Slovensko Ljudsko Gledališče Celje

What Slovensko Ljudsko Gledališče Celje does

Slovensko Ljudsko Gledališče Celje (SLG Celje) is a regional public theater located at Gledališki trg 5, Celje, Slovenia, founded in 1950 (with brand-history references to 1948). The institution produces and stages live theatrical performances — including dramas, comedies, musicals, tragedies, and children's productions — across two in-house venues, the Veliki oder (Main Stage) and the Mali oder (Small Stage), and hosts the annual Dnevi komedije (Days of Comedy) festival, a nationally recognized competitive comedy showcase. The theater maintains a permanent ensemble of professional actors and directors and pursues ongoing co-productions with other regional Slovenian theaters (Prešernovo gledališče Kranj) and cross-border partners (Teater Rampa, iKult Celovec).

SLG Celje operates a direct-to-consumer business model. Earned revenue is generated through individual ticket sales (at the on-site box office and online via a third-party platform, mojekarte.si), seasonal subscription packages (Abonmaji) for adults, dedicated school subscription programs, a youth subscription tier (Abonmajček), and gift vouchers (Darilni bon). Pricing is tiered across full-price and discounted categories (students, seniors, other groups), with subscriptions billed annually and individual tickets on a pay-as-you-go basis. The customer base is segmented horizontally across general public audiences, children and youth (with curriculum-aligned programming and the stARTboks workshop), and corporate clients purchasing group tickets and gift vouchers.

The theater's marketing mix is built around its own website (slg-ce.si), an opt-in email newsletter (E-novice), and earned media/press relations; the Dnevi komedije festival functions as a demand-generation vehicle. There is no proprietary technology platform, no public API, no AI/ML capability disclosed, and no mobile app — SLG Celje is fundamentally a performing-arts institution rather than a technology business. The institution is GDPR-compliant in its newsletter operations and operates as a public cultural entity, with no parent company, no external investors, and no funding rounds disclosed.

Name

Slovensko Ljudsko Gledališče Celje

Legal name

Slovensko ljudsko gledališče Celje

Website

https://slg-ce.si

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Slovensko Ljudsko Gledališče Celje is a Slovenian regional public theater in Celje producing dramas, comedies, musicals, and children's plays across two stages, generating revenue from ticket sales, season subscriptions, and the annual Dnevi komedije comedy festival for general public, youth, and corporate audiences.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theater

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJAFAB

Theater, Musicals & Performing Arts

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYMPAGABAE

Children’s & Youth Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGALAB

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

Keywords

• Live theatrical performances
• Regional theater productions
• Season subscriptions
• Performing arts education
• Comedy festival programming

Headquarters

HQ city

Celje

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from individual performance tickets sold at box office and online. Full price and discounted tickets available.
2. Season Subscriptions (Abonmaji): Revenue from seasonal subscription packages offering multiple performances at discounted rates compared to individual tickets. Includes general subscriptions and school-specific programs.
3. Gift Vouchers (Darilni bon): Gift certificates sold for future ticket purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SLG Celje produces and stages live theatrical performances — including drama, comedy, musical, satire, and children's plays — on its Veliki oder (Main Stage) and Mali oder (Small Stage) halls in Celje, Slovenia. The theater also runs the annual Dnevi komedije (Days of Comedy) festival and offers season subscriptions (Abonmaji), school/youth programs (Abonmajček, stARTboks), individual ticket sales, and panoramic theater tours.

Product overview

Slovensko Ljudsko Gledališče Celje (SLG Celje) is a traditional theater institution offering live theatrical productions including dramas, comedies, tragedies, and musicals. The theater operates from two main stages (Veliki oder and Mali oder) and presents a seasonal repertoire of new premieres and repeated performances. Additional offerings include season subscription packages (Abonmaji), individual ticket sales, the annual Dnevi komedije comedy festival, youth theater education programs (Abonmajček), and panoramic theater tours. The institution is not a technology platform but a performing arts organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Performances (Gledališke predstave)
• Season Subscriptions (Abonmaji)
• Dnevi komedije (Days of Comedy Festival)
• Youth Programs (Abonmajček / stARTboks)
• Panoramic Theater Tours (Panoramski ogled gledališča)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Prešernovo gledališče KranjcoreStrategic or Co-development PartnerSLG Celje maintains regular co-production partnerships with Prešernovo gledališče Kranj, producing joint theatrical works such as 'In mnogi drugi...' (2025) and co-productions of other works. The partnership involves shared creative development and touring between the two regional theaters.
• Teater RampaminorStrategic or Co-development PartnerCo-production of 'Erotika' (2025) with Teater Rampa and iKult Celovec, involving creative collaboration across multiple venues.
• iKult CelovecminorStrategic or Co-development PartnerCo-production of 'Erotika' alongside Teater Rampa, with performances at SLG Celje and iKult Celovec.
• Stična Jewish Community Center / Community PartnerminorStrategic or Co-development PartnerThe production 'In podgana se je smejala' was created in partnership with a community organization, with the premiere held at the Stična Jewish Community Center.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/slg_celje
• LinkedInlinkedin.com/company/slg-celje

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slovensko Ljudsko Gledališče Celje