Savory

What Savory does

Savory Institute is a U.S.-registered 501(c)(3) non-profit organization founded in 2009 by Allan Savory and headquartered in Boulder, Colorado. The organization facilitates large-scale restoration of the world's grasslands through Holistic Management, a proprietary decision-making framework comprising four planning procedures (Holistic Planned Grazing, Holistic Financial Planning, Holistic Land Planning, and Ecological Monitoring). Its core products and methodologies include the Holistic Management framework, Ecological Outcome Verification (EOV) — an outcome-based land monitoring protocol — and Land to Market, the world's first verified regenerative sourcing solution connecting consumer brands with raw materials from verified regenerating landbases. The organization operates a global network of 47 accredited Savory Hubs across 30 countries on 6 continents, supported by two international training campuses (Dimbangombe in Zimbabwe and West Bijou in Colorado).

The business model is multi-stream and characteristic of a mission-driven non-profit hybrid. Revenue is generated through monthly memberships ($15 Bronze, $30 Silver, $60 Gold), professional and introductory training courses (entry-level courses priced at £375 in the UK; professional training at $2,500+ globally), merchandise and books, Land to Market verification fees from enterprise brands, and large-scale foundation projects funded by corporate partners such as UGG/Deckers Brands, General Mills (Kalona Supernatural), Cultivo, and ADRA. Distribution occurs through the decentralized Hub network (community-led), the Savory Shop e-commerce storefront (self-serve), and direct enterprise field sales for brand-side Land to Market relationships and foundation projects. The organization holds a 4-star Charity Navigator rating and a Platinum GuideStar Seal of Transparency.

Legal structure comprises three entities: the parent Savory Institute (EIN: 45-4134319), the majority-owned Land to Market U.S. public-benefit corporation (EIN: 88-2589299), and the separately incorporated Savory Foundation in Denmark (CVR-nr: 43597205). As of March 2025, Jason Knoll serves as CEO following the transition of co-founder Daniela Ibarra-Howell to lead the Savory Foundation full-time; founder Allan Savory announced retirement in January 2026. The organization reports 29 million hectares of land under management, 15,000+ people trained, and 80+ member brands participating in Land to Market.

Name

Savory

Legal name

Savory Institute

Website

https://savory.global

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Savory Institute is a 501(c)(3) non-profit that facilitates large-scale grassland restoration through its Holistic Management framework, Ecological Outcome Verification protocol, and Land to Market verified sourcing program, serving farmers, consumer brands, and corporate partners across 30 countries.

Ownership category

akta.pro rank

Product category

Regenerative Agriculture Services

NAICS

Support Activities for Animal Production (11521), Soil Preparation, Planting, and Cultivating (115112), Administration of Conservation Programs (924120)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF)

akta.pro secondary industries

Soil Health & Regenerative Agronomy Consulting (AFACABAA), Grassland/Rangeland Management & Restoration (EUABABAF), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO), Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA)

Keywords

• Regenerative agriculture
• Holistic management
• Grassland restoration
• Ecological monitoring
• Verified sourcing

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Membership Fees: Three-tier membership program (Bronze, Silver, Gold) providing ongoing access to resources, training, and community benefits
2. Training and Courses: In-person and online training programs including Introduction to Holistic Management, Professional Training, and Hub Coordinator training
3. Merchandise and Books: Sales of books, resources, and branded merchandise through the Savory Shop
4. Land to Market Verification Services: Verification fees from brands sourcing regenerative ingredients through the Land to Market program
5. Foundation Projects: Large-scale implementation projects funded by corporate partners and foundations (e.g., General Mills/Kalona Supernatural, Deckers Brands)
6. 1% For The Planet Partnership: Corporate members contribute 1% of annual sales to Savory Institute as part of the 1% For The Planet initiative

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Savory Institute advances the regeneration of grasslands worldwide through its Holistic Management framework. It delivers this via accredited training, the Ecological Outcome Verification (EOV) monitoring protocol, and the Land to Market verified supply-chain program that connects regenerative producers with consumer brands.

Product overview

Savory Institute offers a comprehensive ecosystem of interconnected programs centered on Holistic Management—a decision-making framework for regenerating global grasslands. The core offerings include: Holistic Management (the primary methodology with four planning procedures), Ecological Outcome Verification (EOV, an outcome-based land monitoring protocol), and Land to Market (a verified regenerative sourcing solution connecting brands with regenerating landbases). Supporting programs include Savory Hubs (regional learning centers), Holistic Management Educators (accreditation pathway for trainers), Global Campuses (advanced training sites in Zimbabwe and Colorado), Savory Foundation (capital deployment for large-scale projects), Regenerating Membership (monthly donor program with perks), educational publications including Allan Savory's UnSavory memoir and Holistic Management textbook/handbook, and the Ruminations podcast. The organization is structured around a global network model with 47 Savory Hubs across 30 countries on 6 continents.

Differentiator

Problem solved

Functional benefit

Brands

• Holistic Management: A decision-making framework for balancing ecological, financial, and social needs to create regenerative outcomes for land and livelihoods.
• Ecological Outcome Verification (EOV)
• Land to Market
• Savory Foundation
• Dimbangombe Campus
• West Bijou Campus

Products and services

• Holistic Management Training Program A structured curriculum teaching the Holistic Management framework for land and livestock decision-making, delivered to farmers, ranchers, and pastoralists through in-person and online formats.
• Ecological Outcome Verification (EOV) A science-based monitoring protocol that verifies land regeneration outcomes using soil, water, biodiversity, and ecosystem-function indicators. Used by producers, brands, and conservation programs to substantiate regenerative claims.
• Land to Market Verified Sourcing Program A verified supply-chain program operated by the public-benefit subsidiary Land to Market, which connects consumer brands and retailers with EOV-verified regenerative producers and offers a market claim for finished products.
• Savory Hubs Network A global network of regional learning centers that localize Holistic Management training, host demonstrations, and provide on-the-ground support to farmers, ranchers, and pastoralists.
• Holistic Management Educator Accreditation An accreditation pathway that certifies instructors to deliver Holistic Management curricula independently, extending the reach of the Savory Institute's educational content through third-party accredited educators.
• Introduction to Holistic Management Online Course An entry-level online course introducing the Holistic Management framework and its application to land and livestock management decisions.
• Regenerating Membership A tiered membership program (with Bronze, Silver, and Gold tiers) that offers supporters access to events, courses, content, and community benefits aligned with the institute's regenerative mission.
• Savory Shop Books and Merchandise Direct-sale of Allan Savory's publications (including the Holistic Management textbook and handbook) and related regenerative-agriculture merchandise through the Savory Shop e-commerce storefront.
• Corporate and Foundation Project Engagements Large-scale regenerative landscape and supply-chain projects delivered through the Savory Foundation (Denmark) and partner brands, deploying capital and field programs to scale grassland regeneration across regions.

Quantifiable outcome

• 29 million hectares of land under management
• +3 more outcomes

Named customers8 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and major.

• 1% For The PlanetcoreGTM or Marketing PartnerSavory Institute is a member of the 1% For The Planet network, committing to donate 1% of annual sales to environmental causes. Corporate members contribute 1% of their annual sales to support Savory's mission.
• Deckers Brands (UGG)coreStrategic or Co-development PartnerMajor corporate partner through Savory Foundation projects. UGG brand parent company supports large-scale regenerative agriculture implementation programs.
• CultivomajorStrategic or Co-development PartnerStrategic partner for Savory Foundation projects focused on scaling regenerative land management.
• ADRAmajorStrategic or Co-development PartnerHumanitarian organization partnering with Savory Foundation for regenerative agriculture projects in developing regions.
• General Mills (Kalona Supernatural)coreStrategic or Co-development PartnerGeneral Mills partners through the Kalona Supernatural brand for regenerative dairy farming projects, supporting transition to regenerative practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Kiss the Ground: Kiss the Ground is a regenerative agriculture advocacy and education nonprofit with a strong media/content presence. It overlaps with Savory in mission, training content, and ecosystem awareness, but is more advocacy-led than verification-led.
• White Oak Pastures: White Oak Pastures is a regenerative ranch operation that is both a Land to Market producer partner and a recognized leader in regenerative meat production. Comparable as a producer-side proof point for the regenerative model.
• Wolfe's Neck Center for Agriculture & the Environment: Wolfe's Neck Center is a U.S. farm-based education and research nonprofit focused on regenerative agriculture. Comparable to Savory in the training, demonstration, and producer education space.

Direct peers

• Regenified: Regenified is a verification and certification program for regenerative agriculture with similar land-to-market brand sourcing orientation. It is the most direct competing regenerative verification standard to Savory's Land to Market / EOV.
• Carbon Underground: Carbon Underground is a regenerative agriculture advocacy and standards organization that developed the 'Regenerative Organic Certified' framework. It overlaps with Savory's EOV in regenerative verification methodology and brand sourcing engagement.
• Soil Carbon Initiative: The Soil Carbon Initiative is an outcome-based soil health verification program led by the Soil Health Institute. It overlaps directly with EOV as a competing scientific verification framework for regenerative land claims.

Others

• Patagonia: Patagonia is a Land to Market partner brand with deep commitment to regenerative sourcing. It is comparable as a brand-side stakeholder shaping demand for verified regenerative raw materials.
• General Mills Regenerative Agriculture Program: General Mills is both a customer of Savory (Kalona Supernatural partnership) and runs its own large-scale regenerative sourcing program. It is a relevant peer as a comparable buyer-side platform for verified regenerative ingredients.

Regional players

• EcoFarm Conference / Ecological Farming Association: The Ecological Farming Association (EcoFarm) is a U.S.-focused nonprofit promoting organic and regenerative farming through education and convening. Comparable to Savory's education and community-building functions in the regenerative agriculture ecosystem.

Broad incumbents

• Rodale Institute: Rodale Institute is the original research and education institution for organic/regenerative agriculture in the U.S. It is comparable to Savory as a research-anchored nonprofit working on regenerative agriculture education and producer training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SavoryInstitute/podcasts
• Xx.com/SavoryInstitute
• Facebookfacebook.com/savory.global
• LinkedInlinkedin.com/company/savory-institute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savory