Senatore Vini

What Senatore Vini does

Senatore Vini is a privately held, family-owned winery based in Cirò Marina, Calabria, producing wines from the historic Cirò appellation. The portfolio spans more than 20 SKUs across whites, reds, rosé, and sparkling categories, with a certified organic line achieved in December 2017. Pricing extends to €65 per standard bottle and €120 for magnum formats, positioning the producer in the premium DTC segment.

The business operates a direct-to-consumer model anchored by a multilingual e-commerce site (Italian, English, German) and an on-premise wine tourism operation that includes free seasonal Wine Tours (June–September) and a paid Wine Experience at €25 per person. A partnership with the Comune di Cirò integrates the winery into the municipality's village tourism routes, broadening visitor flow.

A separate sub-brand, Tenuta Senatore, operates as an event and wedding venue on the estate, adding hospitality and on-premise wine sales as a third revenue stream alongside DTC e-commerce and tourism. The company has accumulated 60+ international wine awards and is active on Facebook, Instagram, and TripAdvisor for marketing and reputation management. No external funding, M&A, or institutional investor participation is disclosed.

Name

Senatore Vini

Legal name

Senatore Vini S.r.l. Società Agricola

Website

https://senatorevini.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Senatore Vini is a family-owned, Calabria-based winery in Cirò Marina that sells certified organic wines via multilingual direct-to-consumer e-commerce, on-site wine tourism, and an event/wedding venue.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Organic wine production
• Italian Calabrian wines
• DOP IGP certified wines
• Estate vineyard winery
• Wine tourism experiences

Headquarters

HQ city

Cirò Marina

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (E-commerce): The primary revenue stream is direct sales of wines and wine accessories through the company's own multilingual e-commerce platform (senatorevini.com). Products include still wines (reds, whites, rosés), sparkling wines, magnum formats, gift packs, and accessories. Sales are transactional, one-time purchases with no subscription component.
2. Wine Experiences and Gift Coupons: Paid private Wine Experiences priced at €25 per person, lasting 2 hours, including a guided tour and tasting of 5 wines. Gift coupons valid for 12 months are sold for the same price. This provides an additional revenue stream while also driving future direct wine purchases.
3. Wine Tours (Free with Optional Paid Add-ons): Free wine tours are offered from June to September, creating customer relationships and driving brand awareness. An optional paid add-on tour of the medieval village of Cirò (€3 per person) is offered in partnership with the Comune di Cirò.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Senatore Vini is a four-generation family-owned winery in Cirò Marina, Calabria, that produces and sells organically certified wines (since December 2017) exclusively from estate-grown grapes including native Gaglioppo, Greco Bianco, and Nerello Calabrese. The portfolio spans DOP Cirò and IGP Calabria still wines, sparkling wines (EUKÈ line), and magnum formats, sold directly via a multilingual e-commerce storefront and supplemented by paid wine tourism experiences (private Wine Experiences at €25/person) and free seasonal Wine Tours.

Product overview

Senatore Vini is a family-owned Calabrian winery spanning four generations (since the early 20th century) located in Cirò Marina. The product portfolio centers on DOP (Denominazione di Origine Protetta) and IGP (Indicazione Geografica Protetta) certified wines, with approximately 20+ distinct products across four main categories: 4 white wines (Alaei BIO, Alikia BIO, Silò BIO, EUKÈ sparkling whites), 6+ red wines (Arcano BIO, Arcano Riserva, Nerello, Negrûs BIO, Unico Senator, Cassiodoro Senator), 1 rosé (Puntalice BIO), and 2 sparkling wines (EUKÈ Rosé Brut and EUKÈ Bianco Extra Dry). All products are organic-certified since December 2017. Key grape varieties include native Gaglioppo, Greco Bianco, and Nerello Calabrese, alongside international varieties. The winery also offers wine tourism experiences (private Wine Experiences at €25/person and free seasonal Wine Tours) and gift packaging options. Products are sold directly via e-commerce with shipping across Italy (free above €250) and internationally via inquiry.

Differentiator

Problem solved

Functional benefit

Brands

• Tenuta Senatore: A related estate/wedding venue property also operated by the family in Cirò Marina.

Products and services

• Alaei BIO – DOP Cirò Bianco White wine made from organic Greco Bianco grapes (an ancient variety brought to Calabria during the Magna Graecia period). Delicate aromatics, served at 10-12°C with light first courses, white meats, and fish.
• Alikia BIO – IGP Calabria Bianco Organic white wine blending native Greco Bianco with northern Traminer grapes; hand-harvested with reduced yield per vine, featuring delicate color, freshness, and floral notes.
• Silò BIO – IGP Calabria Bianco Organic white wine from Calabria, part of the BIO product line.
• EUKÈ BIO Cuvée Rosé Spumante Brut – IGP Calabria Rosato Organic Brut sparkling wine from Gaglioppo grapes produced through secondary fermentation in autoclave; berry aromas, fine persistent perlage, pairs with Mediterranean dishes and fish courses.
• EUKÈ BIO Cuvée Prestige Spumante Extra Dry – IGP Calabria Bianco Premium organic Extra Dry sparkling wine from Greco Bianco, Chardonnay, and Incrocio Manzoni grapes; secondary fermentation with pied de cuve in autoclave for six months.
• Puntalice BIO – DOP Cirò Rosato Traditional family rosé made from organic Gaglioppo grapes; the most awarded wine in the portfolio. Petal-pink color, intense floral aroma, full, warm, soft, persistent taste. Best served at 12-14°C.
• Arcano BIO – DOP Cirò Rosso Classico Superiore Organic red wine from Gaglioppo grapes with reduced yield per vine, briefly aged in medium-sized barrels; red color with garnet reflections, spicy aroma, full, soft, balanced flavor.
• Arcano Riserva – DOP Cirò Rosso Classico Superiore Riserva Reserve red from Gaglioppo grapes at the Corfu Vecchiu vineyard; aged in steel, then barriques, followed by two years in medium-sized barrels. Intense red color, spicy aroma, full and balanced taste.
• Nerello – IGP Calabria Rosso Red wine from ancient Nerello Calabrese grapes with reduced yield per vine; moderate barrique aging yields an elegant wine with intense ruby color and spicy, floral bouquet.
• Negrùs BIO – IGP Calabria Rosso Organic blend of Nerello Calabrese and Cabernet Sauvignon; young, gentle, elegant, modern wine with intense ruby color, violet reflections, and floral, fruity, spicy aromas.
• Unico Senator – IGP Calabria Rosso Premium single-vineyard wine from hand-selected, surmatured grapes harvested at high sugar concentration; traditional vinification with aging in barriques then steel. Marketed as a meditation wine.
• Cassiodoro Senator – IGP Calabria Rosso Premium red wine honoring Cassiodorus, the ancient Roman senator born in Cirò; a high-quality expression of Calabrian winemaking tradition.
• Wine Experience Private guided tour through the Cirò Marina vineyards led by a winery expert, followed by guided tasting of 5 award-winning wines including the top-tier Unico Senator. Covers natural winemaking secrets and the history of the territory. Priced at €25 per person, 2-hour duration.
• Wine Tour Free guided tours through vineyards during June-September (~2 hours), explaining grape cultivation through bottling, serving techniques, and food pairings, with tasting of a premium wine selection and an optional medieval village tour in partnership with the Comune di Cirò.
• Wine Experience Gift Coupon Gift voucher valid for 12 months, redeemable for the private Wine Experience including guided tasting of 5 wines with the top-tier Unico Senator. Priced at €25 per person.
• Valigetta Elegance – 3-Bottle Gift Box Elegant open briefcase gift box containing 3 bottles (0.75L each). Price range €39–€198 depending on wine selection. Scrigno 6-bottle wine box also available at €78.50–€396.50.

Quantifiable outcome

• 100% organic certification achieved and maintained since December 2017
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Comune di Cirò (Municipality of Cirò)minorStrategic or Co-development PartnerIn partnership with the Comune di Cirò (a 'City of Wine' and on the 'Calendar of Wine Cities'), Senatore Vini offers a combined wine tour and medieval village experience. At the end of the wine tour at the estate, a guide provided by the Comune accompanies guests for an additional ~1-hour tour of the medieval village of Cirò, including the Piazza dei Musei and the Bastione Cannone. The Comune charges a small contribution of €3 per person for the Luigi Lilio museum visit.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Statti: Family-owned Calabrian winery with estate vineyards producing DOP wines and on-site hospitality experiences, located in the same Calabria region with comparable direct-to-consumer and wine tourism strategy.
• Planeta: Sicilian family-owned estate winery combining organic/sustainable viticulture with an integrated wine tourism and hospitality business (tasting rooms, restaurants, hotels). Comparable on DTC + tourism flywheel and premium positioning.
• Librandi: The leading winery in the Cirò DOC appellation in Calabria, also producing Gaglioppo-based wines. Most directly comparable peer given shared appellation, terroir, indigenous grape focus, and family-owned Italian winery profile.
• Tasca d'Almerita: Sicilian estate winery with organic and sustainable viticulture across multiple Sicilian appellations. Comparable as a southern Italian premium estate with strong DTC and tourism focus.
• Cantine Lento: Calabrian family winery with estate production and on-site tasting experiences. Closely comparable on regional positioning, family-owned structure, and DTC + wine tourism go-to-market.

Emerging players

• Foradori: Biodynamic Trentino-based winery producing terroir-driven wines from indigenous varieties. Comparable niche positioning on natural/organic winemaking from indigenous Italian grapes.
• La Vialla: Italian biodynamic estate producer (Tuscany) with a strong direct-to-consumer model, multilingual international e-commerce, and food/wine tourism experiences. Comparable DTC and tourism architecture, though broader product range.

Broad incumbents

• Frescobaldi: One of Italy's oldest and largest wine groups with estates across Tuscany and broader Italy. Comparable as a multi-generational family wine business, though operating at much larger scale and broader portfolio.
• Antinori: Iconic multi-generational Italian wine family with estates across Tuscany and internationally. Relevant incumbent comparable on heritage, premium positioning, and direct wine tourism experiences, though at significantly greater scale.

Regional players

• Cantine Donnici: Calabrian cooperative winery producing DOP wines from indigenous Calabrian grapes in the same Calabria region. Comparable regional production profile with smaller-scale estate focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/senatore.vini.FanPage
• Instagraminstagram.com/senatorevini
• Xx.com/senatorevini
• LinkedInlinkedin.com/company/senatore-vini-s.r.l.---societa-agricola

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senatore Vini