Mobility at Sea
- Company typePrivate
- Founded2009
- HeadquartersWaterlooville, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Mobility at Sea firmographics
Firmographics- Name
- Mobility at Sea
- Legal name
- Renta Scoota Ltd.
- Website
- https://mobilityatsea.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mobility at Sea industry classification
Industry- Product category
- Accessible Cruise Mobility Equipment Rental
- NAICS
- Support Activities for Water Transportation (4883), Home Health Equipment Rental (532283)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Water Transportation (4400)
- akta.pro primary industry
- Provisioning & Passenger Supplies (Cruise-Focused) (THAEAFAK)
- akta.pro secondary industry
- Transfer & Transportation Services (Port-to-City/Airport) (THAEAFAG)
Keywords
Where Mobility at Sea is headquartered
LocationHeadquarters
- HQ city
- Waterlooville
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mobility at Sea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Mobility Equipment Rental: Short-term rental of mobility equipment for cruise duration. Equipment includes wheelchairs, mobility scooters, powerchairs, hoists, profiling beds, bed levers, bathroom aids, and other accessibility equipment. Revenue generated through daily or cruise-length rental fees.
- Product Sales: Sale of certain accessibility products including grabbers (£15 with lifetime guarantee), incontinence products, and distilled water for sleep apnea machines.
- Delivery Services: Additional charges for delivery to hotels (pre-cruise), with daily charges applicable. Cabin delivery on most cruise lines included as part of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Customized rental packages based on equipment needs and cruise duration |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mobility at Sea product offering
Product offeringCore offering
Mobility at Sea rents a wide range of mobility and accessibility equipment specifically for cruise holidays, including wheelchairs, mobility scooters, powerchairs, hoists, profiling beds, and bathroom aids. Equipment is delivered directly to cruise cabins at UK ports (Southampton, Portsmouth, Tilbury) or to pre-cruise hotels, with additional services spanning land-based hire, fly-cruise equipment provision, and an associated healthcare advisory service through Cavendish Health Care.
Product overview
Mobility at Sea is a specialist mobility equipment rental service for cruise passengers, offering the only company in the world providing such a wide range of mobility equipment for hire paired with a highly personalised, non-automated service. The company operates as a single integrated service rather than a platform, providing four main equipment categories: Mobility Equipment Solutions (wheelchairs, mobility scooters including Stowaway i3 and Supalite, electric wheelchairs, and powerchairs), Moving & Handling Solutions (hoists, stand aids, turn aids, and transfer aids), Sleeping and Comfort Solutions (profiling beds including Casabed and Accora, bed accessories such as bed levers, overbed tables, and patient helpers), and Bathing and Toileting Solutions (shower commode chairs, bathing aids, and toileting aids). Additional services include land-based hire, fly-cruise equipment provision, and Cavendish Health Care advisory services. Equipment is delivered directly to cruise cabins at UK ports (Southampton, Portsmouth, Tilbury) and to partner cruise lines including Ambassador, Celebrity, Cunard, Disney, Fred Olsen, MSC, P&O, Princess, Royal Caribbean, and Saga.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobility Equipment Solutions Rental of wheelchairs, mobility scooters, electric wheelchairs, and powerchairs designed for cruise cabin environments. Includes collapsible and folding models with flight-friendly lithium battery options for fly-cruise travellers. Targeted at cruise passengers with mobility challenges who need powered or manual mobility assistance during their holiday.
- Moving & Handling Solutions Rental of patient hoists, sit-to-stand aids, turn aids, and transfer aids for safe assisted transfers in cruise cabin environments. Targeted at cruise passengers and caregivers who require professional patient handling equipment.
- Sleeping and Comfort Solutions Rental of motorised profiling beds (Casabed Standard, Casabed Low, Accora Profiling Bed), bed accessories (bed levers, bed rails, mattress overlays, pillows, overbed tables), and rise recliner chairs for cruise cabin use. Targeted at cruise passengers needing adjustable sleeping support or pressure care.
- Bathing and Toileting Solutions Rental of shower commode chairs, bathing aids (bath seats, transfer boards, grab rails), toileting aids (toilet frames, raised seats), and bathroom accessories for cruise cabin use. Targeted at cruise passengers requiring bathroom accessibility support.
- Land Based Hire Service Rental of mobility equipment (scooters and wheelchairs) for non-cruise, land-based holidays. Targeted at individuals with mobility challenges planning land-based vacations.
- Fly-Cruise Equipment Service Specialist service providing flight-friendly mobility equipment (including lithium battery-powered folding scooters and electric wheelchairs) for cruise passengers who fly to their embarkation port. Includes airline compliance documentation support. Targeted at fly-cruise travellers with mobility challenges.
- Cavendish Health Care Advisory Service Associated healthcare advisory service providing expert guidance on mobility equipment, lithium battery certification, and travel accessories. Targeted at individuals planning accessible travel needing specialist advice.
Quantifiable outcome
- Over 15,000 clients served with high repeat rate (many returning up to 50 times)
- +1 more outcomes
Companies that use Mobility at Sea
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Mobility at Sea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mobility at Sea partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- The Oxygen StorecorePartnership with The Oxygen Store provides oxygen equipment for cruise passengers who require supplemental oxygen, expanding accessibility services for travelers with respiratory conditions.
- Purpl DiscountsminorPartnership offering disability discounts and savings for customers. Mobility at Sea promotes Purpl Discounts to their customer base.
- ABTAcore10+ year partnership with ABTA (Association of British Travel Agents). Mobility at Sea celebrated over a decade of partnership in 2025. ABTA provides credibility and industry recognition.
- Cavendish Health CarecoreRelated company providing health care equipment and expertise. Offers flight-friendly lithium battery certification and travel advice. Shares expertise in mobility and accessibility solutions.
- Approved Accessible Cruise Travel AgentscoreNetwork of specialist travel agents who are experts in cruise accessibility. These agents refer clients to Mobility at Sea and help arrange accessible cruise bookings.
- Spinal Injuries AssociationminorFeatured in Spinal Injuries Association's video on ferry travel and cruising, providing guidance on accessible cruise options for individuals with spinal cord injuries.
- Ambassador Cruise LinecoreOfficial supplier of mobility equipment. Cruise line approved products for Ambassador cruise passengers.
- Celebrity CruisescoreOfficial supplier of mobility equipment. Services available for Celebrity cruise passengers.
- CunardcoreOfficial supplier of mobility equipment. P&O Cruises and Cunard require cabin booking suitable for powered mobility devices.
- Disney Cruise LinecoreOfficial supplier of mobility equipment for Disney cruise passengers.
- Fred. Olsen Cruise LinescoreOfficial supplier of mobility equipment for Fred. Olsen cruise passengers.
- MSC CruisescoreOfficial supplier of mobility equipment for MSC cruise passengers.
- P&O CruisescoreOfficial supplier of mobility equipment. P&O Cruises and Cunard require cabin booking suitable for powered mobility devices.
- Princess CruisescoreOfficial supplier of mobility equipment for Princess cruise passengers.
- Royal CaribbeancoreOfficial supplier of mobility equipment for Royal Caribbean cruise passengers.
- Saga CruisescoreOfficial supplier of mobility equipment for Saga cruise passengers.
- Southampton International Boat ShowminorOfficial wheelchair provider at the Southampton International Boat Show, providing equipment and visibility.
Scale indicators6 records
Recent moves7 records
Mobility at Sea competitors and assessment
Company assessmentBroad incumbents
- CareCo: UK mobility and daily living aids retailer and rental provider with much broader product range and physical store footprint. Overlaps in mobility scooter and wheelchair rental but lacks Mobility at Sea's cruise-specific specialization.
Emerging players
- Wheel the World: Marketplace platform for accessible travel experiences and cruises. Comparable accessible-travel customer base but operates a booking platform model rather than direct equipment provisioning.
- Limitless Travel: UK accessible-holiday tour operator offering group and bespoke accessible cruises with adapted equipment included. Competes for the same mobility-challenged cruise customer but as a package tour operator rather than equipment rental specialist.
- Enable Holidays: UK accessible-holidays broker arranging adapted accommodations and mobility equipment across multiple destinations including cruises. Adjacent to Mobility at Sea as a customer-acquisition channel and partial competitor for cruise accessibility bookings.
Others
- Apria Healthcare: Large US home medical equipment provider including mobility rentals. Useful adjacent comparator for unit economics of mobility equipment rental at scale, though not cruise-specialized.
Direct peers
- Cloud 9 Wheelchairs: Australia-based company offering wheelchair and mobility scooter hire tailored to cruise holidays, with similar cruise-line-approved equipment and personalized service approach. Comparable product/market niche in a different region.
- Special Needs Group (SNG): US-based provider of mobility equipment rentals specifically for cruise passengers, with cabin delivery and partnerships with major cruise lines. Operates the directly comparable business model in a different geography, including the absorbed Scootaround brand.
Regional players
- Wheelchair Getaways: US mobility equipment rental franchise (vans, wheelchairs, scooters) serving travelers broadly. Overlaps with Mobility at Sea's equipment rental concept but focuses on US road-trip and city travel rather than cruise cabins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mobility at Sea social profiles
Digital presenceMobility at Sea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobility at Sea leadership team
Management profileNumber of profiles
Profiles1 record
Mobility at Sea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobility at Sea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobility at Sea
What does Mobility at Sea do?
Mobility at Sea rents a wide range of mobility and accessibility equipment specifically for cruise holidays, including wheelchairs, mobility scooters, powerchairs, hoists, profiling beds, and bathroom aids. Equipment is delivered directly to cruise cabins at UK ports (Southampton, Portsmouth, Tilbury) or to pre-cruise hotels, with additional services spanning land-based hire, fly-cruise equipment provision, and an associated healthcare advisory service through Cavendish Health Care.
Is Mobility at Sea a public or private company?
Mobility at Sea is a private company. It is classified as family owned and is currently operating.
When was Mobility at Sea founded?
Mobility at Sea was founded in 2009. It employs 11 to 50 people.
Where is Mobility at Sea based?
Mobility at Sea is headquartered in Waterlooville, United Kingdom, in the Europe region.
How does Mobility at Sea make money?
Three revenue lines are on record. Mobility Equipment Rental is the primary driver. The others are product Sales and delivery Services.
Who are Mobility at Sea's main competitors?
CareCo is listed as a broad incumbent. Emerging players are Wheel the World, Limitless Travel and Enable Holidays. Apria Healthcare is listed as an others. Direct peers are Cloud 9 Wheelchairs and Special Needs Group (SNG). Wheelchair Getaways is listed as a regional player.
Does Mobility at Sea have an API?
No public API is recorded for Mobility at Sea.
What industry is Mobility at Sea in?
Mobility at Sea's product category is Accessible Cruise Mobility Equipment Rental. Its primary akta.pro industry code is THAEAFAK, Provisioning & Passenger Supplies (Cruise-Focused), with a secondary code of THAEAFAG, Transfer & Transportation Services (Port-to-City/Airport). Its NAICS code is 4883 and its SIC code is 7510.