Swerob
Swerob Service AB is a Swedish specialty provider of ABB industrial robot spare parts, repair services, programming, and 24/7 emergency support, operating under the Global Robot Parts brand across three regional offices in Sweden.
- Company typePrivate
- Founded1987
- HeadquartersSkogstorp, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Swerob does
Swerob Service AB is a Swedish privately held industrial robotics aftermarket services company operating under the Global Robot Parts brand. The company specializes exclusively in ABB industrial robots, supplying spare parts, electronics and motor repair, mechanical workshop services, cable manufacturing, robot programming, robot cell optimization, operator training, pre-studies, service agreements, and 24/7 emergency support to manufacturing operators primarily in Sweden. It maintains an inventory of more than 10,000 ABB-specific spare parts and serves customers through three regional offices in Mälardalen (Skogstorp), Småland (Tenhult), and Skåne (Osby), with a combined team of roughly 22-26 staff across direct field service, electronics/motor repair, cable manufacturing, programming, and customer service roles.
The company earns revenue through a mix of transactional spare parts sales (one-time parts orders against the 10,000+ SKU catalog), recurring service and maintenance contracts, project-based repair and emergency service work, programming and optimization engagements, training fees, and transaction-based margins on the purchase and resale of used or defective ABB robots. Its go-to-market is sales-led and direct, relying on regional field service teams for customer acquisition and delivery, supplemented by a multilingual website (available in Swedish, English, Spanish, French, German, Italian, Polish, Czech, and Portuguese) that supports inbound parts inquiries. Pricing is quote-based and not publicly disclosed. Swerob holds ISO 9001 and ISO 14001 certifications and claims more than 30 years of cumulative team experience in industrial robotics.
The customer base consists of industrial manufacturers operating ABB robots that require aftermarket support to minimize downtime, source legacy parts, obtain certified repairs, and access programming expertise. Swerob's positioning is narrow and deep rather than broad: it is a single-OEM aftermarket specialist rather than a general industrial robotics integrator, with secondary programming support extended to KUKA and Motoman robots. The firm is privately held with no disclosed institutional investors, no M&A activity, no funding rounds, and no public listing identified.
Swerob firmographics
Firmographics- Name
- Swerob
- Legal name
- Swerob Service AB
- Website
- https://swerob.se
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swerob Service AB is a Swedish specialty provider of ABB industrial robot spare parts, repair services, programming, and 24/7 emergency support, operating under the Global Robot Parts brand across three regional offices in Sweden.
- Ownership category
- akta.pro rank
Swerob industry classification
Industry- Product category
- Industrial Robot Services
- NAICS
- Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)
- akta.pro primary industry
- Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)
Keywords
Where Swerob is headquartered
LocationHeadquarters
- HQ city
- Skogstorp
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Swerob business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D
Revenue model
- Spare Parts Sales: Sale of industrial robot spare parts with over 10,000 parts in inventory for ABB robots
- Robot Service and Repair: Comprehensive repair services for robots including electronics repair, motor repairs, and mechanical workshop services
- Service Contracts and Maintenance: Preventive maintenance services and service agreements for industrial robots
- Emergency Repair Service: 24/7 emergency repair service for industrial robots with round-the-clock availability
- Robot Programming: Robot programming services for ABB robots
- Robot Cell Optimization: Optimization services for robot cells
- Training Services: Training services for robot operators and technicians
- Used Robot Purchasing and Resale: Purchase and resale of used, defective, or replaced ABB industrial robots
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Swerob product offering
Product offeringCore offering
Swerob sells and services ABB industrial robots, supplying over 10,000 spare parts and offering repair, preventive maintenance, programming, optimization, and training services. The company operates across three Swedish regions (Mälardalen, Småland, Skåne) with in-house capabilities for electronics, mechanics, motor, and cable repairs, plus 24/7 emergency support.
Product overview
Swerob is a specialist provider of ABB industrial robot spare parts, services, and solutions operating under the Global Robot Parts brand. The company offers over 10,000 robot spare parts, new and used ABB robots, and the DDR product line. Service portfolio includes 24/7 emergency service, preventive maintenance, service agreements, robot programming (ABB, KUKA, Motoman), robot cell optimization, education/training, pre-studies, electronics repair, mechanical workshop, cable manufacturing, and motor repairs. The company maintains three regional locations in Sweden (Mälardalen, Småland, Skåne) with over 30 years of combined experience in industrial robotics.
Differentiator
Problem solved
Functional benefit
Products and services
- Robotreservdelar (Robot Spare Parts) Over 10,000 spare parts for industrial robots, including manipulator parts, cables, electronic components, motors, and control cabinets, sold to ABB robot operators.
- DDR (Direct Drive Robot) Direct Drive Robot product line for industrial automation applications.
- Begagnade robotar (Used Robots) Pre-owned industrial robots available for purchase, including ABB robots in various conditions.
- Akutservice (Emergency Service) 24/7 emergency service available year-round for urgent ABB robot repairs and support.
- Förebyggande underhållsservice (Preventive Maintenance Service) Scheduled maintenance services to prevent ABB robot failures and extend equipment lifespan.
- Serviceavtal (Service Agreements) Customized service contracts for ongoing ABB robot maintenance and support.
- Förstudier (Pre-studies) Consulting and feasibility studies for ABB robot implementation and optimization projects.
- Utbildning (Education/Training) Training programs for robot programming and operation, including ABB robot certification.
- Optimering av robotceller (Robot Cell Optimization) Analysis and optimization services for ABB robot work cell performance and efficiency.
- Robotprogrammering (Robot Programming) Programming services for ABB robots and other industrial robot brands including KUKA and Motoman.
- Elektronikreparation (Electronics Repair) Repair services for ABB robot electronic components and circuit boards.
- Mekanisk verkstad (Mechanical Workshop) Mechanical repair and fabrication services for ABB robot components.
- Kablagetillverkning (Cable Manufacturing) Custom cable manufacturing and wiring services for industrial robots.
- Motorreparationer (Motor Repairs) Repair and refurbishment services for ABB robot motors and actuators.
Companies that use Swerob
Customer profileSegments1 record
Ideal customer profiles1 record
Swerob technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swerob partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Swerob competitors and assessment
Company assessmentBroad incumbents
- ABB Robotics: ABB is the OEM whose robots Swerob services and supplies parts for. ABB runs its own global service network in Sweden, making it both Swerob's enablement ecosystem and its largest competitive threat in the aftermarket.
- Yaskawa Nordic: Yaskawa is a major robot OEM (Motoman) with its own Nordic service operations. Swerob programs Motoman robots, positioning Yaskawa as both a partner and a competitor in the Nordic aftermarket.
- FANUC Europe: FANUC is one of the largest industrial robot OEMs with extensive European service coverage. Its OEM service network competes for the same manufacturer-customer wallet that Swerob serves in Sweden.
- KUKA Robotics: KUKA is a major industrial robot OEM with its own service network. Swerob already programs KUKA robots, and KUKA's own aftermarket service represents both a partnership opportunity and a competitive constraint in Sweden.
Direct peers
- RobotWorx: RobotWorx is a US-based integrator and dealer of used industrial robots (including ABB) with a parts and service offering. Comparable to Swerob in the used-robot resale and integration niche, though geographically separated.
- Eurobots: Eurobots is a Spain-based dealer of used industrial robots, including ABB, KUKA and others. It shares Swerob's model of buying and reselling used robots and supporting customers with parts and services across Europe.
- Robot Spares Limited: Robot Spares is a UK-based specialist in ABB and other industrial robot spare parts, with a comparable inventory-based parts distribution model and similar narrow specialization in robot aftermarket components.
- Roboshop / ROBOWORK: Roboshop is a European reseller of new and used industrial robots and spare parts, including ABB. It competes with Swerob in the European robot parts and used-robot resale market.
Regional players
- SVIA (Svenska Industriautomation AB): SVIA is a Swedish industrial automation solutions provider offering robot cell integration and related services. It is a regional comparable in the same Swedish industrial automation services category where Swerob operates.
Others
- Robot System Products AB: Robot System Products is a Swedish supplier of robot peripheral equipment (tool changers, grippers, dress packs). It is an adjacent ecosystem participant serving the same ABB robot customer base in Sweden, often via partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Swerob social profiles
Digital presenceSwerob compliance and trust
Trust signalCompliance2 records
Swerob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swerob leadership team
Management profileNumber of profiles
Profiles4 records
Swerob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swerob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swerob
What does Swerob do?
Swerob sells and services ABB industrial robots, supplying over 10,000 spare parts and offering repair, preventive maintenance, programming, optimization, and training services. The company operates across three Swedish regions (Mälardalen, Småland, Skåne) with in-house capabilities for electronics, mechanics, motor, and cable repairs, plus 24/7 emergency support.
Is Swerob a public or private company?
Swerob is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swerob founded?
Swerob was founded in 1987. It employs 11 to 50 people.
Where is Swerob based?
Swerob is headquartered in Skogstorp, Sweden, in the Europe region.
How does Swerob make money?
Eight revenue lines are on record. Spare Parts Sales are the primary driver. The others are robot Service and Repair, service Contracts and Maintenance, emergency Repair Service, robot Programming, robot Cell Optimization, training Services and used Robot Purchasing and Resale.
Who are Swerob's main competitors?
Broad incumbents on record are ABB Robotics, Yaskawa Nordic, FANUC Europe and KUKA Robotics. Direct peers are RobotWorx, Eurobots, Robot Spares Limited and Roboshop / ROBOWORK. SVIA (Svenska Industriautomation AB) is listed as a regional player. Robot System Products AB is listed as an others.
Does Swerob have an API?
No public API is recorded for Swerob.
What industry is Swerob in?
Swerob's product category is Industrial Robot Services. Its primary akta.pro industry code is TLABAHAF, Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial). Its NAICS code is 8113.