Design24

What Design24 does

Design24, legally DM Design Janiszewska Spółka Jawna, is a privately-held Polish furniture and lighting retailer founded in 2013 and operating from a single physical showroom at ul. Pszenna 2, 61-663 Poznań, paired with an e-commerce catalog at design24.com.pl. The offering spans 1500+ SKUs online and 200+ products in the showroom, sourced from more than 25 European manufacturers including Italian commercial brands (Pedrali, Infiniti Design, Scab Design, Lyxo Design), Spanish lighting firms (LZF Lamps, Marset, Milan Iluminacion), Polish upholstered and wooden furniture makers (Nobonobo, Fameg, Paged, Sits, Softline, Claudie Design, Szyszka Design), and Danish brands (Flexlux, UMAGE/Vita Copenhagen). The catalog is organized to enable complete interior outfitting across upholstered furniture, wooden chairs, tables, stools and poufs, lighting, office furniture, bedroom furniture, garden furniture, carpets, and accessories.

The underlying platform is a standard e-commerce catalog with online browsing, product detail pages, and remote enquiry and ordering workflows supplemented by phone (+48 693 607 693, +48 533 735 373) and email ([email protected], [email protected], [email protected]) sales. No proprietary technology, integrations, or AI/ML features are disclosed; the website is maintained by Truszkowski Consulting Group under a marketing-strategy retainer and Google Ads campaigns are managed by Adpresso.

The business model is direct retail of third-party branded furniture and lighting on a one-time unit-pricing basis, with prices ranging from approximately 800 PLN (entry-level lighting/chairs) to 29,000 PLN (premium lighting). Customers are acquired through paid Google Ads, organic SEO, and Facebook/Instagram presence, and span residential end-consumers, restaurants and cafés (HORECA), hotels, offices, public facilities, and interior designers/architects served via a dedicated 'Dla architektów' channel. Revenue is generated entirely through product sales with no subscription, recurring, or service-layer monetization disclosed.

Name

Design24

Legal name

DM Design Janiszewska Spółka Jawna

Website

https://design24.com.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Design24 is a Poznań-based Polish retailer operating a physical furniture and lighting showroom plus an e-commerce catalog of 1500+ products from 25+ European brands, serving residential customers, HORECA, hotels, offices, and architects.

Ownership category

akta.pro rank

Product category

Furniture and Lighting Retail

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Furniture retail
• Lighting products
• Home furnishings
• Commercial furniture
• Interior outfitting

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of furniture and lighting through physical showroom and online store. Customers can purchase in-store, by phone, or via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Design24 is a furniture and lighting retailer operating a physical showroom in Poznań, Poland, and an e-commerce platform. The company sells over 1500 products from 25+ European brands across categories including upholstered furniture, commercial/hospitality furniture, wooden chairs, tables, stools, lighting fixtures, office furniture, bedroom furniture, garden furniture, carpets, and accessories. It also provides expert advisory services for residential and commercial interior outfitting projects.

Product overview

Design24 is a premium furniture and lighting retail company operating a physical showroom in Poznań (ul. Pszenna 2) and an e-commerce platform. The offering comprises two core channels: a showroom with over 200 products on display with expert advisory, and an online shop with a catalog of over 1500 products. The product portfolio is organized around complementary categories that together enable complete interior outfitting: upholstered furniture (sofas, armchairs from Nobonobo, Flexlux, Sits, Softline), commercial furniture (restaurant and hotel furniture from Italian brands Pedrali, Infiniti Design, Scab Design, Lyxo Design), wooden chairs from Polish manufacturers Fameg, Paged, Szyszka Design, upholstered seating from Claudie Design, tables (fixed, extendable, round, coffee, side), stools and poufs, and a large lighting division featuring Spanish brands LZF Lamps (wood veneer pendants including the award-winning Dandelion), Marset (58 products including outdoor and indoor collections), and Milan Iluminacion (22 products). The portfolio is rounded out by bedroom furniture (beds, dressers), office furniture, outdoor furniture, carpets (Carpet Decor), and accessories. Design24 positions itself as a comprehensive one-stop provider for residential and commercial interior outfitting.

Differentiator

Problem solved

Functional benefit

Products and services

• Design24 Showroom in Poznań (Salon stacjonarny) Physical showroom located at ul. Pszenna 2, 61-663 Poznań, displaying over 200 products for in-person viewing with expert advisory services. Open Mon-Fri 10:00-18:00, Sat 10:00-14:00.
• Design24 Online Shop (Sklep internetowy) E-commerce platform offering online browsing and purchasing of over 1500 products across furniture and lighting categories, with advisor support for inquiries via phone and email.
• Upholstered Furniture (Meble tapicerowane) Sofas and armchairs from brands including Nobonobo, Flexlux, Sits, and Softline, available in various configurations such as 2-seater, 3-seater, corner, and sleeper sofas.
• Hotel & Restaurant Furniture (Meble hotelowe i restauracyjne) Commercial furniture including restaurant chairs, restaurant tables, and hotel furniture from Italian brands Pedrali, Infiniti Design, Scab Design, and Lyxo Design, targeting the HORECA sector.
• Wooden Chairs (Krzesła drewniane) Wooden chairs and tables from Polish manufacturers Fameg, Paged, and Szyszka Design, featuring natural wood craftsmanship for residential and commercial use.
• Tables (Stoły) Tables including central pedestal tables, fixed tables, round tables, extendable tables, coffee tables, and side tables.
• Stools and Poufs (Stołki i pufy) Adjustable bar stools, bar stools, kitchen stools, and poufs for residential and commercial interiors.
• Lamps and Lighting (Lampy i oświetlenie) Over 495 lighting products including pendant lamps, floor lamps, wall sconces, ceiling lights, and table lamps from Spanish brands LZF (17 products), Marset (58 products), and Milan Iluminacion (22 products).
• Office Furniture (Meble biurowe) Office furniture including desks, office chairs, conference chairs, specialist chairs, and conference tables for commercial office spaces.
• Bedroom Furniture (Łóżka, szafki i komody) Bedroom furniture including beds with and without storage compartments, dressers, TV cabinets, and shelves.
• Garden Furniture (Meble ogrodowe) Outdoor furniture including modular bars, outdoor armchairs and sofas, outdoor bar stools, garden chairs, sun loungers, outdoor lighting and accessories, and outdoor tables.
• Carpets and Rugs (Dywany) Carpets and rugs from brands including Carpet Decor.
• Accessories (Akcesoria) Accessories including UMAGE lamp accessories, plant pots (donice), coat racks (wieszaki), and other decorative items.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• NobonobocoreChannel Partner/ Reseller/ DistributorPolish upholstered furniture manufacturer whose sofas and armchairs are sold through Design24 showroom and online store. Products include sofas, 3-seater sofas, corner sofas, and convertible sofas.
• FlexluxcoreChannel Partner/ Reseller/ DistributorDanish furniture brand specializing in relaxation furniture. Design24 offers Flexlux armchairs and relaxation chairs including the Padova model.
• SitscoreChannel Partner/ Reseller/ DistributorPolish upholstered furniture manufacturer whose seating products are available through Design24's retail and online channels.
• SoftlinecoreChannel Partner/ Reseller/ DistributorFurniture brand whose sofas and armchairs are distributed through Design24's showroom and online store.
• PedralicoreChannel Partner/ Reseller/ DistributorLeading Italian furniture manufacturer for hospitality and commercial spaces. Design24 offers Pedrali restaurant furniture, hotel furniture, and office furniture (312 products in catalog).
• Infiniti DesigncoreChannel Partner/ Reseller/ DistributorItalian furniture brand for commercial spaces. Design24 offers 117 products including restaurant, hotel, and office furniture.
• Scab DesigncoreChannel Partner/ Reseller/ DistributorItalian design furniture manufacturer. Design24 distributes 25 products including furniture for hospitality and commercial applications.
• Lyxo DesigncoreChannel Partner/ Reseller/ DistributorItalian furniture brand for commercial spaces. Design24 offers 21 products including restaurant and hotel furniture.
• FamegcoreChannel Partner/ Reseller/ DistributorPolish wooden furniture manufacturer. Design24 offers 130 products including wooden chairs and tables.
• PagedcoreChannel Partner/ Reseller/ DistributorPolish wooden furniture manufacturer. Design24 offers 40 products including wooden chairs and tables.
• Szyszka DesigncoreChannel Partner/ Reseller/ DistributorPolish wooden furniture brand. Design24 offers 41 products including wooden chairs and tables.
• Claudie DesigncoreChannel Partner/ Reseller/ DistributorPolish upholstered furniture manufacturer. Design24 offers 20 products including upholstered chairs available in leather, eco-leather, and easy-clean fabrics. Specializes in furniture for commercial spaces like restaurants and hotels.
• LZF LampscoreChannel Partner/ Reseller/ DistributorSpanish lighting manufacturer. Design24 offers 17 products including wooden veneer pendant lamps. The Dandelion lamp won the German Design Award 2017.
• MarsetcoreChannel Partner/ Reseller/ DistributorSpanish lighting manufacturer. Design24 offers 58 products including pendant lamps, wall lamps, floor lamps, and outdoor lighting.
• Milan IluminacioncoreChannel Partner/ Reseller/ DistributorSpanish lighting manufacturer. Design24 offers 22 products including pendant lamps, wall lamps, table lamps, and floor lamps.
• NordiframinorChannel Partner/ Reseller/ DistributorPolish furniture manufacturer. Design24 offers products including coffee tables like the TRE 430.
• UMAGE/ Vita CopenhagencoreChannel Partner/ Reseller/ DistributorDanish lighting and furniture brand. Design24 offers products including the Cassini lamp series inspired by Saturn's rings with integrated LED panels.
• Loft DecoraminorChannel Partner/ Reseller/ DistributorFurniture brand whose products including coffee tables are available at Design24.
• AdpressominorGTM or Marketing PartnerDigital marketing agency managing Google Ads campaigns for Design24.
• Truszkowski Consulting GroupminorGTM or Marketing PartnerDigital agency responsible for marketing strategy and website development/maintenance.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vitra: Swiss design furniture and lighting brand with showrooms across Europe. Comparable in premium European designer positioning, though Vitra primarily operates as a brand/manufacturer with its own showroom network vs. Design24's multi-brand retail model.
• Made.com: European design furniture retailer offering contemporary designer pieces online. Comparable to Design24 in targeting design-conscious consumers with curated furniture assortments, though primarily digital-first and brand-agnostic.
• Westwing Group: European online retailer of premium furniture and home accessories with curated brand portfolio. Comparable to Design24 in curating designer brands, though Westwing is digital-first without Design24's physical showroom depth.
• Roche Bobois: French luxury design furniture retailer with showrooms worldwide. Comparable to Design24 in premium European designer furniture positioning, though Roche Bobois is significantly more upscale and globally established.
• home24: European online furniture retailer with broad assortment of branded and own-label furniture. Comparable to Design24's online catalog breadth, though home24 is a large publicly-listed e-commerce platform without showroom-led consultation.
• BoConcept: Global Danish design furniture retailer with showrooms and a strong presence in Poland. Directly comparable to Design24 in offering curated designer furniture and lighting to residential and commercial customers via a showroom-plus-online model.

Broad incumbents

• IKEA Poland: Global furniture retail giant with established Polish operations and broad assortment. Comparable as a furniture retailer in Poland, but operates at mass-market scale with self-assembly/affordable positioning vs. Design24's premium multi-brand approach.

Regional players

• Vox Meble: Polish furniture retailer with both physical showrooms and e-commerce. Comparable as a Polish furniture retailer with hybrid distribution, though Vox emphasizes its own house brands vs. Design24's multi-brand European curation.
• Black Red White: Largest Polish furniture manufacturer-retailer with extensive showroom network across Poland. Comparable as a multi-category Polish furniture retailer, though significantly larger and more mass-market than Design24's premium positioning.
• Agata Meble: Major Polish furniture retail chain with large-format showrooms nationwide. Comparable as a Polish furniture retailer, though focused on mass-market home furniture rather than premium European designer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/0Design24
• Instagraminstagram.com/design24.com.pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design24