Bowles Mattress

What Bowles Mattress does

Bowles Mattress Company is a privately held, family-owned mattress manufacturer founded in 1975 in Jeffersonville, Indiana, where it operates a single production facility at 1220 Watt Street producing over 35 mattress models across 11 series, from economy to ultra-luxury. The company makes its products to order with no inventory stock, sourcing components such as CertiPUR-US certified foams, Carpenter Co. Serene foam, Oeko-Tex certified latex, Quantum Edge spring systems, and Precision Textiles FR rayon, while also offering adjustable bases, foundations, bed frames, rails, pillows, and custom sizes for specialty applications including RVs, antique beds, and institutional settings.

The company's go-to-market combines company-owned Factory Direct Stores and Factory Showrooms with a tiered dealer network of Gallery, Showcase, and Independent retailers distributed across Indiana, Kentucky, and Southern Ohio within a 200-mile radius of the factory. Bowles markets a 20-40% price advantage versus national brands through its direct factory model, while pursuing higher-margin co-branded product lines with West Baden Springs Hotel (exclusive supplier since 2015) and French Lick Springs Hotel. Customer segments include individual consumers, hospitality (hotels, resorts), institutional buyers (universities, nursing homes), and custom specialty applications.

Revenue is generated through one-time unit sales of mattresses and accessories across DTC, wholesale, commercial/hospitality, and limited e-commerce channels. The business is debt-free and self-funded with no outside investors, and the senior leadership transitioned in October 2021 to a second-generation operating team (Billy Bowles as CEO, Scott Armstrong as President, Justin Lemonds as VP of Operations) while retaining family ownership.

Name

Bowles Mattress

Legal name

Bowles Mattress Co.

Website

https://bowlesmattress.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Bowles Mattress is a family-owned Jeffersonville, Indiana manufacturer producing 35+ mattress models for residential, hospitality, institutional, and custom applications, sold through six Factory Direct Stores and a multi-tier dealer network across Indiana, Kentucky, and Southern Ohio.

Ownership category

akta.pro rank

Product category

Mattresses

NAICS

Mattress Manufacturing (33791)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Adjustable Beds & Bases Retail (CRAIABAB)

Keywords

• Mattress manufacturing
• Bedding products
• Mattress retail
• Custom mattresses
• Sleep products

Headquarters

HQ city

Jeffersonville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct-to-Consumer Mattress Sales: Sale of mattresses directly to consumers through company-owned Factory Direct Stores and Factory Showrooms. Includes residential mattresses, foundations, adjustable bases, pillows, and mattress protectors.
2. Wholesale/Distribution to Retailers: Wholesale distribution of Bowles mattresses to independent dealers, gallery retailers, showcase retailers, and factory showrooms within a 200-mile radius of the Jeffersonville factory.
3. Commercial/Hospitality Bedding: Sale of mattresses for use in hotels (West Baden Springs Hotel, French Lick Springs Hotel), university dormitories, and nursing homes.
4. Custom Specialty Mattresses: Custom specialty mattresses including round beds, truck sleepers, waterbed replacements, hide-a-bed couches, antique beds, RV/camper mattresses, and hospital mattresses.
5. Internet Sales (Accessories): Online sales of bed frames, rails, and accessories for customers outside the local distribution area.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Bowles Mattress manufactures and sells over 35 different mattress models ranging from economy to luxury in Jeffersonville, Indiana, along with bedding accessories including foundations, adjustable bases, pillows, bed frames, rails, and rollaways. Products are distributed factory-direct through company-owned Factory Direct Stores and Factory Showrooms, plus a tiered authorized dealer network (Independent, Showcase, Gallery retailers) within a 200-mile radius of the Jeffersonville factory across Indiana, Kentucky, and Southern Ohio.

Product overview

Bowles Mattress Company is a mattress and bedding manufacturer producing over 35 different mattress models in Jeffersonville, Indiana since 1975. The product portfolio centers on multiple mattress series spanning luxury (West Baden Springs Hotel Series, Gold Series) to economy (Season Series), complemented by support products (Foundations, Bed Frames, Rails), sleep accessories (Adjustable Bases, Mattress Protectors, Pillows), and custom size options for specialty applications. The company operates as a traditional manufacturer with no software platform or API products.

Differentiator

Problem solved

Functional benefit

Products and services

• West Baden Springs Hotel Series Ultra-luxury hotel-grade mattress line featuring Quadruple Hybrid technology with Quantum Edge Combi-Zoned individually wrapped spring system, gel infused memory foam, 7-zoned latex, Micro-coil system, and Phase Change fabric with Tencel. Exclusive partnership with West Baden Springs Hotel.
• French Lick Springs Hotel Series Hotel mattress series including The Taggart, The FDR, The Governor, and The Springhouse models, featuring Double and Triple Hybrid designs with Tri-Zoned individually wrapped spring system and Serene foam. Queen: $1,099-$2,199.
• Gold Series
• Performance Series Hybrid II High-performance hybrid with Serene foam by Carpenter Co., Mountaintop 7-zoned latex foam, or Hickory Posturfil Coil system; performance knit fabric with Ultra Fresh antimicrobial protection. Queen: $2,199.
• Performance Series Hybrids Premium fabric with Ultra Fresh antimicrobial protection hybrid mattresses. Queen: $1,999.
• Innate Sleep
• Sleep IN Style Mid-range mattress line with Tri-Zone Quad Coil, Enhanced Lumber Support (ELS), Active Response Foam, Serene foam, and performance fabric with Tencel and Viro Clean Technology. Queen: $1,299-$1,699.
• Silver Series Mid-range mattress with Tri-Zone Quad Coil, Enhanced Lumber Support (ELS), and performance fabrics featuring Ultra Fresh antimicrobial protection. Queen: $999-$1,499.
• HD Series Built for strength and durability with 12.5 gauge spring system, PS Flex Edge Supports, and performance fabric featuring antimicrobial technology. All 2-sided. Queen: $999-$1,599.
• Resort Signature Series Economy premium mattress line with performance fabrics featuring Viro Clean Technology and Posturized Spring System. Queen: $599-$1,099.
• Season Series Economy mattress with Bonnell 13 gauge spring system and durable damask fabric. Available in Full, Twin and custom sizes smaller than Full. Twin Sets: $424-$524.
• Foundations Mattress foundations including Premium Foundation and Premium Bunk Board to support mattresses and extend mattress life.
• Adjustable Bases Adjustable bed bases compatible with Bowles mattresses for customizable sleeping positions.
• Bed Frames Bed frames including Platform, Premium, Traditional, Specialty styles, and Accessories.
• Rails Bed rails including Center Supports, Full to Queen Converter Rails, and Hook-on/Bolt-on styles.
• Rollaway & Trundles Rollaway beds and trundle units for flexible sleeping arrangements.
• Mattress Protectors Protective covers to keep mattresses clean and fresh.
• West Baden Springs Hotel Pillow Series Exclusive licensed revitalizing cooling knit biofoam pillow with USDA-certified bio-based foam fill, available in Firm (side sleepers), Medium (back sleepers), and Soft (stomach sleepers) firmness options.
• DreamGUARD Shoulder Etched Comfort Pillow Phase change material pillow with temperature regulation, supportive memory foam, bamboo charcoal antibacterial properties, and Tencel removable cover.
• DreamGUARD Everyway Sleeper Pillow Versaloft down alternative fiber fill pillow with triangle gusset for customized support across all sleep positions, stain resistant, and Silver clear antibacterial technology.
• Custom Sized Mattresses Custom-sized mattresses for campers, trucks, waterbeds, horse trailers, antique beds, round beds, RV/camper mattresses, hospital beds, and specialty applications. Available in HD Series, Resort Series, and Season Series.

Quantifiable outcome

• West Baden Springs Hotel ranked #2 in America for mattresses and sleep quality (MattressAdvisor.com survey, USA Today July 2018)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• West Baden Springs HotelflagshipStrategic or Co-development Partner · 18 January 2019Bowles Mattress has been the exclusive supplier of mattresses to West Baden Springs Hotel since 2015. In January 2019, they launched an exclusive mattress line for the hotel, making the hotel-grade mattresses available for public purchase. The West Baden Springs Hotel received #2 ranking in MattressAdvisor.com survey for mattresses and sleep quality in America. The partnership includes multiple mattress series (Suite, Original, Classic) featuring proprietary technologies.
• French Lick Springs HotelcoreStrategic or Co-development Partner · 18 January 2019Bowles developed the French Lick Springs Hotel Mattress Series, including the Taggart model used in most hotel rooms. Launched as an exclusive product line with features including Licensed Performance Fabric with Tencel and Viro Clean Technology. Queen mattress price range $1,099-$2,199.
• CertiPUR-UScoreTechnology or Integration · 21 April 2017Bowles uses CertiPUR-US certified polyurethane foam and Gel Infused Memory foam in their mattresses. CertiPUR-US is a certification program for foam regarding content, emissions, and durability.
• Indiana Natural Resources FoundationminorOthersBowles Mattress Company partnered with the Indiana Natural Resources Foundation supporting the Indiana Tree Project, demonstrating corporate social responsibility and environmental commitment.
• Louisville Independent Business Alliance (LIBA)minorOthersBowles is a participating member of LIBA since 2010. LIBA promotes shopping at locally owned independent businesses, noting that $55 of every $100 spent at local businesses is reinvested locally vs. only $14 for national chains.
• Carpenter Co.coreTechnology or IntegrationBowles utilizes Serene foam by Carpenter Co. in their Performance Series and French Lick Springs Hotel mattresses. Carpenter Co. is a major foam manufacturer.
• Precision TextilescoreTechnology or IntegrationBowles uses Inherent FR Rayon from Precision Textiles to meet Federal Flammability requirements in their mattresses.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Diamond Mattress: Family-owned U.S. mattress manufacturer with multiple mattress lines and retail store locations. Comparable as a smaller regional manufacturer with similar product mix and direct-to-consumer retail model.
• Kingsdown: Privately held U.S. mattress manufacturer founded in 1904 with factory-direct and dealer distribution. Comparable as a regional mattress manufacturer with similar product portfolio and dealer network model.
• Englander Sleep Products: U.S. mattress manufacturer offering spring, foam, and hybrid mattresses through independent retailers. Comparable as a smaller manufacturer with a similar dealer-distributed model serving regional U.S. markets.
• Therapedic International: Privately held mattress manufacturer with licensed brand and licensee model. Comparable as a regional manufacturer with quality-component positioning (latex, memory foam, hybrid) and independent dealer network.
• Restonic Mattress: Privately held mattress manufacturer with a network of independent retail partners. Comparable as a regional manufacturer using a tiered dealer distribution model similar to Bowles' Gallery and Showcase retailer structure.

Broad incumbents

• Mattress Firm: Largest U.S. mattress specialty retailer with thousands of stores. Comparable as a mattress retailer that competes for the same end consumers, though at vastly larger scale and broader geographic footprint.
• Tempur Sealy International: Largest U.S. mattress manufacturer (Tempur-Pedic, Sealy, Stearns & Foster) selling through both retail and direct channels. Comparable as a mattress manufacturer competing in the same product categories (innerspring, foam, hybrid) across multiple price tiers.
• Sleep Number: Premium mattress retailer/manufacturer with company-owned stores and proprietary adjustable airbed technology. Comparable as a vertically integrated mattress brand selling premium products through direct retail stores.
• Serta Simmons Bedding: Major U.S. mattress manufacturer (Serta, Beautyrest, Tuft & Needle) offering innerspring, foam, and hybrid mattresses across all price points. Direct competitor to Bowles' broad product portfolio across the same retail channels.

Emerging players

• Casper Sleep: Original D2C bed-in-a-box disruptor selling mattresses directly to consumers online and through retail partnerships. Comparable as a competitor targeting the same consumer segment with a different (e-commerce) distribution model that pressures regional manufacturer pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bowlesmattress
• Facebookfacebook.com/bowlesmattresscompany
• Pinterestpinterest.com/BowlesFactory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowles Mattress