Ministerio do Turismo

What Ministerio do Turismo does

Ministerio do Turismo (Ministry of Tourism) is a Brazilian federal government ministry headquartered in Brasília, established in 2003 as part of the Federal Executive Branch. It is responsible for developing national tourism policy, regulating the tourism sector, and promoting Brazil as an international tourism destination. The ministry employs 501–1,000 staff and is funded through federal budget allocations rather than commercial revenue.

Its core products are delivered digitally through the centralized gov.br government portal and include Cadastur, the national registration system for tourism service providers and guides; the Selo Turismo Responsável (Responsible Tourism Seal), a health and hygiene certification program; Turismo Acessível, an accessibility platform for travelers with disabilities; Turismo com Música, a cultural-tourism event program; PIT (Portal de Investimento em Turismo), which surfaces private investment opportunities in tourism regions; CGT 50h, an online tourism manager training course; and the Prêmio Nacional do Turismo award program. Document management is handled via SEI (Sistema Eletrônico de Informações). International promotion is executed through its core partner EMBRATUR (Brazilian Tourism Agency), which handles image authorization, international tourism fair participation, and attraction of international events.

The ministry operates with a direct-to-consumer go-to-market model, delivering services free of charge to citizens and tourism businesses via the gov.br portal and mobile applications. It integrates with the Protocolo GOV.BR system, which connects 85 federal entities for electronic document processing, and uses the centralized Conta gov.br single sign-on infrastructure. Customer segments span tourism service providers (hotels, agencies, guides, event organizers), tourism investors and event organizers, and domestic and international tourists — reflecting a horizontal segmentation across business units and personas.

Name

Ministerio do Turismo

Legal name

Ministério do Turismo

Website

https://gov.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Ministerio do Turismo is a Brazilian federal government ministry that develops tourism policy, regulates tourism service providers via the Cadastur registry, issues certifications such as the Selo Turismo Responsável, and promotes Brazil internationally through EMBRATUR, serving providers, investors, and tourists.

Ownership category

akta.pro rank

Product category

Government Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Foreign Governments (8888)

akta.pro primary industry

Tourism Trade & Services Exports Development (BPADAMAO)

akta.pro secondary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Government tourism services
• Tourism certification programs
• Tourism provider registration
• Public sector tourism
• National tourism policy

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Budget Funding: The Ministry of Tourism operates as a Brazilian federal government ministry, funded through public budget allocations rather than commercial revenue generation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Ministerio do Turismo (Ministry of Tourism) is a Brazilian federal government ministry that develops and implements national tourism policy. Its core services include operating the Cadastur registration system for tourism service providers, issuing the Selo Turismo Responsavel responsible tourism certification, managing accessible tourism resources, promoting Brazilian tourism internationally through EMBRATUR, and administering investment attraction programs (PIT) and training programs (CGT) for the tourism sector. All services are delivered free of charge to citizens and businesses through the centralized gov.br government digital portal.

Product overview

The Ministerio do Turismo (Ministry of Tourism) is a Brazilian government ministry that operates primarily through the GOV.BR digital government platform rather than through a proprietary product suite. Its digital services include Cadastur for registering tourism service providers and guides, the Selo Turismo Responsável for responsible tourism certification, the electronic petitioning and document management system SEI, the Turismo Acessível platform for accessible tourism, and the Turismo com Música program for cultural events. The ministry also operates the Portal de Investimento em Turismo (PIT) for private investment opportunities and the Prêmio Nacional do Turismo for recognizing excellence in the sector. All services are delivered through the centralized GOV.BR government portal infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadastur (Cadastro de Prestadores de Servicos Turisticos)

Quantifiable outcome

• Multiple tourism service categories including Cadastur registration, tourism promotion, event support, and accessibility programs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• EMBRATUR (Instituto Brasileiro de Turismo)coreStrategic or Co-development PartnerEMBRATUR (Brazilian Tourism Agency) works with the Ministry of Tourism on international tourism promotion. EMBRATUR handles international marketing, image authorization, and attraction of international events. The Ministry provides policy direction while EMBRATUR executes international promotion activities.
• Ministério da Gestão e da Inovação em Serviços Públicos (MGI)coreTechnology or IntegrationThe Ministry of Tourism participates in the Protocolo GOV.BR system managed by MGI, enabling electronic document submission across 85 federal entities. This integration allows citizens to submit documents digitally to the Ministry.
• Governo Digital (Digital Government) PlatformcoreTechnology or IntegrationThe Ministry operates within the gov.br digital infrastructure, utilizing centralized authentication (Conta gov.br), quality standards, and digital service frameworks established by the Secretaria de Governo Digital.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Turespaña: Spain's national tourism promotion body under the Ministry of Industry, Trade and Tourism, promoting Spain abroad and supporting tourism product development — closely analogous in mandate and structure.
• Brand USA: Destination marketing organization for the United States driving international inbound visitation through public-private partnership, analogous to EMBRATUR-style international promotion that the Brazilian Ministry oversees.
• VisitBritain: UK's national tourism agency promoting Britain as a destination internationally, comparable in function as a government-backed DMO running campaigns, partnerships, and trade engagement to drive inbound visitation.
• Atout France: France's national tourism development agency responsible for promoting France internationally and supporting tourism businesses, paralleling Brazil's Ministry/EMBRATUR split between policy and international promotion.
• Japan National Tourism Organization (JNTO): Japan's national tourism organization promoting inbound tourism and supporting industry development, with functions similar to EMBRATUR and the Brazilian Ministry's international promotion mandate.
• Tourism Australia: Australian government-backed national tourism agency marketing Australia internationally and supporting industry capability, comparable in promoting a country destination and providing industry resources.

Regional players

• NYC & Company: New York City's official destination marketing organization promoting visitation and supporting tourism businesses. Comparable as a destination marketing/registration/certification body, though at city level rather than national.
• Singapore Tourism Board: Statutory board under Singapore's Ministry of Trade and Industry overseeing tourism development, destination promotion, and industry capability — comparable governance and promotion mandate though focused on a single city-state.

Others

• UNWTO (UN World Tourism Organization): United Nations specialized agency setting global tourism policy and promoting sustainable, accessible tourism. Comparable in setting standards (training, responsible tourism, accessibility) that parallel the Ministry's Selo Turismo Responsável and Turismo Acessível programs.

Direct peers

• EMBRATUR (Instituto Brasileiro de Turismo): Brazilian Tourism Agency operating under the Ministry of Tourism to execute international tourism promotion, image authorization, and attraction of international events. Most directly comparable as a national tourism promotion body for the same country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mturismo
• YouTubeyoutube.com/governodobrasil
• Facebookfacebook.com/govbrasil
• LinkedInlinkedin.com/company/governo-do-brasil
• Instagraminstagram.com/govbr
• TikToktiktok.com/@govbr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ministerio do Turismo