Purpl Discounts
Purpl Discounts is a UK membership platform offering verified disabled people and those with long-term health conditions exclusive discounts at 350+ brand partners, including Morrisons, Tesco, TUI, and Nike, for £1/month (annual) or £2/month.
- Company typePrivate
- Founded2023
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Purpl Discounts does
Purpl Discounts (legally The Purpl Co Limited, registered in England and Wales, company number 14553148) is a UK-only digital membership platform serving disabled people and those with long-term health conditions. Founded by Georgina Colman, who lives with MS and ADHD, the company verifies eligibility through disability documentation (Blue Badges, PIP letters, Access cards, NHS diagnosis letters) and grants members access to exclusive discounts at 350+ brand partners including Morrisons, Tesco, TUI, Nike, Currys, Holland & Barrett, HelloFresh, and LOOKFANTASTIC. The product comprises a web platform (purpldiscounts.com), native iOS and Android applications, a private members-only Facebook community, and the Purpl Community Grant Fund which awards up to £2,000 quarterly to members for mobility equipment, therapy, and accessibility adaptations.
The platform is built on a conventional web stack with HTML/CSS/JavaScript and AWS hosting, payment processing via Stripe, email marketing through Klaviyo, and customer support through Zoho Desk. Accessibility is a core architectural commitment, with WCAG 2.2 AA conformance and Recite Me integration. Purpl has assembled a multi-channel marketing approach combining PR and earned media (Daily Express, The Mirror, The Telegraph, BBC Panorama, HuffPost), organic social on Facebook, Instagram, TikTok, and YouTube (1M+ TikTok views on awareness campaigns), a content blog (Purpl Life), and SEO. Trustpilot reviews (4.3 score referenced) provide social proof for member acquisition.
The business model is consumer-facing with two revenue streams: recurring membership subscriptions (£1/month billed annually at £12/year or £2/month billed monthly with flexible cancellation) and affiliate/commission revenue earned when members transact with brand partners via tracked discount codes. Membership has grown to 100,000+ users with member-cited average savings of over £700 per year (based on 4 codes/month at £15 average saving). The company is privately held, founder-owned, and bootstrapped with no disclosed institutional funding or parent entity; it is headquartered at 100 Church Street, Brighton, with remote operations implied.
Purpl Discounts firmographics
Firmographics- Name
- Purpl Discounts
- Legal name
- The Purpl Co Limited
- Website
- https://purpldiscounts.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Purpl Discounts is a UK membership platform offering verified disabled people and those with long-term health conditions exclusive discounts at 350+ brand partners, including Morrisons, Tesco, TUI, and Nike, for £1/month (annual) or £2/month.
- Ownership category
- akta.pro rank
Purpl Discounts industry classification
Industry- Product category
- Discount Membership Platform
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Discount Warehouse Grocers (Limited-Assortment Warehouse Format) (CRAHACAI)
Keywords
Where Purpl Discounts is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Purpl Discounts business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Membership Subscriptions: Primary revenue stream from monthly membership fees. Two tiers: £1/month billed annually (£12/year) or £2/month billed monthly with flexible cancellation. The subscription grants access to exclusive discount codes and the Purpl Community Grant Fund.
- Affiliate/Commission Revenue: Revenue generated when members use Purpl discount codes to make purchases with brand partners. The company earns commissions on tracked transactions through cookie-based tracking and similar technologies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - £1 per month |
| Subscription | Monthly | Monthly Membership - £2 per month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Purpl Discounts product offering
Product offeringCore offering
Purpl Discounts is a UK-only membership platform that verifies eligibility for people with disabilities or long-term health conditions under the Equality Act 2010 and grants them access to exclusive discount codes from 350+ brand partners across groceries, travel, tech, fashion, and everyday essentials. Members pay £1/month billed annually (£12/year) or £2/month billed monthly, and receive additional benefits including the quarterly Purpl Community Grant Fund (up to £2,000), monthly prize draws, member competitions, and a private Facebook community. The service is delivered via a WCAG 2.2 AA-compliant website and iOS/Android apps, with affiliate commissions supplementing subscription revenue when members redeem brand partner codes.
Product overview
Purpl Discounts is a disability discount membership platform that aggregates exclusive savings from 350+ brand partners for people with disabilities and long-term health conditions. The core offering is the Purpl Membership Platform (£1/month annual or £2/month monthly), which provides verified members access to discount codes and exclusive offers across supermarkets (Morrisons, Tesco), travel (TUI, Jet2holidays, Holiday Extras), fashion (adidas, Nike), tech (Sony, Currys, Ninja UK), and everyday essentials. The platform includes the Purpl Community Grant Fund (quarterly £2,000 grants), a mobile app (iOS/Android), the Purpl Life blog, and built-in accessibility tools supporting WCAG 2.2 AA conformance via Recite Me integration. The platform targets UK residents with disabilities under the Equality Act 2010, including PIP/DLA claimants and those with NHS diagnosis letters.
Differentiator
Problem solved
Functional benefit
Products and services
- Purpl Membership Platform Verified disability discount membership platform offering UK residents with disabilities or long-term health conditions exclusive savings on groceries, utilities, travel, tech, and everyday essentials from 350+ brand partners; £1/month billed annually or £2/month billed monthly after digital verification of disability or long-term health condition.
- Purpl Mobile App (iOS and Android)
Quantifiable outcome
- Members save over £700 per year by using 4 codes per month with an average saving of £15 per code
- +3 more outcomes
Companies that use Purpl Discounts
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Purpl Discounts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Purpl Discounts partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TescocoreTesco inked a deal with Purpl in May 2026 to test out disability discount service for online grocery deliveries. This represents Purpl's expansion to a second major UK supermarket chain, following the success of the Morrisons partnership.
- Broadband GenieminorPartnership to unlock exclusive broadband savings for disabled people in the UK. Addresses the connectivity needs of disabled community, with potential for cost savings on essential services.
- Mobility in MotioncoreStrategic partnership to champion accessible driving for the disabled community. Focuses on supporting disabled drivers with tailored solutions and potentially exclusive offers for mobility equipment and adaptations.
- CarwowminorPartnership to offer exclusive discounts to disabled drivers when selling their cars. Includes rewards and special offers for disabled drivers through Carwow's platform, addressing accessible transportation needs.
- Snappy ShopperminorPartnership to deliver exclusive grocery discount for disabled households across the UK. Snappy Shopper enables local convenience store deliveries with disability-specific discounts.
- MorrisonscoreExclusive partnership providing Purpl members with 10% off online grocery orders over £25. This is one of Purpl's flagship partnerships, addressing the significant grocery spending needs of disabled households. The partnership was launched as a trial in February 2025 and has become a core benefit of membership.
- TUIcoreExclusive partnership providing up to £500 off selected holidays. TUI is one of the UK's largest travel companies and offers extensive assisted travel support including airport assistance, accessible transfers, and AccessAble-verified hotel accessibility information. Purpl members have saved over £50,000 through this partnership.
- NikecoreExclusive partnership providing 20% off Nike products. Nike is a flagship brand partner offering significant discounts on sportswear and footwear for the disabled community.
- LOOKFANTASTICcoreExclusive partnership providing 22% off selected products at LOOKFANTASTIC, a major online beauty retailer. Supports the wellness and self-care needs of disabled community members.
- Holiday ExtrascoreExclusive partnership providing up to 30% off airport parking. Addresses the travel needs of disabled community with accessible parking solutions at airports.
- CurryscorePartnership providing £15 off large kitchen appliances over £299. Addresses technology and home upgrade needs of disabled households.
- Eden MobilityminorPartnership providing 20% off mobility equipment. Supports disabled community access to essential mobility aids including autofold scooters.
- Holland & BarrettcoreExclusive partnership providing 10% off Holland & Barrett products. Supports wellness and health supplement needs of disabled community.
- HelloFreshcorePartnership providing 55% off first box, 20% off next 7 boxes, and free dessert for life. Addresses meal delivery needs and grocery savings for disabled households.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Purpl Discounts competitors and assessment
Company assessmentDirect peers
- Honey (PayPal): Browser-based coupon and cashback platform that earns affiliate commission on tracked purchases. A global direct peer to Purpl's discount-commerce mechanics; could trivially add a disability-vertical category and compete for brand budgets.
- Blue Badge Style: UK-based disability lifestyle community and directory covering accessible brands, products and experiences. Closest peer in the disability-affinity consumer space: shares Purpl's target audience and mission, validating the niche's commercial viability.
- VoucherCodes.co.uk: UK's largest discount code and voucher marketplace. Operates a similar affiliate/commission model aggregating brand codes for consumers, and would be Purpl's nearest direct competitor should it ever launch a disability-vertical category.
- MyVoucherCodes: Major UK voucher and discount code aggregator monetised via affiliate commission on tracked transactions. Directly analogous business model to Purpl's partner-side revenue stream, but without the membership/verification layer.
Broad incumbents
- Scope (UK disability charity): UK's leading disability charity whose research underpins Purpl's value proposition (the £1,000/month extra cost of disability) and which campaigns on the cost-of-living crisis for disabled people. Comparable in mission and audience but operates as a non-profit rather than commercial platform.
- Disability Rights UK: National disability organisation providing benefits guidance, products and services to disabled people in the UK. Comparable audience and trust-based relationship model, but overlapping only loosely with Purpl's discount-commerce activity.
- Cashback & coupon affiliate networks (e.g., TopCashback, Quidco): UK cashback platforms that share Purpl's affiliate economics and brand-partner acquisition model. Comparable at the partnership and monetisation layer, though they target general consumers rather than a verified affinity segment.
Regional players
- Motability Operations: UK scheme that helps disabled people exchange mobility allowances for cars, scooters and powered wheelchairs. Comparable in the disability-affinity services space that Purpl is beginning to enter via grants for mobility equipment and the Eden Mobility partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Purpl Discounts social profiles
Digital presencePurpl Discounts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purpl Discounts leadership team
Management profileNumber of profiles
Profiles1 record
Purpl Discounts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purpl Discounts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purpl Discounts
What does Purpl Discounts do?
Purpl Discounts is a UK-only membership platform that verifies eligibility for people with disabilities or long-term health conditions under the Equality Act 2010 and grants them access to exclusive discount codes from 350+ brand partners across groceries, travel, tech, fashion, and everyday essentials. Members pay £1/month billed annually (£12/year) or £2/month billed monthly, and receive additional benefits including the quarterly Purpl Community Grant Fund (up to £2,000), monthly prize draws, member competitions, and a private Facebook community. The service is delivered via a WCAG 2.2 AA-compliant website and iOS/Android apps, with affiliate commissions supplementing subscription revenue when members redeem brand partner codes.
Is Purpl Discounts a public or private company?
Purpl Discounts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purpl Discounts founded?
Purpl Discounts was founded in 2023. It employs 1 to 10 people.
Where is Purpl Discounts based?
Purpl Discounts is headquartered in Brighton, United Kingdom, in the Europe region.
How does Purpl Discounts make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are affiliate/Commission Revenue.
Who are Purpl Discounts's main competitors?
Direct peers on record are Honey (PayPal), Blue Badge Style, VoucherCodes.co.uk and MyVoucherCodes. Broad incumbents are Scope (UK disability charity), Disability Rights UK and Cashback & coupon affiliate networks (e.g., TopCashback, Quidco). Motability Operations is listed as a regional player.
Does Purpl Discounts have an API?
No public API is recorded for Purpl Discounts.
What industry is Purpl Discounts in?
Purpl Discounts's product category is Discount Membership Platform. Its primary akta.pro industry code is CRAHACAI, Discount Warehouse Grocers (Limited-Assortment Warehouse Format). Its SIC code is 7997.