Harrison Land Office

What Harrison Land Office does

Harrison Land Office is a family-owned real estate brokerage founded in 1942 and headquartered at 911 Hwy 62-65 North in Harrison, Arkansas, serving buyers and sellers across Boone County and the broader Northwest Arkansas region. The firm operates as a traditional sales-led brokerage, representing clients in residential home sales, farms and land transactions, commercial real estate deals, and rental placements across cities including Harrison, Jasper, Alpena, and Omaha. Its product surface consists of a website (harrisonland.com) hosted on the MarketLnk platform (US Cybertek Inc.), which delivers MLS-syndicated listings, advanced property search by city, county, price, acreage, and bedrooms/bathrooms, a mortgage calculator, a free "What's My Home Worth" valuation tool, and an email alert service for new listings matching saved criteria; the website surfaces over 2,000 listings from the Arkansas Regional MLS at a point in time, including 418 Harrison listings and 725 farm/land listings.

The business model is a standard real estate brokerage commission structure, with rates not publicly disclosed, generating transaction-based revenue upon successful closings on both the buy-side and sell-side of deals. The firm employs between 1 and 10 people under broker Arah Dean Turner, and uses a horizontal segmentation approach targeting individual residential buyers and sellers, land and farm buyers, and a secondary segment of commercial and rental clients; there is no institutional or enterprise customer base. Distribution is regional, combining direct sales from the physical office, the company's website, an active Facebook page, MLS syndication, and an email newsletter, all of which feed into a sales-led motion reliant on personal relationships in a defined Northwest Arkansas territory.

Name

Harrison Land Office

Legal name

Harrison Land Office

Website

https://harrisonland.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Short description

Harrison Land Office is a five-generation, family-owned real estate brokerage founded in 1942 in Harrison, Arkansas, representing residential buyers and sellers, farm and land purchasers, and commercial and rental clients across Northwest Arkansas via its MarketLnk-hosted website and Arkansas Regional MLS participation.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Real estate brokerage
• Residential property sales
• Land and farm sales
• Commercial real estate
• Rental listings

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage commission-based revenue model where the company earns fees upon successful property transactions. They represent both buyers and sellers in residential, land, farms, and commercial real estate transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Harrison Land Office is a five-generation, family-owned real estate brokerage founded in 1942 in Harrison, Arkansas, serving the local market and broader region. The firm represents buyers and sellers across residential homes, farms, ranches, commercial properties, and rentals, primarily via the Arkansas Regional MLS which it uses to access and advertise listings. The brokerage operates a small team (1–10 employees) under broker Arah Dean Turner.

Product overview

Harrison Land Office operates a real estate listings platform that provides two main channels for property listings: direct 'Our Listings' curated by their agents, and broader MLS (Multiple Listing Service) access to over 2,012 properties across Northwest Arkansas. The platform supports residential homes, farms, land, and commercial properties in cities including Harrison, Jasper, Omaha, Alpena, Eureka Springs, and surrounding counties. Key digital services include an advanced property search with multiple filter options, a mortgage calculator tool, email alert registration for new listings, and a free home valuation tool. The company, a five-generation family-owned business established in 1942, also offers rental properties in addition to properties for sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Full-service representation for buyers and sellers of residential homes in Harrison, Arkansas and surrounding areas.
• Land, Farm, and Ranch Sales Brokerage services for rural land, farms, and ranches, serving owners of rural acreage and buyers seeking agricultural or recreational properties.
• Commercial Real Estate Brokerage Buyer and seller representation for commercial properties such as retail, office, and income-producing real estate.
• Rental Property Listings Listings and representation for rental properties, serving landlords seeking tenants and tenants seeking rental homes.
• Free Home Value Analysis Free home valuation service that helps homeowners estimate market value and connect with a listing agent.
• MLS Email Alert Subscription Email-based subscription that sends new Arkansas Regional MLS listings to prospective buyers based on their search criteria.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MarketLnk, Inc. (US Cybertek Inc.)coreTechnology or IntegrationThe company's website is hosted and operated by US Cybertek Inc., dba MarketLnk, Inc., which functions as the Data Processor for Harrison Land Office. MarketLnk provides the website infrastructure, listing management system, and MLS data integration. Harrison Land Office remains the Data Controller. This is an independent contractor relationship, not a partnership in any joint venture.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with strong rural and small-metro agent density. RE/MAX affiliates operate throughout Arkansas and compete head-to-head with independent brokerages like Harrison Land Office for residential, land, and farm listings.
• Keller Williams Realty: Large national residential brokerage with agent-led local market centers. Comparable for the same commission-based, agent-driven residential brokerage model, including in second-tier and rural markets like NW Arkansas.
• Better Homes and Gardens Real Estate: National residential franchise affiliated with the Better Homes and Gardens brand. Comparable as a competing affiliated brokerage pursuing the same residential seller relationships in Arkansas and similar rural markets.
• Century 21: National residential brokerage franchise with broad rural and small-town coverage. Comparable because Century 21 affiliates in Arkansas pursue the same residential and rural property buyers and sellers that Harrison Land Office serves.
• Berkshire Hathaway HomeServices: National residential real estate franchise with affiliated local brokerages. Comparable as a competing affiliated brokerage network pursuing the same residential and rural property seller/buyer relationships in Arkansas.
• Coldwell Banker: National residential real estate franchise with affiliated local agents across Arkansas. Comparable because local Coldwell Banker affiliates directly compete with Harrison Land Office for the same buyer and seller pool in Northwest Arkansas.

Emerging players

• Redfin: Tech-enabled residential brokerage with a consumer-facing portal that captures buyer-side attention. Comparable because Redfin's search and lead-routing systems directly compete for the buyer inquiries that small brokerages like Harrison Land Office depend on.
• Zillow: Largest U.S. real estate search portal with growing brokerage and Premier Agent services. Comparable because Zillow's traffic and agent-matching products divert buyer inquiries from local independent brokerages like Harrison Land Office.
• eXp Realty: Cloud-based brokerage model with low-overhead agent recruitment. Comparable as a commission-based residential brokerage; its tech-forward, low-friction model increasingly competes for agents and listings in markets like Harrison.

Direct peers

• Crye-Leike Real Estate Services: Regional Mid-South residential and land brokerage headquartered in Memphis, TN, with deep presence across Arkansas, Tennessee, Mississippi, and surrounding states. Highly comparable as a multi-generational, relationship-driven regional brokerage competing for the same residential, land, and farm transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Harrison-Land-Office-260689414015107
• LinkedInlinkedin.com/company/harrison-land-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrison Land Office