Kickoff
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Kickoff does
Kickoff is a mobile-first consumer application that lets users predict football match scores and compete with friends through one-on-one or group challenges, live score updates, and league leaderboards. The product is developed and operated by ZNET Labs Pte Ltd, a Singapore-incorporated private limited company, and is distributed globally through the Apple App Store and Google Play Store. Coverage spans the major European competitions (Premier League, Bundesliga, Primera División, Serie A, Ligue 1, Champions League), with messaging indicating further league additions are planned. The app is described as "no-frills, simple and social," built mobile-native with messenger-style UI patterns, and is positioned for self-serve, product-led adoption by individual football fans rather than enterprise or institutional buyers.
The underlying technology stack is a mobile-native client with no disclosed server-side or AI/ML components; the product's value derives from social mechanics (friend invites, group competitions, ranking systems) layered on top of live match data rather than from proprietary modeling or data assets. There is no public pricing model, no disclosed monetization mechanism, and no integration or API surface documented. The go-to-market motion is purely product-led: users discover the app in app stores, invite friends, and begin predicting without sales or onboarding intervention. The company operates with a small team (1-10 employees) and has not disclosed any external funding, partnerships, or institutional backers, suggesting a bootstrapped, lifestyle-scale operation rather than a venture-backed growth business.
The customer base is consumer-only — football enthusiasts and informal friend groups seeking social competition around match outcomes — with no enterprise or B2B segment addressed. Leadership is led by Benjamin Franz in the role of Managing Director. Overall, Kickoff reads as a lean, horizontally targeted consumer utility rather than a venture-scale business, with its strategic significance lying in the addressable market for social sports engagement rather than in demonstrated commercial traction.
Kickoff firmographics
Firmographics- Name
- Kickoff
- Legal name
- ZNET Labs Pte Ltd
- Website
- https://kickoff.app
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kickoff industry classification
Industry- Product category
- Social Sports Prediction
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where Kickoff is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Kickoff business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Go-to-market motion1 record
Distribution channels2 records
Kickoff product offering
Product offeringCore offering
Kickoff is a free, mobile-first social football prediction application that lets users invite friends, predict match scores individually or in groups, and follow live score updates and rankings across major European football leagues. The product is delivered as a native iOS and Android app with a messenger-style user interface, focused on simple, no-frills friend-to-friend competition. It is developed and operated by ZNET Labs Pte Ltd and distributed exclusively through the Apple App Store and Google Play Store.
Product overview
Kickoff is a single, unified mobile application for football score prediction. The app enables users to invite friends, predict match outcomes individually or in groups, receive live score updates, and compete on leaderboards. It covers major football leagues including the Premier League, Bundesliga, Primera División, Serie A, Ligue 1, and the Champions League. The product is developed by ZNET Labs Pte Ltd and is available on iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Kickoff Kickoff is a free, mobile-first social football prediction application that lets users invite friends, predict match scores individually or in groups, track live score updates, and compete on league rankings across major European football competitions including the Premier League, Bundesliga, Primera División, Serie A, Ligue 1, and the Champions League. It is designed for individual football fans and informal friend groups seeking a simple, social way to compete on football knowledge.
Companies that use Kickoff
Customer profileSegments1 record
Ideal customer profiles1 record
Kickoff technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kickoff partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Kickoff competitors and assessment
Company assessmentBroad incumbents
- Dream11: Dream11 is a fantasy sports platform — particularly football — where users build teams and compete socially, intersecting with Kickoff's social sports prediction value proposition at much larger scale.
- FanDuel: FanDuel operates a large sports prediction/fantasy/betting platform; it competes for the same football fan wallet and attention that Kickoff targets, though with regulated paid entry.
- DraftKings: DraftKings is a leading sports betting and daily fantasy operator with football at its core, representing the monetized, regulated end of the social sports prediction spectrum Kickoff sits adjacent to.
- FlashScore: FlashScore operates a global, multi-sport live scores and results service across football and other sports, serving the same general consumer use case but at much greater scale.
- SofaScore: SofaScore is a multi-sport live scores and statistics platform with detailed coverage of football — a broader incumbent whose football functionality overlaps with Kickoff's league coverage.
- LiveScore: LiveScore is an established multi-sport live scores platform with strong football coverage, serving the same consumer demand for real-time football results as Kickoff.
Direct peers
- Forza Football: Forza Football is a football-focused scores and fan engagement app distributed on iOS/Android, targeting the same European football fan base as Kickoff with mobile-first UX.
- Superbru: Superbru runs social sports prediction and tipping games, including football, where users compete in private pools against friends — directly overlapping Kickoff's core 'predict scores with friends' mechanic.
- FotMob: FotMob is a mobile-first football scores, stats, and live data app with broad league coverage, sharing Kickoff's football specialization and free, ad-supported consumer mobile model.
- OneFootball: OneFootball delivers football news, scores, and live content across the same top European leagues Kickoff covers, and shares the mobile-first distribution and free consumer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kickoff social profiles
Digital presenceKickoff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kickoff leadership team
Management profileNumber of profiles
Profiles1 record
Kickoff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kickoff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kickoff
What does Kickoff do?
Kickoff is a free, mobile-first social football prediction application that lets users invite friends, predict match scores individually or in groups, and follow live score updates and rankings across major European football leagues. The product is delivered as a native iOS and Android app with a messenger-style user interface, focused on simple, no-frills friend-to-friend competition. It is developed and operated by ZNET Labs Pte Ltd and distributed exclusively through the Apple App Store and Google Play Store.
Is Kickoff a public or private company?
Kickoff is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kickoff founded?
Kickoff was founded in 2017. It employs 1 to 10 people.
Where is Kickoff based?
Kickoff is headquartered in Singapore, Singapore, in the Asia region.
Who are Kickoff's main competitors?
Broad incumbents on record are Dream11, FanDuel, DraftKings, FlashScore, SofaScore and LiveScore. Direct peers are Forza Football, Superbru, FotMob and OneFootball.
Does Kickoff have an API?
No public API is recorded for Kickoff.
What industry is Kickoff in?
Kickoff's product category is Social Sports Prediction. Its primary akta.pro industry code is MPAGAMAF, Youth & Amateur Sports Tournaments. Its NAICS code is 711219 and its SIC code is 7990.