What Shine Iberia does

Shine Iberia, S.L.U. is a Madrid-headquartered television production company founded in 2012 and directed by Macarena Rey, producing entertainment programs for the Spanish and Portuguese markets. The company is a wholly-owned subsidiary of Banijay Group, the world's largest content production and distribution group, following Banijay's July 2020 acquisition of Endemol Shine Group. Shine Iberia operates from offices in Madrid (Aravaca) and Lisbon and develops, adapts, and produces a broad catalog spanning talent shows, cooking competitions, reality TV, fiction, documentaries, quiz shows, comedy, and branded content. Flagship properties include the MasterChef franchise (Spain and Portugal), Maestros de la Costura, Hell's Kitchen, The Voice Portugal, The Voice Kids, and biographical/docuseries such as Bosé, Alaska Revelada, and the 'Generación' documentary series.

Its core technology is human-driven audiovisual content production — format development and adaptation, with proprietary capability concentrated in talent-driven entertainment formats and a multi-genre library distributed through major Iberian broadcasters. The company monetizes through four streams: (i) broadcaster commissions (production fees from TVI, RTVE, EITB, Telecinco, Antena 3, SIC, RTP, and Movistar Plus+); (ii) format licensing of original formats; (iii) branded content and sponsorship programs for advertisers such as Pantene and Beirão; and (iv) talent representation for judges and contestants. Pricing is not publicly disclosed and is negotiated contract-by-contract on a B2B basis. The company operates an R&D incubator for new format development and a dedicated digital/communications team for cross-platform content, press, and social media. Shine Iberia is GDPR-compliant under EU and Spanish data-protection law.

Name

Shine Iberia

Legal name

SHINE IBERIA, S.L.U.

Website

https://shineiberia.tv

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Shine Iberia is a Madrid- and Lisbon-based television production company, wholly owned by Banijay Group, that develops, adapts, and produces entertainment, talent, cooking, reality, fiction, and documentary programs for major broadcasters and streaming platforms in Spain and Portugal.

Ownership category

akta.pro rank

Headquarters

HQ city

Aravaca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcast Production: Production of television programs commissioned by broadcasters in Spain and Portugal. Revenue is generated through production fees and format licensing deals with TV networks.
2. Branded Content: Creation of branded content programs integrated into TV formats. Sponsorships, product placement, and fully branded program development for advertisers.
3. Format Licensing: Licensing of original formats (MasterChef, Maestros de la Costura, etc.) to broadcasters, including adaptations for different markets.
4. Talent Representation: Representation of judges and contestants from their programs for advertising campaigns, events, and branded activations.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Shine Iberia is a television production company that develops, produces, and supplies entertainment programs — including talent shows, cooking competitions, reality TV, documentaries, fiction series, and branded content — for major broadcasters in Spain and Portugal. The company combines original format development with adaptations of international formats from the Banijay Group catalog.

Product overview

Shine Iberia is a television production company producing a diverse portfolio of entertainment formats for Spain and Portugal. The company operates as part of Banijay Group and offers multiple program categories including cooking shows (MasterChef franchise, Hell's Kitchen), talent competitions (The Voice Portugal, DecoMasters), reality TV (La Isla, Casados No Paraíso), documentaries (Bosé, Generación Cannabis, Generación Click), fiction series (Bosé, Pura Sangre, Prim), comedy shows (Improvisando, Typical Spanish), quiz shows (BOOM!, Don't Forget The Lyrics!), and branded content (Cabelo Pantene, Mistura Beirão, HairStyle). The portfolio spans talent shows, cooking competitions, reality programs, documentaries, fiction, digital content, and branded entertainment, with flagship productions including MasterChef, MasterChef Celebrity, MasterChef Junior, Maestros de la Costura, The Voice Portugal, and Bosé. The company also produces digital content and operates an R&D incubator for new format development.

Differentiator

Problem solved

Functional benefit

Products and services

• MasterChef Flagship cooking competition talent show featuring amateur chefs competing for the title of MasterChef, produced for broadcasters in Spain.
• MasterChef Celebrity
• MasterChef Junior Children's edition of the MasterChef cooking competition for aspiring chefs aged 8-12.
• MasterChef Portugal Portuguese adaptation of the MasterChef cooking competition format, produced for TVI.
• Hell's Kitchen Reality cooking competition where two teams of professional chefs compete in a restaurant kitchen setting.
• The Voice Portugal Portuguese music talent competition following the Blind Audition format, produced for TVI.
• Maestros de la Costura
• DecoMasters Interior design competition featuring celebrity couples transforming spaces.
• Bosé Biographical drama series based on the life of artist Miguel Bosé.
• Generación Cannabis Two-part documentary series examining cannabis addiction among Generation Z youth, co-produced with RTVE and EITB.
• Alaska Revelada
• Call Me Bibi Documentary series about Bibiana Fernández produced as an original for Movistar Plus+.
• Pura Sangre
• La Isla
• Cabelo Pantene
• Mistura Beirão

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• Banijay GroupcoreStrategic or Co-development PartnerShine Iberia is a subsidiary of Banijay Group, the world's largest content production and distribution company with operations in 22 countries and 122+ production companies. This affiliation provides access to Banijay's global format catalog of 100,000+ hours of original programming.
• RTVEcoreStrategic or Co-development PartnerSpanish public broadcaster RTVE co-produces documentary series with Shine Iberia including 'Generación Cannabis', 'Generación Porno', and 'Generación Click'. These social documentary series address issues affecting Spanish youth.
• EITB (Euskal Irrati Telebista)coreStrategic or Co-development PartnerBasque public broadcaster EITB collaborates with Shine Iberia on documentary productions including 'Generación Cannabis', co-produced with RTVE.
• TVI (Portugal)coreChannel Partner/ Reseller/ DistributorMajor Portuguese commercial broadcaster that commissions Shine Iberia productions including MasterChef Portugal, Mistura Beirão, and various reality shows.
• Movistar Plus+coreChannel Partner/ Reseller/ DistributorSpanish streaming platform that commissions premium documentary content from Shine Iberia including 'Alaska Revelada' and 'Call Me Bibi'.
• Telecinco/MediasetcoreChannel Partner/ Reseller/ DistributorSpanish commercial broadcaster that airs Shine Iberia productions including fiction series like 'Pura Sangre'.
• SIC (Portugal)majorChannel Partner/ Reseller/ DistributorPortuguese commercial television network that broadcasts Shine Iberia productions including 'Vale Tudo' and 'Peso Pesado Teen'.
• RTP (Portugal)majorChannel Partner/ Reseller/ DistributorPortuguese public broadcaster that airs Shine Iberia productions including 'Rir para Ganhar' and 'Donde Há日报 Forget the Lyrics'.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BBC Studios: Global production and distribution company producing entertainment, drama, and factual formats internationally. Comparable as a large incumbent in unscripted entertainment and format licensing.
• Fremantle: Global content production and distribution company producing entertainment, drama, and documentary formats worldwide. Comparable as a broad incumbent offering similar entertainment-format production capabilities across multiple territories.
• Warner Bros. Television Production Spain: Local production arm of a global major producing entertainment and scripted content for Spanish broadcasters. Comparable as an established multinational producer operating in the same Iberian market.
• Endemol Shine Boomdog: Banijay-owned production operations serving Spanish-language markets, producing entertainment and scripted content. Comparable as another Banijay-affiliated producer operating in overlapping geographies and formats.
• ITV Studios: Global production and distribution arm producing entertainment formats and drama for international markets. Comparable as a large diversified producer of unscripted entertainment and format licensing.

Direct peers

• The Mediapro Studio: Independent Spanish production powerhouse producing entertainment, fiction, and sports content for broadcasters and streamers in Spain and Latin America. Direct competitor in entertainment commissions and fiction production.
• Gestmusic Endemol: Fellow Banijay Iberia production company producing entertainment formats (e.g., Tu Cara Me Suena) for the same Spanish broadcasters that commission Shine Iberia. Directly competes for the same commissioning slots.
• Atresmedia Studios: In-house production arm of Atresmedia (Antena 3), producing entertainment, drama, and factual content in Spain. Direct competitor for talent and for share-of-wallet within the broader Spanish TV production market.
• Diagonal Televisión: Banijay Iberia production company focused on entertainment and scripted programming for Spanish broadcasters. Shares the same parent group and competes for commissioning slots and production talent in Spain.
• Zeppelin Televisión: Banijay Iberia sister production company producing entertainment and factual programming for Spanish broadcasters, including formats like 'Cuarto Milenio'. Competes with Shine Iberia for talent-show and factual commissions in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shineiberia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Iberia