What Demis Group does

Demis Group is a Moscow-headquartered, privately held Russian digital-marketing agency founded in 2004, operating as LLC "MARKETING AND ONLINE SALES" (ООО «МАРКЕТИНГ И ОНЛАЙН ПРОДАЖИ»). The agency delivers an integrated digital-marketing platform spanning SEO promotion (its flagship offering, now bundled with AEO/GEO neural-search adaptation), contextual and programmatic advertising, SMM, SERM/ORM reputation management, technical site support, marketplace promotion, strategy/consulting, and design/UX via its wholly-owned DoubleD (Demis Design) sub-brand. It serves medium and large B2B/B2C enterprises across Russia, with named clients spanning apparel (Finn Flare), construction materials (TechnoNicol), banking (Uralsib, Russian Standard), leasing (AlfaLeasing), ticketing (Kassir.ru), logistics (City Express), hospitality (Heliopark), furniture (Nayada) and other verticals.

The agency's underlying technology is unusually deep for a services business: more than 30 proprietary IT solutions, of which 12+ are patented, and many are accredited by the Russian Ministry of Digital Development (Минцифры). These tools cover position monitoring and analytics, SERP comparison across Yandex/Google, query clustering, traffic forecasting, KPI monitoring, reputation reporting, usability analytics and ad-campaign optimization. The Nigma product adds computer-vision-based website-design evaluation (against 100+ criteria) and is also Минцифры-accredited. The company is included in the Минэкономразвития Registry of Small Technology Companies.

The business model is dominated by 12–24 month recurring subscription retainers, with disclosed entry pricing of 45,171 RUB/month for SEO, 81,500 RUB/month for SERM, 140,000 RUB/month for ORM, 182,000 RUB/month for SMM, and 98,000 RUB/month for outsourced marketing — supplemented by performance-based contextual-advertising commissions, one-off strategy engagements (market-priced at 150,000–2,000,000 RUB, currently bundled free with retainers ≥300,000 RUB), and an affiliate/partner program. Customer acquisition combines direct sales (enterprise), inside sales via website lead capture, and a community/event motion through the proprietary DemisConf national conference series. Operations are domestic-only within the Russian Federation, with stated coverage of all regions and listed presence in 11+ cities. Revenue is not publicly disclosed.

Name

Demis Group

Legal name

Общество с ограниченной ответственностью «МАРКЕТИНГ И ОНЛАЙН ПРОДАЖИ» (ООО «МАРКЕТИНГ И ОНЛАЙН ПРОДАЖИ»)

Website

https://demis.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Demis Group is a Moscow-based Russian digital-marketing agency founded in 2004, offering SEO (with AEO/GEO neural-search adaptation), contextual/SMM/SERM/ORM services, design and strategy to medium and large Russian businesses, supported by 30+ proprietary patented IT tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retainer/contract SEO subscriptions: Long-term SEO promotion retainers (12–24 month fixed price contracts). Starting at 45,171 RUB/month (promo 31,620 RUB/month). Includes AEO/GEO neural search adaptation.
2. Contextual advertising management: Managed Yandex/Google contextual advertising with performance-linked commission. Starting at 100,000 RUB with up to 100% commission waiver for the first month for new clients.
3. SMM / social media promotion subscriptions: Recurring SMM service retainers across VK, Telegram, MAX and bloggers. Starting at 182,000 RUB/month (promo 145,600 RUB/month).
4. SERM / ORM reputation management retainers: Recurring search-reputation (SERM, from 81,500 RUB) and online reputation (ORM, from 140,000 RUB) service contracts.
5. Outsourced marketing (marketer-on-demand): Outsourced fractional CMO/marketer service. Starting at 98,000 RUB.
6. Technical site support: Recurring technical website support packages (excluding "Individual" tier). Starting price with current 20% launch discount.
7. Strategy development (one-off projects): One-off digital strategy engagements (complex/performance/brand strategies). Market price 150,000–2,000,000 RUB per strategy; currently offered free with retainer bundle ≥300,000 RUB.
8. Affiliate/partner referral program: Affiliate ("Партнерская программа") and "Privilege Program" (loyalty gifting) that monetize referrals and long-tenure clients.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Demis Group is a Russian full-service digital marketing agency that sells long-term subscription contracts for SEO promotion (including AEO/GEO neural-search adaptation), contextual advertising, social media promotion (SMM), and search/internet reputation management (SERM/ORM). The agency complements these services with paid media (targeted, media, programmatic, Telegram Ads), technical site support, design and usability (via its DoubleD sub-brand), strategy consulting, audits and analytics. Operations are supported by 30+ proprietary, 12+ patented IT tools, many accredited by the Russian Ministry of Digital Development.

Product overview

Demis Group is a Russian digital-marketing agency operating since 2004 with a platform-plus-modules architecture: a core SEO-promotion offering (its flagship "SEO Promotion with AEO/GEO neural-search adaptation") is complemented by parallel module families in paid media (Contextual Advertising, Targeted Advertising, Telegram Ads, Influencer Promotion, Media/Programmatic, MAX Promotion), owned-media (SMM, ORM, SERM, Copywriting), reputation and audit services (SERM Audit, SEO Audit, SMM Audit, Usability Audit, Technical Audit, Mystery Shopper), strategy/consulting (Complex Digital, Performance, Brand Strategies, Strategic Consulting), and design/UX via its sub-brand DoubleD. The platform is backed by 30+ proprietary patented IT tools accredited by the Russian Ministry of Digital Development (Минцифры) — including position-monitoring, SERP-comparison, query-clustering, ad-campaign-optimization, SEO-cost-calculation, reputation-reporting, and traffic-forecasting services — plus a proprietary computer-vision design-evaluation product called Nigma. Auxiliary sub-products and event platforms include Direct Aggregator (direct-aggregator.com), the DemisConf conference series, and DoubleD (design-demis.ru), the in-house design sub-brand offering website, mobile-app, branding, presentation, and polygraphy design.

Differentiator

Problem solved

Functional benefit

Brands

• DoubleD: Demis Design: In-house design studio offering website design, mobile-app design, usability audits, branding, presentations and polygraphy design.
• DemisConf (ДемисКонф по-русски)
• Direct Aggregator

Products and services

• SEO Promotion (Продвижение сайтов) Search-engine optimization service to increase sales, calls, and leads through on-site and off-site optimization, traffic growth, and top-ranking placement. Includes AEO/GEO neural-search add-on. Priced from 45,171 RUB/month.
• Contextual Advertising (Контекстная реклама) Setup and management of paid contextual ad campaigns (Yandex.Direct and equivalents) to deliver targeted traffic and conversions. Priced from 100,000 RUB with up to 100% commission waiver for the first month.
• SMM — Social Media Promotion Audience growth and engagement management across social networks including VKontakte, Telegram, MAX and bloggers. Priced from 182,000 RUB/month.
• SERM — Search Engine Reputation Management Removal of negative reviews and placement of positive content in search results to build trust and increase sales. Priced from 81,500 RUB/month.
• ORM — Online Reputation Management Formation and protection of a positive brand image across the internet. Priced from 140,000 RUB/month.
• Outsourced Marketer (Маркетолог на аутсорсе) Expert analysis of the client's business and implementation of advanced marketing solutions delivered by a dedicated outsourced/fractional marketer. Priced from 98,000 RUB.
• Technical Site Support (Техническая поддержка сайта) Ongoing maintenance including error resolution, regular updates, security monitoring, and developer-level support for client websites. Recurring subscription package with 20% launch discount.
• AEO/GEO Neural-Search Promotion (GEO-продвижение) Adaptation of site content for neural/AI search engines (Answer Engine Optimization / Generative Engine Optimization) to surface in generative answers and deliver leads from AI search.
• Targeted Advertising (Таргетированная реклама) Paid targeted ads in social networks and messaging platforms including a dedicated Telegram Ads service.
• Telegram Ads Targeted advertising in the Telegram messaging platform.
• Influencer / Blogger Promotion Promotion through bloggers and influencers in social networks.
• Promotion in MAX Promotion on the MAX platform (Russian domestic messaging/service).
• Media Advertising (Медийная реклама) Display/brand advertising campaigns.
• Programmatic Advertising Automated, programmatic buying of digital ad inventory.
• DoubleD — Demis Design (Design Agency) In-house design studio offering website design, mobile-app design (iOS, Android, hybrid), usability audits, branding (logos, brand books, identity, rebranding, guidelines), presentations, and polygraphy design. 1,600+ usability projects and 700+ design concepts delivered.
• Site Design (Дизайн сайта) UI/UX and graphic design of websites, delivered via the DoubleD design sub-brand.
• Brand Book Development (Разработка фирменного стиля) Creation of corporate identity systems, brand books, and visual guidelines.
• Usability (Юзабилити) UX/usability design, audits, and improvements for websites and mobile apps.
• Mobile App Design & Usability Design and usability services for iOS, Android, and hybrid mobile applications.
• Marketplace Promotion Promotion of products and stores on marketplace platforms.
• Complex Digital Strategies (Комплексные диджитал-стратегии) End-to-end digital strategies combining multiple channels (SEO, PPC, SMM, SERM, content).
• Performance Strategies (Performance-стратегии) Performance-marketing strategies oriented around measurable conversions and ROI.
• Brand Strategies (Бренд-стратегии) Brand positioning, messaging, and digital brand strategies.
• Strategic Consulting (Стратегический консалтинг) Strategic marketing and digital consulting engagements. Market price 150,000–2,000,000 RUB per strategy; offered free with retainer bundle ≥300,000 RUB.
• Turnkey Website Creation & Promotion End-to-end website build combined with promotion services.
• Email Marketing Email marketing campaigns and automation.
• CRM Marketing Marketing automation and lifecycle campaigns inside client CRMs.
• Lead Generation for Business B2B/B2C lead-generation service.
• Copywriting / SEO Copywriting SEO-oriented copywriting producing search- and conversion-optimized text.
• SEO Audit Comprehensive search-engine optimization audit of a website.
• Complex SMM Audit Audit of social-media marketing activities and presence.
• Usability Audit Usability audit of websites.
• Technical Site Audit Technical audit covering performance, security, and code-level issues.
• SERM Audit Audit of search-engine reputation and presence.
• Competitive Intelligence Ongoing monitoring of competitor activity, positioning, and tactics.
• Mystery Shopper Sales Audit Mystery-shopper sales-quality audits.

Named customers16 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature13 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Yandex (ООО «Яндекс»)coreTechnology or Integration · 11 February 2026Demis Group uses Yandex.Metrica as its primary web-analytics and cookies/measurement service. Yandex processes site-usage data on servers in the Russian Federation per Yandex.Metrica terms. This is a vendor (Them to Us) technology integration underpinning analytics and the agency's SEO/reputation offerings.
• ООО «ДИР» (Nigma)coreImplementation/ SI/ Consulting Partner · 11 February 2026Personal-data processor under contract for the "Attracting and selecting Candidates" purpose (recruitment). Operates the nigma-lab.com platform; uses the proprietary Nigma computer-vision design evaluator product (approved by Минцифры) integrated into Demis Group's design arm DoubleD.
• ООО «ТИСЭЙЛ»minorImplementation/ SI/ Consulting Partner · 11 February 2026Listed personal-data processor for project/event participation, including registration on demis.ru, pruffme.com, and Telegram bots (@demisevents_bot, @demisgroup_consultant_bot) and the VK bot (vk.com/demis.group).
• ООО «Технологии продаж»minorImplementation/ SI/ Consulting Partner · 11 February 2026Personal-data processor supporting project participation and event-registration flows on Demis Group properties.
• ООО «Мэд Брейнс» (Mad Brains)minorImplementation/ SI/ Consulting Partner · 11 February 2026Personal-data processor supporting project participation and event-registration flows on Demis Group properties.
• АО АПИ «ВГ»minorImplementation/ SI/ Consulting Partner · 11 February 2026Personal-data processor supporting project participation and event-registration flows on Demis Group properties.
• ООО «Аригами» (Arigami)minorImplementation/ SI/ Consulting Partner · 11 February 2026Personal-data processor supporting project participation and event-registration flows on Demis Group properties.
• ООО «Колибри» (Colibri)minorImplementation/ SI/ Consulting Partner · 11 February 2026Personal-data processor supporting project participation and event-registration flows on Demis Group properties.
• ООО «ЦЕНТР РЕКЛАМНЫХ БЮДЖЕТОВ» (Ad Budget Center)minorImplementation/ SI/ Consulting Partner · 11 February 2026Personal-data processor supporting project participation and event-registration flows on Demis Group properties.
• ООО «Эдбокс» (Edbox)minorImplementation/ SI/ Consulting Partner · 11 February 2026Listed personal-data processor supporting Demis Group's project participation and event-registration flows (entry truncated in source).
• DoubleD: Demis Design (in-house)coreStrategic or Co-development Partner · 1 January 2020DoubleD (Demis Design) is the dedicated design studio arm of Demis Group, formed on the basis of Demis Group's design team. Operates at design-demis.ru with sub-domains double-d.demis.ru and provides web/app design, usability audits, branding, presentations and polygraphy. Mutual relationship: leverages Demis Group's proprietary tools (including Nigma) and feeds design work into Demis Group's full-funnel contracts.
• ДемисКонф по-русски (DemisConf)coreGTM or Marketing PartnerDemisConf (demisconf.ru) is Demis Group's owned conference property hosting DEMIS perFORMANce Conf, Marketing NeuroConf, Marketing MetaConf. Used as the agency's flagship demand-gen and community event series.
• Direct Aggregator (direct-aggregator.com)minorStrategic or Co-development PartnerSister product/brand owned by ООО «МАРКЕТИНГ И ОНЛАЙН ПРОДАЖИ»; appears in the family of legal sites under the same operator.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ingate: Long-established Russian digital marketing agency offering SEO, contextual advertising, SMM and reputation management. Directly comparable to Demis Group across the full Russian SEO/performance stack.
• iConText: One of Russia's largest independent digital marketing groups, providing SEO, PPC, programmatic, analytics and SMM for enterprise clients. Comparable scale and service breadth to Demis Group's full-funnel offering.
• Adventum: Performance-marketing agency in Russia focused on data-driven SEO, paid media and analytics. Competes head-to-head with Demis Group on SEO retainers and performance contracts.
• TexTerra: Russian digital agency specializing in SEO, content marketing and ORM/SERM. Overlaps directly with Demis Group's SEO and reputation-management retainers.
• Realweb: Full-service Russian digital agency covering SEO, contextual ads, SMM and web production. Comparable mid-to-large enterprise client profile to Demis Group's Moscow-focused book.
• Elama: Russian performance-marketing platform and agency providing contextual advertising management and analytics across Yandex and Google — comparable to Demis Group's contextual-advertising and Yandex.Direct optimization services.
• Aitarget: Russian performance-marketing agency historically focused on VK Ads and social media promotion. Comparable to Demis Group's SMM, targeted advertising and Telegram Ads service lines.
• SEO-Intellect: Russian SEO-specialist agency competing in the same Rating Runeta ranking category. Closest like-for-like comparable for Demis Group's core SEO promotion offering.
• Completo: Russian digital agency providing SEO, contextual advertising and web analytics. Directly comparable on SEO retainer and analytics offerings to Demis Group.

Broad incumbents

• Dentsu: Global advertising holding company with a Russia presence providing SEO, media and digital strategy as part of a much broader portfolio. Comparable on full-funnel digital strategy services for enterprise clients but operates across many markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/demis_group
• Facebookfacebook.com/demis.agency
• LinkedInlinkedin.com/company/demis-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demis Group