Bleach

What Bleach does

Bleach, Inc. (株式会社ブリーチ) is a Tokyo-headquartered digital marketing services firm that operates a single business line: a revenue-share integrated marketing business serving D2C (direct-to-consumer) brands and small-to-medium enterprises in Japan. Founded in April 2010 and listed on the Tokyo Stock Exchange Growth Market in July 2023 under ticker 9162, the company has evolved from a web production firm into a specialized marketing services provider that executes full-funnel campaigns for clients with limited marketing budgets or in-house expertise. As of June 2025, Bleach had 126 employees and registered capital of 338 million yen, with its headquarters located in the Nakameguro GT Tower in Meguro, Tokyo.

The company's core offering is a sharing-type integrated marketing service that covers the entire marketing value chain—from strategy formulation and advertising creative production to execution and data-driven optimization. Bleach funds all initial marketing costs itself and receives compensation only when measurable client sales results are achieved, allowing clients to pre-determine their customer acquisition costs (CPA) and align agency incentives with client outcomes. The underlying platform leverages accumulated proprietary data assets from extensive marketing operations to enable high-speed PDCA (Plan-Do-Check-Act) optimization cycles across multiple advertising channels, with certified partner status at major Japanese platforms including X (Twitter), SmartNews, LINE Yahoo, and TikTok. Mid-to-senior discipline roles are explicitly structured around integrated delivery, including Growth Hacker, Contents Producer, Consulting Sales, and Creative Director positions.

Bleach operates a single revenue model based on transaction fees tied to client sales outcomes, with no upfront fees or advance budget requirements. Go-to-market is direct sales-led, targeting Japanese D2C brands and SMEs through a horizontal segmentation approach. The company has secured a 4.6 billion yen uncollateralized syndicate loan from Mizuho Bank and Resona Bank (January 2023), achieved Advanced Partner status with X Corp. Japan for two consecutive years, Gold Partner status with SmartNews, Premier Sales Partner status with LINE Yahoo, and multiple TikTok Agency Awards. The customer base is domestic-only (Japan), with no named enterprise logos disclosed in publicly available materials.

Name

Bleach

Legal name

株式会社ブリーチ

Website

https://bleach.co.jp

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bleach is a Tokyo-based marketing services firm that provides revenue-share integrated marketing solutions to D2C brands and SMEs in Japan. Listed on the TSE Growth Market, it funds client marketing upfront and earns only on delivered sales results.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Performance marketing services
• Revenue share marketing
• D2C advertising agency
• Digital marketing solutions
• Integrated marketing services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Revenue Share Marketing Services: The company receives revenue share only after marketing effectiveness is achieved. Clients pay no initial fees or advance budget. The company bears the marketing execution costs upfront and receives compensation based on achieved results. This creates a direct alignment between client sales growth and company performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Bleach operates a sharing-type integrated marketing business targeting D2C brands and SMEs in Japan. Under this model, Bleach bears the upfront marketing costs across digital channels and only earns revenue when measurable sales results are delivered for the client. The company manages end-to-end marketing from strategy formulation through creative production, media buying, and performance optimization.

Product overview

Bleach operates a single unified product offering called the Sharing-type Integrated Marketing Business (シェアリング型統合マーケティング事業). This is a results-based marketing service where the company funds all marketing activities upfront and earns revenue only when client sales grow. The service encompasses the complete marketing value chain: overall strategy construction and advisory services, advertising creative production, and advertising operations and execution. The model is designed to help small and medium-sized enterprises achieve sales growth without requiring upfront budget commitments, with Bleach and clients sharing the risk and reward of marketing investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Sharing-type Integrated Marketing Service

Quantifiable outcome

• Over 100% annual growth rate achieved since 2016
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• X Corp. JapancoreChannel Partner/ Reseller/ DistributorCertified as Advanced Partner in X Ads Partner Program for two consecutive years (2025-2026). Provides strategic planning, execution, and effectiveness verification for X advertising.
• SmartNews (スマートニュース)coreChannel Partner/ Reseller/ DistributorGold Partner in SmartNews Ads Partner Program. Certified for advertising product sales and marketing support services.
• LINE Yahoo (ライン雅虎)coreChannel Partner/ Reseller/ DistributorPremier Sales Partner in LINE Yahoo Partner Program for multiple consecutive periods. Certified for LINE and Yahoo! advertising services.
• TikTok for Business JapancoreChannel Partner/ Reseller/ DistributorMultiple awards including Rising Star Partner Award and Web Commerce Growth Award. Active partner in TikTok advertising with over 200% YoY sales growth.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• IREP: Japanese digital marketing holding company offering integrated services across SEO, advertising, and creative. Comparable as a Japan-based integrated digital agency serving mid-market and D2C clients.
• Adways: Tokyo-based digital advertising company specializing in affiliate and performance marketing for consumer brands. Comparable as a Japanese digital ad agency with similar advertiser-client dynamics.
• Fullspeed: Japanese internet advertising agency with focus on affiliate and performance marketing. Comparable as a listed Japanese performance marketing agency serving consumer advertisers.
• FreakOut Holdings: Japanese digital advertising technology company providing programmatic and performance marketing services. Comparable as a TSE-listed Japanese performance marketing firm targeting brand advertisers.
• Digital Holdings: Tokyo-listed holding company consolidating multiple digital marketing agencies. Comparable as a Japan-headquartered digital advertising services group serving brand clients across performance and creative disciplines.
• Septeni Holdings: Japanese digital advertising agency group with a strong focus on performance marketing and ad platform partnerships. Directly comparable as a publicly listed Japanese integrated digital ad agency serving D2C and consumer brands.
• Allies: Japanese performance marketing firm offering results-based digital advertising services. Comparable as a Japanese agency operating under similar performance/revenue-share models for brand advertisers.

Broad incumbents

• Wpp (Japan operations): Global advertising holding company with significant Japan presence (Grey, Ogilvy, GroupM). Comparable as a broad incumbent offering integrated advertising services in Japan, with substantially larger scale and broader portfolio than Bleach's focused D2C niche.
• Macromill: Larger Japanese digital marketing and market research incumbent with broader service portfolio. Comparable as an established Japan-headquartered marketing services firm, though it spans research and broader services beyond Bleach's focused performance marketing offering.

Emerging players

• Repro: Japan-based marketing technology company specializing in mobile engagement and user analytics. Comparable as a Japan-focused growth marketing technology player serving D2C and app brands with a more productized, narrower offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bleach