What Fairtec does

fairtec AG is a Swiss specialist in trade show, exhibition, pavilion, and event construction, founded on January 1, 2003 and headquartered in Altstätten, Canton of St. Gallen. The company designs, engineers, fabricates, assembles, and dismantles bespoke steel and metal exhibition structures — trade show booths, outdoor pavilions, temporary event buildings, and exhibition installations — for enterprise clients and national governments across Europe, the Middle East (UAE/Dubai), Australia, and the United States.

The company's core capability is the structural skeleton of exhibition buildings: steel framework construction, envelope systems, floors, stairs, railings, glazing, and special facades. All structural components are produced in-house through parent company Wüst Metallbau AG, providing vertically integrated manufacturing at the same Altstätten site. The company operates more than 6,000 m² of warehouse space (split between approximately 4,000 m² cold storage and 2,800 m² heated storage, with Minergie-standard options available) to manage exhibition assets between events. Interior fit-out and furnishing of stands is executed in partnership with an external Messebauer.

fairtec operates as a project-based B2B service business with quote-based pricing negotiated per project; no public pricing exists. Revenue streams are dominated by one-time construction, assembly, and dismantling projects, supplemented by an ongoing repairs and maintenance service line. Customers span luxury goods (Swarovski), cutlery (Victorinox), art and design exhibitions (Grand Basel), automotive and mobility events (Eurobike, Kennedy), performing arts (Bregenzer Festspiele), commercial real estate (Stücki Village), theater and entertainment (Mehr! Theater Hamburg), home furnishings (Invicta), and national governments (Norway, Finland, and Swiss pavilions). The company employs 8 permanent staff and scales to over 90 contract workers for on-site assembly and dismantling during peak exhibition periods. fairtec is a subsidiary of Wüst Metallbau AG, itself part of the Wüst Holding AG group.

Name

Fairtec

Legal name

fairtec AG

Website

https://fairtec.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

fairtec AG is a Swiss trade show, exhibition, pavilion, and event construction firm that designs, fabricates, and assembles bespoke steel and metal structures for enterprise brands and national governments across Europe, the Middle East, Australia, and the United States.

Ownership category

akta.pro rank

Product category

Exhibition and Event Construction Services

NAICS

Prefabricated Metal Building and Component Manufacturing (332311), Fabricated Structural Metal Manufacturing (332312), Architectural and Structural Metals Manufacturing (3323)

SIC

Prefabricated Metal Buildings & Components (3448), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Trade show construction
• Exhibition stand building
• Steel frame construction
• Pavilion construction services
• Event structural engineering

Headquarters

HQ city

Altstätten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Exhibition Stand Construction: One-time project-based revenue from designing, constructing, assembling, and dismantling custom exhibition stands and pavilions for trade shows and events. Projects include steel framework, facades, floors, stairs, railings, and glazing. Services are provided nationally and internationally.
2. Repair and Maintenance Services: Ongoing service revenue from repair, maintenance, and small-scale construction work for existing exhibition structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

fairtec AG designs, engineers, constructs, assembles, and dismantles custom exhibition stands, pavilions, event structures, and exhibition buildings for trade shows and events nationally and internationally. The company builds the complete structural skeleton—steel framework, envelope, floors, ceilings, stairs, railings, glazing, and special facades—and provides warehouse storage and logistics for exhibition assets between events. Production is integrated with its parent company Wüst Metallbau AG, which manufactures all structural components in-house.

Product overview

Fairtec AG operates as a physical construction and engineering company specializing in trade show and event infrastructure. The core portfolio consists of five interconnected product lines: Messebau (trade show booth construction), Pavillonbau (outdoor pavilion construction), Eventbauten (temporary event structures), Ausstellungsbauten (exhibition structures), and Reparaturen & Service (repairs and maintenance). The company handles the complete skeleton of exhibition structures from steel construction and envelopes through to floors and stairs, while partnering with a 'Messebauer' for interior fit-out and furnishing. Storage and logistics are supported through in-house warehouse facilities spanning over 6,000 m². Fairtec is a subsidiary of Wüst Metallbau AG, which produces all steel structures, floors, ceilings, stairs, railings, glazing, and special facades. The company employs 8 permanent staff with over 90 contract workers during peak periods.

Differentiator

Problem solved

Functional benefit

Products and services

• Messebau (Trade Show Booth Construction)
• Pavillonbau (Pavilion Construction)
• Eventbauten (Event Structures)
• Ausstellungsbauten (Exhibition Structures)
• Reparaturen & Service (Repairs and Service)
• Lager & Logistik (Storage and Logistics)

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wüst Metallbau AGcoreStrategic or Co-development Partner · 1 January 2003Wüst Metallbau AG is the parent company of Fairtec AG. All structural components for exhibition stands (steel construction, floors, ceilings, stairs, railings, glazing, special facades) are produced and manufactured by Wüst Metallbau AG at their facility in Altstätten. This provides Fairtec with integrated manufacturing capabilities.
• Wüst Holding AGcoreOthersWüst Holding AG is the parent holding company of Fairtec AG. Fairtec is 'ein Unternehmen der Wüst Holding AG' (a company of the Wüst Holding AG). The holding also includes other companies such as Hasler Treppen AG and Theler Partner.
• Hasler Treppen AGminorOthersSister company under Wüst Holding AG. Listed as a partner firm on the Fairtec website.
• Theler PartnerminorOthersPartner company under Wüst Holding AG. Listed as a partner firm on the Fairtec website.
• Regional Suppliers (Schreiner, etc.)minorOthersWork that cannot be performed by Wüst Metallbau AG is predominantly awarded to regional suppliers in the area, benefiting various industries including carpenters, suppliers, and planners.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Atelier Brückner: German exhibition and experience design studio specializing in brand and museum/expo environments, including structurally complex pavilions. Comparable to Fairtec in the design-and-build of high-end exhibition structures and country-level brand experiences.
• Habegger AG: Swiss event and exhibition services company covering rigging, staging, booth construction, and event infrastructure. Comparable to Fairtec as a domestic Swiss peer in the exhibition/event construction space with similar customer profiles and project-based delivery.
• Expotechnik Group: German-headquartered exhibition stand builder and event services firm operating across Europe, the Middle East, and Asia. Directly comparable to Fairtec in steel-and-metal trade show construction, multi-story pavilion builds, and integrated manufacturing through owned factories.
• Mero Systems (MERO GmbH): German structural systems specialist providing space-frame and modular construction systems used widely in exhibition buildings, pavilions, and event halls. Comparable to Fairtec in the structural-engineering backbone of exhibition and pavilion builds.
• Schmidhuber Brand Experience: German experiential marketing and exhibition stand designer-builder serving major brands with custom booths, pavilions, and brand environments. Directly comparable to Fairtec in design-led exhibition construction for enterprise clients.
• Planex Technik GmbH: German event technology and structural construction company focused on custom event infrastructure, staging, and architectural installations. Comparable to Fairtec in temporary/structural event building for international clients.

Broad incumbents

• Forster Profilsysteme AG: Swiss steel and metal systems manufacturer serving construction, industrial, and architectural applications including façade and structural elements. A broader incumbent than Fairtec, with overlap in steel construction and fabrication capabilities supporting exhibition structures.
• GES (Global Experience Specialists): US-based large-scale exhibition services and experiential marketing provider covering booth design, fabrication, logistics, and on-site services. Comparable to Fairtec as an end-to-end trade show execution partner, though serving a much larger client base across North America.
• MC2 (MC²): US-headquartered experiential marketing and exhibit design-build firm with design, fabrication, and event services capabilities. Comparable as a one-stop shop for corporate trade show presence, overlapping Fairtec in structural booth and event build services.

Regional players

• Selbst AG: German exhibition stand builder with in-house production and event services for corporate trade show booths and pavilions. Comparable to Fairtec in project-based custom booth construction for enterprise clients in DACH markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairtec