Bedat and Co

What Bedat and Co does

Bedat & Co Geneve is a privately-held Swiss luxury watchmaker founded in Geneva in 1996 by Madame Simone Bédat, positioned as the world's first timepiece brand designed exclusively for women. The company designs, manufactures and sells fine Swiss-made mechanical and quartz women's watches across a portfolio organized into numbered collections (N°1 square, N°2 oval, N°3 tonneau, N°7 rectangular, N°8 round), the Extravaganza haute joaillerie line, and the C.LADY sub-line. Core technology centers on ETA calibers (including hand-winding, automatic, dual time-zone and chronograph movements), 316L stainless steel, 18-carat gold and Pt950 platinum cases, sapphire crystals, and proprietary diamond-setting techniques — every timepiece carries the brand's "8" maker's mark and an A.O.S.C.® (Appellation d'Origine Suisse Certifiée) certificate guaranteeing 100% Swiss origin, supported by a 5-year international warranty.

The company operates a hybrid go-to-market model combining exclusive regional distributors (DKSH North America, G.T.B.T. Japan, Swiss Passions USA, Secoo China, DKSH Japan), an embedded couture showroom inside Ralph & Russo's Mayfair Maison in London, its own multilingual e-commerce site (bedat.com), Amazon marketplace presence, and a worldwide store-locator network of 166+ Points of Sale spanning the US, Europe, Japan, China, Southeast Asia and the Middle East. Revenue is generated primarily through one-time unit sales of premium timepieces (with limited-edition runs of e.g. 28 pieces) and ancillary after-sales servicing across 8 countries. The brand was acquired by Luxury Concepts around December 2016 (a group also housing Maurice Lacroix, Muhle Glashutte, Romain Jerome and Speake-Marin) and has historically positioned itself through high-visibility women's-cause philanthropy (Womanity Foundation, IWMF, David Foster Foundation, UNICEF) and a curated ambassador programme (Carly Paoli, Yolanda Foster, Debra Messing, Kimora Lee Simmons).

The customer base is end-consumer (UHNW and luxury-segment female buyers) rather than enterprise, with no public revenue, headcount disclosure or cap-table transparency. Operations remain small (11-50 employees per firmographic data, with named individuals including a Founder, Marketing Director and Director of Design) and the business is heavily dependent on a small number of regional distribution partners for international reach.

Name

Bedat and Co

Legal name

BEDAT & CO GENEVE

Website

https://bedat.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Bedat & Co Geneve is a privately-held Swiss luxury watchmaker founded in Geneva in 1996, designing and selling A.O.S.C.-certified Swiss-made mechanical and quartz timepieces exclusively for women across numbered collections, the Extravaganza haute joaillerie line, and a global distributor-plus-DTC network of 166+ Points of Sale.

Ownership category

akta.pro rank

Product category

Luxury Watches

NAICS

Jewelry and Silverware Manufacturing (33991), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro industry

PRIMARYCRAKADAA

Luxury Mechanical Watches

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Watches & Timepieces

SECONDARYCRAKADAF

Dress/Formal Watches

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Watches & Timepieces

Keywords

• Swiss luxury watches
• Women's timepieces
• Haute joaillerie watches
• Mechanical watchmaking
• Diamond-set timepieces

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Luxury timepiece sales (one-time purchase): Primary revenue stream is the one-time sale of fine Swiss-made mechanical and quartz women's watches across the No. 1, No. 2, No. 3, No. 7, No. 8, and Extravaganza collections, priced at premium luxury tier, sold via own website, authorized distributors, luxury boutiques, and embedded retail partners such as Ralph & Russo.
2. After-sales service and maintenance: Ancillary revenue from out-of-warranty repair and periodic servicing of mechanical and quartz movements (battery change every 2-3 years), conducted by approved Bedat & Co Geneve After-Sales Service centres in Australia, Canada, China, Japan, Malaysia, Switzerland, UK, and US, with all service work performed by craftsmen in the field of watchmaking.
3. Branded accessories / certification value capture: Each timepiece ships with an A.O.S.C.® certificate and a 5-year international warranty, supporting a premium positioning and reinforcing direct full-price sales rather than recurring or subscription revenue; limited-edition runs (e.g., Ref. 384 / 316 / 838 "Limited Edition 28 pieces") and haute joaillerie Extravaganza pieces enable top-of-pyramid price capture.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Core offering

BEDAT & CO GENEVE manufactures and sells fine Swiss-made luxury women's timepieces across numbered collections (N°1, N°2, N°3, N°7, N°8) and a haute joaillerie Extravaganza line, plus the C.LADY signature model. Each timepiece carries the proprietary "8" maker's mark and an A.O.S.C.® Swiss origin certificate, and is built on ETA mechanical and quartz movements. The brand is positioned as the world's first watch brand designed exclusively for women.

Product overview

BEDAT & CO GENEVE is a single product platform — luxury women's timepieces — organized as a numbered collection architecture rather than a SaaS-style product suite. The brand's portfolio is built on six core numbered design lines — Collection N°1 (square-shaped), Collection N°2 (oval), Collection N°3 (tonneau), Collection N°7 (rectangular, curved), Collection N°8 (round), and the Extravaganza Collection (haute joaillerie) — each carrying its own distinctive case geometry and symbolic meaning. These collections encompass hundreds of individual references (e.g., Ref. 118, 227, 228, 305–394, 727–788, 823–888, and Extravaganza Ref. 188–887), all sharing the brand's "8" maker's mark, A.O.S.C.® Swiss origin certification, and Five-Year international warranty. The signature C.LADY by Bedat and Co model sits alongside these as a branded sub-line. The collections are unified by Art Deco-inspired design philosophy, use of mechanical automatic, mechanical hand-winding or quartz ETA movements, and consistent diamond-setting on stainless steel, 18-carat gold (rose, yellow, palladium white), or platinum cases.

Differentiator

Problem solved

Functional benefit

Brands

• C.LADY by BEDAT & CO: Distinct women's timepiece line by BEDAT & CO GENEVE, with a new edition launched in January 2020.

Products and services

• Collection N°1 Square-shaped luxury women's timepiece collection with the case curved at 3 and 9 o'clock; created in 2003 and representing the beginning and self-affirmation in BEDAT & CO GENEVE's numbered design philosophy, for women seeking Art Deco-inspired Swiss-made watches.
• Collection N°2

Quantifiable outcome

• Over 166 Points of Sale worldwide across US, Europe, Japan, China, Southeast Asia and Middle East
• +3 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, flagship, minor and moderate.

• G.T.B.T.coreChannel Partner/ Reseller/ Distributor · 27 December 2021Bedat & Co appointed G.T.B.T. as its exclusive distributor in Japan (announced 27 December 2021), consolidating the brand's distribution in this key Asian luxury market.
• Swiss Passions USAcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Appointed as exclusive distributor (1 January 2021) for key markets of North America, the Caribbean and Latin America — handling brand marketing, sales, and after-sales for these territories.
• DKSH North AmericacoreChannel Partner/ Reseller/ Distributor · 12 March 2018Bedat & Co announced the appointment of DKSH as its exclusive distributor in North America on 12 March 2018, expanding the brand's commercial reach in the region with DKSH's market expansion expertise.
• Cathay PacificflagshipGTM or Marketing Partner · 13 November 2017Cathay Pacific appointed Bedat & Co as Official Timekeeper to the international airline — announced 13 November 2017 and described as 'a world first' for an airline appointing a women's watch brand as official timekeeper.
• SecooflagshipChannel Partner/ Reseller/ Distributor · 19 June 2017Secoo appointed as Bedat & Co Geneve's official exclusive agent for the China market (19 June 2017) — the brand's first entry into China via Secoo's luxury e-commerce platform.
• When You Wish Upon a Star UKminorGTM or Marketing Partner · 12 December 2016Bedat & Co pledged proceeds from Carly Paoli's Christmas single 'My Christmas Dream Is You' (released November 2016) to North West UK charity When You Wish Upon a Star UK, which grants wishes to children suffering from life-threatening illnesses; Carly Paoli serves as patron of the charity.
• Ralph & RussoflagshipOEM/ Whitelabel/ Licensing Partner · 1 December 2016Bedat & Co Geneve collections are available for viewing by appointment inside Ralph & Russo's private Mayfair Maison in London from December 2016. The pairing is described as a 'marriage of two powerhouses which share a vision of creative and timeless design married with the highest quality craftsmanship'; Elena Wynn (Bedat & Co) and Tamara Ralph (Ralph & Russo creative director) cite shared values of femininity, exclusivity, and design. The two brands were introduced through mutual acquaintance and Brand Ambassador Carly Paoli.
• UNICEF (Caracalla for UNICEF Concert, Rome)moderateGTM or Marketing Partner · 1 July 2015Bedat & Co Brand Ambassador Carly Paoli was announced as a UNICEF Ambassador at the Caracalla for UNICEF Concert in Rome on 19 July 2015, co-sponsored by Francis Yeoh and the YTL Group. Concert featured Andrea Bocelli, Jose Carreras, Russell Watson, Alessandro Safina, and Cynthia Lawrence at the ancient Terme di Caracalla.
• DKSH Japan (DKSH JAPAN K.K.)coreChannel Partner/ Reseller/ Distributor · 1 January 2015DKSH Japan serves as Bedat & Co Geneve's exclusive distribution partner for the Japanese market, providing market expansion, brand awareness, sales, and customer service. Co-hosted the Novelties 2015 launch at The Grand Hyatt Tokyo with Director of Design Dino Modolo and Marketing Director Charmaine Low; press launch held 5 March 2015 at The Grand Hyatt, Roppongi.
• International Women's Media Foundation (IWMF)moderateGTM or Marketing Partner · 18 September 2014Bedat & Co became a long-term partner of IWMF's Courage in Journalism Awards. Brand Ambassador Carly Paoli performed at the 28 October 2014 Courage in Journalism Awards — the first time in the event's 25-year history that a singer had been invited to perform — singing 'Because of You' as a tribute to Pulitzer Prize-winning photojournalist Anja Niedringhaus.
• David Foster FoundationflagshipStrategic or Co-development Partner · 1 September 2014Bedat & Co entered a three-year strategic partnership with the David Foster Foundation (which raises money for families of children needing organ transplants). Jointly hosted Welcome Reception for 120 guests at The Fairmont Palliser hotel in Calgary on 26 September 2014 and sponsored the David Foster Foundation Miracle Gala and Miracle Concert at the WestJet Campus in Calgary on 27 September 2014, raising $8.2 million.
• Womanity FoundationcoreGTM or Marketing Partner · 1 January 2014Bedat & Co sponsored a sculpture of Cirque du Soleil 'Duo MainTenanT' by Eleanor Cardozo for the Womanity Foundation's biannual fundraising gala on 30–31 January 2014, where CHF 2 million was raised. Bedat & Co describes Womanity as embodying the values of founder Madame Simone Bédat and is a long-term sponsor supporting programs for disadvantaged women and girls in Afghanistan, Brazil, India, Israel, Morocco and the Palestinian Territories.
• Women's Image Network (WIN)coreGTM or Marketing Partner · 3 December 2013Bedat & Co Geneve partnered as Official Luxury Watch Partner of The WIN Awards 2013, hosted at The Santa Monica Bay Woman's Club on 11 December 2013 — part of an ongoing programme of partnerships supporting and celebrating women around the world, championed by shared values of gender equality.
• YTL Corporation Berhad (Starhill Gallery, Kuala Lumpur)flagshipStrategic or Co-development Partner · 22 November 2013Bedat & Co hosted its Royal Gala Dinner at Shook!, Starhill Gallery, Kuala Lumpur on 22 November 2013 in conjunction with YTL Corporation's 'A Journey Through Time VII' — the grandest watch and jewelry fair in Asia. Co-hosted again for 'A Journey Through Time VIII' in November 2014 (with Carly Paoli) and successive editions; BEDAT & Co has been a recurring featured luxury watch maison at the YTL/Starhill event.
• Cirque du Soleil 'Duo MainTenanT'minorGTM or Marketing Partner · 1 January 2013Bedat & Co sponsored a sculpture of the Cirque du Soleil Duo MainTenanT performers and used the world champion gymnasts/performers as part of the brand's ambassador-style marketing initiatives at the biannual Womanity gala evening starting 2013.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Boucheron: Boucheron is a French luxury jewelry maison with a notable women's watch offering, comparable to Bedat & Co's positioning at the intersection of fine jewelry and Swiss-style watchmaking for women.
• Maurice Lacroix: Maurice Lacroix is a sister brand under the Luxury Concepts group, producing Swiss mechanical watches and overlapping with Bedat & Co in distribution channels, craftsmanship positioning, and group-level strategy.
• Chopard: Chopard is renowned for its Happy Diamonds and Imperiale women's watch lines and high-jewelry timepieces, making it one of the closest direct comparables in the women's luxury Swiss watch segment where Bedat & Co competes.
• Cartier: Cartier is one of the most established luxury maisons producing women's fine watches and haute joaillerie timepieces, directly competing with Bedat & Co in the women's Swiss luxury watch category at a similar premium price point.
• Piaget: Piaget specializes in ultra-thin mechanical watches and high-jewelry timepieces, particularly in women's collections, overlapping directly with Bedat & Co's mix of mechanical and haute joaillerie offerings at the top of the luxury price pyramid.
• Van Cleef & Arpels: Van Cleef & Arpels produces poetic complication and haute joaillerie watches for women, comparable to Bedat & Co's Extravaganza line in targeting luxury female buyers with high-jewelry timepieces.

Broad incumbents

• Baume & Mercier: Baume & Mercier is an established Swiss watchmaker with strong women's lineups (e.g., Classima, Linea), serving a comparable customer base in the accessible-to-mid luxury segment as Bedat & Co's entry-level gold and steel collections.
• Breguet: Breguet is a long-established Swiss watchmaker with women's and high-jewelry lines, operating as a broader incumbent that competes in the same premium Swiss mechanical watch category as Bedat & Co.
• Omega: Omega competes at the broader luxury Swiss watch tier with significant women's collections and far larger marketing and retail scale, anchoring the competitive set Bedat & Co must differentiate against.
• Ebel: Ebel has a long heritage in women's and unisex Swiss luxury watches and competes with Bedat & Co in the mid-to-upper luxury women's watch segment, particularly through multi-brand retail and department store channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BedatandCo
• Instagraminstagram.com/bedatandco
• Xx.com/bedatandco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedat and Co