The Fix Media
The Fix Media is a London-based B2B trade publication and advisory firm founded in 2019 that covers European media management for senior executives and managers at 500+ media organizations, generating revenue from advertising, membership, newsletter courses, and research and consulting services.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Fix Media does
The Fix Media is a London-based B2B trade publication founded in 2019 by Jakub Parusinski and Zakhar Protsiuk that targets senior media executives and managers across Europe. The company operates three interlocking units: The Fix Media (the editorial trade magazine covering European media business models, audience engagement, media financing, and organizational practices), The Fix Research and Advisory (a consulting and research arm offering strategy, benchmarking, people development, and product development services to media organizations and media-development funders), and The Fix Foundation (a non-commercial entity providing technical assistance and grants to independent media, including Ukrainian outlets). The core technology is a web-based publishing platform with a newsletter distribution system, supplemented by a podcast (FixEd), social media distribution across Twitter, LinkedIn, Telegram, Facebook, and YouTube, and structured newsletter courses. There is no evidence of proprietary AI/ML systems; the production model is human-edited trade journalism and consulting.
The business model combines four revenue streams: advertising (native, banner, editorial newsletter, and social placements sold directly to media companies and brands targeting European media decision-makers), membership/subscription (annual membership providing access to member-only stories), newsletter courses (paid educational products), and research and advisory fees (project-based consulting for media organizations and development funders such as JX Fund, V-Ventures, and ECPMF). Pricing for advertising is disclosed via a media kit; membership and course pricing are not publicly disclosed. Distribution is global in reach but Europe-focused in subject matter, with the audience claimed at senior executives from 500+ media organizations including Financial Times, The Guardian, The New York Times, The Economist, Der Spiegel, Forbes, Le Monde, CNN, Deutsche Welle, and AFP. The company is privately held, founder-led, has no disclosed external funding, and operates with a small team of approximately 15 members.
The Fix Media firmographics
Firmographics- Name
- The Fix Media
- Legal name
- The Fix Media
- Website
- https://thefix.media
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Fix Media is a London-based B2B trade publication and advisory firm founded in 2019 that covers European media management for senior executives and managers at 500+ media organizations, generating revenue from advertising, membership, newsletter courses, and research and consulting services.
- Ownership category
- akta.pro rank
The Fix Media industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Newspaper Publishers (513110), Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industries
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Media Barter & Trade Media Buying (BPAFABAL)
Keywords
Where The Fix Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Fix Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: Native advertising, banner advertising, editorial newsletter, and social media advertising products sold to media companies and brands targeting European media decision-makers.
- Membership/Subscription: Member-only stories and premium content access through membership program.
- Newsletter Courses: Educational newsletter courses sold as products, as well as editorial newsletter placements.
- Research and Advisory Services: Strategy consulting, people development, marketing optimization, benchmarking, and product development services for media organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership plans with member-only content access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Fix Media product offering
Product offeringCore offering
The Fix Media is a trade magazine and knowledge hub for European media professionals that publishes reporting, analysis, and interviews on media business models, audience engagement, and organizational practices through its website, flagship weekly newsletter, podcast, and educational courses. It also operates The Fix Research and Advisory, a consulting arm providing strategy, benchmarking, and product development services to media organizations and media development funders.
Product overview
The Fix Media is a trade magazine and knowledge hub for European media professionals that operates as a unified platform combining The Fix Media (core editorial publication) with The Fix Research and Advisory (consulting arm). The portfolio includes a flagship weekly newsletter and membership program, educational newsletter courses, the FixEd podcast series, and advertising products (native advertising, banner advertising, editorial newsletter advertising). Distribution spans the website, social media channels (Twitter, LinkedIn, Telegram, Facebook), podcast platforms, and direct email.
Differentiator
Problem solved
Functional benefit
Brands
- The Fix Research and Advisory: A research and consulting arm focusing on research and data analysis on the media market, strategy and people development, marketing optimisation, benchmarking and product development.
- The Fix Foundation
- Newsletter Courses
- The Fix Newsletter
- FixEd Podcast
Products and services
- The Fix Media Trade magazine and knowledge hub for European media professionals covering the European media, tech and business landscape through reporting on the website, flagship weekly newsletter, social media, podcast, and other channels.
- The Fix Research and Advisory Research and consulting arm of The Fix providing strategy and people development, marketing optimization, benchmarking, and product development services to media organizations, publishers, and media development funders.
- The Fix Newsletter Flagship weekly newsletter providing analysis and news on the European media market, delivered to subscribers' inboxes.
- Newsletter Courses Educational courses designed to teach newsletter creation and optimization strategies for media professionals, delivered as newsletter-format courses.
- FixEd Podcast Podcast series providing insights on media management, journalism practices, and industry discussions, distributed via podcast platforms.
- Membership Membership program providing access to member-only stories and additional premium content for annual subscribers.
- Native Advertising Sponsored content advertising that blends with The Fix's editorial content, targeting senior European media decision-makers.
- Banner Advertising Traditional display advertising placed on The Fix website, reaching media executives and senior managers.
- Editorial Newsletter Advertising Advertising opportunities integrated within The Fix's editorial newsletter content distributed to subscribers.
Companies that use The Fix Media
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
The Fix Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Fix Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ECPMF (European Centre for Press and Media Freedom)coreThe Fix Foundation partnered with ECPMF on the 'Voices of Ukraine' technical assistance program for Ukrainian media, providing support and grants to media organizations.
- JX FundcorePartnership for studying the Russian and Belarusian exiled media markets. The Fix Research and Advisory collaborates with JX Fund on market research and analysis of exiled media organizations.
- V-VenturescoreAssessment and audit projects for V-Ventures and a range of international publishers and media development organisations. The Fix Research and Advisory provides consulting services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Fix Media competitors and assessment
Company assessmentDirect peers
- Press Gazette: UK-based trade publication covering the journalism and news publishing industry, including business models, regulation, and editorial practices. Direct competitor to The Fix in the European media trade publishing space with overlapping audience of news executives.
- What's New in Publishing: Trade publication and newsletter focused on the publishing industry, covering digital media business models, content strategy, and audience development. Closely comparable to The Fix in format, audience, and editorial focus.
- Editor & Publisher: Long-standing trade publication covering the newspaper and news publishing industry. Comparable as a B2B media trade outlet serving news executives, though with a more print-publishing heritage than The Fix's digital-first approach.
- The Drum: Global trade publication covering the marketing, media, and advertising industries. Comparable in serving media and advertising decision-makers with news, analysis, and events; broader scope than The Fix but with overlapping European audience.
- Digiday: Trade publication covering the digital media and marketing industry, targeting media executives and digital publishers. Highly comparable to The Fix in serving media professionals with news, analysis, and events, though Digiday is larger and US-anchored versus The Fix's European focus.
- Nieman Lab: Harvard-affiliated publication covering journalism innovation and the future of news media. Comparable in serving media professionals with analysis of business model transformation, audience engagement, and industry trends.
- Mediatel: UK-based trade publication covering the media, advertising, and broadcasting industries. Comparable in serving European media executives with industry news, data, and analysis, and in covering media business model transformation.
- Poynter: Nonprofit journalism institute and media outlet providing analysis of journalism trends, ethics, and business models. Comparable in audience (journalism and media professionals) and editorial focus on the journalism industry, though US-anchored.
Regional players
- FIPP: International Federation of Periodical Publishers representing magazine and digital publishers globally. Comparable in serving the media publishing industry with intelligence and networking, though operating as a membership association rather than editorial publication.
Broad incumbents
- WAN-IFRA: World Association of News Publishers, the global trade association for the news publishing industry. Comparable as a media-industry information provider but operates as an industry association rather than a trade publication, with broader scope and membership-based model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Fix Media social profiles
Digital presenceThe Fix Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fix Media leadership team
Management profileNumber of profiles
Profiles12 records
The Fix Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fix Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fix Media
What does The Fix Media do?
The Fix Media is a trade magazine and knowledge hub for European media professionals that publishes reporting, analysis, and interviews on media business models, audience engagement, and organizational practices through its website, flagship weekly newsletter, podcast, and educational courses. It also operates The Fix Research and Advisory, a consulting arm providing strategy, benchmarking, and product development services to media organizations and media development funders.
Is The Fix Media a public or private company?
The Fix Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Fix Media founded?
The Fix Media was founded in 2019. It employs 1 to 10 people.
Where is The Fix Media based?
The Fix Media is headquartered in London, United Kingdom, in the Europe region.
How does The Fix Media make money?
Four revenue lines are on record. Advertising is the primary driver. The others are membership/Subscription, newsletter Courses and research and Advisory Services.
Who are The Fix Media's main competitors?
Direct peers on record are Press Gazette, What's New in Publishing, Editor & Publisher, The Drum, Digiday, Nieman Lab, Mediatel and Poynter. FIPP is listed as a regional player. WAN-IFRA is listed as a broad incumbent.
Does The Fix Media have an API?
No public API is recorded for The Fix Media.
What industry is The Fix Media in?
The Fix Media's product category is Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 513110 and its SIC code is 2721.