Jnomics Media
Jnomics Media is a self-funded media consultancy founded in 2019 that helps publishers, media startups, and development organizations across 26 countries build sustainable business models, redesign operations, design reader revenue, and access financing and incubation support.
- Company typePrivate
- Founded2019
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jnomics Media does
Jnomics Media is a self-funded media consultancy founded in 2019 and incorporated in the United Kingdom, with operational offices in London and Kyiv. The firm provides professional advisory services to media organizations across 26 countries, spanning eight service lines: business model development, organizational redesign, audit and strategy, media incubation, financing advisory, market analysis, media education, and product solutions. Its primary customer segment is publishers and media companies seeking to build sustainable revenue models and reader-funded businesses, with secondary segments including media startups, international development organizations and funders, and independent media operating in restricted-freedom or conflict environments.
The firm's deliverable layer combines traditional consulting with two self-service interactive diagnostic tools — the Media Business Health Check, which scores media organizations on revenue diversification, profitability, and organizational age, and the Betterfly YT Health Score, which benchmarks YouTube channel performance across subscriber count, publishing frequency, click-through rate, average percentage viewed, and RPM. These tools function primarily as freemium lead-generation assets for paid engagements rather than standalone product lines. Distribution relies on a hybrid model: direct consulting engagements sourced through the website, referrals and co-funded projects with development funders such as MDIF, EED, DW Akademie, Internews, and Thomson Reuters Foundation, and content marketing via published case studies and research reports.
The business model is professional services, monetized through project-based consulting engagements, team trainings, and educational programs. Pricing is not publicly disclosed; the only marketed tier is a free 30-minute consultation tied to the diagnostic tools. Notable engagements include co-founding The Kyiv Independent (November 2021), designing and implementing Ukrayinska Pravda's three-tier reader revenue model — a first-of-its-kind bundled membership structure in European media — and coordinating a multi-million euro emergency support initiative for Ukrainian independent media following the February 2022 Russian invasion, raising over 4 million euros from more than 16,000 donors and securing pro bono technology support for 15 media organizations. The company operates a multi-entity ecosystem spanning The Fix Media, The Tellers Agency, and The Fix Foundation, with a core team led by Managing Partner Gaygysyz Geldiyev and Partner Jakub Parusinski and a roster of specialists across subscription models, product management, digital news products, and content syndication.
Jnomics Media firmographics
Firmographics- Name
- Jnomics Media
- Legal name
- Jnomics Media
- Website
- https://jnomics.media
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jnomics Media is a self-funded media consultancy founded in 2019 that helps publishers, media startups, and development organizations across 26 countries build sustainable business models, redesign operations, design reader revenue, and access financing and incubation support.
- Ownership category
- akta.pro rank
Jnomics Media industry classification
Industry- Product category
- Media Consulting Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)
- akta.pro secondary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
Keywords
Where Jnomics Media is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
Jnomics Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Consulting Services: Professional consulting engagements helping media organizations with business model development, organizational redesign, audit and strategy, media incubator programs, financing advisory, analysis, media education, and product solutions.
- Media Education and Training: Running team trainings and media management education programs covering editorial, managerial, and production topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Jnomics Media product offering
Product offeringCore offering
Jnomics Media is a media consulting firm that provides professional advisory services to media organizations, including business model development, organizational redesign, audit and strategy, media incubation, financing advisory, market analysis, media education, and product solutions. In addition to consulting engagements, the firm operates two self-service interactive diagnostic tools—Media Business Health Check and Betterfly YT Health Score—that allow media organizations to self-assess business health and YouTube channel performance.
Product overview
Jnomics Media is a media consultancy firm (not a software product company) that offers a portfolio of professional consulting services and self-service diagnostic tools. The core offering consists of eight consulting service lines: Building Business Models, Organization Redesign, Audit and Strategy, Media Incubator, Financing Consulting, Analysis, Media Education, and Product Solutions. These are delivered through direct advisory engagements with media organizations. Additionally, the firm offers two interactive self-service tools—Media Business Health Check and Betterfly YT Health Score—that allow media organizations to self-assess their business performance and YouTube channel health respectively. The consulting services form the primary business while the diagnostic tools serve as lead-generation resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Building Business Models Strategic consulting service helping media organizations develop sustainable business models, grow revenue streams, and scale operations through comprehensive strategy development and practical roadmaps. Target audience: media publishers and media companies seeking financial sustainability.
- Organization Redesign Transformational consulting service to restructure media organizations, establish clear hierarchies, create new departments, and implement practices that drive organizational success. Target audience: media companies needing organizational transformation.
- Audit and Strategy Comprehensive analysis services including audience research, financial benchmarking, competitive analysis, SWOT analysis, and strategic planning to help media organizations set and achieve ambitious goals. Target audience: media companies seeking fact-based strategic direction.
- Media Incubator Incubation program supporting new media ventures through team setup, operating model development, talent recruitment, and mentorship to grow the next generation of sustainable media organizations. Target audience: new media startups and media entrepreneurs.
- Financing Consulting Advisory services for media investors and funders to analyze revenue structures, develop financial frameworks, and make impactful investment decisions in the media sector. Target audience: international development organizations and media investors.
- Analysis Market research and data analysis services including custom reports, database creation, focus groups, panel research, and audience insights to support fact-based decision making. Target audience: media organizations and development organizations needing market intelligence.
- Media Education Training programs covering editorial innovations, visual storytelling, strategy workshops, monetization techniques, and business topics such as pricing, operations, and negotiations. Target audience: media teams and organizations seeking professional development.
- Product Solutions Product development consulting to identify audience segments, analyze product potential, and implement tailored solutions for media organizations launching new offerings. Target audience: media organizations developing new products and offerings.
- Media Business Health Check Self-service interactive diagnostic tool allowing media organizations to evaluate their business health across revenue diversification, profitability, and organizational age to identify weak spots and improvement areas. Target audience: media organizations seeking self-assessment of business performance.
- Betterfly YT Health Score YouTube channel health assessment tool that analyzes subscriber count, video performance, click-through rates, viewer engagement, and monetization metrics to provide channel optimization recommendations. Target audience: media organizations operating YouTube channels.
Quantifiable outcome
- 4+ million euros fundraised for Ukrainian media sector
- +6 more outcomes
Companies that use Jnomics Media
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Jnomics Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jnomics Media partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- DW AkademiecoreDeutsche Welle's international media cooperation division providing training and capacity building. Testimonials cite high efficiency and reliability in collaborative work on media projects.
- InternewsmajorInternational nonprofit supporting media development globally. Jnomics partners with Internews on media transformation initiatives.
- Thompson Reuters FoundationmajorCharitable arm of Reuters focusing on news, free press, and inclusiveness. Collaboration on media support initiatives.
- BBCminorBritish Broadcasting Corporation, a major international media organization.
- Fojo Media InstituteminorSwedish media development institute supporting media capacity building globally.
- IPI (International Press Institute)minorGlobal network of editors, journalists, and media executives defending press freedom.
- iwpr (Initiative for Peacebuilding)minorInternational programme working to prevent conflict and build sustainable peace through media.
- The Fix MediacoreMedia publication and knowledge hub for media professionals. Runs The Fix Media trade magazine for European media leaders and The Fix Research & Advisory. Part of Jnomics ecosystem.
- The Kyiv IndependentcoreUkraine's fastest-growing English-language media outlet, co-founded by Jnomics in November 2021. Represents a flagship co-founding relationship.
- The Tellers AgencymajorMedia advertising agency in Ukraine partnering with 20+ leading Ukrainian media to create meaningful advertising for socially important activities.
- Kyiv Independent (KI)coreUkraine's fastest-growing English-language media outlet created by journalists from the Kyiv Post. Supported by Jnomics since founding.
- SuspilneminorUkraine's public broadcaster, national television company.
- Group 8532minorMedia organization or support entity in the network.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Jnomics Media competitors and assessment
Company assessmentOthers
- Free Press Unlimited: Free Press Unlimited is a Dutch media development organization supporting independent journalism globally — adjacent to Jnomics' mission of supporting media in countries with limited press freedom.
- The Fix Media: The Fix Media is part of the Jnomics ecosystem, publishing a trade magazine for European media leaders — thematically aligned with Jnomics' market intelligence offering rather than a commercial competitor.
- Reuters Institute for the Study of Journalism: The Reuters Institute researches and disseminates best practices on news media sustainability and reader revenue — thematically aligned with Jnomics' consulting on media business models, though not a commercial competitor.
- INMA (International News Media Association): INMA is a global member organization that benchmarks and advises news publishers on revenue, audience, and product strategy; comparable in mission but not a commercial competitor to Jnomics' consulting engagements.
Direct peers
- Mather Economics: Mather Economics provides economic consulting, audience analytics, and subscription strategy to news publishers, mirroring Jnomics' focus on media economics and reader revenue model design.
- FT Strategies: FT Strategies is the commercial consulting arm of the Financial Times, advising news publishers globally on reader revenue, subscriptions, and business model transformation — directly comparable to Jnomics' core service lines.
Emerging players
- Piano: Piano is a media technology platform that offers audience engagement, subscription, and content workflow tools to publishers — an emerging player that overlaps with parts of Jnomics' content operations advisory.
Broad incumbents
- Boston Consulting Group (Media Practice): BCG's Media and Entertainment practice advises global media companies on digital transformation and growth, competing for the same strategic mandates as Jnomics at the high end of the market.
- Simon-Kucher & Partners: Simon-Kucher is a global consulting firm specializing in pricing, subscription, and monetization strategy — directly relevant to the reader revenue and pricing advisory work that anchors Jnomics' engagements.
- McKinsey & Company (Media Practice): McKinsey's Media & Entertainment practice serves global publishers and broadcasters on transformation, M&A, and growth strategy — overlapping with Jnomics' advisory scope but at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jnomics Media social profiles
Digital presenceJnomics Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jnomics Media leadership team
Management profileNumber of profiles
Profiles9 records
Jnomics Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jnomics Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jnomics Media
What does Jnomics Media do?
Jnomics Media is a media consulting firm that provides professional advisory services to media organizations, including business model development, organizational redesign, audit and strategy, media incubation, financing advisory, market analysis, media education, and product solutions. In addition to consulting engagements, the firm operates two self-service interactive diagnostic tools—Media Business Health Check and Betterfly YT Health Score—that allow media organizations to self-assess business health and YouTube channel performance.
Is Jnomics Media a public or private company?
Jnomics Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jnomics Media founded?
Jnomics Media was founded in 2019. It employs 11 to 50 people.
Where is Jnomics Media based?
Jnomics Media is headquartered in Kyiv, Ukraine, in the Europe region.
How does Jnomics Media make money?
Two revenue lines are on record. Media Consulting Services are the primary driver. The others are media Education and Training.
Who are Jnomics Media's main competitors?
Others on record are Free Press Unlimited, The Fix Media, Reuters Institute for the Study of Journalism and INMA (International News Media Association). Direct peers are Mather Economics and FT Strategies. Piano is listed as an emerging player. Broad incumbents are Boston Consulting Group (Media Practice), Simon-Kucher & Partners and McKinsey & Company (Media Practice).
Does Jnomics Media have an API?
No public API is recorded for Jnomics Media.
What industry is Jnomics Media in?
Jnomics Media's product category is Media Consulting Services. Its primary akta.pro industry code is MPAHAJAA, OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows), with a secondary code of MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation). Its NAICS code is 5418 and its SIC code is 7819.