Elate Orthodontics

What Elate Orthodontics does

Elate Orthodontics is a privately held, family-owned orthodontic practice operating three clinical locations in North Texas (West Frisco, North Frisco/Prosper, and The Colony) and serving as a sub-brand network that includes the acquired Wilson Orthodontics. Founded in 2019 by the husband-and-wife team of Dr. Kevin Baharvand and Dr. Julia Kang, both board-certified orthodontists and ABO Diplomates, the practice delivers traditional braces, clear braces, Invisalign, and Angel Aligners to pediatric, adolescent, and adult patients, with specialty services in airway orthodontics, pediatric Phase 1/Phase 2 treatment, palate expansion, impacted teeth, and adjunct procedures (gingivectomy, wisdom teeth removal).

The underlying technology stack is built around iTero intraoral 3D scanning, AI-optimized treatment planning delivered through the Angel Aligner platform (proprietary angelButton attachment technology and AI-driven tooth movement sequencing), and a virtual care monitoring workflow that enables remote patient check-ins and reduces in-office visit frequency. The practice also maintains an SEO-optimized content engine (Elate Library blog, Frisco Orthodontist Podcast) and a community-sponsorship network covering 9+ LISD feeder schools and five Chamber of Commerce memberships across The Colony, Frisco, Prosper, Aubrey, and Little Elm.

The business model is a fee-for-service clinical practice: one-time treatment fees for comprehensive orthodontic cases (comparable pricing across braces and aligner modalities), ongoing retainer replacement revenue via the Retainer Assurance Program, in-house payment plans starting at $99/month, and third-party financing via CareCredit and Cherry. Insurance is billed as in-network with most major PPO dental plans, with Medicaid accepted at the founding The Colony location. Patient acquisition is community- and reputation-led (free consultations, 1,000+ five-star reviews, school sponsorships, Nextdoor recommendations) rather than performance-marketing-led. A jointly controlled sister practice, Tribute Family Dentistry, provides general dentistry cross-referral adjacent to the West Frisco office.

Name

Elate Orthodontics

Legal name

Elate Orthodontics

Website

https://elateorthodontics.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Elate Orthodontics is a family-owned, board-certified orthodontic practice operating three North Texas locations, serving suburban families with braces, clear aligners (Invisalign and Angel Aligners), and airway-focused pediatric orthodontic care.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional braces treatment
• Pediatric orthodontic care
• Airway orthodontics treatment

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Fees (One-Time): One-time treatment fees charged for comprehensive orthodontic care including traditional braces, clear braces, Invisalign, and Angel Aligners. Treatment fees are competitively priced across all treatment types, allowing patients to choose based on clinical fit rather than cost. Fees vary by case complexity.
2. Retainer Replacement Sales: Ongoing retainer sales and replacement retainers after active treatment concludes. Supported by the Retainer Assurance Program for fast and affordable replacement of lost, broken, or worn retainers.
3. Financing Plans: In-house payment plans, CareCredit financing, and Cherry financing offered to patients. All with low or no interest options for qualified patients. Monthly payments starting from $99/month.
4. Virtual Care Monitoring: Remote virtual monitoring and check-in services as part of modern orthodontic treatment delivery, allowing efficient patient progress tracking without in-person visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Elate Orthodontics is a family-owned orthodontic practice that diagnoses and treats malocclusions and misaligned teeth for kids, teens, and adults at three North Texas locations. Core offerings include traditional metal/self-ligating braces, ceramic clear braces, Invisalign clear aligners, and Angel Aligners (a premium AI-optimized aligner system), supported by iTero digital intraoral scanning and Virtual Care remote monitoring. Supplementary services cover pediatric orthodontics, airway orthodontics, palate expanders, retainers, gingivectomy, wisdom teeth removal, and impacted teeth treatment.

Product overview

Elate Orthodontics is a family-owned orthodontic practice offering a comprehensive portfolio of orthodontic treatments and services across three locations in Frisco, The Colony, and Prosper, Texas. The core product portfolio centers on four main treatment modalities: Traditional Braces (metal/self-ligating), Clear Braces (ceramic), and two clear aligner systems—Invisalign and the practice-preferred Angel Aligners. These are complemented by specialty services including Airway Orthodontics, Pediatric Orthodontics, Palate Expanders, Retainers (with Retainer Assurance Program), Gingivectomy, Wisdom Teeth Removal, and Impacted Teeth Treatment. Value-added services include Virtual Care for remote monitoring, a Free Consultation program, an Elate Rewards Program, and a Frisco Orthodontist Podcast. The practice serves kids, teens, and adults with financing options through CareCredit and Cherry Financing, accepting most major PPO dental insurance plans.

Differentiator

Problem solved

Functional benefit

Brands

• Wilson Orthodontics: An acquired orthodontic practice operating as part of the Elate Orthodontics network.

Products and services

• Traditional Braces Metal and self-ligating braces for kids, teens, and adults — the most cost-effective orthodontic treatment option offered by Elate.
• Clear Braces Tooth-colored ceramic braces offering the same corrective power as metal braces with a less visible appearance, popular with teens and adults.
• Invisalign Clear aligner system using custom thermoplastic trays to gradually shift teeth into position; offered as a certified Invisalign provider for teens and adults.
• Angel Aligners Premium clear aligner system with proprietary angelButton technology built into the tray (eliminating bonded composite buttons), AI-optimized treatment planning, and stain-resistant materials. Elate is among the largest Angel Aligner providers in Texas.
• Pediatric Orthodontics Early orthodontic evaluation (recommended by age 7), Phase 1 interceptive treatment, and Phase 2 comprehensive orthodontic care for children and adolescents.
• Airway Orthodontics Orthodontic treatment focused on the relationship between jaw structure, oral posture, and airway health, addressing narrow palates, breathing issues, and sleep-disordered breathing.
• Palate Expander Orthodontic appliance for children with crossbite, crowding, or airway concerns; most effective before growth plates fuse.
• Retainers Custom clear, fixed, and Hawley retainers for maintaining teeth alignment after active orthodontic treatment.
• Retainer Assurance Program Subscription-style program providing multiple sets of retainers backed by assurance for fast, affordable replacement if retainers are lost, broken, or worn down.
• Gingivectomy Laser gum contouring for gummy smile correction, often performed during orthodontic treatment.
• Wisdom Teeth Removal Wisdom teeth extraction services as part of comprehensive orthodontic treatment planning.
• Impacted Teeth Treatment Treatment for impacted teeth, including exposure and alignment of impacted cuspids.
• Braces Removal Professional removal of braces and fixed retainer removal services at the conclusion of treatment.
• Virtual Care Remote orthodontic monitoring and virtual check-ins allowing Dr. Baharvand and Dr. Kang to confirm teeth are tracking correctly without requiring in-office visits.
• Free Consultation Complimentary initial consultation at any of three locations, including examination, photos, discussion of treatment goals, and clear pricing without obligation.

Quantifiable outcome

• 1,000+ five-star reviews across three locations
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Tribute Family DentistryminorStrategic or Co-development Partner · 1 January 2019Sister dental practice located next door to Elate Orthodontics in Frisco. Co-founded by Dr. Kevin Baharvand. Provides whole-family general dentistry services, supporting the broader dental health needs of Elate orthodontic patients.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Western Dental & Orthodontics: Large dental support organization offering general dentistry alongside orthodontic services (braces and clear aligners) across hundreds of locations in the western and southern US. Comparable as a broad incumbent providing orthodontic care within a wider dental portfolio, though orthodontics is one service line among many rather than the primary focus.
• Aspen Dental: National DSO with a large network of dental practices offering orthodontic treatment (braces and clear aligners) alongside general dentistry. Comparable as a multi-location dental/orthodontic provider with similar treatment modalities, though operating at much greater scale and with a corporate ownership structure.
• Heartland Dental: One of the largest dental support organizations in the US, supporting hundreds of dental offices that include orthodontic service offerings. Comparable as a broad DSO incumbent with overlapping orthodontic capabilities, though the primary focus is general dentistry support rather than specialty orthodontic care.

Others

• Align Technology: Manufacturer of the Invisalign clear aligner system and iTero intraoral scanners used by Elate Orthodontics. Comparable as a key technology supplier and ecosystem enabler for orthodontic practices; not a direct competitor but a critical infrastructure provider whose products Elate's clinical workflow depends on.
• Henry Schein Orthodontics: Major distributor and supplier of orthodontic equipment, brackets, wires, and practice technology solutions used by orthodontic practices including Elate. Comparable as a key enabling vendor in the orthodontic supply ecosystem rather than a direct competitor; relevant for assessing practice cost structure and technology adoption paths.
• Angel Aligners: Manufacturer of the Angel Aligner clear aligner system used as a core product at Elate Orthodontics, featuring proprietary angelButton technology and AI-optimized treatment planning. Comparable as a primary technology/vendor partner whose product positioning and clinical training programs directly support Elate's differentiation in the Texas market.

Emerging players

• Candid Co. Direct-to-consumer clear aligner brand offering hybrid in-office and remote orthodontic treatment. Comparable as an emerging player intersecting with the clear aligner category Elate specializes in, though targeting consumers through a different distribution model with overlap in patient consideration set.

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the US, headquartered in Austin, TX with multi-location orthodontic practices across Texas and nationally. Directly comparable as a multi-location orthodontic provider competing for the same Texas patient demographic, though operating under a DSO structure with associate doctors rather than founder-led continuity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elateorthodontics
• Instagraminstagram.com/elate_orthodontics
• LinkedInlinkedin.com/company/elate-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elate Orthodontics