Schmidhuber Brand Experience
Munich-based brand experience agency designing holistic physical, digital, and hybrid brand environments for premium enterprise clients across automotive, home appliance, consumer electronics, and industrial sectors, using a proprietary four-stage methodology and a partner-led enterprise sales model.
- Company typePrivate
- Founded1984
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Schmidhuber Brand Experience does
Schmidhuber Brand Experience GmbH is a Munich-based German brand experience agency founded approximately 1985, operating for 40 years from its headquarters in the Gern creative quarter (Nederlinger Straße 21, 80638 München). The agency designs holistic brand experiences across physical, digital, and hybrid environments for premium enterprise clients in the automotive, home appliance, consumer electronics, and industrial manufacturing sectors. Service lines are organized around six core offerings — Brand Experiences, New Work Experiences, Retail Experiences, Hybrid Channel Experiences, Holistic Brand Experiences, and People & Culture Experiences — delivered through specialized modules including Spatial Communication, Brand Architecture, and the proprietary Four D's methodology (Discover, Dimension, Design, Deliver). The agency is ISO 9001 and ISO 14001 certified, a DGNB member, and cites more than 330 industry awards as evidence of its track record. The firm operates two wholly-owned subsidiaries, Schmidhuber Integrated Services GmbH and Schmidhuber Future Work GmbH, segmenting execution services and workplace-design practice respectively.
The agency's revenue model is professional services on a project basis, with bespoke negotiated pricing per engagement — no public pricing exists. Go-to-market is enterprise field sales anchored by partner-level client managers (e.g., Jan Domin for BSH, Martin Weber for Sony) and a high-profile project portfolio at major trade shows (IAA, IFA, bauma, ISH, Swissbau) that doubles as live marketing. Named flagship clients include Audi (30+ year partnership including co-development of the proprietary Audi Brand in Space Guideline), Volkswagen, BSH Home Appliances (Bosch/Siemens/Gaggenau/Neff), Sony, Palfinger, Trumpf, MAN Truck & Bus, Vaillant, Grohe, Kaldewei, and Revolut (for the Audi F1 reveal). Geographic footprint covers Germany, Austria, Japan, and China, with project-based execution rather than disclosed local offices. Managing directors are Thomas Burkard and Timm Wilks; the partner bench includes Lennart Wiechell (Architecture), Michael Ostertag (Strategy), Andreas Kienle (Full Service), and Jan Domin (BSH client management).
Schmidhuber Brand Experience firmographics
Firmographics- Name
- Schmidhuber Brand Experience
- Legal name
- Schmidhuber Brand Experience GmbH
- Website
- https://schmidhuber.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Munich-based brand experience agency designing holistic physical, digital, and hybrid brand environments for premium enterprise clients across automotive, home appliance, consumer electronics, and industrial sectors, using a proprietary four-stage methodology and a partner-led enterprise sales model.
- Ownership category
- akta.pro rank
Schmidhuber Brand Experience industry classification
Industry- Product category
- Brand Experience Design Services
- akta.pro primary industry
- Event Strategy & Experience Design (BPAFAGAA)
- akta.pro secondary industry
- Trade Shows & Industry Expos (B2B) (MPAGAHAB)
Keywords
Where Schmidhuber Brand Experience is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Schmidhuber Brand Experience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Experience Design & Implementation: Full-service agency providing concept development, design, and physical/digital implementation of brand experiences across trade shows, brand pavilions, pop-up stores, showrooms, and branded office environments. Revenue derived from project-based consulting, design, and execution contracts with enterprise clients.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Schmidhuber Brand Experience product offering
Product offeringCore offering
Schmidhuber Brand Experience is a Munich-based brand experience agency that designs and implements holistic, multi-sensory brand environments for premium enterprise clients. Core deliverables span trade show pavilions (e.g., IAA, IFA, bauma), brand showrooms, pop-up and retail spaces, branded corporate offices, and digital/physical event activations — delivered through a proprietary four-stage methodology (Discover, Dimension, Design, Deliver).
Product overview
Schmidhuber Brand Experience is a brand experience and spatial communication agency headquartered in Munich, Germany. The company offers a comprehensive suite of experience design services organized around six core offerings: Brand Experiences, New Work Experiences, Retail Experiences, Hybrid Channel Experiences, Holistic Brand Experiences, and People & Culture Experiences. These services are delivered through specialized modules including Spatial Communication, Brand Architecture, and the proprietary Four D's Methodology (Discover, Dimension, Design, Deliver). The agency supports talent development through its Young Talents Programme and SCHMIDHUBER Academy. Schmidhuber works with major international brands including Audi, Siemens, Bosch, Sony, BSH Home Appliances, and Volkswagen, creating trade show pavilions, brand showrooms, retail spaces, corporate offices, and experiential events.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Experiences Holistically staged brand, product, and content experiences that appeal to all senses — authentic, understandable, and atmospheric — for premium enterprise clients across trade shows, brand pavilions, showrooms, and events.
- New Work Experiences Future-oriented workplace design and consulting services, including office space redesign, hybrid work environments, and culture-focused workspace solutions for enterprise clients undergoing workplace transformation.
- Retail Experiences Design and creation of retail spaces, point-of-sale environments, showroom experiences, and pop-up stores that transform traditional commerce into experiential destinations for premium brands.
- Hybrid Channel Experiences Integrated brand experiences that seamlessly blend physical and digital touchpoints across multiple channels for enterprise clients, including digital launches and online-to-offline brand activations.
- People & Culture Experiences Employer branding, organizational culture consulting, and talent development engagements that translate corporate identity into tangible workplace and people experiences for enterprise clients.
- Holistic Brand Experiences Fully integrated, multi-touchpoint brand experience programs that combine spatial, digital, and event components into a single coherent brand presence for enterprise clients.
Quantifiable outcome
- 330+ industry awards demonstrating brand experience excellence
Companies that use Schmidhuber Brand Experience
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Schmidhuber Brand Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Schmidhuber Brand Experience partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AudiflagshipSchmidhuber has maintained a long-standing, close partnership with Audi developing the Audi Brand in Space Guideline — a living style guide governing all Audi brand spaces worldwide. The collaboration spans multiple global House of Progress locations (Wolfsburg, Vienna, Tokyo), IAA trade shows, digital launches, and dealer events. The partnership has produced award-winning brand experiences and a proprietary spatial design framework integral to Audi's brand presentation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Schmidhuber Brand Experience competitors and assessment
Company assessmentDirect peers
- facts and fiction: Cologne-based brand experience agency specializing in trade shows, exhibitions, and brand environments. Direct overlap on German trade show design clients (IAA, IFA) and competing on similar premium-brand mandates.
- MUTABOR: Hamburg-based brand experience and design agency that co-developed Volkswagen's New Brand Design alongside Schmidhuber. Same vertical mix (automotive, industrial), same premium enterprise RFP market, and direct overlap on flagship German OEM accounts.
- Milla & Partner: Stuttgart-based event and brand experience agency with strong automotive client roster (Porsche, Daimler legacy). Comparable scale, comparable premium-brand focus, similar project-based professional services model.
- Atelier Markgraph: Frankfurt-based brand experience and scenography agency with deep expertise in trade show design, brand pavilions, and museum/exhibition work. Comparable scale and target client profile (premium DACH brands, automotive and cultural sectors).
- Meiré und Meiré: Cologne-based creative agency with strong brand experience and spatial design practice, serving premium DACH clients. Comparable positioning in the mid-sized independent German brand experience market.
- D'art Designgruppe: Neuss-based agency focused on trade show design, brand architecture, and communication design. Direct peer competing for German industrial and premium-brand trade show RFPs.
- KMS TEAM: German brand consultancy (formerly Blackspace) that collaborated with Schmidhuber on the Volkswagen Vibrant Spaces program. Direct peer in the German automotive brand experience and retail design segment.
- Projektil: Zurich-based brand experience and event agency working across trade shows, exhibitions, and brand activations. Comparable positioning in the German-speaking premium-brand experiential design market.
Broad incumbents
- George P. Johnson Experience Marketing: Global experiential agency (Project Worldwide/Omnicom) with deep automotive and trade show heritage. Direct competitor on international auto OEM and tech trade show RFPs; broader scale and global delivery footprint versus Schmidhuber's DACH-centric base.
- Jack Morton Worldwide: Global experiential brand experience agency owned by IPG. Competes with Schmidhuber on multi-region enterprise mandates but operates at significantly larger scale and through a holding-company network — a structural threat on global key-account frameworks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Schmidhuber Brand Experience social profiles
Digital presenceSchmidhuber Brand Experience compliance and trust
Trust signalCompliance3 records
Schmidhuber Brand Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schmidhuber Brand Experience leadership team
Management profileNumber of profiles
Profiles12 records
Schmidhuber Brand Experience subsidiaries and ownership
Company hierarchySubsidiaries2 records
Schmidhuber Brand Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schmidhuber Brand Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schmidhuber Brand Experience
What does Schmidhuber Brand Experience do?
Schmidhuber Brand Experience is a Munich-based brand experience agency that designs and implements holistic, multi-sensory brand environments for premium enterprise clients. Core deliverables span trade show pavilions (e.g., IAA, IFA, bauma), brand showrooms, pop-up and retail spaces, branded corporate offices, and digital/physical event activations — delivered through a proprietary four-stage methodology (Discover, Dimension, Design, Deliver).
Is Schmidhuber Brand Experience a public or private company?
Schmidhuber Brand Experience is a private company. It is classified as management employee owned and is currently operating.
When was Schmidhuber Brand Experience founded?
Schmidhuber Brand Experience was founded in 1984. It employs 51 to 100 people.
Where is Schmidhuber Brand Experience based?
Schmidhuber Brand Experience is headquartered in Munich, Germany, in the Europe region.
How does Schmidhuber Brand Experience make money?
One revenue line is on record: brand Experience Design & Implementation.
Who are Schmidhuber Brand Experience's main competitors?
Direct peers on record are facts and fiction, MUTABOR, Milla & Partner, Atelier Markgraph, Meiré und Meiré, D'art Designgruppe, KMS TEAM and Projektil. Broad incumbents are George P. Johnson Experience Marketing and Jack Morton Worldwide.
Does Schmidhuber Brand Experience have an API?
No public API is recorded for Schmidhuber Brand Experience.
What industry is Schmidhuber Brand Experience in?
Schmidhuber Brand Experience's product category is Brand Experience Design Services. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of MPAGAHAB, Trade Shows & Industry Expos (B2B).