry code is CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.), with a secondary code of CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail. Its NAICS code is 45912 and its SIC code is 5945.