What LUPSE & LUPSE does

LUPSE & LUPSE (legal entity: Lupse & Lupse Haustechnik GmbH) is a family-owned Meisterbetrieb (master craftsman business) headquartered in Haar near Munich, Germany, founded in 1989 by brothers Boris and Matthias Lupse. The company specializes in complete bathroom renovation (Badsanierung) and new bathroom construction (Badneubau) for residential property owners in the Munich metropolitan area, supported by an integrated service portfolio covering sanitary technology, heating systems (gas, oil, heat pumps, geothermal), solar thermal, ventilation with heat recovery, masonry, tiling, painting, and electrical work. Its core differentiator is the "Komplettservice" or "Rundum-Sorglospaket" model — delivering all trades from a single 18-person in-house team — anchored by a 350 sqm bathroom exhibition showroom in Haar with a functional wellness demonstration area. Distinctive add-on services include the Bad-Mobil (a mobile bathroom on wheels provided during renovation) and the Wanne-in-Wanne bathtub-in-bathtub replacement system.

The company operates a direct-to-consumer, project-based business model with quote-based custom pricing determined through in-showroom or on-site consultation. Revenue is generated through one-time installation projects (bathroom renovation, heating and solar system installation) plus ongoing maintenance, repair, and emergency call-out services, primarily serving residential property owners and secondarily property managers/landlords. Customer acquisition relies on the company's website, local SEO, the physical showroom, and direct contact (phone, email, contact form). Marketing emphasizes trust, reliability, and 30 years of family-led Meisterbetrieb craftsmanship. The company holds a premium partnership with Gaswerke München and is certified under VDI 6023 Category B for drinking water hygiene.

Name

LUPSE & LUPSE

Legal name

Lupse & Lupse Haustechnik GmbH

Website

https://lupse.de

Company type

Private

Founded year

1989

Operating status

Operating

Short description

LUPSE & LUPSE is a family-owned master craftsman business in Haar near Munich, Germany, providing complete bathroom renovation and building services (sanitary, heating, solar, ventilation) to residential property owners across the Munich metropolitan area.

Ownership category

akta.pro rank

Product category

Bathroom Renovation and Building Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

akta.pro secondary industry

Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE)

Keywords

• Bathroom renovation services
• Sanitary installation
• Heating technology
• Solar thermal systems
• Building services engineering

Headquarters

HQ city

Haar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bathroom Renovation and New Construction: One-time project-based revenue from complete bathroom renovation (Badsanierung) and new bathroom construction (Badneubau). Projects include design consultation, demolition, installation, and finishing work across all trades.
2. Building Services and Maintenance: Ongoing service revenue from heating installation and maintenance, sanitation services, small repairs, and emergency call-out services. Includes customer service when faucets drip or for minor repairs.
3. Heating System Installation: Installation of gas, oil, heat pump, and geothermal heating systems with associated equipment and technology solutions.
4. Solar System Installation: Installation of solar thermal systems for hot water production, potentially covering 100% of hot water needs from May to September.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LUPSE & LUPSE is a family-owned master craftsman business (Meisterbetrieb) that delivers complete bathroom renovation (Badsanierung) and new bathroom construction (Badneubau) for residential customers in the Munich area, alongside sanitary, heating, solar, gas/oil, and ventilation installation and maintenance services. All work is performed by an 18-person in-house team covering every trade (sanitary, heating, masonry, drywall, tiling, painting, electrical) under a single contract, supported by a 350 sqm bathroom exhibition showroom and a proprietary Bad-Mobil mobile bathroom for customers during renovation.

Product overview

LUPSE & LUPSE is a family-owned bathroom renovation and building services company (Meisterbetrieb) based in Haar near Munich, Germany, with 30 years of experience. The company offers a unified service portfolio centered on bathroom renovation (Badsanierung) and new bathroom construction (Badneubau), complemented by supporting services including Sanitärtechnik, Heizungstechnik, Solartechnik, and Gas- & Öltechnik. The core offering is the 'Komplettservice' (full-service package) concept where all work is delivered from a single source ('Alles aus einer Meisterhand'), encompassing sanitary, heating, masonry, drywall, electrical, tiling, and wellness installation. A distinctive service is the 'Bad-Mobil' – a mobile bathroom rental for customers undergoing renovations. The company operates a 350-square-meter bathroom showroom with a functional wellness area for customer inspiration.

Differentiator

Problem solved

Functional benefit

Products and services

• Badsanierung (Bathroom Renovation) Complete bathroom renovation service for residential properties in Munich and surrounding area, covering design consultation, demolition, and reconstruction delivered as a single integrated project by an in-house team of all trades.
• Badneubau (New Bathroom Construction) New bathroom construction service for newly built or newly acquired residential properties, including design, installation, and finishing of a complete new bathroom.
• Sanitärtechnik (Sanitary Technology) Sanitary technology services including gas and water installation, drinking water treatment, pipe cleaning, and bathtub-in-bathtub (Wanne-in-Wanne) replacement systems for residential customers.
• Heizungstechnik (Heating Technology) Heating technology services including gas, oil and solid fuel systems, ventilation technology with heat recovery, solar technology, geothermal energy, renewable energy solutions, underfloor heating, and heating maintenance.
• Solartechnik (Solar Technology) Installation of solar thermal systems for hot water production and heating support, using Viessmann solar controllers, with roof-mounted solar panels sized to cover up to 100% of hot water needs from May to September.
• Gas- & Öltechnik (Gas & Oil Technology) Installation of gas and oil heating systems, including condensing technology and central heating solutions for individual apartment and house heating, backed by premium partnership with Gaswerke München.
• Service & Wellness (Maintenance, Repair & Wellness) Maintenance, repair, and wellness services including sanitary work, heating, masonry, drywall construction, electrical work, repairs, emergency call-out service, tiling, plus installation of private saunas and whirlpools.
• Komplettservice / Rundum-Sorglospaket (Full-Service Building Package) Full-service building technology package combining bathroom renovation, sanitary, heating, solar, gas/oil, masonry, drywall, electrical, and tiling work from a single Meisterbetrieb source, marketed as the 'Rundum-Sorglospaket' (worry-free complete package).
• Bad-Mobil (Mobile Bathroom Rental) Complete mobile bathroom facility on wheels with first-class equipment and comfort, rented to customers during bathroom renovation periods when no alternative accommodation is available.

Quantifiable outcome

• Up to 98% heat energy recovery with ventilation systems, resulting in ~30% heating energy savings
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Gaswerke MünchencoreStrategic or Co-development PartnerPremium partner of Gaswerke München (Munich Gas Works), providing access to quality gas equipment and technical support for heating installations in the Munich region.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Hansgrohe: Premium manufacturer of showers, faucets, and bathroom fixtures; comparable to LUPSE & LUPSE's premium bathroom renovation and wellness product installations in the Munich market.
• WILO SE: Major German manufacturer of pumps and pump systems for HVAC, heating, and water applications; comparable as an enabling supplier to the type of integrated sanitary/heating installations LUPSE & LUPSE performs.
• Duravit: Leading German bathroom ceramics and wellness manufacturer supplying premium bathroom fittings; comparable to LUPSE & LUPSE on the product and wellness dimension of bathroom renovations.
• Villeroy & Boch: Major European manufacturer of bathroom ceramics, sanitaryware, and wellness products; comparable to LUPSE & LUPSE's bathroom renovation and luxury wellness (sauna/whirlpool) offerings, but operating at manufacturer scale rather than regional installer.
• Viessmann: Major German manufacturer of heating, solar thermal, and heat-pump systems. LUPSE & LUPSE explicitly uses Viessmann solar controllers and installs Viessmann-compatible heating/solar products, making them a downstream installation peer.
• Buderus: German heating-system brand offering gas, oil, heat-pump, and solar solutions with associated installer/service networks; comparable on the heating and combined-system side of LUPSE & LUPSE's business.
• Geberit: European leader in sanitary technology (concealed cisterns, piping, installation systems) for bathrooms and kitchens; comparable to LUPSE & LUPSE's Sanitärtechnik and behind-the-wall bathroom installation work.
• Bosch Thermotechnology (formerly Junkers): Provider of heating, hot water, and renewable energy solutions including heat pumps and solar; directly comparable to LUPSE & LUPSE's Heizungstechnik and Solartechnik offerings.
• Stiebel Eltron: German manufacturer of heat-pumps, heating, and hot-water technology including renewable solutions; comparable to LUPSE & LUPSE's renewable/heat-pump installation and Solartechnik services.

Regional players

• Reisser AG: German building-services and sanitary/heating contractor; comparable as a regional German Meisterbetrieb-style multi-trade building services operator serving local renovation projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUPSE & LUPSE