B101.5

What B101.5 does

B101.5 (legal entity: Centennial Broadcasting II, LLC) is a privately held, FCC-licensed commercial FM radio station operating as WBQB-FM at 101.5 MHz from studios at 1914 Mimosa Street in Fredericksburg, Virginia. The station programs a contemporary hit / adult contemporary format branded as "Today's Best Music" and serves the Fredericksburg, Spotsylvania, Stafford, and King George County markets. It also operates as part of a cluster with sister AM station WFVA 1230 (NewsTalk) under common ownership.

The core product is broadcast radio — on-air personalities including The Jeremy Grey Show, Bill Carroll, Chuck Archer, Ted Schubel, AJ, Kristin Nash, Adam West, and Brittany drive live programming — augmented by a non-broadcast digital surface: native iOS and Android apps, an Alexa smart speaker skill, Amperwave online streaming, a YouTube channel, and the station-produced Channel B Podcast Network. Supporting products include Buzzy's Bargains, an IncentiveRev-powered local deals marketplace, and a digital advertising solutions arm at b1015digitalsolutions.com. Technology infrastructure runs on InterTech Media's OneCMS content management system.

Commercial revenue comes principally from local and regional advertising, segmented across traditional on-air spot sales, digital display and social advertising, event sponsorship, and ticketed community events such as concerts, festivals, and charitable fundraisers. Go-to-market is a hybrid model combining an in-house direct sales team (sales line 540-374-4085) for SMB and mid-market advertisers with event-driven, consumer-facing engagement through live concerts (in partnership with Live Nation), festivals (FXBG Summer Wine Festival), and nonprofit initiatives (annual Care-A-Thon benefiting Children's National Hospital). The parent operator (Centennial Broadcasting II, LLC) provides shared corporate, HR, and engineering functions, with the Fredericksburg-based team consisting of 11–50 employees across market management, operations, news, production, promotions, sales, and engineering.

Name

B101.5

Legal name

Centennial Broadcasting II, LLC

Website

https://b1015.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

B101.5 (WBQB-FM 101.5) is a privately held commercial FM radio station in Fredericksburg, Virginia, owned by Centennial Broadcasting II, LLC, that broadcasts contemporary hit music and community programming to adult listeners and sells advertising, event sponsorship, and digital ad solutions to local and regional SMBs.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Local radio broadcasting
• Adult contemporary music
• Digital audio streaming
• Event sponsorship sales
• Digital advertising solutions

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Broadcast Advertising: Local and regional businesses purchase airtime and digital advertising slots. Direct sales team handles enterprise and SMB advertisers with various package options including on-air mentions, digital display ads, and sponsored content.
2. Event Sponsorship: Brand sponsorship of station events including concerts, festivals, and community programs. Includes naming rights and promotional integration opportunities.
3. Digital Advertising Solutions: Dedicated digital advertising services through b1015digitalsolutions.com for businesses seeking online and social media advertising solutions.
4. Request and Text Hotlines: Request and text messaging services powered by Fletcher Home Construction, generating promotional interaction and local business visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

B101.5 (WBQB-FM) is a commercial FM radio station broadcasting a contemporary hit/adult contemporary music format to the Fredericksburg, Virginia market, with live local personalities such as The Jeremy Grey Show. The station extends its audience reach through live online streaming (Amperwave), native iOS and Android mobile apps, an Amazon Alexa smart speaker skill, and the Channel B Podcast Network, while monetizing primarily through broadcast airtime sales and digital advertising sold via B101.5 Digital Advertising Solutions.

Product overview

B101.5 Today's Best Music is a traditional radio broadcasting station serving the Fredericksburg, Virginia area with contemporary hit music programming. The station operates primarily as a broadcast radio service featuring live on-air personalities such as The Jeremy Grey Show, and extends listener engagement through multiple digital channels including mobile applications for iOS and Android, an Alexa smart speaker skill for voice-activated listening, and the Channel B Podcast Network. Additional digital products include a local deals marketplace (Buzzy's Bargains), event ticketing integrations with LiveNation and Eventbrite, and digital advertising solutions for local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• B101.5 Radio Broadcasting (WBQB-FM 101.5) Live commercial FM radio station broadcasting a contemporary hit/adult contemporary music format to the Fredericksburg, Virginia market, with local on-air personalities including The Jeremy Grey Show. Available free over-the-air to listeners in Fredericksburg, Spotsylvania, Stafford, and King George County.
• B101.5 Mobile App Native mobile application for iOS and Android enabling listeners to stream B101.5 live, access station features, and engage with on-air content on smartphones and tablets.
• B101.5 Alexa Smart Speaker Skill Voice-activated Amazon Alexa skill that lets smart speaker users listen to B101.5 live through voice commands on Alexa-enabled devices.
• Channel B Podcast Network A network of original podcasts produced by the B101.5 team featuring local news, community features, and entertainment programming available on demand.
• B101.5 Digital Advertising Solutions Digital advertising services offered to local businesses including website advertising, social media promotion, and digital marketing solutions sold via the b1015digitalsolutions.com storefront.
• Buzzy's Bargains Local Deals Marketplace Local deals and discount marketplace featuring partner offers from area businesses in the Fredericksburg region, presented through B101.5's branding and powered by IncentiveRev's deals platform.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fletcher Home ConstructionminorGTM or Marketing PartnerFletcher Home Construction powers the B101.5 Request Hotlines and Text Hotlines. Corporate sponsorship provides visibility and brand association with the station's interactive listener services. Request Hotline: 1-800-685-1015 or 540-899-1015.
• Live NationcoreGTM or Marketing PartnerLive Nation serves as the ticketing partner for station-hosted concerts and events including Alex Warren, Pussycat Dolls, Train, Noah Kahan, and Hilary Duff. Provides event ticketing infrastructure and promotional integration for station concert programming.
• InterTech Media LLCcoreTechnology or IntegrationInterTech Media LLC provides the OneCMS content management system powering the B101.5 website and digital platform. Technology infrastructure provider enabling station's digital presence.
• Centennial Broadcasting II LLCcoreOthersParent company owning and operating WBQB-FM and WFVA-AM stations. Corporate ownership structure managing station operations, employment, and business direction.
• Fredericksburg SPCAminorGTM or Marketing PartnerStation promotes Fredericksburg SPCA Compassionate Care Camp programs and animal welfare events. ODHS and Fred SPCA programs featured in community calendar and event listings.
• Old Dominion Humane SocietyminorGTM or Marketing PartnerStation features ODHS rescue dog events including puppy yoga, Saturday strolls, and Sunday hikes. Community partnership promoting animal adoption and welfare programs.
• Children's National HospitalminorGTM or Marketing PartnerAnnual Care-A-Thon partnership for charitable fundraising. Station conducts on-air fundraising drives to support Children's National Hospital programs and patient care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• WFVA-AM 1230 (Centennial Broadcasting II, LLC): WFVA is the AM NewsTalk sister station owned and operated by the same parent (Centennial Broadcasting II, LLC) and managed by overlapping staff including News Director Ted Schubel — the closest co-located analogue to B101.5 in the Fredericksburg market.
• Live Nation (concert/media partner): Live Nation is B101.5's ticketing and concert promotion partner for marquee station events (Alex Warren, Pussycat Dolls, Train, Noah Kahan, Hilary Duff); relevant as the upstream live-event ecosystem that anchors B101.5's owned-event moat.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster and operates hundreds of local FM/AM stations with multi-platform distribution (broadcast, streaming, podcast, smart speakers) — the same converged model B101.5 pursues at small-market scale.
• Cumulus Media: Cumulus operates a national footprint of local AM/FM stations plus Westwood One syndication and digital audio ad sales — directly comparable to B101.5's mix of on-air personalities, syndicated content, and digital advertising.
• Cox Media Group: Cox Media Group operates radio stations and TV stations plus digital advertising via Cox First Media, mirroring B101.5's strategy of selling digital advertising solutions on top of broadcast inventory.
• Townsquare Media: Townsquare focuses on small and mid-sized U.S. markets with local radio plus digital and event assets, making it one of the closest strategic analogues to a sub-DMA-#100 operator like B101.5.
• Salem Communications: Salem owns and operates local AM/FM stations across U.S. markets including formats adjacent to AC/CHR; comparable as a small-cluster commercial broadcaster with overlapping advertiser relationships.
• Beasley Media Group: Beasley operates local radio clusters in mid-sized U.S. markets with a similar AC/CHR-leaning portfolio and digital ad sales, directly comparable to B101.5's Fredericksburg operation.
• Audacy (formerly Entercom): Audacy owns a large portfolio of local radio stations and the Audacy digital streaming app, competing directly with B101.5 for local ad budgets and on-demand listening share in markets adjacent to Fredericksburg.

Regional players

• Connoisseur Media: Connoisseur Media is a privately held operator of local FM/AM stations concentrated in small-to-mid-sized U.S. markets, making it a strong size and strategy analog to Centennial Broadcasting II, LLC's B101.5 operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC693de_H0avPlKBp9haWzOA
• Facebookfacebook.com/b1015fm
• LinkedInlinkedin.com/company/b1015wbqb/?viewAsMember=true
• Instagraminstagram.com/b1015fm
• Pinterestpinterest.com/b1015fm
• TikToktiktok.com/@b1015fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B101.5