What Venus Jewel does

Venus Jewel, founded in 1969 by brothers Sevantilal Shah and Ramniklal Shah, is a Mumbai-headquartered diamond manufacturer and wholesaler specializing in premium polished natural diamonds. The company operates a vertically integrated model with crafting facilities in Surat, India, a corporate office at the Bharat Diamond Bourse in Mumbai, and a subsidiary operation in Gaborone, Botswana. It serves the world's most prominent luxury jewellery brands, wholesalers, and retailers with round brilliant and fancy-shaped diamonds spanning 0.30 to 30+ carats, D–L colors, and FL–I1 clarities.

The technology stack is anchored by the proprietary Venus Grading System (VGS), introduced in 1996, which evaluates each diamond across 20 grading parameters and 400 sub-grades and produces a Venus Grading Report (VGR) per stone — significantly more granular than the standard 4Cs and accepted as an unbiased standard by RapNet.com. This is complemented by computer-aided planning, an in-house B2B e-commerce and auction platform that powers more than 50% of sales, a mobile app and client portal, and participation in the Tracr blockchain platform for rough-to-polished traceability. Venus Jewel holds Sightholder status with De Beers, Select Diamantaire status with Rio Tinto, and direct supply contracts with Dominion Diamond, and was the first company globally to receive Responsible Jewellery Council (RJC) certification for provenance claims.

The business model is transaction-based: per-carat pricing determined by VGS grading, with a 9% per annum early-payment incentive and interest on delayed payment beyond seven days to discourage extended credit. Distribution is hybrid — proprietary online platform, dedicated sales executives managing long-term luxury brand relationships, mobile app, and physical presence at major exhibitions (IIJS, JCK Las Vegas, HKTDC Hong Kong, Bharat Diamond Week). Recent offensive moves include a 2024 brand refresh, a 16.92ct Fancy Yellow Diamond showcase, the March 2025 Matched Pair Report launch, and Natural Diamond Council partnership for the inaugural World Diamond Day on April 8, 2026.

Name

Venus Jewel

Legal name

Venus Jewel

Website

https://venusjewel.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Venus Jewel is a Mumbai-based diamond manufacturer and wholesaler, founded in 1969, producing premium polished natural diamonds (0.30–30+ carats) for the world's leading luxury jewellery brands, wholesalers, and retailers via its proprietary Venus Grading System and B2B e-commerce platform.

Ownership category

akta.pro rank

Product category

Diamond Manufacturing & Wholesale

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Polished Diamond Trading & Brokerage (CRAKAJAD), Diamond Grading & Certification Laboratories (CRAKAJAG)

Keywords

• Diamond manufacturing
• Polished natural diamonds
• Wholesale diamond supply
• Diamond grading systems
• B2B diamond sales

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Polished Natural Diamond Sales: Venus Jewel manufactures and sells premium polished natural diamonds ranging from 0.50 to 25.00 carats in size, D-L colors and FL-I1 clarities. Sales are conducted through their proprietary online platform (auction and fixed-price), direct sales relationships, and at trade exhibitions. More than half of sales are powered by their online e-commerce engine.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Venus Jewel is a leading manufacturer and wholesaler of premium polished natural diamond solitaires (round brilliant and fancy-shaped, ranging from 0.30 to 30+ carats, D-L colors, FL-I1 clarities). The company supplies loose certified diamonds and matched pairs to luxury jewellery brands, wholesalers, and retailers worldwide, supported by its proprietary Venus Grading System (VGS) and proprietary B2B e-commerce platform.

Product overview

Venus Jewel is a leading manufacturer of premium polished natural diamonds, founded in 1969, offering a comprehensive portfolio of diamond products and services. The core product lineup includes Natural Diamond solitaires (round brilliant and fancy shaped, 0.30 to 30+ carats, D-L colors, FL-I1 clarities), supported by proprietary Venus Grading System (VGS) for detailed grading across 20 parameters and 400 sub-grades, Matched Pairs for jewelry settings, Light Performance analysis, and Diamond Journey tracking. The company operates a B2B Client Portal and Mobile App for inventory access, while the Crafting Process handles in-house manufacturing from rough to polished diamonds.

Differentiator

Problem solved

Functional benefit

Brands

• Venus Grading System (VGS)®: Proprietary diamond grading system measuring 20 aspects and 400 sub-grades for detailed diamond evaluation and transparent pricing.

Products and services

• Natural Diamond Solitaires Premium polished natural diamond solitaires ranging from 0.30 to +30.00 carats in size, D to L colors and FL to I1 clarities. Core product offering sold B2B to luxury jewellery brands, wholesalers, and retailers worldwide.
• Round Brilliant Cut Diamonds Classic round brilliant cut diamonds crafted with the most stringent quality standards for maximum sparkle and brilliance, finished with 57 facets by individual craftsmen.
• Fancy Shaped Diamonds Non-round fancy-shaped diamonds including Princess, Emerald, Pear, Cushion, Oval, Marquise, Heart and other shapes, balanced and measured across 400+ parameters including angles and facet symmetry.
• Matched Diamond Pairs Precisely matched pairs of fancy shaped diamonds for earrings, side stones, necklaces, and bracelets. The Venus Grading System matches pairs only when more than 80% of their parameters match, with wireframe facet-to-facet comparison and expert confirmation.
• Venus Jewel B2B Client Portal Web-based B2B platform enabling customers to access Venus Jewel's polished diamond inventory anytime, with detailed VGS grading, online auctions, fixed-price sales, account management, and password-protected access.
• Venus Jewel Mobile App Mobile application for B2B customers to access Venus Jewel's polished diamond inventory on-the-go, with QR code access for download and integrated login with the Venus client portal.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Natural Diamond Council (NDC)coreStrategic or Co-development Partner · 8 April 2026Venus Jewel is one of eight leading diamond manufacturers partnering with the Natural Diamond Council, participating in the inaugural World Diamond Day (April 8, 2026) and broader initiatives to promote natural diamonds and engage younger consumers seeking meaningful celebrations.
• De BeerscoreStrategic or Co-development PartnerVenus Jewel is a Sightholder of De Beers with direct long-term rough diamond supply contracts. They are also official suppliers of Forevermark branded diamonds under De Beers' retail branding program.
• Rio Tinto DiamondscoreStrategic or Co-development PartnerVenus Jewel is a Select Diamantaire of Rio Tinto with direct long-term rough diamond supply contracts. They are official suppliers of Mine of Origin branded diamonds under Rio Tinto's branding program.
• Dominion Diamond CorporationcoreStrategic or Co-development PartnerVenus Jewel enjoys direct long-term rough diamond supplies from Dominion Diamond Corporation and is official supplier of CanadaMark branded diamonds.
• Responsible Jewellery Council (RJC)coreStrategic or Co-development PartnerVenus Jewel was the first Indian manufacturer to become a certified member of the RJC and the first company globally to hold RJC certification for its Provenance claim of diamond origin, demonstrating ethical business practices.
• TracrcoreTechnology or IntegrationVenus Jewel participates in Tracr, an industry-focused Internet of Value platform providing tamper-proof, immutable records of diamond provenance and traceability throughout the full value chain.
• GJEPC IndiaminorOthersGem & Jewellery Export Promotion Council of India - Venus Jewel participates in council activities and exhibitions including IIJS Premier.
• GIA (Gemological Institute of America)minorOthersVenus Jewel works with GIA for third-party grading certifications alongside their proprietary VGS system.
• Bharat Diamond BourseminorOthersVenus Jewel's corporate office is located at the Bharat Diamond Bourse in Mumbai. Venus Jewel participates in Bharat Diamond Week exhibitions.
• GJC (Gems and Jewellery Council)minorOthersVenus Jewel participates in GJC activities and initiatives including World Diamond Day celebrations.
• SRK ExportsminorOthersSRK Exports joined Venus Jewel in celebrating the inaugural World Diamond Day on April 8, 2026, as part of the broader Indian diamond industry community.
• Finestar Jewellery and DiamondsminorOthersFinestar Jewellery and Diamonds joined Venus Jewel in celebrating the inaugural World Diamond Day on April 8, 2026, as part of the broader Indian diamond industry community.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Tiffany & Co. Iconic luxury jewelry retailer (LVMH-owned) with strong bridal diamond focus. Relevant as a downstream customer category for Venus Jewel's premium natural solitaires and as a benchmark for end-market luxury diamond demand dynamics that shape Venus Jewel's order book.

Direct peers

• Hari Krishna Exports: Major Indian diamond manufacturer and exporter (Mumbai/Surat), De Beers Sightholder, producing a wide range of polished natural diamonds for global wholesalers and retailers. Highly comparable in business model, scale, and customer base.
• Rosy Blue: Belgian-headquartered global diamond manufacturer with significant Indian manufacturing presence, De Beers Sightholder. Comparable as a vertically integrated natural diamond manufacturer serving luxury brands and wholesalers with rough supply partnerships similar to Venus Jewel's.
• SRK Exports: Indian natural diamond manufacturer and exporter (Surat-based), De Beers Sightholder, serving global luxury and wholesale clients. Mentioned in Venus Jewel's World Diamond Day activities, confirming direct peer status in the Indian diamond manufacturing community.
• Kiran Gems: One of the world's largest manufacturers of polished diamonds, headquartered in Mumbai with major operations in Surat. Directly comparable as an Indian-based natural diamond manufacturer serving global luxury brands with similar product range and B2B distribution.
• Laxmi Diamond: Mumbai/Surat-based polished diamond manufacturer and exporter with broad product range across sizes and qualities. Comparable to Venus Jewel as a large Indian diamond manufacturer serving global B2B customers through both direct sales and digital channels.
• Finestar Jewellery and Diamonds: Indian natural diamond manufacturer with cutting/polishing operations and global B2B sales. Mentioned alongside Venus Jewel in World Diamond Day celebrations; directly comparable as a Surat-anchored diamond manufacturer serving international jewelry clients.
• Dimexon Diamonds: Global diamond cutting and polishing company with Indian manufacturing operations, supplying certified polished diamonds to luxury brands and wholesalers. Comparable business model to Venus Jewel as a mid-to-large natural diamond manufacturer focused on certified stones.

Broad incumbents

• Alrosa: Russian state-controlled diamond mining giant, the world's largest by volume. Comparable as a major rough diamond producer shaping global supply; while primarily upstream, Alrosa's long-term contracts and pricing decisions directly affect Venus Jewel's cost of rough and supply availability.
• De Beers Group: The world's leading diamond mining and marketing company, operating across exploration, mining, sorting, and branded retail (Forevermark). Comparable as a vertically integrated diamond value-chain player; Venus Jewel is a Sightholder and Forevermark supplier, making De Beers both a supplier and strategic ecosystem leader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/venusjewel
• LinkedInlinkedin.com/company/venus-jewel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venus Jewel