What Pinnacle Data Technologies does

Pinnacle Data Technologies is a privately held IT services and software company headquartered in Norcross, Georgia, that provides database monitoring, reliability software, and training content development services to cost-conscious mid-market enterprises primarily in the Southeast United States. The company's core product is DBCare, a Java-based, plug-and-play database monitoring appliance that sends optimized SQL statements to monitor Oracle and Microsoft SQL Server environments across heterogeneous platforms (HPUX, AIX, Solaris, Linux, and Windows). DBCare delivers minute-by-minute situational awareness and threshold-based alerts via email, PDA, cell phone, or pager, and is designed to be non-invasive — it does not install software on the monitored server.

The company monetizes through four streams: (1) direct sale of the DBCare hardware appliance, (2) monthly leasing of the appliance, (3) a Remote Managed DBA service that provides 24/7 monitoring and alert response, and (4) professional services spanning Oracle consulting, data mart development, and the EDICare suite of electronic data interchange services (discovery and transition, translator consolidation, and EDI mapping). Pricing is entirely quote-based with a one-month free trial for qualified customers. Sales are conducted through a sales-led, inside-sales motion combining phone outreach (678-792-7792) and web-based inquiry forms. The company supplements its Oracle and SQL Server monitoring offering with a partnership with WorldCom that enables comprehensive EDI translation support.

The company operates with 11-50 employees and has no disclosed funding, parent company, or ownership structure. Its product portfolio reflects legacy database environments — supported Oracle versions include 7.x, 8i, and 9i — and the company has no disclosed patents, certifications, AI/ML capabilities, or named customer logos. The overall business profile is that of a small, regional, niche IT services firm with a maintenance-oriented product line and limited signals of expansion or modernization.

Name

Pinnacle Data Technologies

Legal name

Pinnacle Data Technologies

Website

https://pinnacle-data.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinnacle Data Technologies is a privately held Norcross, Georgia-based IT services firm that sells the DBCare database monitoring appliance, Remote DBA managed services, and EDICare electronic data interchange services to cost-conscious mid-market enterprises running Oracle and SQL Server environments.

Ownership category

akta.pro rank

Product category

Database Monitoring

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Data Observability & Monitoring (HDAEADAI)

akta.pro secondary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• Database monitoring
• Remote DBA services
• EDI management
• Oracle consulting
• Database appliance

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. DBCare Hardware Appliance Sales: Sale of the DBCare database monitoring appliance. Customers can purchase the physical appliance outright by contacting a sales representative.
2. DBCare Leasing: Monthly leasing option for customers not ready to purchase the DBCare appliance outright.
3. Remote Managed DBA Service: Off-site managed database service utilizing DBCare to monitor and maximize uptime for critical business operations with 24/7 monitoring and alert response.
4. EDI Services (EDICare): EDI system management approach including discovery, transition, translator consolidation, and mapping services to help organizations manage electronic data interchange.
5. Professional Services / Data Mart: Consulting services for data mart development and Oracle database strategic planning, implementations, tuning, and upgrades.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pinnacle Data Technologies sells the DBCare hardware appliance, a non-invasive Java-based device that provides real-time monitoring of Oracle and Microsoft SQL Server databases with customizable alerting. The company supplements this core product with Remote DBA managed services, EDICare electronic data interchange management services, and Oracle database professional consulting and Data Mart development.

Product overview

Pinnacle Data Technologies offers a portfolio of database and EDI solutions centered around its core DBCare monitoring appliance. DBCare provides real-time database monitoring for Oracle and Microsoft SQL Server environments. The company supplements this with Remote DBA managed services, Professional Oracle database consulting services, and a suite of EDICare EDI services including Translator Consolidator, EDI Mapping, and Discovery & Transition. The offering is structured as a core appliance product with complementary managed services and professional consulting.

Differentiator

Problem solved

Functional benefit

Brands

• DBCare: Database monitoring appliance that provides real-time situation awareness, alerts customers through email of database issues before they become problems, and monitors Oracle and Microsoft SQL Server.
• EDICare

Products and services

• DBCare A Java-based plug-and-play database monitoring appliance that provides real-time minute-by-minute situational awareness for Oracle and Microsoft SQL Server databases across HPUX, AIX, Solaris, Linux, and Windows platforms. It sends alerts via email, PDA, cell phone, or pager when database thresholds are breached without installing software on the monitored server.
• Remote DBA (DBCare Managed Database Service) An off-site managed database service that delivers cost-effective 24/7 up-time monitoring using DBCare, with Pinnacle DBA professionals responding remotely to alerts to prevent or resolve service outages for customers who lack in-house database support.
• EDICare An EDI System Management Approach offering discovery and transition services, translator consolidation, and EDI mapping to help organizations improve electronic data interchange performance with trading partners, supported through partnership with WorldCom for all major translation software products.
• Professional Services Oracle database consulting services covering strategic planning, implementations, tuning, upgrades, database security, integration, migrations, database consolidation, highly available systems, disaster recovery, and contingency planning for organizations running Oracle environments.
• Data Mart A data repository service that gathers data from operational and other sources to serve a particular community of knowledge workers, tailored to meet specific demands of particular user groups in terms of analysis, content, presentation, and ease-of-use.

Quantifiable outcome

• Increased I.T. productivity through automated monitoring alerts allowing DBAs to focus on more critical operations
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• WorldComcoreTechnology or IntegrationThrough partnership with WorldCom, Pinnacle Data Technologies offers support for all major EDI translation software products. WorldCom provides the translation infrastructure that enables formatting of transaction sets between trading partners, increasing accuracy and enabling Pinnacle to deliver comprehensive EDICare services.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• SPS Commerce: SPS Commerce is a leading EDI network and managed services provider for retail and supply chain, competing with EDICare's translator, mapping, and discovery/transition offerings at a much larger scale.
• Oracle Enterprise Manager: Oracle Enterprise Manager is the incumbent OEM-grade database administration and monitoring suite for Oracle environments, representing the largest competitive alternative for Oracle-focused monitoring customers.

Direct peers

• Redgate Software: Redgate provides database monitoring, comparison, and DevOps tooling primarily for SQL Server and Oracle, addressing the same mid-market database administrator audience as DBCare.
• SolarWinds Database Performance Analyzer: SolarWinds DPA is a leading database performance monitoring and tuning tool for Oracle, SQL Server, SAP ASE, and MySQL. It directly competes with DBCare in real-time database monitoring for mid-market and enterprise customers seeking agentless, cross-platform visibility.
• Gowen Networks / CGS EDI Services: CGS provides EDI managed services, translation, and mapping support comparable to EDICare, serving retail, distribution, and supply-chain customers in the same vertical Pinnacle targets.
• Quest Software (Spotlight on SQL Server / Oracle): Quest's Spotlight product family provides real-time diagnostics and monitoring for Oracle and SQL Server environments, directly overlapping with DBCare's core database monitoring functionality and target buyer.
• IDERA (SQL Diagnostic Manager / DB Optimizer): IDERA offers database monitoring, performance tuning, and administration tools for SQL Server and Oracle, mirroring DBCare's appliance-style monitoring approach for cost-conscious database teams.

Emerging players

• Datadog Database Monitoring: Datadog offers cloud-native database monitoring as part of its observability platform, directly competing with DBCare for modern infrastructure teams and pressuring traditional appliance-based monitoring.
• ManageEngine (Zoho) Applications Manager: ManageEngine delivers broad IT monitoring including database performance monitoring for Oracle, SQL Server, MySQL, and PostgreSQL at SMB-friendly price points, competing with DBCare for cost-conscious buyers.
• New Relic Database Monitoring: New Relic provides database monitoring for PostgreSQL, MySQL, MongoDB, and SQL Server as part of its full-stack observability platform, representing the SaaS-native alternative to appliance-based monitoring tools like DBCare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Data Technologies