The Communications Agency
- Company typePrivate
- Founded1986
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
The Communications Agency firmographics
Firmographics- Name
- The Communications Agency
- Legal name
- Twelve Agency
- Website
- https://tcalondon.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Communications Agency industry classification
Industry- Product category
- Advertising and Brand Activation Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
- akta.pro secondary industries
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where The Communications Agency is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The Communications Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels4 records
The Communications Agency product offering
Product offeringCore offering
The Communications Agency (trading as Twelve Agency) is a creative and brand activation agency that plans and delivers multi-channel shopper marketing, brand experience, creative, promotional, direct, advertising, and production services for consumer brands and FMCG companies. Its work is supported by proprietary insight tools (Real Panel™, Shopper Shift™, Tag Database, Future Fixture Now™, Positive Impact Experiential, Perfect Partnerships) and an AI/neuroscience-based visual attention analytics tool (Dragonfly AI), with studio and production capabilities in London and Poland.
Product overview
The Communications Agency (also trading as Twelve Agency) is a creative and brand activation agency that operates as a service-based business rather than a software product company. The agency's offering combines proprietary research and analytics tools with a full range of marketing services. The proprietary tools include Real Panel™️ (proprietary consumer research panel), Tag Database (12,000+ activation database), Shopper Shift™️ (behavior change framework), Dragonfly AI (AI-powered visual attention analytics), Future Fixture Now™️ (future retail insights), Positive Impact Experiencial (sustainable experiential methodology), and Perfect Partnerships (brand partnership matching). These tools support service offerings spanning Shopper Marketing, Studio Services, Promotional Marketing, Brand Experience, Direct Marketing, Creative Services, Brand and Advertising, and Production Services. The agency integrates these tools to deliver multi-channelled brand activation campaigns with measurable ROI.
Differentiator
Problem solved
Functional benefit
Brands
- Real Panel™️: A panel of people from all walks of life who we talk to constantly to discover information, behaviours and insights you can't find anywhere else.
- The Shift™️
- Future Fixture Now™️
- Tag Database
- Dragonfly AI
- Positive Impact Experiential
- Perfect Partnerships
Products and services
- Real Panel™ A proprietary consumer research panel drawn from people from all walks of life that the agency consults continuously to discover information, behaviors, and insights not available through standard research channels, used to inform strategy and creative for client campaigns.
- Tag Database A proprietary database of 12,000+ brand and retail activations, updated daily and sorted by category, brand, objective, and activation type, used as a benchmark and inspiration library for the agency's planning and creative teams.
- Shopper Shift™ (The Shift™) A proprietary behavior change framework that maps what people currently do, what the agency wants them to do, and how to achieve the shift, applied to shoppers, retailers, festival-goers, and everyday consumers.
- Dragonfly AI A proprietary analytics tool that uses AI and neuroscience to instantly identify what the human brain sees first when viewing marketing communications, used by the agency to optimize creative and media across client campaigns.
- Future Fixture Now™ A proprietary retail innovation framework that identifies future retail solutions that are relevant and implementable now, cutting through predictions to develop disruptive ways to engage shoppers and deliver for retailers.
- Positive Impact Experiential A proprietary approach to brand experience that designs activations delivering benefits for people, the planet, and the client's business, embedding sustainability and social impact into experiential marketing.
- Perfect Partnerships A proprietary partnership matching service that helps brands increase value, reach, and relevance by identifying ideal partner brands for collaborative campaigns and activations.
- Shopper Marketing Omnichannel connected shopper strategy and delivery for consumer brand clients across grocery, multinational, convenience, wholesale, eCommerce, social, and direct-to-consumer channels.
- Studio Services Creative production studio services delivered from London and Poland supporting visual content creation across the agency's client engagements.
- Promotional Marketing On-pack and digital promotional campaigns spanning social media channels to drive consumer engagement and purchase incentives for consumer brand clients.
- Brand Experience In-person and digital experiential activations including events, festivals, sampling, digital innovation, and immersive brand experiences for consumer brand clients.
- Direct Marketing Targeted direct marketing across email, social media, and B2B channels to reach and convert defined audiences for client campaigns.
- Creative Services Full-service creative production including concept development, long and short copy, design, illustration, and 3D visualization for client campaigns.
- Brand and Advertising Traditional and digital advertising across print, out-of-home (OOH), social media, and product launch campaigns for consumer brand clients.
- Production Services End-to-end production services including photography, content creation, digital production, event build, and print procurement supporting the agency's client campaigns.
Companies that use The Communications Agency
Customer profileSegments1 record
Ideal customer profiles1 record
The Communications Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
The Communications Agency partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
The Communications Agency competitors and assessment
Company assessmentDirect peers
- Bartle Bogle Hegarty (BBH): London-founded independent creative agency known for brand-building and integrated campaigns. Comparable as a UK-headquartered independent creative competitor serving FMCG and consumer brands.
- BETC London: Creative agency with London office known for brand activation and integrated campaigns for global brands. Comparable in offering and creative-led, multi-channel approach.
- AMV BBDO: London-headquartered creative and brand activation agency within the BBDO network. Comparable in offering and customer profile, with deeper network resources for international rollouts.
- Droga5 London (Accenture Song): Creative-led agency with London operations (now part of Accenture Song) focused on brand-building and integrated activation. Comparable in creative orientation and FMCG client mix.
- Wieden+Kennedy London: Creative-led agency with London office focused on integrated brand campaigns and activation. Comparable as a creative-driven peer with strong shopper and brand-experience work for consumer brands.
- Mother London: Independently owned London-based creative and brand activation agency offering multi-channel campaign work for global brands. Closest direct peer given shared independent-London model, brand activation focus, and similar client profile.
- Anomaly: Independent creative agency with a strong London presence and brand activation / shopper marketing offerings for consumer brands. Comparable in independence, size profile, and creative-led multi-channel service model.
Broad incumbents
- Saatchi & Saatchi London: Global network agency with London HQ offering integrated creative, shopper, and brand activation services at significantly greater scale. Comparable in offering but operates as a broad incumbent with a much wider portfolio.
- Ogilvy UK: WPP-owned global agency with strong London presence covering creative, shopper marketing, PR, and brand activation. Comparable in services but at significantly greater scale and geographic reach.
- Proximity London (Omnicom): Omnicom-owned London agency specialising in data-driven, shopper, and brand activation. Comparable in shopper marketing focus but operates within a global network with significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Communications Agency social profiles
Digital presenceThe Communications Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Communications Agency leadership team
Management profileNumber of profiles
The Communications Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Communications Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Communications Agency
What does The Communications Agency do?
The Communications Agency (trading as Twelve Agency) is a creative and brand activation agency that plans and delivers multi-channel shopper marketing, brand experience, creative, promotional, direct, advertising, and production services for consumer brands and FMCG companies. Its work is supported by proprietary insight tools (Real Panel™, Shopper Shift™, Tag Database, Future Fixture Now™, Positive Impact Experiential, Perfect Partnerships) and an AI/neuroscience-based visual attention analytics tool (Dragonfly AI), with studio and production capabilities in London and Poland.
Is The Communications Agency a public or private company?
The Communications Agency is a private company. It is classified as unknown and is currently operating.
When was The Communications Agency founded?
The Communications Agency was founded in 1986.
Where is The Communications Agency based?
The Communications Agency is headquartered in London, United Kingdom, in the Europe region.
Who are The Communications Agency's main competitors?
Direct peers on record are Bartle Bogle Hegarty (BBH), BETC London, AMV BBDO, Droga5 London (Accenture Song), Wieden+Kennedy London, Mother London and Anomaly. Broad incumbents are Saatchi & Saatchi London, Ogilvy UK and Proximity London (Omnicom).
Does The Communications Agency have an API?
No public API is recorded for The Communications Agency.
What industry is The Communications Agency in?
The Communications Agency's product category is Advertising and Brand Activation Services. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative), with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 541810 and its SIC code is 7311.