The Communications Agency

Name

The Communications Agency

Legal name

Twelve Agency

Website

https://tcalondon.com

Company type

Private

Founded year

1986

Operating status

Operating

Ownership category

akta.pro rank

Product category

Advertising and Brand Activation Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Brand activation services
• Shopper marketing agency
• Creative advertising services
• Experiential marketing services
• Promotional marketing campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

The Communications Agency (trading as Twelve Agency) is a creative and brand activation agency that plans and delivers multi-channel shopper marketing, brand experience, creative, promotional, direct, advertising, and production services for consumer brands and FMCG companies. Its work is supported by proprietary insight tools (Real Panel™, Shopper Shift™, Tag Database, Future Fixture Now™, Positive Impact Experiential, Perfect Partnerships) and an AI/neuroscience-based visual attention analytics tool (Dragonfly AI), with studio and production capabilities in London and Poland.

Product overview

The Communications Agency (also trading as Twelve Agency) is a creative and brand activation agency that operates as a service-based business rather than a software product company. The agency's offering combines proprietary research and analytics tools with a full range of marketing services. The proprietary tools include Real Panel™️ (proprietary consumer research panel), Tag Database (12,000+ activation database), Shopper Shift™️ (behavior change framework), Dragonfly AI (AI-powered visual attention analytics), Future Fixture Now™️ (future retail insights), Positive Impact Experiencial (sustainable experiential methodology), and Perfect Partnerships (brand partnership matching). These tools support service offerings spanning Shopper Marketing, Studio Services, Promotional Marketing, Brand Experience, Direct Marketing, Creative Services, Brand and Advertising, and Production Services. The agency integrates these tools to deliver multi-channelled brand activation campaigns with measurable ROI.

Differentiator

Problem solved

Functional benefit

Brands

• Real Panel™️: A panel of people from all walks of life who we talk to constantly to discover information, behaviours and insights you can't find anywhere else.
• The Shift™️
• Future Fixture Now™️
• Tag Database
• Dragonfly AI
• Positive Impact Experiential
• Perfect Partnerships

Products and services

• Real Panel™ A proprietary consumer research panel drawn from people from all walks of life that the agency consults continuously to discover information, behaviors, and insights not available through standard research channels, used to inform strategy and creative for client campaigns.
• Tag Database A proprietary database of 12,000+ brand and retail activations, updated daily and sorted by category, brand, objective, and activation type, used as a benchmark and inspiration library for the agency's planning and creative teams.
• Shopper Shift™ (The Shift™) A proprietary behavior change framework that maps what people currently do, what the agency wants them to do, and how to achieve the shift, applied to shoppers, retailers, festival-goers, and everyday consumers.
• Dragonfly AI A proprietary analytics tool that uses AI and neuroscience to instantly identify what the human brain sees first when viewing marketing communications, used by the agency to optimize creative and media across client campaigns.
• Future Fixture Now™ A proprietary retail innovation framework that identifies future retail solutions that are relevant and implementable now, cutting through predictions to develop disruptive ways to engage shoppers and deliver for retailers.
• Positive Impact Experiential A proprietary approach to brand experience that designs activations delivering benefits for people, the planet, and the client's business, embedding sustainability and social impact into experiential marketing.
• Perfect Partnerships A proprietary partnership matching service that helps brands increase value, reach, and relevance by identifying ideal partner brands for collaborative campaigns and activations.
• Shopper Marketing Omnichannel connected shopper strategy and delivery for consumer brand clients across grocery, multinational, convenience, wholesale, eCommerce, social, and direct-to-consumer channels.
• Studio Services Creative production studio services delivered from London and Poland supporting visual content creation across the agency's client engagements.
• Promotional Marketing On-pack and digital promotional campaigns spanning social media channels to drive consumer engagement and purchase incentives for consumer brand clients.
• Brand Experience In-person and digital experiential activations including events, festivals, sampling, digital innovation, and immersive brand experiences for consumer brand clients.
• Direct Marketing Targeted direct marketing across email, social media, and B2B channels to reach and convert defined audiences for client campaigns.
• Creative Services Full-service creative production including concept development, long and short copy, design, illustration, and 3D visualization for client campaigns.
• Brand and Advertising Traditional and digital advertising across print, out-of-home (OOH), social media, and product launch campaigns for consumer brand clients.
• Production Services End-to-end production services including photography, content creation, digital production, event build, and print procurement supporting the agency's client campaigns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bartle Bogle Hegarty (BBH): London-founded independent creative agency known for brand-building and integrated campaigns. Comparable as a UK-headquartered independent creative competitor serving FMCG and consumer brands.
• BETC London: Creative agency with London office known for brand activation and integrated campaigns for global brands. Comparable in offering and creative-led, multi-channel approach.
• AMV BBDO: London-headquartered creative and brand activation agency within the BBDO network. Comparable in offering and customer profile, with deeper network resources for international rollouts.
• Droga5 London (Accenture Song): Creative-led agency with London operations (now part of Accenture Song) focused on brand-building and integrated activation. Comparable in creative orientation and FMCG client mix.
• Wieden+Kennedy London: Creative-led agency with London office focused on integrated brand campaigns and activation. Comparable as a creative-driven peer with strong shopper and brand-experience work for consumer brands.
• Mother London: Independently owned London-based creative and brand activation agency offering multi-channel campaign work for global brands. Closest direct peer given shared independent-London model, brand activation focus, and similar client profile.
• Anomaly: Independent creative agency with a strong London presence and brand activation / shopper marketing offerings for consumer brands. Comparable in independence, size profile, and creative-led multi-channel service model.

Broad incumbents

• Saatchi & Saatchi London: Global network agency with London HQ offering integrated creative, shopper, and brand activation services at significantly greater scale. Comparable in offering but operates as a broad incumbent with a much wider portfolio.
• Ogilvy UK: WPP-owned global agency with strong London presence covering creative, shopper marketing, PR, and brand activation. Comparable in services but at significantly greater scale and geographic reach.
• Proximity London (Omnicom): Omnicom-owned London agency specialising in data-driven, shopper, and brand activation. Comparable in shopper marketing focus but operates within a global network with significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/twelveagency
• LinkedInlinkedin.com/company/twelve-agency
• Instagraminstagram.com/twelveagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Communications Agency