Hairplus

What Hairplus does

Hairplus Saçlandırma Sistemleri is a Turkish hair prosthesis company that designs, produces, and applies custom hair replacement systems for individuals experiencing hair loss. Founded in 1999 by Efkan Özdöl as Ancora Saçlandırma Sistemleri and rebranded to Hairplus in 2007, the company operates six service branches — Istanbul (Taksim headquarters and Kadıköy), Izmir, Ankara, Antalya, and Cologne, Germany — and employs more than 50 staff. Its service addresses men and women with general, genetic, or medical hair loss (including chemotherapy patients) as well as celebrities and young adults unsuitable for FUE transplantation.

The core technology is a custom hair prosthesis made from 100% real human hair attached to a permeable base that allows air and water passage, secured with a medical-grade adhesive gel. Hairplus holds several proprietary techniques as trade secrets: the BleachPlus method for natural-looking hair roots and hairlines, the Step-by-Step application methodology (including an active molding system that can enable same-day application), and the Selfplus self-maintenance program that trains customers to perform periodic upkeep at home. Premium-tier products carry an approximate 20-month lifespan, with maintenance intervals of 2-3 weeks — notably longer than the weekly intervals cited for standard prostheses.

The business model is direct-to-consumer, sold exclusively through company-owned branches and one dealer (Ankara), with quote-based pricing set after in-person consultation. Revenue is generated from one-time custom prosthesis sales plus recurring maintenance and renewal services, supplemented by a Hair Loss Insurance program that covers replacement during renewal periods for an activation fee. Marketing relies on celebrity endorsements, social media content (Instagram, Facebook, LinkedIn, Twitter, YouTube), an educational content portal (Bilgi Bankası), and word-of-mouth referrals. The company is privately held, founder-owned, has no external investors, and complies with Turkish KVKK data protection requirements.

Name

Hairplus

Legal name

Hairplus Saçlandırma Sistemleri

Website

https://hairplus.com.tr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Hairplus is a Turkish-founded, private hair prosthesis company operating six service branches across Turkey and Germany, producing and applying custom 100% real human hair prostheses for men and women experiencing hair loss, chemotherapy patients, and public figures.

Ownership category

akta.pro rank

Product category

Hair Prosthesis Services

NAICS

Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK)

Keywords

• Hair prosthesis services
• Custom hair replacement
• Non-surgical hair restoration
• Hair systems application
• Hair loss solutions

Headquarters

HQ city

Istanbul

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hair Prosthesis Products and Application Services: Hairplus generates revenue through the sale of custom hair prosthesis products and associated application/maintenance services. Products are made from 100% real human hair with varying naturalness levels (Premium level lasting approximately 20 months). The company also offers a 'hair loss insurance' program where customers pay an activation fee for periodic prosthesis replacement rather than full price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hairplus produces and applies custom hair prostheses made from 100% real human hair through company-owned service centers. The service encompasses consultation, scalp measurement and design, custom prosthesis manufacturing, professional application with medical-grade adhesive, styling, and periodic maintenance. Complementary offerings include the Selfplus self-maintenance program and a hair loss insurance program for periodic prosthesis replacement.

Product overview

Hairplus is a hair prosthesis company offering a unified product system centered on the Hairplus Saç Protezi (Hair Prosthesis). The portfolio includes complementary modules: Selfplus (self-care maintenance program), Bleachplus (natural hair root technique), and a Hair Loss Insurance program. The company previously operated under the Ancora brand (1999-2007) and has since expanded internationally with branches in Turkey and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Hairplus Saç Protezi: Core hair prosthesis product — 100% real hair, natural appearance, water and air permeable, pain-free application technique.
• Selfplus
• Bleachplus

Products and services

• Hairplus Saç Protezi (Hair Prosthesis) Custom hair prosthesis made from 100% real human hair with water- and air-permeable base structure, natural hairline, undetectable appearance, and styling flexibility. Designed for individuals experiencing various forms of hair loss (genetic, alopecia, chemotherapy-related). Lifespan approximately 20 months for Premium naturalness level.
• Selfplus Self-Maintenance Program Exclusive self-care program that allows Hairplus customers to perform periodic maintenance on their hair prosthesis at home without visiting a service center. Includes free training; no specialized hairdressing skills required.
• Bleachplus Natural Hairline Technique Proprietary technique developed exclusively by Hairplus for creating natural-looking hair roots and forehead/temple hairlines. Details are kept as commercial trade secrets; only performed by Hairplus in the industry.
• Hairplus Saçsızlık Sigortası (Hair Loss Insurance) Insurance program unique in the hair restoration industry that covers replacement of aging prostheses during renewal periods for only an activation fee, rather than requiring full purchase price for each replacement.

Quantifiable outcome

• Hair prosthesis lifespan of approximately 20 months for Premium naturalness level products
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hair Club: US-headquartered chain offering custom non-surgical hair replacement and restoration services through company-owned centers. Directly comparable to Hairplus in product category (custom hair systems), GTM (branch-based consultation and application), and target customer (men and women with hair loss), though at much larger scale.
• Lordhair: China-based hair system and toupee manufacturer selling direct to consumers worldwide through an online storefront. Competes with Hairplus in the same custom hair-replacement-system category but via digitally native, factory-direct delivery rather than in-person application services.
• Hairskeen: International hair replacement specialist offering custom non-surgical hair systems through consultation-based service centers. Directly comparable to Hairplus on service model, custom-system product, and hair-loss customer segment, with overlapping geographic ambitions in Europe and the Middle East.
• Advanced Hair Studio: International hair replacement chain operating across multiple continents with proprietary techniques and celebrity-driven marketing. Closely comparable to Hairplus in its blend of proprietary hair-system technology, multi-branch service model, and premium celebrity-brand positioning.
• Superhairpieces: Online-first retailer and manufacturer of custom and stock hair systems, toppers, and wigs serving global customers. Comparable to Hairplus on the custom-hair-system product category, though differentiated by an e-commerce-led, mail-order distribution model rather than branch-based application.
• Transitions Hair: Australia-headquartered hair replacement company offering custom hair systems through a global network of affiliated studios. Comparable to Hairplus in its custom non-surgical hair-prosthesis product and studio-based consultation/application model.

Broad incumbents

• Bosley: Large US hair restoration brand primarily focused on surgical hair transplantation (FUE/FUT) with a national branch network. Overlaps with Hairplus on customer base (hair-loss sufferers) and branch-based service delivery, but its core offering is transplantation rather than non-surgical prosthesis systems.
• Venus Concept (hair restoration portfolio): Global medical aesthetics company whose portfolio includes hair-restoration technologies (e.g., NeoGraft, ARTAS iX) sold to clinics. Adjacent to Hairplus as an enabling/technology supplier to the broader hair-restoration industry rather than a direct service competitor.

Emerging players

• HairDirect: US-based online retailer specializing in mail-order hair systems, wigs, and cranial prosthetics for medical hair-loss customers. Partial overlap with Hairplus on custom hair-system product but uses a remote/online fulfillment model rather than branch-based application, making it more of a complementary channel than a direct head-to-head competitor.

Regional players

• Ekol Hair: Turkey-based hair transplant clinic group offering FUE/DHI transplantation services across multiple Turkish cities. Same home market and overlapping hair-loss customer base as Hairplus, but competes primarily in the surgical-transplant category rather than non-surgical prosthesis systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_hairplus_
• YouTubeyoutube.com/user/hairpluscomtr
• Facebookfacebook.com/hairplustr
• LinkedInlinkedin.com/company/hairplus
• Instagraminstagram.com/hairplustr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hairplus