Maison Fenestraz

What Maison Fenestraz does

Maison Fenestraz is a privately held, family-owned luxury hospitality group founded in 1966 and headquartered in Annecy, France. It operates nine properties across four countries — France, Argentina, Brazil, and Italy — spanning a mix of asset types including hotels, estancias, villas, apartments, and masserias. The portfolio includes Relais & Châteaux-affiliated properties and, as of 2025, a MICHELIN Key-recognized property (House of Jasmines in Argentina).

The group's core product is high-end leisure accommodation and on-property experiences, including equestrian programming (Horse Paradise, launched 2025 at Estancia El Colibri at approximately $690 per person per day) and sustainability-positioned offerings such as EOV-certified estancias. Revenue is generated through direct booking channels via property-specific websites, with pricing positioned at the upper end of independent luxury hospitality. The group is controlled by the third generation of the Fenestraz family (Raoul and Stéphanie Fenestraz) and has pursued an entirely organic, family-funded growth strategy, expanding from its Courchevel origin into Annecy (2018), Puglia via Masseria del Gigante (2021), and Salento via Masseria Torre Ruggeri (2025).

The business model is direct-to-consumer, targeting affluent leisure travelers across geographically diversified destinations. Expansion has been steady rather than aggressive, with one to two notable property or product launches per several years and no disclosed external capital, acquisitions, or public reporting. Strategic emphasis is on brand consolidation (formalized under the Maison Fenestraz master brand in 2016), third-party endorsement (Relais & Châteaux, MICHELIN Key), and experiential product extension rather than scale or technology-led differentiation.

Name

Maison Fenestraz

Legal name

Maison Fenestraz

Website

https://maisonfenestraz.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Maison Fenestraz is a family-owned luxury hospitality group founded in 1966, operating nine hotels, estancias, villas, apartments, and masserias across France, Italy, Argentina, and Brazil for affluent leisure travelers.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury All-Inclusive Resorts (THAGACAI), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Luxury Villas & Residences Resorts (THAGACAM), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Luxury hospitality
• Hotel management
• Luxury accommodation
• Vacation rentals
• Estancia hospitality

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation bookings: Revenue generated from room reservations across hotels, apartamentos, villas, and estancias. Properties include Hôtel AlpenRuitor (4-star spa), Hôtel de La Loze, Appartements d'Exception, Estancia El Colibrí R&C, House of Jasmines R&C, Casa Angatu, Masseria del Gigante, and Masseria Torre Ruggeri. Pricing varies by property and season.
2. Experiences and activities: Specialized programs like Horse Paradise at Estancia El Colibrí (from 2 nights, USD 690 per person per day all-inclusive) generate additional revenue through curated adventure experiences including horseback riding, polo, cooking classes, and wellness activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maison Fenestraz operates a curated collection of luxury hospitality properties including 4-star spa hotels, boutique chalet hotels, private luxury apartments, Relais & Châteaux estancias, beach villas, and historic masseria resorts across France, Argentina, Brazil, and Italy. The group offers all-inclusive stays, curated cultural and adventure experiences (skiing, horseback riding, polo, wellness, gastronomy), and direct booking with best-rate guarantees for affluent leisure travelers.

Product overview

Maison Fenestraz is a luxury hospitality group operating a portfolio of high-end hotels, estancias, apartments, and villas across four countries: France (Alps), Argentina, Brazil, and Italy. The portfolio includes two 4-star hotels in the French Alps (Hôtel AlpenRuitor in Méribel-Mottaret and Hôtel de La Loze in Courchevel 1850), private luxury apartments in Courchevel and Annecy, two Relais & Châteaux estancias in Argentina (Estancia El Colibrí in Córdoba and House of Jasmines in Salta), a private villa in Trancoso Brazil (Casa Angatu), and two historic masseria resorts in Puglia Italy (Masseria del Gigante and Masseria Torre Ruggeri). The properties share a philosophy combining French art of living with South American warmth, offering curated experiences including skiing, horseback riding, polo, wellness, gastronomy, and cultural activities. The brand was unified in 2016, building on the Fenestraz family's pioneering spirit rooted in Savoy since the 1960s.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel AlpenRuitor Spa & Restaurants A 4-star spa hotel in Méribel-Mottaret offering ski-in/ski-out access to the 3 Valleys ski area, featuring two restaurants (La Table du Ruitor and Restaurant Savoyard), complimentary breakfast, afternoon pastry buffet, and the only spa in Méribel-Mottaret.
• Hôtel de La Loze A boutique chalet hotel at the foot of the 3 Vallées slopes in Courchevel 1850, featuring a nature spa with sauna, hammam, sensory showers, professional ski shop L'Atelier, and 27 well-equipped rooms with Nespresso and mini-bar.
• Appartements d'Exception Courchevel 1850 Private luxury apartments in Courchevel 1850 chosen for their privileged Alpine locations and breathtaking views, offering intimate settings for families or friends.
• Annecy Historical Center Apartment A 165 m² museum-like apartment in a famous historic building in Annecy's city center, decorated in the style of Les Airelles Palace in Courchevel 1850, accommodating up to 6 people with 3 bedrooms, 3 bathrooms, and lakefront proximity.
• Estancia El Colibrí Relais & Châteaux A Relais & Châteaux member traditional estancia in Córdoba, Argentina, inspired by Argentinean estancias of the 20th century with colonial architecture, offering all-inclusive stays with horse riding, polo, organic farm visits, spa with hammam/sauna/jacuzzi, and traditional Argentine asado.
• House of Jasmines Relais & Châteaux A Relais & Châteaux member historic estancia at the foot of the Andes in Salta, Argentina, featuring 14 rooms and suites, 100-hectare gardens, wellness area with spa/gym/outdoor pool, La Table House of Jasmines restaurant, and activities including horseback riding, yoga, and cooking workshops. Awarded MICHELIN Key 2025.
• Casa Angatu A private beach villa in Trancoso, Brazil, with direct access to the Quadrado, tropical garden, private pool, and concierge service, accommodating up to 10 people. The ultimate hippie-chic destination featuring Brazilian cuisine and local culture.
• Masseria del Gigante A renovated historic masseria (farm) in Salento, Puglia, Italy, featuring a biological garden and farm-to-table dining, located between sea and countryside with access to Mediterranean beaches and cultural sites.
• Masseria Torre Ruggeri A renovated historic masseria in Salento, Puglia, Italy, the second Masseria property by the Fenestraz family, offering an authentic Italian experience with Mediterranean lifestyle, olive groves, and nearby beaches.
• La Maison El Colibrí A private Relais & Châteaux member villa on the grounds of Estancia El Colibrí in Córdoba, Argentina, available for short stays or longer vacations. The first Relais & Châteaux member villa in Argentina.
• Horse Paradise Program A unique immersive equestrian program at Estancia El Colibrí, designed for horse lovers with 2+ night stays featuring 3-6 hours daily of guided rides on Criollo horses through Argentine pampas with gauchos, including accommodation, all meals, and activities. Available year-round except Fridays and Saturdays. Priced at USD 690 per person per day all-inclusive.

Quantifiable outcome

• Only property in Northwestern Argentina to receive MICHELIN Key 2025

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Savory Institute (Land to Market)minorOthersDon André ranch near Estancia El Colibrí is EOV (Ecological Outcome Verification) certified by Savory Institute for regenerative livestock farming, demonstrating commitment to land regeneration and sustainable practices.
• Relais & ChâteauxcoreStrategic or Co-development PartnerEstancia El Colibrí and House of Jasmines are members of Relais & Châteaux association, a global collection of exceptional properties committed to culinary excellence, hospitality, and local culture. Association provides marketing, booking platform, and brand credibility.
• Organ&CominorOthersEcological and refillable hospitality products supplier for guest rooms at Argentine establishments, supporting plastic-free initiatives.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Cheval Blanc (LVMH): LVMH's ultra-luxury hotel brand with properties in Courchevel, Paris, Saint-Barth and other prestige destinations. Direct overlap in Courchevel ski luxury at a much higher price tier and larger brand budget.
• Relais & Châteaux: Global association of 580+ luxury hotels and restaurants; Maison Fenestraz's Argentine flagships are members. Comparable as the brand umbrella under which Fenestraz's estancias gain distribution and credibility, though it is a network rather than a direct competitor.
• Belmond: LVMH-owned luxury hospitality group operating heritage and experiential properties across multiple continents. Comparable as a multi-country, small-portfolio luxury operator emphasizing distinctive properties and authentic local experiences.
• Six Senses: IHG-owned luxury resort brand focused on wellness, sustainability and remote destinations. Comparable on the wellness/spa positioning and on the multi-country, single-property-per-destination footprint.
• Aman Resorts: Ultra-luxury resort brand with around 35 intimate, design-led properties globally. Comparable on small-footprint, high-ADR, experiential luxury positioning though at significantly larger scale.

Direct peers

• Estancia La Bamba de Areco: Luxury Relais & Châteaux estancia in the Argentine pampas, near Buenos Aires. Comparable to Estancia El Colibrí and House of Jasmines on the high-end Argentine estancia category with horse riding and gaucho experiences.
• Uxua Casa Hotel & Spa: Boutique luxury hotel in Trancoso, Bahia, Brazil — the same beach destination as Casa Angatu. Comparable on the hippie-chic luxury positioning in Trancoso's Quadrado.
• Airelles Collection: French luxury boutique hotel collection operating in Courchevel (Les Airelles and La Petite Maison) and other prestige Alpine and Mediterranean locations. Most directly comparable competitor given overlapping Courchevel 1850 footprint and similar boutique-luxury positioning targeting HNW guests.
• Baglioni Hotels: Italian luxury hotel group with properties in Italy, France, UK and Maldives; particularly strong in Puglia-adjacent positioning. Comparable on the Italian luxury footprint and on multi-country European presence.
• Borgo Egnazia: Luxury masseria-style resort in Puglia, Italy — same region as Maison Fenestraz's Masseria del Gigante and Masseria Torre Ruggeri. Comparable as a high-end Italian masseria experience targeting affluent leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maisonfenestraz
• LinkedInlinkedin.com/company/maisonfenestraz
• Instagraminstagram.com/maisonfenestraz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Fenestraz