MAS Servicios

What MAS Servicios does

MAS Servicios Asistenciales, S.A. de C.V. is a Mexican assistance services company founded in 2004 and operating as a wholly-owned subsidiary of Grupo Valore, a diversified insurance conglomerate with 70+ years of market experience. The company delivers 24/7 protection and peace-of-mind services across a broad portfolio of categories: medical, dental, legal, road, home, funeral, travel, educational, concierge, technology teleorientation, and pet assistance. It serves two primary customer segments — individual consumers who purchase standardized memberships (MAS Assist Total, Auto, Mascota, Moto, Bici, Viajero) priced $700-$2,900 MXN/year, and corporate clients who purchase customized assistance bundles for employees and customers. The company also operates dedicated B2C sub-brands including Club Huellitas (pet services) and MAS Care (digital health). Geographic footprint spans Mexico, Colombia, and Spain, with a 5,000+ international provider network enabling service delivery.

The company's technology stack centers on an omnichannel digital platform with telemedicine capabilities integrated with proprietary AI features. Notable technology components include ScanFace, an AI-powered iris-reading health pre-diagnosis tool that claims 95% effectiveness on heart rate, blood pressure, oxygen saturation, and stress level indicators; MAS Care, a mobile application with 3D body scanner avatar technology, personalized nutrition planning, and adaptive training routines; and an omnichannel service delivery layer enabling multi-channel access. The company markets an ecosystem of products ranging from individual memberships sold direct-to-consumer via the website to white-label corporate partnerships with banks, insurers, and business groups.

The business model is subscription-driven across both B2C and B2B streams. Individual memberships generate recurring annual revenue through self-service website purchases, while corporate assistance services are custom-quoted based on company size and need. Go-to-market is hybrid: enterprise field sales for corporate clients, self-service e-commerce for individual consumers, and channel partnerships with insurers and financial institutions for distribution. Revenue figures are not publicly disclosed, and the company operates as a private subsidiary of the larger Grupo Valore insurance group alongside ANA Seguros, GMX Seguros, Seguros Argos, and Prevem Seguros.

Name

MAS Servicios

Legal name

MAS SERVICIOS ASISTENCIALES, S.A. DE C.V.

Website

https://masservicios.com.mx

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

MAS Servicios is a Mexican assistance services company offering 24/7 membership-based protection across medical, home, pet, automotive, legal, travel, and funeral categories to individual consumers and corporate clients, operating in Mexico, Colombia, and Spain as a subsidiary of Grupo Valore.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Memberships (MAS Assist): Annual subscription-based memberships offering comprehensive assistance coverage including medical, home, pet, automotive, motorcycle, bicycle, and travel assistance. Sold directly to consumers through the company website with tiered pricing options.
2. Corporate Assistance Services: Customized assistance solutions sold to enterprises for their employees and clients, including medical, dental, legal, road, home, funeral, travel, educational, concierge, technology teleorientation, and pet assistance services.
3. Club Huellitas Pet Membership: B2C pet care membership under the Club Huellitas brand offering veterinary consultations, vaccinations, funeral services, daycare/boarding, and civil liability coverage for pets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

MAS Servicios is a Mexican assistance services company that sells subscription-based individual membership plans (MAS Assist Total, Auto, Mascota, Moto, Bici, Viajero) and customized corporate assistance packages covering medical, dental, legal, home, funeral, travel, pet, road, technological, concierge, and educational services. It also delivers technology-enabled offerings including a Telemedicine Kit powered by proprietary ScanFace AI and the MAS Care health app with 3D avatar scanning.

Product overview

MAS Servicios operates as an assistance services company (asistenciadora) providing a comprehensive portfolio of protection and peace-of-mind solutions. The core product line consists of individual membership programs: MAS Assist Total (comprehensive), MAS Assist Auto, MAS Assist Mascota, MAS Assist Moto, MAS Assist Bici, and Viajero for travel protection. The company also maintains a B2B Corporate Services platform offering customized assistance bundles including medical, dental, legal, home, funeral, travel, pet, road, technological, concierge, and educational assistance modules. Technology-enabled offerings include a Telemedicine Kit featuring ScanFace AI for iris-based health pre-diagnosis. Consumer-facing sub-brands include Club Huellitas (pet services B2C) and MAS Care (AI-powered health app with 3D avatar scanning and personalized nutrition/training). One 2 Protect provides event-specific protection coverage. All services operate through a national and international provider network with omnichannel accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• MAS Assist Mascota: Pet assistance membership covering veterinary services, vaccinations, grooming, and pet-related benefits.
• MAS Assist Total
• MAS Assist Bici
• MAS Care
• Club Huellitas

Products and services

• MAS Assist Total Comprehensive family membership providing round-the-clock assistance for medical emergencies, home services, pet care (unlimited), legal assistance, road assistance (1 event/year), home assistance, optional dental assistance, and accidental death insurance up to MXN $100,000. Available in three annual subscription tiers at MXN $1,200, $1,400, and $1,600.
• MAS Assist Auto Vehicle assistance membership covering road emergencies including towing, flat tire changes, fuel delivery, battery jump-start, and executive chauffeur services for individual drivers.
• MAS Assist Mascota Pet assistance membership for dogs and cats in three annual tiers: Traditional (MXN $700, basic veterinary phone assistance, discounts, pet air transport orientation, legal, deworming, daycare), Plus (MXN $2,400, adds medical expenses up to MXN $5,000, euthanasia/farewell, funeral expenses, civil liability MXN $10,000), and Premium (MXN $2,800, medical expenses up to MXN $10,000).
• MAS Assist Moto Motorcycle assistance membership providing coverage for roadside emergencies, medical orientation, and accident-related services for individual riders.
• MAS Assist Bici Bicycle assistance membership in two annual tiers: Traditional (MXN $1,990, covering bicycle theft, ground ambulance, medical orientation, fitness assistance, accident medical expense reimbursement MXN $20,000, third-party liability MXN $15,000, accidental death MXN $25,000) and Plus (MXN $2,900, adds bicycle damage/maintenance reimbursement up to MXN $800 and accidental death MXN $80,000).
• Viajero Travel assistance providing protection during domestic and international trips including medical emergencies, trip cancellation coverage, luggage loss, and flight delay compensation for individual travelers.
• Servicios Corporativos (Corporate Services) B2B platform offering customized assistance packages for businesses including medical, dental, pet, travel, funeral, legal, road, technological teleorientation, home, concierge, and educational coordination services. Sold via direct enterprise sales with quotes based on company size and employee count.
• Telemedicina (Telemedicine Kit with ScanFace AI) Digital medical technology featuring ScanFace AI for 95% effective iris-based health pre-diagnosis including cardiac rhythm, blood pressure, oxygen saturation, and stress level analysis. Available 24/7 via call or video with specialized doctors. Deployed for hotel guests and business travelers as a telemedicine kit.
• Club Huellitas B2C pet membership sub-brand offering 24/7 integral assistance including veterinary orientation, vaccination programs, funeral support, daycare/boarding, civil liability coverage up to MXN $10,000, three annual veterinary consultations (up to MXN $500 each), and Club Huellitas Pet Plus tier at MXN $2,900 including sterilization, euthanasia/farewell, and funeral service support.
• MAS Care AI-powered digital health mobile application providing centralized health metrics, personalized nutrition recommendations, adaptive training plans, 3D body avatar scanning for body composition analysis, smart shopping lists for healthy eating, and 360-degree health progress tracking.
• One 2 Protect Specialized event protection assistance helping travelers recover investments when unforeseen circumstances prevent trip completion, offering value-added coverage for exclusive events.

Quantifiable outcome

• 4 million+ satisfied users in 2023 alone
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• IntermundialcoreStrategic or Co-development Partner · 9 May 2024Strategic partnership for European market expansion. MAS Servicios announced its entry into the Spanish market with Intermundial as a key strategic ally to establish alliances with corporate groups, banks, insurers, and companies in various sectors. The partnership was announced on May 9 at the Mexican Embassy in Madrid.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Europ Assistance (Generali): Global leader in assistance services (travel, medical, home, automotive) owned by Generali, serving both individuals and corporations. Directly comparable to MAS Servicios' comprehensive assistance model, though operating at much greater scale and geographic breadth.
• International SOS: Global medical and travel security assistance company serving multinational corporations, governments, and individuals. Comparable to MAS Servicios in medical/travel assistance scope, though focused on premium corporate and expatriate segments.
• Falck: European leader in emergency, healthcare, and assistance services (ambulance, roadside, home assistance). Comparable to MAS Servicios in emergency response and home assistance offerings, though operating at much larger European scale.
• AXA Assistance: Global assistance services division of AXA offering travel, automotive, home, and health assistance to individuals and corporations worldwide. Comparable to MAS Servicios in product breadth and B2B/B2C dual model, but with substantially larger scale.
• Allianz Partners: Global B2B2C assistance provider offering travel, health, automotive, and home assistance through partnerships with insurance companies and corporate clients. Comparable to MAS Servicios' corporate channel model and bundled assistance offerings.

Regional players

• Intermundial: Spanish travel assistance and insurance specialist, MAS Servicios' strategic partner for European market entry announced May 2024. Highly comparable in travel assistance scope and Spanish market relevance.

Direct peers

• SURA Assistance: Latin American insurance and assistance services company from Grupo SURA offering travel, medical, and home assistance across the region. Directly comparable to MAS Servicios in geography, product scope, and corporate/individual dual GTM.
• Assist Card: Latin American travel and medical assistance services company offering individual and corporate assistance memberships across multiple countries, directly comparable to MAS Servicios' travel and medical assistance product lines and geographic focus.
• Multiasistencia: Spanish-based assistance services company specializing in home, automotive, and family assistance products for insurance companies and corporate clients. Highly comparable to MAS Servicios in product mix and Spanish market relevance given MAS's 2024 European expansion.
• Seguros Sura Mexico: Mexican insurance subsidiary of Grupo SURA offering insurance and assistance products to individuals and corporations in Mexico. Comparable to MAS Servicios' Mexican corporate and individual insurance-adjacent offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masservicios
• Xx.com/MAS_asistencias
• Facebookfacebook.com/MASasistencias

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAS Servicios