International Animation Club

What International Animation Club does

International Animation Club (IAC) is a private Croatian tourist-animation services firm that has operated continuously since 1992 under legal entity BLOO društvo s ograničenom odgovornošću za marketing i agencijske usluge (BLOO d.o.o.). Headquartered in Pula with a secondary office in Zagreb, IAC recruits seasonal animators through dedicated online application forms, the Croatian Employment Service, student services, and employee referrals, and deploys those trained teams on-site to hospitality partners across Croatian coastal regions (Istria, Dalmatia, Primorsko-Goranska County, Makarska) and the wider Mediterranean.

The company's product surface is entirely service-based, with no proprietary technology platform, API, or software product. Core service lines include tourist animation programs, sports animation (fitness, aerobics, tournaments), children's animation / mini clubs, evening entertainment and shows, dance and Zumba instruction, and DJ and announcement services. IAC differentiates via a 30-plus-year in-house selection, training, and evaluation system for animators and a catalogued library of program formats with costumes, set designs, and props that can be re-deployed across properties.

IAC operates a B2B professional services revenue model under contracted agreements with hotels, resorts, and camping facilities. Pricing is not publicly disclosed. Named enterprise customers include large hospitality groups and properties such as Plava Laguna Poreč i Umag, Hotel Kimen Cres, Hotel Labineca Gradac, Hotel Faraon Pelješac, Hotel Hvar Jelsa, Jadranka kampovi Mali Lošinj, FKK Valalta, and Kamp Santa Marina Tar. The company is privately held by founders/shareholders, with authorized representatives Natka Živković-Borovečki and Jasminko Balenović; subscribed capital is 18,000 kuna, no external investors are indicated, and there are no funding rounds, M&A activity, or technology-based differentiators in the source material.

Name

International Animation Club

Legal name

BLOO društvo s ograničenom odgovornošću za marketing i agencijske usluge

Website

https://international-animationclub.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

International Animation Club (IAC), operating as BLOO d.o.o., is a Croatian seasonal tourist-animation services firm that recruits and deploys trained animator teams to hotels, resorts, and campsites across Croatian coastal regions and the wider Mediterranean.

Ownership category

akta.pro rank

Product category

Tourist Animation Services

NAICS

Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industries

Dance Performances (THAJAFAD), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Tourist animation services
• Hospitality entertainment programs
• Resort activity staffing
• Children's club animation
• Evening entertainment shows

Headquarters

HQ city

Pula

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tourist Animation Services: IAC provides tourist animation programs to hotels, resorts, and camping facilities. The company employs animators and deploys them to tourist destinations to run sports activities, children's clubs, evening shows, and entertainment programs. Revenue is generated through service contracts with hospitality partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

International Animation Club provides professional tourist animation services to hotels, resorts, and camping facilities in Croatia. The company recruits, trains, and deploys seasonal animation teams that deliver sports activities, children's clubs, evening entertainment shows, dance instruction, and DJ/announcement services on-site at partner hospitality establishments. Programs are tailored to each destination's facilities and guest profiles.

Product overview

International Animation Club (IAC) is a service-based tourist animation agency operating as a single unified offering rather than a platform architecture. The company provides comprehensive animation programs for tourist facilities including hotels, resorts, and campsites. Core services include Tourist Animation Programs, Sports Animation Services, Children's Animation/Mini Club, Evening Entertainment Programs, Dance and Zumba Instruction, and DJ/Announcement Services. The company also operates regional sub-brands including Istra Animation Club (for Istria region) and the broader IAC brand for Mediterranean markets. The portfolio is unified under BLOO doo's operational structure, which has been providing animation services since 1992.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Animation Programs

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BLOO d.o.o.coreOthersBLOO d.o.o. is the legal operating company behind the International Animation Club brand. Founded in 1992, BLOO has been actualizing animation programs since its establishment. The company expanded internationally with the Istra Animation Club brand in 2000 and Mediterranean operations in 2007.
• Tourist Destinations (Hotels, Resorts, Camps)coreStrategic or Co-development PartnerIAC partners with tourist destinations to provide tailored animation programs. Partners are involved in program design which contributes to smooth program execution and ability to monitor and evaluate services. Programs are specifically tailored to facilities, destinations, and guest profiles.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• GetYourGuide: GetYourGuide is a global marketplace for tours, attractions, and activities. It does not directly compete with IAC's B2B model but represents an adjacent distribution channel and a comparator for the digitalization of guest entertainment services.
• Viator (Tripadvisor): Viator is a leading activities and experiences marketplace serving travelers worldwide. Like GetYourGuide, it is not a direct competitor but a thematic peer relevant to how destination entertainment services could be distributed or evolved digitally in the future.
• Musement: Musement (now part of TUI) is a digital marketplace for tours, activities, and destination experiences. It is adjacent rather than directly competitive, but reflects the broader trend of digital intermediation in destination entertainment that IAC could potentially plug into over time.

Regional players

• Valamar Riviera: Valamar is the largest Croatian hotel company, operating resorts across Istria, Kvarner, and Dalmatia that compete for the same family and all-inclusive guest segments IAC targets. Comparable in market and geography, it is a likely prospective IAC customer as well as a competitive reference for resort entertainment quality.
• Maistra: Maistra is a leading Istrian hotel and resort group (Rovinj, Vrsar) and part of Adris Group. It serves the same premium Croatian Adriatic guest base as IAC's customers and represents both a comparable buyer of animation services and a regional benchmark for resort operations.
• Plava Laguna: Plava Laguna is a major Croatian resort and camping operator in Istria (Poreč, Umag) and a confirmed IAC customer. It operates in the same Croatian coastal geography as IAC and represents both a benchmark for similar hospitality operators and a proof point for IAC's enterprise traction.
• Arenaturist: Arenaturist is an Istrian tourism operator with hotels, camps, and resorts that overlap with IAC's target customer profile. Comparable as a regional hospitality buyer of entertainment services and a proxy for the camp/animation demand side of the Istrian market.

Direct peers

• Smile & Fun: Smile & Fun is a Spain/Mediterranean-based tourist animation agency that deploys entertainment teams to hotels and resorts with a service model very similar to IAC: sports, kids', and evening entertainment programs delivered on-site at partner hospitality properties. It is the closest direct functional peer to IAC's B2B animation-services offering.

Broad incumbents

• TUI Group: TUI is a major European tourism group with resort and cruise brands that run large in-house entertainment and animation programs for guests. It overlaps with IAC on the demand-side function of providing guest entertainment, but TUI also controls distribution, capacity, and brand at much greater scale.
• Club Med: Club Med operates all-inclusive resorts with extensive in-house animation teams (sports, kids' clubs, evening shows) that functionally deliver what IAC provides, but as a vertically integrated resort operator rather than a third-party B2B animation services provider. Useful comparison for scope, scale, and program design benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IAC_animation
• Facebookfacebook.com/internationalanimationclub
• LinkedInlinkedin.com/company/iac-international-animation-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Animation Club