African Business

Name

African Business

Legal name

African Business

Website

https://african.business

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business News and Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• African business news
• Business magazine publishing
• African finance journalism
• Trade intelligence Africa
• Digital news subscriptions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Subscription-based revenue model offering Premium Access ($250/year or $25/month) and Standard Access ($150/year or $15/month) for full digital content access, exclusive reports, mobile app, and archive.
2. Print Magazine Sales: Sale of physical magazine editions including 10 print editions of African Business and 4 print editions of African Banker per year as part of Premium subscription.
3. Advertising: Display advertising and sponsored content placements across the digital platform, including partner content sections.
4. Events and Conferences: Hosting and sponsoring events including African Banker Awards, summits, and conferences generating revenue through attendance, sponsorships, and partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

African Business is a media publication that produces and distributes African business news, analysis, and long-form journalism through print magazines, digital editions, in-depth Dossier reports, and a weekly email newsletter. It serves readers seeking intelligence on African finance, politics, technology, resources, energy, and arts & culture sectors via subscription-based access and advertising-supported distribution.

Product overview

African Business is a media publishing company offering a platform of news, analysis, and insights focused on African business and economics. The core offering consists of the African Business magazine/publication and African Banker magazine, available in both digital and print formats. Additional products include in-depth Dossier reports, a Weekly Roundup Newsletter, Partner Hub featuring strategic partnerships, and event coverage. The company operates subscription tiers (Premium Access at $250/year and Standard Access at $150/year) providing varying levels of content access including exclusive reports, mobile app access, and print editions.

Differentiator

Problem solved

Functional benefit

Brands

• Dossiers: In-depth reports and analysis on specific African topics
• Partner Hub

Products and services

• African Business Magazine Flagship print and digital publication providing news, analysis, and insights from across Africa covering finance, business, politics, technology, resources, energy, and arts & culture sectors.
• African Banker Magazine Specialized publication focused on banking, finance, and economic development news across Africa, distributed 4 times per year in print.
• African Business Digital Editions Digital versions of African Business and African Banker magazines accessible online, including archive access to past editions, delivered via the website and iOS/Android mobile applications.
• Dossiers (In-Depth Reports) Comprehensive in-depth reports and special reports on specific African topics including Tech in Africa, Africa's Best Brands, Invest in Lagos, Nigeria, Mining in Africa, and African Women in Leadership, available via the Dossiers section of the website.
• Weekly Roundup Newsletter Weekly email newsletter delivering the most important African business news to subscribers, with links to premium and free content on the platform.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Brand AfricaflagshipStrategic or Co-development PartnerPartnership with Brand Africa to co-launch the inaugural Africa CMO 100 (ACMO100) recognition initiative honoring the 100 most impactful marketing, brand, and reputation leaders across Africa and the diaspora.
• MIPADcoreStrategic or Co-development PartnerCo-partner in the Africa CMO 100 initiative, contributing to the recognition of outstanding marketing and brand leaders across Africa.
• African Media AgencycoreStrategic or Co-development PartnerPartner in the Africa CMO 100 initiative, supporting the recognition of impactful marketing leaders across Africa and the diaspora.
• IC PublicationsflagshipOthersAfrican Business is published by IC Publications, a London-based media company with a portfolio of African-focused publications including African Business, African Banker, New African Magazine, and Magazine de l'Afrique.
• AfreximbankcoreGTM or Marketing PartnerPartner Hub sponsor providing content about African Export-Import Bank's activities including batteries, payments, health initiatives, and critical minerals strategy.
• African Development Bank (AfDB)coreGTM or Marketing PartnerPartner Hub sponsor featured with content about the bank's 10-Year Strategy 2024-2033 and Africa's economic development.
• ATIDIminorGTM or Marketing PartnerPartner Hub sponsor - ATIDI facilitates inward investment in Africa by providing insurance against trade and investment risks.
• AUDA NEPADminorGTM or Marketing PartnerPartner Hub sponsor - African Union Development Agency coordinating continental projects and supporting regional integration.
• EcobankcoreGTM or Marketing PartnerPartner Hub sponsor - pan-African banking group with presence in 35 sub-Saharan African countries, featuring content about their financial services.
• ECOWAS Bank for Investment and Development (EBID)minorGTM or Marketing PartnerPartner Hub sponsor - development finance institution of ECOWAS comprising 15 West African member states.
• MultichoicecoreGTM or Marketing PartnerPartner Hub sponsor - Africa's leading entertainment platform serving 23.5 million households in 50 markets across sub-Saharan Africa.
• OCP GroupminorGTM or Marketing PartnerPartner Hub sponsor - African agriculture-focused company partnered to share stories about strengthening Africa's agricultural ecosystem.
• Shelter Afrique Development BankminorGTM or Marketing PartnerPartner Hub sponsor - pan-African finance institution exclusively supporting housing and urban development in Africa.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Oxford Business Group: Research and publishing firm producing country-specific economic reports on African and emerging markets. Comparable in the high-value, subscription/paid-report segment serving executives, investors, and institutions seeking African market intelligence.
• African Banker: Sister publication under the same IC Publications group focused exclusively on African banking and finance. Directly comparable in audience and editorial niche; useful as the closest financial-services-specific peer.
• How we made it in Africa: Online business publication covering African entrepreneurs, companies, and economic trends with a free plus subscription model. Comparable in audience (investors and executives tracking African businesses) though smaller in scope.
• Jeune Afrique: Pan-African news magazine group covering politics, economics, and business across Africa in English and French. Directly comparable to African Business in target audience, coverage depth, and multi-title strategy under Groupe Jeune Afrique.
• African Leadership Magazine: Print and digital publication covering African business, leadership, and policy. Comparable as a UK-published, pan-African business magazine targeting executives, investors, and government stakeholders.
• Africa Intelligence: Subscription-based intelligence service providing in-depth reporting on African business, politics, and sector-specific developments. Highly comparable as a paid, niche African intelligence product with a similar target reader of executives and policymakers.
• The Africa Report: Pan-African business and policy publication delivering news, analysis, and country-focused reports. Closely comparable in editorial positioning (business/finance/policy) and subscriber-based digital model.

Broad incumbents

• CNBC Africa: Pan-African business television and digital outlet covering markets, companies, and economic policy. Comparable target audience and Africa business focus, but a broader multimedia incumbent with TV distribution.
• Bloomberg Africa coverage: Global financial news giant with dedicated Africa coverage teams and data products. Indirectly comparable as the dominant paid business news source for institutional readers also served by African Business.
• Reuters Africa: Global newswire with substantial Africa coverage and an institutional subscriber base. Comparable in editorial quality and target institutional audience but operates as a broader, generalist incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AfricanBizMag
• YouTubeyoutube.com/@AfricanBusiness
• Facebookfacebook.com/africanbusiness
• LinkedInlinkedin.com/company/african-business
• Instagraminstagram.com/africanbusiness

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about African Business