Hay-Studio

What Hay-Studio does

Hay-Studio, operating commercially as hay.agency, is a Moscow-based digital marketing and web development agency founded in 2011. The firm delivers services across three integrated pillars: Websites (Tilda-based landing pages, e-commerce stores, and corporate websites), Marketing (SEO promotion, contextual advertising, and geoperformance / local map visibility), and CRM (setup and integration of AmoCRM, RetailCRM, and Bitrix24). Delivery is performed by a 24-person in-house team of UX, design, development, marketing, and CRM specialists who operate as a quasi-in-house partner to a deliberately limited client roster.

The business model is professional-services based, combining one-time project fees for website and CRM implementations with recurring retainers for SEO, contextual advertising, and ongoing support. All engagements are quote-based with no public pricing, and contracts are structured as multi-year arrangements. The go-to-market motion is sales-led and direct: prospects submit inquiries via the hay.agency website form or Telegram, and a personal manager responds within two hours. Demand generation relies on organic SEO, an owned Telegram channel (HAY.agency / @hayagency_bot), and referrals rather than paid acquisition.

The company serves Russian SMB and mid-market clients across e-commerce, retail, healthcare, and services — visible customers include Satoshifriends.com, Quantum-clinic.ru, Godsforge.ru, Styllight.ru, Greymy.ru, and Gbcvet.ru. Hay-Studio has accumulated multiple top-10 placements in the Runet Rating, including 2nd in internet store developers, and reports 55+ completed portfolio projects since inception. No external funding, parent company, M&A activity, or disclosed leadership team is referenced in the available data.

Name

Hay-Studio

Legal name

hay.agency

Website

https://hay-studio.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Hay-Studio (hay.agency) is a Moscow-based digital marketing and web development agency founded in 2011, serving Russian SMB and mid-market clients across e-commerce, retail, and services with Tilda landing pages, e-commerce sites, SEO, contextual advertising, geo-performance, and CRM implementation on AmoCRM, RetailCRM, and Bitrix24.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Digital marketing agency
• Web development services
• SEO promotion services
• CRM implementation services
• Contextual advertising management

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Development: Project-based fees for designing and developing landing pages (Tilda), e-commerce stores, and corporate websites. One-time delivery with optional post-launch support subscriptions.
2. Digital Marketing Services: Recurring or project-based fees for SEO promotion, contextual advertising management, and geo-performance (local map/listing optimization). Billed as retainer or per-campaign.
3. CRM Implementation & Integration: One-time setup and configuration fees for AmoCRM, RetailCRM, and Битрикс24 implementations, plus ongoing support retainer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hay-Studio is a Moscow-based digital marketing agency that designs and builds websites (landing pages on Tilda, e-commerce stores, corporate websites), runs digital marketing campaigns (SEO, contextual advertising, geo-performance for Yandex/Google/2GIS), and implements and integrates CRM systems (AmoCRM, RetailCRM, Bitrix24). Services are delivered as project-based engagements or ongoing retainers by a 24-person in-house team acting as a quasi-in-house growth partner for Russian SMB and mid-market clients.

Product overview

Hay-Studio (hay.agency) is a digital marketing agency based in Moscow, Russia, operating since 2011. The company operates as a single-agency model offering a portfolio of interrelated digital services organized across three main categories: Websites (landing pages built on Tilda Publishing, e-commerce stores, and corporate websites), Marketing (SEO promotion, contextual/pay-per-click advertising, and local geo-performance), and CRM (setup and integration of AmoCRM, RetailCRM, and Bitrix24 platforms). Services are delivered by a team of 24+ in-house specialists who work as an integrated part of the client's team, providing strategic growth consulting, long-term project development, and ongoing technical, content, SEO, and design support.

Differentiator

Problem solved

Functional benefit

Products and services

• Landing Pages on Tilda (Лендинги) Design and build of conversion-focused landing pages on the Tilda Publishing platform, with marketers and UX specialists collaborating to produce stylized pages that describe the business and drive sales. Targeted at businesses seeking sales-oriented single-page web presence.
• E-commerce Stores (Интернет-магазины) Design and development of online stores with built-in business processes, tailored to the client's goals, scale, and niche market. Targeted at online retailers seeking to strengthen digital sales.
• Corporate Websites (Корпоративные сайты) Corporate website development strategy and build that supports sales, brand image, and growth in the digital space. Targeted at companies needing a professional brand-led web presence.
• SEO Promotion (SEO-продвижение) Search engine optimization including audit, strategy, and precise content tuning for search algorithms, leading to stable organic traffic and improved rankings. Targeted at businesses seeking non-standard SEO approaches.
• Contextual Advertising (Контекстная реклама) Setup and management of contextual/pay-per-click advertising campaigns aimed at attracting in-market prospects and converting them, with emphasis on maximum efficiency and minimal budget waste. Targeted at businesses seeking paid search customer acquisition.
• Geo-Performance / Local Promotion (Геоперформанс) Configuration and management of company listings on Yandex, Google, and 2GIS, including review management to increase map visibility. Targeted at local businesses seeking nearby customers as a stable acquisition channel.
• AmoCRM Implementation Setup and integration of AmoCRM to provide a unified space for deal management and customer data, with quick access to contacts, interaction history, and tasks, integrating acquisition channels from calls to messengers and automatically collecting leads. Targeted at businesses seeking lead and sales pipeline consolidation.
• RetailCRM Implementation Configuration of RetailCRM for end-to-end digitization of sales and customer service, unifying orders from chats, automating funnels, loyalty programs, and mailings. Targeted at retail businesses seeking synchronized revenue growth and high service levels.
• Bitrix24 (Битрикс24) CRM Implementation Setup and integration of the Bitrix24 (Битрикс24) business management platform for sales, projects, and team collaboration. Targeted at businesses seeking a comprehensive CRM and collaboration suite.

Quantifiable outcome

• Top-10 rankings across multiple Runet Rating categories (2nd, 5th, 7th, 8th place)

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ingate: Ingate is a long-established Russian digital agency providing website development, SEO, contextual advertising, and reputation management — directly comparable to Hay-Studio's bundled web + marketing offering for Russian SMB clients.
• Aero: Aero is a Russian digital agency offering web development, branding, SEO, and contextual advertising to SMB and mid-market clients — comparable to Hay-Studio on bundled web + marketing service delivery in the Russian market.
• Demis Group: Demis Group is a Russian digital agency specializing in SEO, contextual advertising, and website development with a long operating history — comparable to Hay-Studio on both service mix and emphasis on SEO-led customer acquisition in the Russian market.
• WebCanape: WebCanape is a Russian web development and digital marketing agency building corporate sites, e-commerce stores, and providing SEO/PPC services — directly comparable to Hay-Studio's website-led, marketing-augmented service model for Russian SMBs.
• Texterra: Texterra is a Russian digital marketing agency offering SEO, contextual advertising, web development, and content marketing — overlapping with Hay-Studio's service portfolio and Russian SMB customer base.
• Netpeak: Netpeak is one of the largest full-service digital marketing agencies in the CIS region, offering web development, SEO, PPC, and analytics services to SMB and mid-market clients — closely overlapping Hay-Studio's integrated service portfolio and target customer segments.
• AGIMA: AGIMA is a Russian full-service digital agency offering web development, SEO, PPC, analytics, and CRM-related integrations — directly comparable to Hay-Studio's three-pillar model of websites, marketing, and CRM services for Russian clients.

Regional players

• KlientBoost: KlientBoost is a US digital marketing agency focused on PPC, CRO, and SEO services for SaaS and SMB clients — comparable to Hay-Studio on the marketing services pillar but in a different geography.
• Thrive Internet Marketing Agency: Thrive is a US-based full-service digital marketing agency offering web design, SEO, PPC, and social media marketing — serving the same SMB customer profile as Hay-Studio but in a different geographic market.
• WebFX: WebFX is a large US-based digital marketing agency offering SEO, PPC, web development, and CRM services to SMBs — a regional analog to Hay-Studio in service mix and customer type, but operating in a different geography (North America vs Russia).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hay-Studio