OpenTrack

What OpenTrack does

OpenTrack is a UK-based, privately held cloud platform founded in 2018 that provides an integrated competition management suite for athletics organizers. The company's six modules — Results Capture, Entry System, Federation Management, Competition Management, Virtual Racing, and an Open Reference Database — collectively cover the full athletics event lifecycle from athlete registration through live results and post-event analytics. OpenTrack serves two distinct customer segments: a long tail of individual athletics clubs and event organizers (typically SMBs, self-serve) and national athletics federations across Europe (enterprise deployments via direct sales). Headquartered in Wimbledon, London, with a team of approximately 9 people, the company operates under an open-data philosophy and co-developed an open data interchange standard with European Athletics and the W3C.

Name

OpenTrack

Legal name

OpenTrack

Website

https://opentrack.run

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

OpenTrack is a UK-based cloud platform providing integrated competition management software for athletics organizers, serving national federations, clubs, and event organizers across Europe with six modules covering the full event lifecycle.

Ownership category

akta.pro rank

Product category

Athletics Competition Management Software

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Athletics competition management
• Race entry system software
• Federation administration platform
• Live results publishing
• Virtual race hosting software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Entry System Transaction Fees: Charges 50p + 5% per card transaction for clubs using the entry system to collect entry fees. On a £10.00 transaction, club receives £9.00 and OpenTrack makes approximately 50p after costs and taxes. Payment processing handled via Stripe.
2. Competition Management System: Charges £1.20 per competitor (including VAT) in the UK, or €1.00 per competitor outside the UK. The higher of the two pricing models applies if the 50p+5% would yield more. Can be collected from entry fees or invoiced retrospectively.
3. Premium Support: Optional premium support service at £200+VAT for users wanting hands-on setup assistance, pricing configuration, entry monitoring, and closing support.
4. Custom Services: Additional revenue from custom event websites, custom programming features, enhanced support, and high-level meetings (World Athletics Indoor/Continental Tour level events with custom pricing).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

OpenTrack sells a cloud-based competition management suite for athletics organizers, consisting of six integrated modules: Results Capture (live online results publishing), Entry System (online race entries with license checking, payment processing, and bib allocation), Federation Management System (administration of athletes, coaches, clubs, licenses, and competitions for national federations), Competition Management System (end-to-end event management from entries to results), Virtual Racing (remote race hosting with Strava/Garmin integration), and the Open Reference Database (crowdsourced identifiers for clubs, venues, competitions, and people). The platform charges per-competitor and per-transaction fees for clubs, while national federation contracts deliver the system at no cost to end users in those countries.

Product overview

OpenTrack is a cloud-based competition management platform for athletics organisers consisting of six integrated modules. The core platform combines a Competition Management System (CMS) with Results Capture, Entry System, Federation Management, Virtual Racing, and an Open Reference Database. Results Capture handles live results display and data input from timing systems; the Entry System manages athlete registration and payments; Federation Management serves national athletics bodies; Virtual Racing enables remote competitions; and the Open Reference Database provides standardised identifiers across the sport. These modules work together to cover the full competition lifecycle from entries through to final results publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Results Capture Live results capture and publishing system for athletics competitions that displays validated results online in real time across all devices and formats. Supports manual data entry screens and automatic JSON feed input, integrates with chip-timing and photo-finish systems, and uses the open standard co-developed with European Athletics and the W3C for athletics data interchange.
• Entry System Online race entry system for taking athletics competition entries, with national license checking, intelligent event assignment, electronic payment processing via Stripe, automatic bib number allocation, and printable reports for officials and athletes. Has processed 45,000+ entries across nearly 200 events over more than three years.
• Federation Management System Comprehensive federation administration platform for national athletics bodies to manage athletes, coaches, clubs, licenses, and competitions. Includes athlete rankings via Tilastopaja, multi-language support, and centralised national championship management. Part-funded by European Athletics; used by federations in Estonia, Malta, Cyprus, Wales, Scotland, Norway, Belarus, Serbia, Bulgaria, Bosnia & Herzegovina, Gibraltar, Moldova, and Northern Ireland.
• Competition Management System (CMS) End-to-end competition management solution combining Results Capture, Entry System, and additional features for managing athletics events from open meetings to international championships (used at World Athletics Continental Tour level). Covers entries, event customization, numbering/seeding, live results, team scoring, and integrated finish-line technology.
• Virtual Racing Virtual race hosting platform for clubs and federations to run distance-based races where participants submit results from fitness tracking apps (Garmin/Strava). Supports team scoring, live rankings, route quality checking, and charitable fundraising through integrated Stripe payment processing.
• Open Reference Database Crowdsourced reference database providing unique identifiers (IDs) for clubs, venues, competitions, and people in athletics. Already contains 6,000+ clubs, 5,000+ tracks, 2,400+ competitions, and 34,000+ people, with open data access so the wider athletics community can share the IDs.
• Premium Support Optional premium support service for OpenTrack customers wanting hands-on setup assistance, pricing configuration, entries monitoring, and closing support for their events. Priced at £200+VAT.
• Custom Services for High-Level Events Bespoke services for World Athletics Indoor / Continental Tour level events and federation implementations, including custom event websites, custom programming features, enhanced support, and high-level meeting management with custom pricing via quotation.

Quantifiable outcome

• Admin time reduced from 2 hours to 5 minutes per fixture
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• European AthleticscoreStrategic or Co-development PartnerEuropean Athletics collaborated with OpenTrack to develop the Federation Management System and open standard for athletics data interchange. European Athletics centrally collects results from hundreds of competitions across Europe. They part-funded the Federation Management System and provide financial support to developing nations to digitize using OpenTrack and similar systems.
• World Wide Web Consortium (W3C)coreStrategic or Co-development PartnerOpenTrack worked with W3C alongside European Athletics to develop the open standard for the interchange of data in athletics - a common language allowing the athletics world to communicate simply and meeting organisers to display their results to the world.
• TilastopajacoreTechnology or IntegrationEuropean Athletics statistics provider maintaining European rankings. Partnership provides complete national rankings and athlete biographies covering all age groups and all registered athletes. OpenTrack exchanges competition results with Tilastopaja and assists in accurately identifying athletes.
• StripecoreTechnology or IntegrationPayment processing platform enabling OpenTrack to take paid entries in any country where Stripe is available. Stripe charges typically 1.4% + 20p per payment. For charity fundraising with national contracts, no deductions apart from credit card fees.
• ReportLabsupportingTechnology or IntegrationPartner company powering OpenTrack's PDF report generation. ReportLab was founded by OpenTrack's Managing Director Andy Robinson, who wrote the original Reportlab library in 1998. Llewellyn Brunsdon-Haland completed internship at ReportLab during computer science degree.
• Power of 10supportingTechnology or IntegrationUK athletics statistics database. OpenTrack provides data exchange with Power of 10 and offers xls download ready for upload to Power of 10 for UK users.
• Dynamic New Athletics (DNA)supportingStrategic or Co-development PartnerNew innovative format of athletics designed around a team aspect making the sport engaging and easy to follow for spectators. OpenTrack has been pivotal in forward steps of this new competition and proudly looks after the Competition Management for DNA events.
• OpenStreetMapsupportingTechnology or IntegrationOpenStreetMap data (licensed under ODBL) provides venue location information for athletics tracks. OpenTrack aims to collect venue data compatible with OSM tagging for potential contribution back.
• England AthleticssupportingStrategic or Co-development PartnerGoverning body for athletics in England. OpenTrack aligns with England Athletics guidelines for GDPR and data protection. England Athletics released athletics clubs data set in England and Wales at OpenTrack's request.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Tilastopaja: European Athletics statistics provider maintaining European rankings and athlete biographies. Partnered with OpenTrack for national rankings data exchange, the two systems complement each other rather than compete directly, with OpenTrack providing competition management and Tilastopaja providing statistical aggregation.
• TimeTronics: Manufacturer of sports timing systems including chip timing and photo-finish equipment used widely in athletics. While not a direct competitor to OpenTrack's platform business, the two companies are deeply integrated, with OpenTrack synchronising results from TimeTronics timing systems into its cloud platform.

Direct peers

• DirectAthletics: Athletics-specific meet registration platform widely used in the US college and high school market. Comparable to OpenTrack's Entry System for athletic clubs and federations, particularly focused on cross-country and track meet registration.
• Athlinks: Race results database and event management platform for endurance events including running and athletics. Comparable to OpenTrack's Results Capture and Open Reference Database components, focused on historical results and athlete profile aggregation.
• Hy-Tek Meet Manager: Established US swimming and athletics meet management software with deep penetration in school and college athletics. Directly comparable to OpenTrack's Competition Management product, though more desktop-installed historically and focused on swim/track meet results.
• TrackieReg: Canadian athletics and running event registration platform with meet management features. Directly comparable to OpenTrack for athletics-specific entry and competition management, particularly for clubs and small federations.
• RunSignup: Leading US-based race registration and event management platform serving endurance events including running, cycling, and triathlon. Directly comparable to OpenTrack's Entry System and Competition Management products, with similar per-transaction and per-participant pricing, though broader across endurance sports versus OpenTrack's athletics-only focus.
• Race Roster: Race registration and event management platform widely used across North America for running events, with integrations to timing systems. Comparable to OpenTrack on race entries, results publishing, and timing system integrations, though primarily North American rather than European in focus.
• Sport:80: Sports federation management platform providing membership, licensing, and event management tools to national governing bodies. Closely comparable to OpenTrack's Federation Management System, with similar athlete licensing, club membership, and competition management functionality.

Regional players

• EntryCentral: UK-based race entry platform for running events including athletics. Comparable to OpenTrack on race entries and event management for UK-based events, operating in overlapping geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenTrack