Viva Health Laboratories

What Viva Health Laboratories does

Viva Health Laboratories Ltd is a UK-based, UKAS-accredited (ISO 15189) private pathology and diagnostic testing laboratory headquartered in Windsor, Berkshire, operating as a subsidiary within the Your Doctor Holdings Limited group. It provides a broad menu of pathology, nutritional, environmental, biochemistry, haematology, immunology, molecular diagnostics (PCR), genetic, and STD/STI testing services, including specialized assays such as PFAS compound analysis and pTau181 for Alzheimer's-associated amyloid pathology. The company claims to be the only UK laboratory performing its full range of tests, with many profiles unique to it, supported by an in-house LC-MS/MS platform and referral partnerships with Eurofins Biomnis, Doctor's Data (USA), and Affinity Biomarker Lab for assays it does not run in-house.

The business operates a practitioner-referral model: registered healthcare professionals (doctors, nutritional therapists, dentists, osteopaths, chiropractors) order tests via the VHL online portal, with samples collected through 250+ phlebotomy locations, a mobile phlebotomy service (within M25 and by arrangement beyond), or postal home test kits through the Viva Platform. Revenue is generated primarily on a fee-per-test basis under a confidential Fees and Charges Schedule provided to registered clinicians, supplemented by mobile phlebotomy surcharges and replacement kit fees; VAT is not currently charged. The company reports having processed over 652,000 samples for 63,000+ patients in the trailing 12 months and a 73% three-hour turnaround rate (August 2021 – April 2022), with results delivered electronically to ordering clinicians and optionally integrated into their patient management systems. Geographic scope is UK-only and the company's only named enterprise reference is Covid-19-era support to the UK film and TV industry.

Name

Viva Health Laboratories

Legal name

Viva Health Laboratories Ltd

Website

https://vivahealthlabs.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Viva Health Laboratories is a UKAS-accredited (ISO 15189) UK private pathology and diagnostic laboratory in Windsor offering pathology, nutritional, environmental, molecular, and STD/STI testing to registered healthcare practitioners via an online portal, 250+ phlebotomy locations, mobile phlebotomy, and postal home test kits.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Central Laboratory Services (Core Lab Operations) (HLAGAEAA)

akta.pro secondary industries

Reference & Esoteric Testing Laboratories (HLAFAMAJ), Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC), Lab Data Exchange & Interoperability (HL7/FHIR/LDT Results Delivery) (HLACAMAL)

Keywords

• Pathology testing services
• Diagnostic laboratory services
• Nutritional testing
• Mobile phlebotomy services
• Home test kits

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pathology Testing Services: Fee-per-test laboratory testing services for healthcare practitioners. Tests include pathology profiles, biochemistry, haematology, immunology, molecular diagnostics, genetic testing, and STD/STI testing. Pricing based on individual test or profile fees as per Fees and Charges Schedule.
2. Mobile Phlebotomy Service: Qualified clinical team visits patients at home or office for sample collection for an additional fee. Available within M25 and by arrangement outside M25.
3. Home Test Kits: Postal home test kits for patient self-collection of samples, with replacement kit fee of £20 for additional kits.
4. Clinical Consultation Support: Customer service team provides support for ordering, delivery, and testing queries. Account managers deliver bespoke and proactive testing service for clinic accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Viva Health Laboratories is a UK-based private pathology and diagnostic testing laboratory offering biochemistry, haematology, immunology, molecular diagnostics (PCR), genetic testing, STD/STI testing, and nutritional & environmental testing. The service is delivered through the LabDirect℠ brand with end-to-end ownership including an in-house dedicated courier network, in-house customer service team, mobile phlebotomists, and postal home test kits. Tests are ordered by registered healthcare practitioners via the VHL Portal, with results integrated into ordering clinicians' clinical systems.

Product overview

Viva Health Laboratories provides private pathology, nutritional, and environmental testing services through their LabDirect℠ platform. Their comprehensive offering includes pathology testing, nutritional & environmental assessments, molecular diagnostics, and STD/STI testing. The company operates with end-to-end service ownership including their own dedicated courier network and in-house customer service team. They offer over 250 phlebotomy locations with mobile phlebotomists, postal home test kits, and deliver results directly to ordering clinicians with options for clinical system integration. The company has processed over 652,000 samples for 63,000 patients in the past 12 months and claims to be the only laboratory in the UK performing their full range of tests.

Differentiator

Problem solved

Functional benefit

Products and services

• LabDirect℠ Core testing service platform offering end-to-end diagnostic testing including pathology, nutritional & environmental, biochemistry, haematology, immunology, molecular diagnostics, and STD/STI testing. Includes in-house courier network and customer service team. Service mark of Viva Health Laboratories Ltd.
• Pathology Testing Services Pathology testing covering biochemistry, haematology, and immunology with profiles and panels for clinical diagnostic needs. Ordered by healthcare practitioners on behalf of their patients.
• Nutritional & Environmental Testing A range of profiles assessing the effects of vitamin and mineral levels, toxic metals, and other environmental factors on patient health. Many profiles are unique to Viva Health Laboratories in the UK.
• Mobile Phlebotomy Service Expertly trained clinical team visits patients at their home or office location at a chosen time for sample collection. Available within M25 and by arrangement outside M25. Additional fee applies.
• Home Test Kits (Viva Platform) Postal home test kits allowing patients to self-collect samples at home and return them via courier or post for testing. Suitable for certain tests including vitamin panels, stool tests, and DNA tests.
• Phlebotomy Services Sample collection services available at over 250 phlebotomy clinic locations across the UK for in-clinic sample collection by patients.
• Molecular Diagnostics Advanced molecular diagnostic testing services including PCR-based tests for various conditions. Includes LC-MS/MS mass spectrometry analysis for specialized compound testing.
• STD/STI Testing Comprehensive sexually transmitted disease and infection testing services available to clinicians for patient diagnosis.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• YD Group / Your Doctor GroupcoreOthersParent company/affiliate within the Your Doctor Holdings Limited group (Company Number 13766215). Viva Health Laboratories Ltd is part of the YD Group along with other operating entities. VHL references using companies within the group for sharing personal data and business operations.
• UKAS (United Kingdom Accreditation Service)coreOthersRegulatory accreditation body. VHL warrants services will be provided in accordance with UKAS medical laboratory accreditation standard (ISO 15189).
• The Nutrition NetworkminorGTM or Marketing PartnerSponsorship relationship with The Nutrition Network, a professional nutrition-focused organization. VHL is listed as a sponsor, indicating marketing/partnership for reaching nutritional therapy practitioners.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thriva: UK direct-to-consumer blood testing subscription service with home phlebotomy options. Directly comparable on DTC home test kit offering, target audience of proactive wellness consumers, and postal sample logistics model.
• Medichecks: UK-based home blood test provider serving practitioners and direct-to-consumer customers with nutritional and wellness panels. Directly comparable on DTC + practitioner ordering model and the same nutritional/functional testing category.
• London Medical Laboratory: UK private diagnostic laboratory offering blood testing to clinicians and the public, including home test kits. Comparable in service breadth, clinician/customer split, and turn-around time-driven value proposition.
• The Doctors Laboratory (TDL): Major UK private pathology provider offering routine and esoteric testing to clinicians and patients. Closest direct peer to VHL given overlapping UK private clinical lab footprint, clinician-led ordering, and courier/diagnostics infrastructure.

Others

• Doctor's Data: US-based reference laboratory specializing in stool, porphyrin, and toxic metal testing. Acts as a referral partner for VHL on GI360 and Porphyrins, comparable in the esoteric/nutritional/environmental testing niche from a lab-services perspective.
• Eurofins Biomnis: European specialty reference laboratory serving clinicians and other labs for advanced testing including PFAS and LC-MS/MS panels. Functions as VHL's referral partner for PFAS testing and represents the broader specialist reference-lab peer category.

Broad incumbents

• Synlab UK: European clinical diagnostics leader with a large UK private laboratory network covering routine and specialty testing. Competes with VHL on routine pathology scale and is an incumbent across both clinician-referred and occupational testing channels.
• Unilabs UK: International diagnostics group with UK clinical laboratory operations servicing hospitals, GPs, and private clients. Overlaps with VHL on routine pathology, biomarker testing, and clinician-referred diagnostic workflows.

Emerging players

• Genova Diagnostics UK: Specialist UK presence of Genova Diagnostics focusing on nutritional, hormonal, and stool-based functional testing. Directly comparable on the esoteric nutritional/environmental testing niche that VHL cites as its unique range.
• Check4Cancer: UK private diagnostics provider focused on cancer screening and specialty testing via clinician and self-referral channels. Comparable on UK private-pay testing, practitioner-led ordering, and direct-to-patient access models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VivaHealthLabs
• LinkedInlinkedin.com/company/viva-health-laboratories

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Health Laboratories