UNIMarketing Services

What UNIMarketing Services does

UNI MARKETING SERVICE GmbH is a private, founder-owned German marketing services company headquartered in Augsburg, founded in 1999 and led by Dr. rer. pol. Bernd W. Dornach as sole Managing Director. The firm specializes in serving the German Mittelstand (mid-sized companies) with a multi-vertical portfolio spanning marketing consulting, advertising agency services, market research, and event management, alongside sector-specific marketing offerings for craft trades, retail, museums, gastronomy, cities, senior demographics, and real estate. It runs an annual 'Zukunftstag' (Future Day) conference in Augsburg, a book publishing division (Buchverlag) producing the Schriftenreihe 'Ideen und Visionen für Erfolgsstrategien,' and a training division offering workshops, seminars, train-the-trainer, and intensive training programs.

The business model is professional services-led and largely bespoke: revenue is generated through consulting engagements, event hosting, training programs, and book sales, with no publicly disclosed pricing or contract structures. Its go-to-market is event-driven and content-driven, anchored by the annual Zukunftstag conference, an extensive blog archive (500+ posts), and university partnerships with Ludwig-Maximilians-Universität München and Fachhochschule des Mittelstandes Schwerin. The firm operates a sub-brand, UNI MARKETING Institut Augsburg, as a research and thought-leadership vehicle. The company is not technology-led and maintains no disclosed product, platform, API, or proprietary technology stack; AI appears as a research and content theme rather than as a built capability.

The firm employs 11-50 people and operates exclusively within Germany, with operational presence concentrated in Augsburg and Bavaria. There are no disclosed funding rounds, institutional investors, acquisitions, patents, or international expansion. The company is private, founder-controlled, and structurally dependent on a small core team including recently added specialists across construction/trades, real estate, media, and publishing.

Name

UNIMarketing Services

Legal name

UNI MARKETING SERVICE GmbH

Website

https://uni-marketing.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

UNI MARKETING SERVICE GmbH is a private Augsburg-based marketing services firm founded in 1999, serving German Mittelstand companies with consulting, vertical-specific marketing, events, training, and a book publishing division.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Marketing consulting
• Event management
• Corporate training
• Trade fair services
• Business publishing

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Consulting Services: Professional consulting services for Mittelstand companies covering various marketing domains including event management, market research, and specialized marketing for crafts, retail, museums, gastronomy, city, senior, and real estate sectors.
2. Event Management: Organizing and hosting Zukunftstag conferences and workshops, including venue coordination, speaker management, and event programming.
3. Publishing: The company operates a book publishing division (Buchverlag) producing books on future topics, research findings, and industry insights including the Schriftenreihe 'Ideen und Visionen für Erfolgsstrategien'.
4. Training and Seminars: Educational offerings including university lectures, seminars, workshops (Weitblick-Workshops), intensive training, marketing moderation, Train the Trainer, and creative training programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UNI MARKETING SERVICE GmbH, founded in 1999 and headquartered in Augsburg, Germany, delivers marketing services to the German Mittelstand. Its work spans marketing consulting, event management, corporate training, and business publishing, providing mid-sized companies with integrated marketing support from a single provider.

Product overview

UNI MARKETING is a marketing services company offering a comprehensive portfolio of specialized services for the German Mittelstand (mid-sized business sector). The core offerings include event management, advertising agency services, market research, and industry-specific marketing solutions (craft trades, retail, museums, gastronomy, city, seniors, and real estate). The company also operates an education division providing lectures, seminars, workshops (Weitblick-Workshops), and training programs (intensive training, marketing moderation, train-the-trainer, creative training). Additionally, the company maintains a book publishing division producing strategic marketing publications. The flagship event is the annual 'Zukunftstag' (Future Day) conference series held in Augsburg, accompanied by published books and awards.

Differentiator

Problem solved

Functional benefit

Brands

• UNI MARKETING Institut Augsburg: Research institute operated by UNI MARKETING SERVICE GmbH, led by Dr. Bernd W. Dornach, focused on marketing research and thought leadership.

Products and services

• Marketing Consulting Marketing consulting services delivered to German mid-sized companies (Mittelstand), supporting their marketing strategy and execution needs.
• Event Management Event management services, including trade-fair and corporate event support, delivered to mid-sized companies in Germany.
• Corporate Training Corporate training services provided to German mid-sized companies, addressing workforce capability needs.
• Business Publishing Business publishing services delivered to German mid-sized companies, supporting thought-leadership and corporate communications.

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marketingclub AugsburgcoreStrategic or Co-development PartnerFounding member of Marketingclub Augsburg. Dr. Bernd W. Dornach serves as Gründungsmitglied (founding member) of this marketing professional association, providing networking and thought leadership opportunities.
• Fördergesellschaft Marketing an der Ludwigs-Maximilians-Universität MünchencoreStrategic or Co-development PartnerDr. Bernd W. Dornach is a member of this marketing support association affiliated with LMU Munich, one of Germany's leading universities.
• Fachhochschule des Mittelstandes (FHM) SchwerinminorStrategic or Co-development PartnerDr. Bernd W. Dornach serves as Lehrbeauftragter (lecturer) at FHM Schwerin, supporting academic marketing education for the Mittelstand sector.
• 5-Sterne-Referenten-Team Augsburg-GersthofenminorGTM or Marketing PartnerDr. Bernd W. Dornach is listed as a Speaker in this 5-star speaker network, expanding reach for conference and event engagements.
• CARDAMOCCAminorOthersEvent venue partner for Zukunftstag 2025 conference sessions. Located in Augsburg.
• Hotel am alten ParkminorOthersPreferred hotel and event venue for Zukunftstag conferences, including rooms 'Weitblick' and 'Kleiner Saal am Garten'. Located in Augsburg.
• Forum Annahof AugsburgminorOthersVenue partner for Zukunftstag 2024 conference held in connection with 2. Augsburger Terrazzotage.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scholz & Friends: German full-service advertising and brand agency within the WPP network; comparable as a German-based integrated agency, though broader in scope and serving larger clients across consumer and B2B.
• Ogilvy Germany: Global advertising and marketing network with German operations providing full-service creative, media, and consulting; comparable as a full-service marketing services provider operating in Germany, though at significantly larger scale.
• Serviceplan Group: Germany's largest independent integrated agency group with full-service marketing, advertising, and consulting across multiple verticals; comparable as a full-service German marketing services firm, though significantly larger and serving enterprise clients beyond the Mittelstand.
• Jung von Matt: Major Hamburg-based creative and advertising agency with full-service integrated marketing capabilities; comparable as a top-tier German advertising agency but operating at much greater scale and serving national and international brands.
• denkwerk: German full-service digital agency providing marketing, communications, and digital product services; comparable as a German-based integrated marketing services firm, though with stronger digital and product orientation.

Direct peers

• Wiethe Content Marketing: German content marketing and brand agency serving mid-sized businesses; comparable to UNI MARKETING in providing specialized marketing services for the German Mittelstand with content-driven offerings.
• KMS TEAM: German sales and marketing agency with comparable B2B and mid-market client focus; comparable to UNI MARKETING as a similarly sized full-service marketing services firm operating in the DACH region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIMarketing Services